Results for ' multimodal analysis'

972 found
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  1. Multimodal Analysis in Academic Settings: From Research to Teaching.[author unknown] - 2015
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  2.  14
    A critical multimodal analysis of the Romanian press coverage of camp evictions and deportations of the Roma migrants from France.David Machin & Petre Breazu - 2018 - Discourse and Communication 12 (4):339-356.
    In this article, we carry out a Multimodal Critical Discourse Analysis of a sample from a larger corpus of Romanian news articles that covered the controversial camp evictions and repatriation of Romanian Roma migrants from France that began in 2010 and continue to the time of writing in 2017. These French government policies have been highly criticized both within France and by international political and aid organizations. However, the analysis shows how these brutal, anti-humanitarian events became recontextualized (...)
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  3.  69
    Intersemiotic Complementarity in Legal Cartoons: An Ideational Multimodal Analysis.Terry D. Royce - 2015 - International Journal for the Semiotics of Law - Revue Internationale de Sémiotique Juridique 28 (4):719-744.
    The analysis of legal communication has almost exclusively been the domain of discourse analysts focusing on the ways that the linguistic system is used to realise legal meanings. Multimodal discourse analysis, where visual forms in combination with traditional linguistic expressions co-occur, is now also an area of expanding interest. Taking a Systemic Functional Linguistics “social semiotic” perspective, this paper applies and critiques an analytical framework that has been used for examining intersemiotic complementarity in various types of page-based (...)
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  4.  28
    Sweden’s online nation branding in times of refugee movement: A multimodal analysis of “Portraits of migration”.Weronika Rucka & Rozane De Cock - 2024 - Communications 49 (1):118-143.
    Textual and visual analyses of nation-branding campaigns are rare but highly needed (Bolin and Ståhlberg, 2010; Hao, Paul, Trott, Guo, and Wu, 2019) as online media have become a popular tool for states to shape people’s perception (Volcic and Andrejevic, 2011). In Anholt’s much applied nation brand hexagon (2007), immigration and investment, society, governance, and culture and heritage are, along with tourism and export, the core aspects that build a country’s reputation. As the 2015 refugee peak situation resulted in a (...)
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  5.  31
    Semiotic resources of music notation: Towards a multimodal analysis of musical notation in student texts.Jodie L. Martin - 2014 - Semiotica 2014 (200):185-201.
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  6.  25
    Flashbacks in Film: A Cognitive and Multimodal Analysis.Lorena Bort-Mir - 2023 - Metaphor and Symbol 38 (3):291-294.
    “The journey (the [filmic] narrative) is made by the traveler (the viewer) step by step, pebble by pebble, cue by cue.”Flashbacks in Film: A Cognitive and Multimodal Analysis is devoted to explaini...
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  7.  11
    Microanalysis of Nonverbal Aspects of Communication (from the Intellectual History of Multimodal Analysis).Ilya V. Utekhin - 2023 - Sociology of Power 35 (2):86-118.
    The paper considers some intellectual roots of the contemporary multimodal analysis. The prehistory of microanalysis of social interaction includes semiotics of nonverbal communication and the anthropological study of patterns of expressive and communicative behavior as it was performed by Gregory Bateson and Margaret Mead in the pioneering research on Balinese character. The Batesonian approach to interaction was influenced by cybernetic ideas—particularly the notion of feedback— which led to theoretical advances on communication in general and, particularly, in the study (...)
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  8.  20
    Recontextualizing Swedish nationalism for commercial purposes: a multimodal analysis of a milk marketing event.Helen Andersson - 2019 - Critical Discourse Studies 16 (5):583-603.
    In this paper, I carry out an analysis of an event in Sweden called ‘the spring turnout’. It is a traditional event where cows are allowed out into the fields after the winter. I show how it has been colonized by Arla Foods, the diary company which controls part of the milk production in Sweden and in many other countries. Of interest in this analysis is how Arla infuses the event, and its own marketing, with discourses about nature (...)
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  9.  58
    Peirce’s universal categories: On their potential for gesture theory and multimodal analysis.Irene Mittelberg - 2019 - Semiotica 2019 (228):193-222.
    Journal Name: Semiotica Issue: Ahead of print.
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  10.  21
    Metaphor and intertextuality in media framings of the (1984–1985) British Miners’ Strike: A multimodal analysis.Christopher Hart - 2017 - Discourse and Communication 11 (1):3-30.
