Abstract

In this paper, I explore some of the ways in which Artificial Intelligence (AI) is mediated discursively. I assume that AI is informed by an “ancestral dream” to reproduce nature by artificial means. This dream drives the production of “cyborg discourse”, which hinges on the belief that human nature (especially intelligence) can be reduced to symbol manipulation and hence replicated in a machine. Cyborg discourse, I suggest, produces AI systems by rhetorical means; it does not merely describe AI systems or reflect a set of prevailing attitudes about technology. To support this argument, I analyse a set of research articles about an “embodied conversational agent” called the Real Estate Agent (REA). The articles about REA mobilise a set of rhetorical strategies that systematically downplay the system’s artificiality and bolster its humanlike qualities. Within the context of the dream of AI to produce humanlike machines, and given our strong bias for human-human interaction, the designers’ claim to REA’s humanness in their research articles, as I argue in the final section of this paper, needs little justification