A growing body of research is exploring corporate communication in relation to corporate social responsibility (CSR) activities on social media (SM). Nonetheless, while these studies have shown that SM communication may be an effective tool for reaching and engaging various stakeholders, how the design of corporate CSR communication engenders trustworthiness has yet to be examined. To address this gap, we suggest that SM communication may include important signals related to trust; thus, we investigate whether companies use sources of trustworthiness (reputation, (...) performance, and appearance) while communicating with stakeholders and the response of the latter to such communication. Our empirical analysis is based on a database containing over 66,000 CSR-related messages from eight companies focusing on communication extracted from Twitter. These data are coded according to three sources of trustworthiness and two dimensions of CSR communication (social and environmental). Our findings indicate that all three attributes of trustworthiness are used by companies in their CSR social media communication. We also document how corporate efforts to use CSR communication that engenders trustworthiness influence stakeholder engagement. Our study therefore contributes to the literature on trust in relation to CSR by illustrating the importance of signaling that includes different sources of trustworthiness or their combination in corporate communication. By analyzing how the various trust attributes included in CSR communication affect SM reactions, we also identify which attributes lead to greater stakeholder engagement overall, particularly for the two analyzed dimensions of CSR communication. (shrink)

Internet jest przestrzenią, która otworzyła nowe możliwości prezentowania dziedzictwa kulturowego. Wraz z rozwojem sieci użytkownicy zyskali dostęp do cyfrowych kopii książek, dzieł sztuki oraz wizualizacji 3D zabytkowych budowli i całych miast. Kontakt z kulturą za pośrednictwem mediów nigdy wcześniej nie był tak łatwy. Trudno nie docenić tych możliwości, szczególnie mając w pamięci niedawne czasy pandemii, kiedy to kontakt z kulturowym dorobkiem człowieka ograniczał się głównie do form online. Zasoby online to ogromny rezerwuar materiałów wszelkiego typu, z którego użytkownicy wybierają zazwyczaj (...) te odpowiadające ich zainteresowaniom i preferencjom. Na stronach i platformach internetowych można znaleźć bogaty wachlarz multimediów, tekstów, zdjęć, filmów, symulacji i rekonstrukcji, materiałów związanych z każdym okresem kulturowej i artystycznej działalności człowieka. Różne są też źródła, z których zostały one zaczerpnięte. Duża część materiałów to cyfrowe kopie dzieł sztuki, skany manuskryptów, starodruków, starych fotografii i filmów, udostępnione na oficjalnych stronach instytucji kultury: muzeów, bibliotek czy archiwów. Jeszcze liczniejszą grupę stanowią zasoby, które zostały udostępnione w Internecie w efekcie spontanicznych, oddolnych praktyk jego użytkowników, udostępniających materiały pochodzące z ich prywatnych zbiorów. Są to m.in. zdjęcia wykonane eksponatom muzealnym, pomnikom i zabytkom, a także filmy kręcone w historycznych miejscach. Celem artykułu jest zwrócenie uwagi na problem prezentacji w cyberprzestrzeni treści związanych z dziedzictwem kulturowym oraz korzyści, jakie płyną z digitalizacji zasobów dziedzictwa kulturowego1. Rzadko zwraca się przy tym jednak uwagę na zagrożenia związane z rozpowszechnianiem tych materiałów online. Te same technologie, które pozwalają na prezentowanie obiektów kulturowych w cyfrowych mediach, prowadzą często do przedstawień daleko odbiegających od ich oryginalnego wyglądu, a czasem – do dekontekstualizacji. Zbyt duże zaufanie do możliwości współczesnej technologii może w efekcie prowadzić do degradacji kultury. W tekście przedstawiono przykłady podstawowych problemów związanych z tym zagadnieniem. (shrink)

