The individualization thesis has been widely applied to explain women’s increasing autonomy in romantic relationships and marital decisions across both Western and non-Western contexts. In China, individualization is believed to have enhanced women’s freedom in love and marriage, supported by the 1950 Marriage Law, which abolished arranged marriages and granted women equal legal status to men. However, Chinese women still face notable constraints in exercising full autonomy over their choice of partners and the timing of marriage. Parental involvement in matchmaking, (...) pressure from media discourses that stigmatize “leftover women”, and social expectations continue to define women’s happiness in relation to timely marriage and childbearing. Importantly, Confucian family and gender norms now appear to have a greater influence on women’s romantic choices than they did during the early reform era. With the “return” of Confucian marital values and increasing parental involvement in matchmaking, does the individualization thesis still sufficiently explain Chinese women’s marital freedom? By addressing the “nonlinear” aspect of second modernity, this article aims to deconstruct the concept of “traditions” within the marital sphere. It argues that traditions have re-emerged in an “evolved” form, blending both traditional and modern requirements within China’s unique context of individualization. The nonlinear nature of individualization offers a dynamic perspective for understanding the complex relationship between tradition and modernity in rapidly transforming societies like China. (shrink)