The research object of this subject, through cooperation with Shanghai International Fashion Education Center, a fashion travel education institution, is a convenient sample for the members of its “Japan Fashion Travel Project,” using quantitative research methods and research tools for questionnaires. From the perspective of tourist shopping experience marketing, this paper studies the relationship among tourist marketing, value perception, shopping satisfaction, and customer loyalty to outlets, and discusses the recommendations for sustainable development of outlets.

上冊從宋代文化史的大背景系統闡釋北宋理學的學術傳統，指出理學是一種合道德與倫理為一的義理精神。第一部分分析宋代文化的特點（道統的確立、文官體制、崇儒的社會風氣、技術的發達、民間宗教興盛等），以及宋儒所 建構的義理傳統及其哲學特質。第二部分詳細討論北宋理學諸家的思想體系，點評其在中國思想史上的地位和理論貢獻，所涉學人包括周敦頤、張載、程顥、程頤、邵雍，並兼及討論南宋的朱熹和陸九淵。.