A single document, the Talmud of Babylonia – that is to say, the Misha, a philosophical law code that reached closure at ca 100 C.E., as read by the Gemara, a commentary to thirty-seven of the sixty-three tractates of that code, compiled in Babylonia, reaching closure by ca 600 C.E. – from ancient times to the present day has served as the medium of instruction for all literate Jews, teaching, by example alone, the craft of clear thinking, compelling argument, correct (...) rhetoric. That craft originated in Athens with Plato’s Socrates for the medium of thought, and with Aristotle for the method of thought, and predominated in the intellectual life of Western civilization thereafter. When we correlate the modes of thought and analysis of the Talmud with the ones of classical philosophy that pertain, we see how the Talmud works, by which I mean, how its framers made connections and drew conclusions, for the Mishnah and Gemara respectively. And when we can explain how the Talmud works, I claim, we may also understand why it exercised the remarkable power that it did for the entire history of Judaism from its closure in the 7th century into our own time. These two questions – how it works, why it won – define the task of this presentation. (shrink)

Louis Painchaud | : Le traité Eugnoste conservé en copte dans les codices III et V de Nag Hammadi offre des indices clairs d’une composition suivant les règles de la rhétorique exposées dans les manuels gréco-romains. Il s’écarte toutefois de l’ordo naturalis en quatre parties, exordium, narratio, argumentatio et peroratio, défini par ces manuels, sans doute en raison des exigences de la situation de communication. En effet, au lieu d’être présentée en une seule partie suivant la narratio, consacrée à la (...) description des réalités invisibles, la preuve est disséminée au long de la narratio, sous la forme de comparaisons empruntées au domaine des réalités visibles, suivant un principe de connaissance commun selon lequel on peut connaître les réalités invisibles à partir des réalités visibles. | : The tractate Eugnostos preserved in Coptic in codices III and V from Nag Hammadi offers clear indications of a composition following the rules of Greco-Roman rhetorical handbooks. These textbooks define the ordo naturalis of the discourse in four parts, exordium, narratio, argumentatio and peroratio. Eugnostos however departs from this dispositio, most likely because of the requirements of the situation of communication. Indeed, instead of being presented in a single part following the narratio, dedicated to the description of the invisible realities, the proof appears throughout the narratio, in the shape of comparisons borrowed from the domain of the visible realities, following a common principle of knowledge according to which invisible realities can be discovered from the visible realities. (shrink)

In this paper, the author first presents the earliest tractates (or ‘homilies’) on the Gospel of John, delivered in 406-407 A.D. by Augustine of Hippo, in their hermeneutical and polemical context, arguing that Augustine adapts his preaching style to reach members of his audience with distinct educational backgrounds, social identity and degree of knowledge and commitment to the Christian faith. Here, the concern is primarily contextual and lightly linguistic, with attention to the rhetorical strategies and overall presentation that Augustine adapts (...) in delivering this distinct form of the late-antique sermon. The second half of the paper, then, seeks to flesh out in greater detail the implications of such a “middle style”, adapted to suit the homilist’s audience, by reconsidering a central tenet of Augustine’s own anti-Donatist agenda, that of the universality of the Church, and likewise of Christ’s sacrifice. By evaluating this series of theological questions, which arise for Augustine in his reading of and preaching about the Gospel of John yet receive substantial Ímpetus from his pastoral commitment to correct Donatist (“other North African”) forms of ecclesiology, and theology of the atonement and redemption, the paper suggests important features of Augustine’s synthetic approach: to the bible, and to bridging catechetical needs with polemical conditions of his ministry and the experience of his congregation and social setting. The essential implications of this study, therefore, are to further augment current understanding of Augustine’s preaching, interpretation of John’s gospel, and ability to synthesize modes of preaching and levels of discourse effectively. (shrink)