The author of the article begins with a discussion of how specialists in the field understand the term “autobiography” and what its role is. Then, she presents the results of an analysis of autobiographical elements present in texts by 136 students starting Polish studies. In analysing the collected works, she diagnoses the places and attitudes of students who referred to stories from their own school lives, their considerations about their teachers’ ways of perceiving pupils, and the purpose of such texts. (...) She also indicates the roles of emotions and the recollections of the personal past in creating school memories, and developing various ways of thinking about pupils, teachers, and literature. In treating those texts as diagnoses of the problems of school and school Polish education, she discusses the importance of such observations for their authors, readers and for school and university education. (shrink)

Interactive media create a space conducive to development of participatory culture, in which media content recipients become its active creators. Participant activities are not limited to commenting on online articles or being active on social media. They want to influence reality through their actions and to participate in creating and spreading information. The willingness and readiness of Internet users to co-create content is becoming increasingly important also in scientific projects, where success depends on the involvement of many volunteers who undertake (...) specific tasks. Although such projects are often time-consuming, they usually do not require advanced skills from the people involved. The only payoff for their efforts is the satisfaction that comes from participating, as well as the recognition in their community. The purpose of this paper is to attempt to evaluate the phenomenon of crowdsourcing in humanities, especially in the context of the new reality created by the Covid-19 pandemic. It is based on the literature which addresses the importance of crowdsourcing in projects in a variety of areas, on top of an analysis of examples in which this method is used. The selection of presented examples is strongly intended to demonstrate the enormous possibilities and resulting benefits of involving willing volunteers in humanities projects. Their role is not diminished by the fact that they do not have competencies related to project topics. It can be assumed that crowsrourcing will be more and more widely used by researchers, especially in times when increasing numbers of people undertake online activities. (shrink)

The face of a child in need is a visual trope that is at the forefront of the politics of spectacle in emergency news and aid initiatives. Images of children’s faces work on both affective and ethical levels, appealing to compassion and to a discourse of universal human rights. Acknowledging both the cultural fascination with and distrust of images of children, this article focuses on the strategies of persuasion used by an international NGO Save the Children in their child sponsoring (...) campaign. Identifying the ways that both NGO guidelines and strategies shape the way the image is composed and framed, and engaging with the concepts of ‘sponsoring,’ ‘saving,’ and ‘parenting,’ the article follows how the campaign configures financial help as an affective, rather than economic, relationship between the donor and the beneficiary. (shrink)

D. Wulff developed a notion of post-critical beliefs as a proposal for the description of religion in the light of the progress of secularization and socio-cultural changes. According to his theory, we can situate potential attitudes toward religion in a two-dimensional space. The vertical dimension stands for Inclusion vs. Exclusion of Transcendence, and the horizontal one-for the way an individual interprets religious content: Literal vs. Symbolic. In this way, the two dimensions determine four quadrants, each reflecting a potential attitude towards (...) religion, operationalized by D. Hutsebaut in the Post-Critical Belief Scale as: Orthodoxy, External Critique, Relativism and Second Naiveté. The research presented in this paper is our attempt at fi n ding an answer to the question whether the religious attitudes determined by Wulff are related to self-consciousness types. We tested 159 adult individuals by means of the PCBS scale by D. Hutsebaut and the Self-consciousness scale by Z. Zaborowski and Z. Oleszkiewicz. The results of these tests are that the refl ective type of self-consciousness correlated positively with Orthodoxy and Second Naiveté and negatively with External Critique and Relativism. (shrink)

The Polish society has perceived privatization as an issue of special importance which enables a free market economy in a short time. Privatization has always raised hopes and expectations. It is the lack of experience in the field of ownership transformations, the level of their complexity and the economic, legal, psychological and other conditionings that have confronted those transformations with many hindrances. They have also raised numerous moral and ethical dilemmas among the staff of privatized companies and founding organs including (...) the staff of the Voivodship Council of Łódź. The decisions of the Working Board of one company about the future path of privatization have raised concerns among the staff uncertain of the fate of their place of work. In such cases the voice of the staff, which previously contributed to the company’s financial status, has always been decisive when choosing the path of privatization; this concerns mostly workers’ partnerships. It was John Paul II’s words about people of conscience who are needed in Poland, which were said in Skoczów, that were crucial for privatization decisions by the Voivodship Council of Łódź. (shrink)

