Abstract

Research on attitudes toward artificial intelligence (AI) painting tools lacks an examination of gender differences among creative workers from the perspective of creative labor. This study used a mixed-methods explanatory sequential design to survey general attitudes toward AI painting tools among creative workers in the fields of animation and gaming, with a focus on gender differences and the underlying reasons for their viewpoints. Quantitative analysis (N = 376) showed no significant gender differences in general attitudes when controlling for computer self-efficacy; however, female participants reported more negative general attitudes under comparable AI anxiety levels. Qualitative interviews (N = 10) confirmed that anxiety about being replaced by AI painting tools drives resistance. Despite equitable knowledge access and the absence of gender segregation in labor division, male interviewees received more technical support, experimental opportunities, and positive social feedback, leading to more positive general attitudes toward AI painting tools. Such disparities might exacerbate general attitude polarization and contribute to broader gender segregation in creative fields. The findings underscore the need for equal support and resources for male and female creative workers, which is crucial for promoting gender equality and ensuring the fair, inclusive use of AI technologies in creative labor.