The New Rhetoric is founded on the idea that since “argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced,” says Chaïm Perelman and L. Olbrechts-Tyteca, and they rely, in particular, for their theory of argumentation on the twin concepts of universal and particular audiences: while every argument is directed to a specific individual or group, the orator decides what information and what approaches will (...) achieve the greatest adherence according to an ideal audience. This ideal, Perelman explains, can be embodied, for example, "in God, in all reasonable and competent men, in the man deliberating or in an elite.” Like particular audiences, then, the universal audience is never fixed or absolute but depends on the orator, the content and goals of the argument, and the particular audience to whom the argument is addressed. These considerations determine what information constitutes "facts" and "reasonableness" and thus help to determine the universal audience that, in turn, shapes the orator's approach. /// The adherence of an audience is also determined by the orator's use of values, a further key concept of the New Rhetoric. Perelman's treatment of value and his view of epideictic rhetoric sets his approach apart from that of the ancients and of Aristotle in particular. Aristotle's division of rhetoric into three genres–forensic, deliberative, and epideictic–is largely motivated by the judgments required for each: forensic or legal arguments require verdicts on past action, deliberative or political rhetoric seeks judgment on future action, and epideictic or ceremonial rhetoric concerns values associated with praise or blame and seeks no specific decisions. For Aristotle, the epideictic genre was of limited importance in the civic realm since it did not concern facts or policies. Perelman, in contrast, believes not only that epideictic rhetoric warrants more attention, but that the values normally limited to that genre are in fact central to all argumentation. "Epideictic oratory," Perelman argues, "has significant and important argumentation for strengthening the disposition toward action by increasing adherence to the values it lauds.” These values are central to the persuasiveness of arguments in all rhetorical genres since the orator always attempts to "establish a sense of communion centered around particular values recognized by the audience.”. (shrink)

This article presents a reading of Nietzsche’s use of rhetoric as inseparable from his philosophical project. I provide an exegesis of Nietzsche’s own reflections on rhetoric and consider its actual deployment, arguing that Nietzsche’s rhetoric is often deliberately dissonant and oriented toward facilitating receptive effects. The aim, I suggest, is to shift politics of possibility—to alter what can and cannot be done and said politically. Dissonant rhetoric, rhetoric that marries aesthetic attunement with affective turbulence, helps (...) to accomplish this end by shaping the way that rhetoric is received by audiences. I conclude by suggesting that Nietzsche’s rhetoric has implications for contemporary theory, shifting how we might view critical political engagement in the public sphere. Understood in this way, Nietzsche’s rhetoric provides a perhaps surprising model for a critically robust form of rhetoric. (shrink)

This book discusses theories of legal reasoning and provides an overall view of the rhetoric of legal justification. It shows how and why lawyers arguments can be rationally persuasive even though rarely, if ever, logically conclusive or compelling. It examines the role of "legal syllogism" and universality of legal reasoning, looking at arguments of consequentialism and principle, and concludes by questioning the infallibility of judges as lawmakers.

Remer offers the surprising conclusion that humanist thinking on toleration was actually founded on the classical tradition of rhetoric.