    The British Miners’ Strike of 1984–1985 represents one of the most pivotal periods in British industrial relations. The significance of media stance towards the miners remains a controversial issue today, as attested by recent publications looking back at the strike. Here, authors including miners, journalists and other commentators argue that media coverage of the strike followed a consistently anti-trade union agenda in which the media sought to destabilise the strike. An internal British Broadcasting Corporation report, only recently made public, shows (...)
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  11.  7
    Jordanians’ Perceptions and Attitudes Toward the Amended Cyber Crime Law in Jordan: A Visual and Multimodal Analysis.Aseel Zibin, Abdel Rahman Mitib Altakhaineh, Amal Abuanzeh & Ahmad Ali Kabbaha - 2024 - International Journal for the Semiotics of Law - Revue Internationale de Sémiotique Juridique 37 (7):2175-2191.
    This study examines the visual [monomodal] and multimodal metaphorical representations of Jordanians’ perceptions and attitudes toward the amended Cyber Crime Law in Jordan as depicted by Jordanian activists and image creators online. It adopts Forceville’s theory of Multimodal Metaphor [ 1, 2 ] as its theoretical framework. Twenty visual and multimodal depictions were collected from online platforms and were analysed to identify metaphorical representations. The results reveal a higher frequency of use of multimodal metaphors over monomodal (...)
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  12.  20
    Online activism and subject construction of the victim of gender-based violence on Spanish YouTube channels: Multimodal analysis and performativity.Rainer Rubira García, Diana Fernández Romero & Sonia Núñez Puente - 2015 - European Journal of Women's Studies 22 (3):319-333.
    This article analyzes the construction of female subjectivity in the specific context of audiovisual cyberspaces in Spain dedicated to the struggle against violence against women. Looking at the YouTube channels of two virtual feminist communities that deal with violence against women, the authors analyze how the victim-subject is configured in terms of agency and activism. The authors adopt a multimodal model of studying the sign complexes of the videos as semiotic artifacts that produce meaning. Sign complexes are always engaged (...)
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  13.  41
    ‘Reloading’ movies into commercial reality: A multimodal analysis of The Matrix trilogy's promotional posters.Arianna Maiorani - 2007 - Semiotica 2007 (166):45-67.
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  14.  20
    Exploring gender stereotypes in media adverts: A multimodal analysis.Tazanfal Tehseem, Masroor Sibtain & Zara Obaid - 2018 - Journal of Social Sciences and Humanities 57 (2):155-175.
    This paper aims at identifying socio-cultural portrayal of women through representational, interactive and compositional meanings with a focus on gender stereotypes propagated by media advertisements in Pakistan. Media adverts as such are an instrumental tool for manipulating attitudes and behavior of large and diverse audience for example, a large body of data reveals that women are portrayed in media to stylize their physical attributes to tempt and persuade customers. Therefore, advertisements are instrumental in creating a certain mind-set by shaping an (...)
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  15.  12
    Book review: Belinda Crawford Camiciottoli and Immaculada Fortanet-Gómez (eds), Multimodal Analysis in Academic Settings: From Research to Teaching. [REVIEW]Zeng Xiaorong - 2016 - Discourse Studies 18 (6):762-764.
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  16. Building Bridges for Multimodal Research: International Perspectives on Theories and Practices of Multimodal Analysis.[author unknown] - 2015
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  17. Multimodality: Foundations, Research and Analysis: A Problem-Oriented Introduction.[author unknown] - 2017
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  18.  59
    Method Development for Multimodal Data Corpus Analysis of Expressive Instrumental Music Performance.Federico Ghelli Visi, Stefan Östersjö, Robert Ek & Ulrik Röijezon - 2020 - Frontiers in Psychology 11.
    Musical performance is a multimodal experience, for performers and listeners alike. This paper reports on a pilot study which constitutes the first step toward a comprehensive approach to the experience of music as performed. We aim at bridging the gap between qualitative and quantitative approaches, by combining methods for data collection. The purpose is to build a data corpus containing multimodal measures linked to high-level subjective observations. This will allow for a systematic inclusion of the knowledge of music (...)
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  19.  28
    Interaction Analysis as an Embodied and Interactive Process: Multimodal, Co-operative, and Intercorporeal Ways of Seeing Video Data as Complementary Professional Visions.Julia Katila & Sanna Raudaskoski - 2020 - Human Studies 43 (3):445-470.
