Along with the times, newspapers have become one of the business commodities that can survive even though they are slowly starting to fall. So, to continue to maintain the life of a print media or newspaper business through consistent newspaper circulation, it is necessary to implement a particular strategy to defend against online media attacks. Focus in this research in general, this research focuses on knowing how the Bandung Express Networking Daily carries out the Integrated Marketing Communications (IMC) Strategy. In (...) particular, this research focuses on knowing the Integrated Marketing Communications (IMC) Strategy in maintaining the daily circulation of newspapers in Bandung Express Networking. The research question is: How does the Integrated Marketing Communications (IMC) strategy maintain the newspaper's daily circulation? What are the obstacles and implementation of the Integrated Marketing Communications (IMC) strategy carried out by the Bandung Express Networking Daily. The results in this study are Pasundan Express Privileges. Print media advertisements used by Bandung Express Networking include men inserting their names on the product packaging for the Pasundan Express newspaper. Sales promotions. Games, both in content without prizes on Instagram social media and games with prizes. Public Relations and Publicity. The talk show is a form of education and promoting the circulation of the Bandung Express Networking Newspaper, Personal Selling. The Bandung Express Networking journalist team. Here, the media team and the Bandung Express Networking journalists play the most role in personal selling. Direct marketing. Through the Bandung Express Networking website. Com is the official website of Bandung Express Networking, where news and information about newspaper circulation and orders for transactions can be made on this website. (shrink)

The rate of Occupational injury and work-related diiseases in Indonesia is considered to be t he highest in South East Asian Region. International Labor Organization (ILO) reported the level of competitiveness regarding Occupational and safety performance in Indonesia was 98 out of 100 countries. Previous studies have reported that the major causes of occupational injury and work - related diseases primarily influences by the workers behavior. The aim of this study is to identify the relationship between perception and occupational injury (...) and work-related diseases. A cross sectional study was conducted among 200 workers in plywood company in West Kalimantan. The independent variables were perceived of susceptibility, perceived of severity, perceived of benefit and perceived of self efficacy , whereas the dependent variable s are occupational injury and work-related diseases . Multiple linier regression was employed to examine the relationship of the variables. This study found that perceived of susceptibility, perceived of severity, perceived of benefit and perceived of self efficacy were significantly associated with occupational injury and work-related diseases (p=0,000). The strongest predictor variables to occupational injury and work-related diseases are are perceived of benefit (t=2,087 and 4,189), perceived of self efficacy (t=2,370) and perceived of susceptibility (t=1,637). (shrink)

Several studies have shown a significant relationship between smelling and olfactory imagery abilities. The primary aim of the present study was to validate a French version of the Vividness of Olfactory Imagery Questionnaire. The secondary aim was to investigate its capability to differentiate individuals with smell loss from healthy individuals. After having elaborated a French translation of the VOIQ, we evaluated olfactory imagery abilities of 387 French participants who anonymously self-completed the fVOIQ: 121 pathologic individuals, 244 normosmic individuals, and 22 (...) fragrance experts. Significant split-half reliability as expressed by Spearman correlation coefficients for the global sample, as well as for each group separately, indicated the excellent internal consistency of the fVOIQ. Moreover, results revealed a significant effect of the smelling ability group on fVOIQ score, suggesting that daily olfactory stimulation is fundamental to maintaining the ability to create a vivid image and that severe loss of smell may result in progressive impairment of olfactory imagery. Our fVOIQ and the original English version seemingly have similarly high benefit in differentiating experts and normosmic individuals based on their olfactory imagery ability. Moreover, the fVOIQ seems capable of differentiating individuals with loss of smell from healthy individuals. These findings demonstrate the reliability and validity of the fVOIQ, and its capability to differentiate individuals’ smelling ability according to their olfactory imagery ability. (shrink)