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 36.2 (2003) 119-134 [Access article in PDF] The Constitution of Rhetoric's Tradition Maurice Charland Rhetoric is not a discipline. That is to say, as a domain of theoretical and practical knowledge, rhetoric is weakly institutionalized, lacking a centralized arbiter and standardized set of procedures for establishing truth claims. It also lacks the basic characteristics that Michel Foucault defines as disciplinary, for while (...) we can identify "groups of objects, methods, their corpus of properties considered to be true, the interplay of rules and definitions, of techniques and tools," these are neither universally admitted, nor do they "constitute a sort of anonymous system, freely available to whoever wishes, or whoever is able to make use of them, without their being any question of their meaning" (1972, 222). On the contrary, despite the fact that rhetoric is usually figured as offering practical and, indeed, positive knowledge, the meaning of its terms is always being questioned and at stake. While we might, by considering terms loosely, seek to identify rhetoric in terms of objects such as "persuasion," or "discourse," these are not exclusively its province. Furthermore, the ends of rhetoric are themselves unclear. Is rhetoric really the art of discovering the available means of persuasion? Or is it an art of citizenship? Or a method of enquiry? It has at times been defined as each. Consequently, none of these methods can fix its identity. At most, we can say that "rhetoric," as a domain of knowledge, signals a commitment to the idea of agency in discourse.Rhetoric, while not disciplinary, nevertheless "hangs together" as a domain of knowledge even though it does not cohere conceptually. It is, or comes close to being, a "discursive formation." That is to say, we can identify a field that produces statements concerning discourse and its operations, which is characterized by certain regularities that articulate with the term rhetoric itself. The first such regularity is the gesture of negation. Rhetoric refuses philosophy (or acts out having been refused by philosophy). [End Page 119] Rhetoric further is defined against other intellectual genres: rhetoric is not poetics, is not political science, is not ethics, though it may "speak" to them. Ultimately, though, this tells us very little about the nature of rhetoric's difference, for while refusal is effective in positing the existence of a boundary between rhetoric and other domains, the location of that boundary and what it contains remains unspecified. Rhetoric must also be attributed an at least provisional sense. This is accomplished by rhetoric's second gesture, which initially appears more substantial. Rhetoric is framed in terms of the positivity of a foundational "tradition." Indeed, the gesture toward tradition is ubiquitous. Consider, for example, both the title and principles of organization of Patricia Bizzell and Bruce Herzberg's (1990) anthology, George Kennedy's (1998) recursion to the idea of "tradition" even as he attempts to present rhetoric as a natural and cross-cultural phenomenon, recent feminist works that explicitly address "the tradition," 1 the routine citation of Classical authorities and examples, the recurrence of "new" rhetorics, including Burke's dramatism, Perelman's theory of argumentation, as well as Barthes' semiotics, which are offered as supplements to tradition's lacks, and, finally, the energy devoted to the study of the history of rhetoric. The rhetorical tradition, as something bequeathed or put in play by ancient teachers, appears to offer rhetoric a substance, a literature, and a set of problems, particularly through variants of two other principles of discursive formation identified by Foucault, commentary and the author-function. Even so, the gesture toward tradition does not imply the existence of a historically rooted and fixed corpus or model: "Tradition" is a vague term, there is no unproblematic canon of texts to be commented upon, and tradition itself, rather than Aristotle, Plato, or Cicero, stands as "author." What we debate is the meaning of the "tradition," the uneasy relationship between Socrates and Sophists, Plato and Aristotle, but as positions rather than personae. Furthermore, in the name of rhetoric, ancient and modern texts are often read against the grain, and what is... (shrink)

A close analysis of a Ḥasidic homily by R. Kalonymos Kalman Epstein of Krakow, author of Maʾor va-Shemesh. The essay focuses on rhetoric, structure, and thematic content. The role of hermeneutics is engaged throughout.

ABSTRACT This paper proposes a vision of rhetoric as metaphysical enactment. This position contrasts with traditionally accepted views of rhetoric as phenomenological practice, evidenced prominently in contemporary rhetorical theory. I advance a framework that employs metaphorical accommodation and indicates a way that rhetoric can be situated as a perpetually productive force. The analytic tradition affords a method and vocabulary that when placed in conversation with rhetorical studies offers an alternative for viewing rhetoric as metaphysical enactment. I (...) determine that rhetorical theory should engage with rhetoric as a measure of action, activity, and vitality that raises our awareness and connects us. (shrink)

Jeffrey J. Maciejewski’s Thomas Aquinas on Persuasion: Action, Ends, and Natural Rhetoric reveals why human nature is dependent on an internally constituted form of persuasive discourse to bring about human action. This book puts forth that use of rhetorical discourse is natural to the human person and makes possible the fullest apprehension of human goods.

The description for this book, Eighteenth-Century British Logic and Rhetoric, will be forthcoming.

