This paper reflects on the interaction that language and economy have in society versus an ethnocentric approach that sees other languages as challenges instead of an opportunity. The paper analyses the role that bilingualism has in the economy and how economy can impact the promotion of flexible language policies in order to open new markets. Throughout the discourse a strong focus is placed on the dilemma: can language impact and make economy beneficial? The study aims to explore how multicultural societies (...) which often have one dominant language can benefit by opening language diversity to the business habitat with a specific focus on particular linguistic and economic developments in the Balkans after the fall of Yugoslavia. In the second part this global issues are analyzed in the local context. The study brings examples from Macedonia on how the private sector is much more advanced and innovative compared to the state institution. During this discourse few corporations active in Macedonia are analyzed in order to size the positive impact that flexible usage of language has on the economy and how state institutions can replicate this positive model. Other factors such as culture and the neurolinguistics studies have been considered as well. (shrink)

The issue of hate speech is widely present in the Balkan Peninsula and although it has a serious impact in inter-ethnic and inter-religious relations, it has never been addressed properly by the academia or the judicial systems. This paper aims to outline the main principles that define hate speech from the linguistic and legal perspective. Throughout the paper several international cases of hate speech are cited along with the measures that western European countries take in order to minimize the level (...) of stereotypes and public discrimination. In the second part, the paper brings examples from degrading hate speech cases coming from public figures in Macedonia. In addition, a few comparative cases from the international practice have been cited in order to perceive if an egalitarian society is possible in Macedonia from the aspect of language usage without the hatred constituents by aiming to develop an acceptable public discourse for all. (shrink)

This article analyses the overall development of the endangered language around the world in reference to UNESCO’s Atlas of World Endangered Languages and reflects on the local context. The focus to local context refers to the current territory of North Macedonia in which it is believed there are 7 endangered languages such as: Adyge, Aromanian, Gagauz, Megleno-Romanian, Judezmo, Romani and Torlak. These languages are classified as endangered but are still spoken in the country. The article also reflects on the status (...) of the Albanian language in North Macedonia by drawing comparisons with two other language varieties such as Arberesh which spoken in Southern Italy and Arvanitika spoken in Greece. The challenges that these minority languages have faced in particular countries should serve as a guide in designing effective language policies in North Macedonia in order for the language not be endangered. In the last section the article report on the phenomena of Globalization in which English has become the global language and at the same time has accelerated the loss of many native languages around the globe. (shrink)