Following a succint summary of the two disciplines, rhetoric and poetics, the article attempts to show that not only both of them are in good shape, but also that a fruitful marriage of these two "brides" is possible. In spite of the many controversies surrounding the usefulness and justification of one or the other and their applicability to philosophy and even after repeated declarations of their death, both the art of correct speaking and poetics, under the most diverse forms, have (...) shown latently or explicitly their capacity for renewal and adaptation in the course of already 2,500 years. (shrink)