In the field of philosophy, Plato's view of rhetoric as a potentially treacherous craft has long overshadowed Aristotle's view, which focuses on rhetoric as an independent discipline that relates in complex ways to dialectic and logic and to ethics and moral psychology. This volume, composed of essays by internationally renowned philosophers and classicists, provides the first extensive examination of Aristotle's Rhetoric and its subject matter in many years. One aim is to locate both Aristotle's treatise and its (...) subject within the more general context of his philosophical treatment of other disciplines, including moral and political theory as well as poetics. The contributors also seek to illuminate the structure of Aristotle's own conception of rhetoric as presented in his treatise. The first section of the book, which deals with the arguments of rhetoric, contains essays by M. F. Burnyeat and Jacques Brunschwig. A section treating the status of the art of rhetoric features pieces by Eckart Schütrumpf, Jürgen Sprute, M. M. McCabe, and Glenn W. Most. Essays by John M. Cooper, Stephen Halliwell, and Jean-Louis Labarrière address topics related to rhetoric, ethics, and politics. The final section, on rhetoric and literary art, comprises essays by Alexander Nehamas and André Laks. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905. (shrink)

This chapter contains sections titled: At Home in the Commonplace Re‐Thinking Proto‐Modernism: Dickinson Re‐Thinking High Modernism: Stevens.

454 JOURNAL OF THE HISTORY OF PHILOSOPHY 34:3 JULY x996 Under Ebert appeals to Aristotle's Topics to show that the questioner in a dialectical discussion is not committed to views affirmed by the respondent.4 Yet to avoid the consequence that nothing in such a discussion can be attributed to Socrates , Ebert distinguishes between two kinds of questions: ques- tions that do not commit the questioner to a response and questions that do, such as, "Do you/we agree that p?" - (...) Ebert then shows that the above Pythagorean fallacies are stated only in questions - Yet at 76d~- 3 Socrates says "tblxokoy/ioa~tev" in reference to an important step of the recollection argument. Ebert can only bizarrely assert that while "We agree that p" commits Socrates to what is said, "We agreed that p" does not . In addition, while Ebert repeatedly maintains that we can "possibly" or "perhaps" infer something about Plato from Socra- tes' commitment to a view , he never explains why we should. One can quarrel with this provocative little book, but one should not ignore it, especially if one still reads the dialogues as straightforward presentations of Platonic doctrine. FRANCISCO J. GONZALEZ Skidmore College Eugene Garver, Aristotle's "Rhetoric": An Art of Character. Chicago and London: The University of Chicago Press, 1994. Pp. xxi + 325 . Cloth, $53.95- Paper, $18.95. This book is a.. (shrink)

In the course of his readings, Krajewski explores the complex relationship between truth-telling and lying, being and non-being, clarity and obscurity, the fixed and the unstable, the extraordinary and the commonplace. Underlying these dichotomies is an even more fundamental opposition between two approaches to language and discourse. One is the way of philosophy and linguistics, where the objective is to reduce language to its purest logical form. The other is the way of hermeneutics and rhetoric, where the aim is (...) to preserve the multifariousness of discourse as it occurs concretely in everyday life. Krajewski's goal throughout is to underscore the extent to which understanding is not a private but a social act. (shrink)

La question de ce petit livre est simple : peut-on aller au-delà du constat de crise et d'impuissance dont le philosophe se fait le prophète depuis plus d'un siècle? Peut-on parler de la science sans complexe d'infériorité, de Dieu sans obscurantisme, d'existence sans tomber dans la banalité du café du commerce, de politique sans consacrer le cynisme, de morale sans faire dans le sermon? Bref, la philosophie peut-elle aider à faire comprendre et à dépasser les apories du temps présent qu'elle (...) a fait siennes, comme un malade ressasse sa propre maladie pour se donner le sentiment qu'ainsi il peut la mettre à distance à défaut de la vaincre? Toutes ces questions sont aujourd'hui les nôtres, et il ne faut pas avoir peur de parler des grands problèmes qui agitent les hommes depuis l'aube des temps, car si la philosophie a un sens, c'est bien en ce qu'elle envisage les questions ultimes dans une plus ou moins grande systématicité selon les époques. (shrink)

A leading figure of the Scottish Enlightenment, George Campbell began to write what was to become his most famous work, The Philosophy of Rhetoric, soon after his ordination as a minister in 1748. Later, as a founder of the Aberdeen Philosophical Society, he was able to present his theories, and these discourses were eventually published in 1776. In the spirit of the Enlightenment, Campbell combined classical rhetorical theory with the latest thinking in the social, behavioural and natural sciences. A (...) proponent of 'common sense' philosophy, he was particularly interested in the effect of successful rhetoric upon the mind. Published in two volumes, the work is divided into three books. Volume 2 contains the concluding part of Book 2 and all of Book 3, which shows the author at his most intricate, expanding upon the correct selection, number and arrangement of words required for successful argument. (shrink)