    The analysis of video-recorded interaction consists of various professionalized ways of seeing participant behavior through multimodal, co-operative, or intercorporeal lenses. While these perspectives are often adopted simultaneously, each creates a different view of the human body and interaction. Moreover, microanalysis is often produced through local practices of sense-making that involve the researchers’ bodies. It has not been fully elaborated by previous research how adopting these different ways of seeing human behavior influences both what is seen from a video (...)
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  20.  13
    Book review: Janina Wildfeuer (ed.), Building Bridges for Multimodal Research: International Perspectives on Theories and Practices of Multimodal Analysis[REVIEW]Yiqiong Zhang - 2017 - Discourse Studies 19 (3):361-363.
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  21. Multimodal News Analysis across Cultures.[author unknown] - 2020
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  22.  8
    A multimodal contrastive analysis of regulations and instructions during the COVID-19 lockdown in the context of the Island of Madeira and the United Kingdom.Leandro da Silva & Svetlana Kurteš - 2024 - Lodz Papers in Pragmatics 20 (1):67-101.
    The paper analyses aspects of multilingual and multimodal narratives employed during the COVID-19 lockdown, attempting to identify how they were used in professional and public environments. More specifically, the paper looks at editing choices, photography, design, drawing, colour, and writing to get a better understanding of multimodal communication, semiotics, image analysis, and their correlation with the written text and the way it has been perceived and interpreted, be it in online or print-based contexts. Methodologically, this is a (...)
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  23.  35
    Multimodal film analysis: how films mean.John A. Bateman - 2012 - New York: Routledge. Edited by Karl-Heinrich Schmidt.
    Analysing film. Distinguishing the filmic contribution to meaning -- Examples of filmic "textual organisation" -- Redrawing boundaries -- Organisation of the book -- Semiotics and documents. Semiotics and its relations to film -- The nature of discourse semantics -- The film as cinematographic document -- A combined view: filmic documents for filmic discourse -- Constructing the semiotic mode of film. Semiotic multimodality -- The internal organisation of semiotic strata -- Composing and combining semiotic modes -- Materiality and "epistemological commitment" -- (...)
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  24.  17
    Multimodal conversation analysis and interpretative phenomenological analysis: a methodological framework for researching translanguaging in multilingual classrooms.Kevin W. H. Tai - 2023 - New York, NY: Routledge.
    This book presents the methodological framework of combining Multimodal Conversation Analysis (MCA) with Interpretative Phenomenological Analysis (IPA) to interpretively analyse translanguaging practices in educational contexts. Beginning with an overview of the three uses of translanguaging - translanguaging as a theory of language, as a pedagogical practice and as an analytical perspective - the book goes on to critically examine the different methodological approaches for analysing translanguaging practices in multilingual classroom interactions. It explains how MCA and IPA are (...)
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  25.  24
    A multimodal discourse analysis of glocalization and cultural identity in three Indian TV commercials.Damodar Suar, Priyadarshi Patnaik & Amarendra Kumar Dash - 2016 - Discourse and Communication 10 (3):209-234.
    Improvising selected tools from Kress and Van Leeuwen’s inter-semiosis framework, this study explores how, between global and local, TV commercials in India often reframe a cultural third space producing new discursive forms and identities. Three commercials from the food and beverage category are selected on the basis of the country of origin of the endorsing company and the patterns of glocalization. Multimodal discourse analysis reveals that the commercials construct the glocal identity in several ways. In the Knorr Soups (...)
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  26.  34
    Formal analysis of responsibility attribution in a multimodal framework.Daniela Glavaničová & Matteo Pascucci - 2019 - In Daniela Glavaničová & Matteo Pascucci (eds.), PRIMA 2019: Principles and Practice of Multi-Agent Systems. Springer. pp. 36-51.
    The present article is devoted to a logical treatment of some fundamental concepts involved in responsibility attribution. We specify a theoretical framework based on a language of temporal deontic logic with agent-relative operators for deliberate causal contribution. The framework is endowed with a procedure to solve normative conflicts which arise from the assessment of different normative sources. We provide a characterization result for a basic system within this framework and illustrate how the concepts formalized can be put at work in (...)
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  27.  53
    Towards critical multimodal discourse analysis: a response to Ledin and Machin.John A. Bateman - 2019 - Critical Discourse Studies 16 (5):531-539.
    Ledin and Machin's critique of the use of some current approaches to multimodality for the purposes of critical discourse studies raises some important methodological concerns that need to be addressed. However, both the particular position they develop as well as some of the key points they raise are themselves problematic. In this response, I argue that Ledin and Machin misconstrue some significant aspects of the body of theory they critique and, as a consequence, offer a potentially misleading view of the (...)
