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    Advancing the common good: strategies for business, governments, and nonprofits.Philip Kotler - 2019 - Santa Barbara, California: Praeger.
    Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?
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