In contrast to liberal, Christian and other pacifist ethics and to just war theory, a range of 20th-century thinkers sought to normalize the role of violence in politics. This article examines the justificatory strategies of Weber, Sorel, Schmitt, Beauvoir, Merleau-Ponty and Fanon. They each engage in justificatory argument, deploying arguments for violence from instrumentality, from necessity and from virtue. All of these arguments raise problems of validity. However, we find that they are reinforced by the representation of violence in terms (...) of a specific aesthetic, either tragedy or sublimity, and by certain rhetorical textual strategies. We conclude that the persuasive force of these arguments for violence rests as much, if not more, on aesthetics and rhetoric, as it does on argument. (shrink)

Flaubert himself, in an early and now famous letter, identifies in "bêtise" the effect of an inordinate desire to conclude: "Oui, la bêtise," he writes, "consiste à vouloir conclure. Nous sommes un fil et nous voulons savoir la trame" . This is to say stupidity, to Flaubert, is less a given content of discourse than a particular order of that discourse itself.1 It is the sign of an hasty and elliptical intervention into thought of a series of preconceived conclusions, the (...) source of which may be situated in the doxa and in the rhetoric of verisimilitude that sustains the persuasive power of the doxa. Stupidity, as the project of the Dictionnaire demonstrates, is an endless fabric of maxims and probable syllogisms the function of which is to determine the particular and the specific, the singular and the different, as paradigmatic exempla of the larger discourse of encyclopaedic universality expressed in the verisimilitude of received ideas. It is in this sense that one can see in Flaubert's notion of "bêtise" the denunciation by the writer of an especially vulgarised form of the Aristotelian concept of verisimilitude, which, built around the rhetorical figures of the probable syllogism—the enthymeme—and the exemplum , is directed towards winning adhesion to a particular thesis by appealing to generalities and probabilities, and which constructs its arguments from material drawn from the doxa.2 It is this rhetoric of persuasion by verisimilitude that Flaubert, in the various discourses of the lover, the dreamer, and the politician, will throw into ironic relief in Madame Bovary and L'Éducation sentimentale. · 1. Cf. Valéry, Oeuvres, 1:1452.· 2. The concept of verisimilitude is a difficult one and one which had received much critical attention in recent years. I have taken the term here to refer to the complex network of constraints by which the mimetic novelist, like the rhetorician, is able to engage his audience in a contract of mutual recognition and to persuade them of the "sense of reality" of his narrative, that his is a plausible interpretation of reality, worthy of belief . It is here that Aristotle's elaboration of mimesis and of the art of rhetoric is decisive. Both in the Poetics and in the Rhetoric, Aristotle distinguishes two concepts with regards to the manner in which the artist or the rhetorician solicits from his audience the belief in the justness of his reconstruction of reality. The first concept is that of pithanon, the plausible or the persuasive. This corresponds to the speculative consideration of what strategy will be most forceful in any given case. Rhetoric is indeed defined as "the faculty of observing in any given case the available means of persuasion " . As such, pithanon is the sign of a desire to convince, a decision on the part of an individual in a particular situation. For this desire to convince to become fully operative in the context of an audience, it needs to be recast not as a plausibility, but as a probability, as eikos. Aristotle defines eikos as "a thing that usually happens: not . . . anything whatever that usually happens, but only if it belongs to the class of the 'contingent' or 'variable.' It bears the same relation to that in respect of which it is probable as the universal bears to the particular" . Eikos is on one level a collection of contents, of topoi. But it is more than this. For otherwise this would mean that works deriving from different historical contexts would become unintelligible to the uninitiated reader. Eikos is a patterning of discourse, a rhetorical syntax, based upon the integration of the singular in the universal, and translated in the text by the enthymeme and the exemplum. The homogeneity of the mimetic novel derives from the way in which the desire to convince is mediated and dissimulated by a totalising, "natural" eikos, when, in other words, the narrator is "objective." It is when these two dimensions are dissociated, as in Bouvard et Pécuchet, that all manner of disturbance is generated. . Leslie Hill, fellow in Clare College, Cambridge University, is presently doing research on Flaubert and on general aspects of the modern French novel. This is his first publication. (shrink)