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  28. Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis.[author unknown] - 2019
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  29.  17
    Film discourse interpretation: towards a new paradigm for multimodal film analysis.Janina Wildfeuer - 2014 - London: Routledge, Taylor and Francis Group.
    This book contributes to the analysis of film from a multimodal and textual perspective by extending formal semantics into the realm of multimodal discourse analysis. It accounts for both the inferential as well as intersemiotic meaning making processes in filmic discourse and therefore addresses one of the main questions that have been asked within film theory and multimodal analysis: How do we understand film and multimodal texts? The book offers an analytical answer to (...)
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  30.  15
    Audiovisual Scene Analysis: A Gestalt Paradigm in Full Development for the Study of the Multimodality of Language.Émilie Troille - 2011 - Iris 32:179-196.
    In this contribution we will approach language and images in different modalities: speech and face, anticipated and imagined movements, illusions on the sound by the image. It will be the opportunity for us to revisit the Gestalt concepts which were considered obsolete since structuralism in Humanities. As instantiated by Gilbert Durand in The Anthropological Structures of the Imaginary (1999, French 1st ed. 1960), we shall recall that Gestalt is not—even implicitly—an exclusively static approach to cognition. On the contrary we will (...)
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  31.  10
    A multimodal type logical grammar analysis of Japanese: word order and quantifier scope.Rui Otake & Kei Yoshimoto - 2008 - In Takashi Washio, Ken Satoh, Hideaki Takeda & Akihiro Inokuchi (eds.), New Frontiers in Artificial Intelligence. Springer. pp. 135--148.
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  32.  22
    A Multimodal Discourse Analysis of Textual Cohesion in Tertiary Marketing Texts Written by International Undergraduate Students.Hesham Suleiman Alyousef - 2016 - Semiotics:99-122.
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  33.  16
    Participants’ online analysis and multimodal practices: projecting the end of the turn and the closing of the sequence.Lorenza Mondada - 2006 - Discourse Studies 8 (1):117-129.
    Studies of talk-and-bodily-conduct-in-interaction have inspired new insights into the way in which language, interaction and cognition might be articulated. More particularly, they have shown that participants mutually orient to the finely tuned multimodal details by which talk and action in interaction are sequentially organized. This article deals with this form of ‘participants’ multimodal online analysis’ by focusing on a particular phenomenon - the methodical practices and resources by which the end of a turn and of an activity (...)
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  34.  15
    A Multimodal, Socio-Semiotic Analysis of Social Networking Apps on the App Store.Ammara Farhan - forthcoming - Semiotics:179-195.
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  35.  28
    Turn-allocation and gaze: A multimodal revision of the “current-speaker-selects-next” rule of the turn-taking system of conversation analysis.Peter Auer - 2021 - Discourse Studies 23 (2):117-140.
    It is argued in this paper that a multimodal analysis of turn-taking, one of the core areas of conversation analytic research, is needed and has to integrate gaze as one of the most central resources for allocating turns, and that new technologies are available that can provide a solid and reliable empirical foundation for this analysis. On the basis of eye-tracking data of spontaneous conversations, it is shown that gaze is the most ubiquitous next-speaker-selection technique. It can (...)
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  36.  34
    Towards an integrated argumentative approach to multimodal critical discourse analysis: evidence from the portrayal of refugees and immigrants in Greek newspapers.Dimitris Serafis, Sara Greco, Chiara Pollaroli & Chiara Jermini-Martinez Soria - 2020 - Critical Discourse Studies 17 (5):545-565.
    This paper proposes a methodological synthesis in order to study multimodal media discourse and argumentation in the context of the so-called ‘refugee crisis’ in Greece. It follows the framework of Multimodal Critical Discourse Analysis, integrating this with argumentation studies, with a particular emphasis on the analysis of inference. Our data come from the Greek newspapers Kathimerini and Ta Nea. We contend that the proposed methodological synergy enables scrutiny of (a) racist conceptualizations cultivated by the representation of (...)
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  37.  39
    (1 other version)Multimodal Linguistic Inference.Michael Moortgat - 1995 - Logic Journal of the IGPL 3 (2-3):371-401.
