In this article I undertake an analysis of erotic sexual intercourse - commonly, and more accurately, designated as love-making - in the spirit of Durkheim's social analysis of religion. Thus, based on a phenomenological semiotic analysis of the peculiar things we do and feel in the course of making love, I propose, first, to uncover the implicit `logic' that generates and governs these distinctly sociable doings and sociable feelings. Second, I proceed to suggest that the sameself logic, albeit in an (...) attenuated version, also generates and governs the broad class of `social occasions proper', and that this homology calls for gathering erotic and social occasions under one and the same rubric, which I propose to call the `socio-erotic' (since the term `social' has been denatured through overuse). Third, I conclude with a discussion of how socio-erotic domains fit into a larger world structured and governed mainly by interest-driven and power-driven conflictual fields. (shrink)