The following paper is based on a broad understanding of communication that considers as text basically anything that has been created within the framework of a cultural interaction by an author and that is perceived by a recipient. The first part of the paper introduces, explains and follows mostly cases in which the author’s violations of the recipient’s expectations have a communication value, i.e. provoke, in the recipient, a communication effect that matches the author’s intentions. In such cases, this effect (...) results as a consequence of an violation of the communication „cooperative“ principles. This, at the recipient’s end, translates into an event of expectancy violation. Each of such violations provokes an arousal in the recipient, which further motivates him/her to search for its cause. Finding this cause, and being “confronted” with the related violation pertaining to it with the norm equals, for the recipient, getting to the meaning of the text, or identifying its communication value etc. As part of the conclusion, a commented scheme is presented which offers a spectrum of possible communication outcomes “positioned” between the predictability of each textual element and the stochasticity of choice. The effort to illustrate all the explained facts results, in the paper, in a rich set of examples stemming from miscellaneous spheres of human activity – from “high styles” to rather day-to-day activities, to pop-culture. The objective is to show that the described principles, if not valid in general, permeate at least all forms of interaction. (shrink)

Recipients always perceive texts in a successive and linear way. Often, the recipient’s perception of the text only lasts until the text has fulfilled the expectations the recipient has of it. Being well aware of this, authors build texts based on their goals, aims, or preferences that either meaningfully fulfill the expectations of the recipient - according to the authors’ own knowledge, estimation, or presumptions - or, on the contrary, more or less intentionally violate these expectations. While the fulfillment of (...) expectations results in a certain “comforting” impression on recipients, its violation causes an arousal in them. In this sense, violation of expectations does not only have a negative effect, but it can also have a communicative value. It can be argued that a) the author incorporates stimuli into the text that lead to the violation of the recipient’s expectations and does so with a communicatively functional - also artistic and aesthetic - kind of intent and b) an arousal is a consequence of violating the recipient’s expectations; then if an author’s artistic or aesthetic intention lies in a series of violations of the recipient’s expectations, this can provoke an aesthetic experience which will be caused - among other things - by the arousals themselves induced by the relevant violations. (shrink)