    In this paper we compare grammatical inference in the context of simple and of mixed Lambek systems. Simple Lambek systems are obtained by taking the logic of residuation for a family of multiplicative connectives /, *, \, together with a package of structural postulates characterizing the resource management properties of the * connective. Different choices for Associativity and Commutativity yield the familiar logics NL, L, NLP, LP. Semantically, a simple Lambek system is a unimodal logic: the connectives get a Kripke (...)
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  38.  15
    Justice must be seen to be done: a multimodal attitude analysis of attorneys’ closing arguments.Chuanyou Yuan & Huishu Cao - 2023 - Semiotica 2023 (255):17-37.
    Multimodal discourse analysis offers a novel lens for the study of legal discourse. Within the closing arguments of a trial, prosecution and defense attorneys utilize various multimodal resources to present evidence, articulate opinions, and adopt stances to achieve their communicative goals. This research focuses on the closing arguments in the criminal trial concerning the death of George Floyd to analyze the multimodal representation of the closing arguments delivered by both prosecution and defense attorneys. It employs the (...)
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  39.  22
    The potential of eye tracking data to strengthen CDA’ explanatory power: the case of multimodal critical discourse analysis of advertising persuasion.Yixiong Chen & Csilla Weninger - forthcoming - Critical Discourse Studies.
    Multimodal Critical Discourse Analysis (MCDA) as a sub-discipline of Critical Discourse Analysis (CDA) emerged from the availability of social semiotic frameworks describing multimodal meaning making. However, weaknesses of these frameworks have raised concerns and prompted recent methodological reflections in MCDA. Inspired by these reflections, this paper critically assesses MCDA research on advertising persuasion and identifies a lack of attention in studies to account for the social and ideological impact of advertising. This shortcoming is argued to be (...)
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  40.  33
    ‘#YouCanTalk’: A multimodal discourse analysis of suicide prevention and peer support in the Australian BeyondBlue platform.Maria Grazia Sindoni - 2020 - Discourse and Communication 14 (2):202-221.
    Research has shown that suicide rate in Australia is on the rise and that most people who die by suicide are not in contact with mental health services. They most likely communicate their suicidal thoughts to family members or close friends, whose responses may sound unhelpful and/or dismissive, thus reinforcing suicidal ideation. This national emergency has been tackled via a social media campaign, #YouCan Talk, launched by a government-supported digital platform, BeyondBlue. This article adopts a multimodal discourse analysis (...)
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  41.  2
    Responsibilization of weight management: a multimodal critical discourse analysis of losing weight articles in Chinese official WeChat posts.Xiang Huang - forthcoming - Critical Discourse Studies.
    In response to the rising obesity rate in China, the Chinese government has used the social media platform WeChat to encourage the public to lose weight. This article investigates the losing weight posts in 健康中国 [Healthy China], the official WeChat account of the National Health Commission of the People’s Republic of China. Taking a multimodal critical discourse analysis approach, I identify the dominant discourses used to represent obesity and individuals related to obesity. One of the most prominent features (...)
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  42.  15
    Multimodality in Hong Kong government posters from the 1950s–1980s: an appraisal analysis and the discursive construction of legitimation. [REVIEW]May L.-Y. Wong - 2022 - Semiotica 2022 (246):249-273.
    This paper uses van Leeuwen’s Authority Legitimation framework to examine government posters published in the 1950s–1980s in Hong Kong, which serve as a means of shaping public opinion and legitimate social action. Martin and White’s Appraisal framework is also applied to provide the study with relevant analytical tools by which to construct evaluatively coherent authorial reading positions propagated by the government in the posters as well as aligning viewers with these desired positions. The government posters being studied are concerned with (...)
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  43. The multimodal construction of political personae through the strategic management of semiotic resources of emotion expression.Gheorghe-Ilie Farte & Nicolae-Sorin Dragan - 2022 - Social Semiotics 32 (3):1-25.
    This paper presents an analytical framework for analyzing how multimodal resources of emotion expression are semiotically materialized in discursive interactions specific to political discourse. Interested in how political personae are emotionally constructed through multimodal meaning-making practices, our analysis model assumes an interdisciplinary perspective, which integrates facial expression analysis – using FaceReader™ software –, the theory of emotional arcs and bodily actions (hand gestures) analysis that express emotions, in the analytical framework of multimodality. The results show (...)
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  44.  25
    The multimodal construction of acceptability: Marvel's Civil War comic books and the PATRIOT Act.Francisco Veloso & John Bateman - 2013 - Critical Discourse Studies 10 (4):427-443.