Presenting the entire German text of Nietzsche's lectures on rhetoric and language and his notes for them, as well as facing page English translations, this book fills an important gap in the philosopher's corpus. Until now unavailable or existing only in fragmentary form, the lectures represent a major portion of Nietzsche's achievement. Included are an extensive editors' introduction on the background of Nietzsche's understanding of rhetoric, and critical notes identifying his sources and independent contributions.

1st Gent.: Our deeds are fetters that we forge ourselves. 2d Gent.: Ay, truly: but I think it is the world that brings the iron. R. L. Scott once explained that the “environment is experienced as being rhetorical,” meaning anything within the milieu can participate in addressivity, that who or what addresses what and whom is variable and multiple. He stressed that human valuing determined participation, but he nonetheless anticipated a more robust, posthuman ecological view when he contended that “one (...) must not think of rhetorical attributes as exclusively the property of speakers, writers, or other message-senders”. Scott claimed an “enlarged concept of rhetoric” was necessary... (shrink)

Biblical scholars have given diverse explanations for the Lamb of God metaphor in John 1:29 and 1:36. Most scholars are of the opinion that ‘amnos’ refers to the Passover lamb. This explanation is not obvious from the context of the Fourth Gospel. To understand the metaphor ‘lamb’ or ‘amnos’ of God, one should understand the transferable meaning of the figure or image. In this comparison, only the vehicle, namely the lamb, is given. What and who the lamb is stays open. (...) It can be anything within the limits of the other story elements that have the same qualities as a lamb. To uncover the communicative dynamics of the metaphor, the exegete must have insight into the meaning and function of the original metaphor. Rhetoric provides a clue for the interpretation of the metaphor, namely that it is a Lamb of God. Within the pericope other rhetorical clues like antithesis and varietas are also provided. These clues are important but do not explain the image of the lamb. In this study, these problems will be considered via another medium, namely Hellenistic art and imagesand their penetration into Judaism and Christianity during the 1st century CE. Hellenistic and biblical images will be used to give an alternative interpretation of the metaphor of the Lamb of God. (shrink)

In 1993, my first full year as a master’s student studying rhetoric at the University of Tennessee, the venerable George Kennedy visited campus. He was part of a star-studded interdisciplinary symposium on rhetoric (Page duBois and Thomas Cole were the other two guests), and if memory serves, the large crowd awaiting Kennedy’s talk stirred with anticipation; this event was two years after the publication of a much-needed and now indispensible translation of Aristotle’s Rhetoric. After the talk, it (...) stirred with something more like befuddlement. Kennedy’s talk, “A Hoot in the Dark,” shared a title with an essay he had published in Philosophy and Rhetoric the year prior. The subject? Animal rhetoric. I .. (shrink)