Recent years in Poland have been characterized by the dynamic development of scientific activity among nurses. It might have been caused by several factors, namely: the rising needs and expectations of representatives of this professional group, the necessity of adjusting to EU standards, changes in the system of education, as well as the individual “research needs” of those representatives. However, is there a correlation between the increase in the quantity of scientific research and its quality? An attempt to answer that (...) question led the author to formulate this paper’s goal, which had been formulated as follows: to analyse different sources of information concerning the reality of scientific research in nursing in Poland. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:Language in the Confessions of AugustineDanuta ShanzerPhilip Burton. Language in the Confessions of Augustine. Oxford: Oxford University Press, 2007. xii + 198 pp. Cloth, $72.Burton’s intriguing book explores language in the Confessions of Augustine. The topic is exemplified in action in Augustine’s own development from infans to puer loquens, to schoolboy, to young rhetoric student, to chattering Manichee, to professional rhetorician, Christian philosopher, and ultimately to biblical exegete (...) and preacher. Burton documents not only Augustine’s own development but also his abstract thoughts about language (development by physis vs. thesis; Latin vs. Greek; pagan vs. Christian), culture, speech (man’s, God’s, creation’s), silence, grammar, rhetoric, reading, prayer, and style (to name but a few). To study Augustine on language is to explore a crucial phase in the transition from the ancient pagan to the late antique, Christian world. Augustine’s views exercised tremendous influence in the medieval world.Burton takes an exemplary and essayistic British approach to the question rather than a systematic Teutonic one. The six chapters, three of which contain material published in other venues, explore “Sermo,” “Alternative Comedy,” “The [End Page 442] Vocabulary of the Liberal Arts,” “Talking Books,” “Biblical Idioms,” and “The Paralinguistic.” Despite its monographic cover, the book is best understood as a series of individual essays, since all can be read separately with no resultant loss of continuity or logic.After an often profound and wide-ranging introduction (“Sermo”), Burton bounces off those who view the Aeneid as a crucial subtext for the Confessions to discuss his new idea: the importance of comedy (by way of theatre in general). Three readings (Alypius in the marketplace, Monica abandoned, and Monica meribibula), which contain clearly comic lexical items as well as plausibly comic scenarios (in two cases), are supposed to invoke comic and mimic subtexts. While this reviewer is sympathetic to the approach, and has argued similarly for Apuleius (“Piscatum Opiparem... Praestinavi: Apuleius, Met. 1, 24–25,” RFIC 124[1996]:445–54) as well as for Augustine (“Avulsa a latere meo: Augustine’s Spare Rib—Augustine Confessions 6.15.25,” JRS 92[2002]:157–76 at 161) these particular interpretations, even supported as they are by sophisticated philological arguments, do not ring quite true or solve any problems in the passages. These constellations of apparently comic vocabulary (some of which is also late and biblical) may simply be an artifact of Augustine’s personal style, not the shadows of a genre or written source. Why would Augustine include a comic substrate in what Courcelle considered his inserted VAlypii? Is mime (41) really relevant, since Augustine never mentions it in the Confessions? Burton’s desire to see scenarios for moral contrast-imitation (58) seems implausible. Because we constantly confront the real coincidence of “life” vs. “literature” in the realistic genres, it is often hard to argue necessarily literary origins for a plausibly realistic motif. This fact makes the argument for “alternative comedy” in Augustine’s life-cursus somewhat unlikely.“The Vocabulary of the Liberal Arts” illustrates Augustine’s deep ambiguity about the artes through the language he uses of them. Burton uses the concept of substitutability of loan-words to explore alternative terms. In grammatica vs. litteratura and rhetorica vs. eloquentia, we see Greek terms used for distancing. Burton does some very interesting things with statistics of occurrence to show Augustine “going off” words and being defensive (for dialectica, see 76–77). He also shows us how a significant avoidance (arithmetica) enables linkage with the Bible (through numerus). The same applies to philosophia vs. sapientia (80–81). This chapter has much to say that is absolutely right and also important. Puzzling however is Burton’s concluding suggestion that Augustine varies his vocabulary for the artes to revalorize (86) and demystify them so they not appear a “knack or trade” (87). This seems unlikely, given the fate of his project on the disciplinae and the way he sneers at most of them in the Confessions.“Talking Books” develops ideas in Flores (1975) and Stock (1996) and contains much interesting material. The chapter takes us from the ancient querelle about the spoken vs. the written word, to books in the Bible... (shrink)