    The 9/11 attacks in the USA had profound political consequences at both domestic and international levels. Specific and controversial policy developments were pursued requiring substantial legitimation to find acceptance. A prime example was the USA PATRIOT Act, which was passed in the immediate aftermath of 9/11 and subsequently received considerable critique due to the sweeping nature of its redefinition of what was acceptable in the cause of ‘fighting terror’. The media, and their construal of events and policies, played a significant (...)
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  45.  30
    Popular Culture, Moral Narratives and Organizational Portrayals: A Multimodal Reflexive Analysis of a Reality Television Show.Carine Farias, Tapiwa Seremani & Pablo D. Fernández - 2020 - Journal of Business Ethics 171 (2):211-226.
    This paper contributes to the Business Ethics literature by unpacking the multimodal construction of moral narratives in popular culture and its portrayals of organizations and organizational roles. Understanding such portrayals and their construction is crucial to Business Ethics scholarship because they shape organizational imaginaries, influencing understandings and expectations of the ethical/moral responsibilities of organizations and the actors within them. In particular, we study the construction of moral narratives within a reality TV show that focuses on immigration and border control (...)
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  46.  12
    How ISIS represented enemies as ineffectual in Dabiq: A multimodal critical discourse analysis.Surinderpal Kaur & Sahar Rasoulikolamaki - 2021 - Discourse and Communication 15 (6):650-671.
    This paper is a multimodal critical discourse study of other-representation in ISIS’s magazine, Dabiq, It focuses on both the micro-level analysis of actor and action representation, and the macro-structure of negative other-depiction in Dabiq from both textual and visual perspectives. Through in-depth examination of linguistic and non-linguistic elements, the study aimed to unfold ISIS’s ideology at the global level, which is to construct its desired reality and eventually to recruit supporters. The analysis was carried out on fifteen (...)
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  47.  2
    Advertising fragrance through visual and audible information: a multimodal metaphor analysis of perfume commercials.Jiaqi Xu & Zi Yang - forthcoming - Semiotica.
    According to conceptual metaphor, this study finds and categorizes three metaphors in perfume commercials: FRAGRANCE IS ATTRACTION, FRAGRANCE IS EMOTION, and FRAGRANCE IS OBJECT. Drawing on the analytical tool of multimodal metaphor analysis, the study further analyzes how perfume commercials complete the metaphorical operation mechanism of mapping from visual and auditory modes to olfactory. It is found that, different from the traditional definition of a concrete source domain and an abstract target domain in conceptual metaphors, the joint participation (...)
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  48. Behavior matching in multimodal communication is synchronized.Max M. Louwerse, Rick Dale, Ellen G. Bard & Patrick Jeuniaux - 2012 - Cognitive Science 36 (8):1404-1426.
    A variety of theoretical frameworks predict the resemblance of behaviors between two people engaged in communication, in the form of coordination, mimicry, or alignment. However, little is known about the time course of the behavior matching, even though there is evidence that dyads synchronize oscillatory motions (e.g., postural sway). This study examined the temporal structure of nonoscillatory actions—language, facial, and gestural behaviors—produced during a route communication task. The focus was the temporal relationship between matching behaviors in the interlocutors (e.g., facial (...)
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  49.  11
    Constructing cultural identities through new media: a multimodal appraisal analysis of Chinese web-based ink and wash cartoons.Lei Zeng & Xinyu Zhu - 2024 - Semiotica 2024 (259):217-253.
    As an intercultural modern art form, web-based ink and wash cartoons are significant tools to communicate cultural identities in the Chinese context because of their entertaining form, thought-provoking content, and profound cultural connotation. Against this background, the present study investigates the multimodal appraisal systems of 96 web-based ink and wash cartoons, focusing on attitudinal meanings and explicating how the attitudinal resources contribute to the communication of Chinese cultural identities. The analysis of 96 web-based ink and wash cartoons shows (...)
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  50.  34
    The benefits of narratology in the analysis of multimodal legitimation: The case of New Democracy.Dimitrios Chaidas - 2018 - Discourse and Communication 12 (3):258-277.
    Previous studies on legitimation, multimodality and political discourse by researchers, such as Van Leeuwen, Van Dijk and Mackay, have suggested different but supplementary methods of legitimation analysis by providing a number of analytical frameworks. Multimodal legitimation research, however, seems to be in need of a better conflation of the theoretical backgrounds of disciplines, such as narratology. This article focuses on the multimodal discourse of three political advertisements of the political party New Democracy, filmed for the needs of (...)
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