In this paper I investigate the web-rhetoric of companies offering home-based personal health monitoring to patients and elderly people. Two main rhetorical methods are found, namely a reference to practical benefits and a use of prestige words like “quality of life” and “independence”. I interpret the practical benefits in terms of instrumental values and the prestige words in terms of final values. I also reconstruct the arguments on the websites in terms of six different types of argument. Finally, I (...) articulate a general critique of the arguments, namely that the websites neglect the context of use of personal health monitoring technologies. Whether or not a technology is good depends on the use of the technology by a particular individual in a particular context. The technology is not good–or bad–in itself. I support this critique with a number of more specific arguments such as the risk for reduced personal contact. For some elderly people social contact with care providers is more valuable than the independent living made possible by remote monitoring, for others independence is more important. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:Aristotle’s Rhetoric: An Art of CharacterJohn T. KirbyEugene Garver. Aristotle’s Rhetoric: An Art of Character. Chicago and London: The University of Chicago Press, 1995. xii + 344 pp. Cloth, $53.95; paper, $18.95.The history of Aristotle’s Rhetoric has been one of cyclical obscurity and rediscovery. Arguably the single greatest work of rhetorical theory ever penned, in any time or culture, its popularity and influence seem to (...) wax and wane repeatedly. Why this should be is not clear, but it is undeniable that even when it has not disappeared completely, its stock (so to speak) among theorists and practitioners of discourse has fluctuated.We are in a bull market for rhetorical studies generally, and these days Aristotle’s work (despite some dissenters who demonize him as the epitome of an oppressive ideology) is pretty much blue-chip. Even so, it is not every day that one encounters a book devoted entirely to the Rhetoric, and even less frequently is that book self-consciously written “philosophically.” In fact, in this century, the only other title in English that could be said to fit this description is Father William Grimaldi’s Studies in the Philosophy of Aristotle’s Rhetoric (Wiesbaden 1972), a book concerned with very different kinds of issues, for example, the unity (or otherwise) of the treatise overall, and its methodological relationship to the rest of the Aristotelian corpus. In a sense, then, Garver is quite justified in his claim that this is the first book-length treatment of Aristotle’s Rhetoric in this century (3). Moreover, it is a philosophical treatment in the sense that it endeavors to orient the Rhetoric (as its subtitle suggests) to issues of ethics, and because it considers the treatise as a work of political theory. Garver proposes that to call Aristotle’s treatise philosophical “is to insist, first of all, that the Rhetoric be read as a piece of philosophic inquiry, and judged by philosophic standards” (3, emphasis added): it is this aspect above all that distinguishes Garver’s approach from those, say, of the teacher of composition, who will be interested most in how the Rhetoric can best be used to teach principles of effective writing; of the historian of rhetoric, who will be interested in the vicissitudes of the Aristotelian system vis-à-vis those of competing schemata (such as, e.g., stasis theory); or of the classical philologist, into whose especial bailiwick fall such problems as those of Quellenforschung and Textgeschichte. Hence Garver’s explicit inattention to historicism in this work (“It contains virtually no examination [End Page 651] of the Rhetoric’s historical context,” 7). Which is not to say that Garver is ignorant of, or uninterested in, history: on the contrary, he reminds us that “The good practical use of reason has a history. The Greek word for the power of practical thinking is phronêsis; its Latin translation was prudentia” (5). And those who are familiar with Garver’s earlier work will know that he is the author of Machiavelli and the History of Prudence (Madison 1987). It is evident, then, that the study under review here is indeed (in a larger sense) a work of historical contextualization: another page in the history of phronêsis, as Aristotle used that term.Aristotle’s Rhetoric: An Art of Character is one of the most thoughtful studies of that brilliant and difficult treatise to emerge in a long time. Garver takes Aristotle seriously, posing pungent questions and answering them in original and interesting ways. His style is clean and occasionally arresting (“To us, Aristotle might look naive. To Aristotle, we would look not sophisticated but unnatural,” 10). And, in the course of the book, there emerges a portrait of the Rhetoric that quite confirms its philosophic nature—not, however, as a work of disembodied theôria, but one “designed... to present legislators with an understanding of the civic art of rhetoric” (245). While Garver feels that the treatise ‘is not very useful to practitioners of the art’ (245), Aristotle’s project is also described as a ‘civic, practical art of rhetoric’ (18). This brief statement requires a good deal of unpacking, because, on... (shrink)

In Plato’s early dialogues, the impossibility of talking to the crowd appears as a constitutive element of the opposition between rhetoric and dialectic and raises the understudied question of the role of the audience in Socratic thought. However, Xenophon’s Socrates constantly identifies public and private speech. But this likening is also found in the Alcibiades Major, which gives a key to understand the true meaning of this assimilation: one can convince an audience, by talking to each individual in the (...) crowd. The need to address each one implies an adaptation of language that can be found in the texts of different disciples of Socrates. The rhetorical aspects of the Phaedrus’ psychagogia should then be understood, not as a new Platonic concept which allows the good orator to address the many, but rather as a new for- mulation of a well-known and shared Socratic ideal. (shrink)