The paper concerns the science of colors (die Farbenlehre) on which among others J.W. Goethe and W. Ostwald were focused. The first part of this essay describes the science of colors in the period from antiquity to late Renaissance. In the pre-scientific phase it was intervened with philosophical speculations as well with symbolism of magic, religions and customs. Since Newton’s time there are distinguished the colors of light and the colors of objects. J.W. Goethe’s Farbenlehre, discussed in the second part, (...) connects empirical studies and metaphysical vision of the light and colors. W. Ostwald, a distinguished chemist and philosopher-energetist, attempted to construct measurable Farbenlehre. He is a creator of a strict colors’ taxonomy, but his soul of artist (he was also a painter) “crept into” his study of colors. The discussion of Ostwald’s deliberations is contained in the third part of the paper. (shrink)

Niniejszy artykuł podejmuje próbę odpowiedzi na pytanie, jak wyglądała praca redakcyjna Anny Kamieńskiej nad _Notatnikiem_. Spostrzeżenia na temat procesu twórczego czynione są na podstawie fragmentu rękopiśmiennego dziennika z okresu 31 X 1971–15 II 1972 oraz publikowanych w latach 70. odcinków dzieła na łamach czasopisma „W drodze” i wydanych w latach 80. książek. Analiza zmian redakcyjnych skupia się tu na wybranych formach językowych. Wśród nich możemy wyróżnić np. zamianę rzeczowników w zaimki, zdrobnień w formę neutralną lub skrót, pytania w twierdzenie, eliminację (...) partykuł i osoby „ja” w czasownikach i zaimkach. Wszystkie wymienione zabiegi prowadzą do skrócenia zapisów, nadania im aforystycznego charakteru. (shrink)

This article is an attempt at answering the question about Anna Kamieńska editorial work on Notatnik. The discussion of the creative process applies to a manuscript fragment of the journal from the period 31 Oct 1971–15 Feb 1972, the work published in instalments in the 1970s in the W drodze periodical, and the book releases published in the 1980s. The analysis of editorial changes applies to selected linguistic forms. Those include, e.g., replacement of nouns with pronouns, diminutives with neutral forms (...) or acronyms, questions with ascertainment, and the elimination of particles and first-person singular in verbs and pronouns. All of the listed interventions led to a shortening of passages and assigning them the nature of aphorisms. (shrink)

Since the Supreme Court of New Jersey decided the Quinlan case a quarter of a century ago, three American Supreme Court decisions and a host of state appellate decisions have addressed end-of-life issues. These decisions, as well as legislation addressing the same issues, have prompted a torrent of law journal articles analyzing every aspect of end-of-life law. In recent years, moreover, a number of law review articles, many published in this journal, have also specifically addressed legal issues raised by palliative (...) care. Much less is known in the United States, however, as to how other countries address these issues. Reflection on the experience and analysis of other nations may give Americans a better understanding of their own experience, as well as suggest improvements to their present way of dealing with the difficult problems in this area.This article offers a conceptual and comparative analysis of major legal issues relating to end-of-life treatment and to the treatment of pain in a number of countries. In particular, it focuses on the law of Australia, Canada, the United Kingdom, Poland, France, the Netherlands, Germany, and Japan. (shrink)