The use of e-commerce has exploded due to the impact of COVID-19. People with no experience in e-commerce prior to the COVID-19 pandemic began online shopping for their safety following the pandemic outbreak. As such, these newly joined customers have played a vital role in the rapid development of e-commerce. Maintaining these customers and increasing their repurchase intention is a core issue for e-commerce platform companies. Thus, using new e-commerce users as the participants, this study investigated the structural relationship between (...) brand experience, brand emotional factors, brand loyalty, and repurchase intention with brand love as the mediator. Research on the multidimensional brand experience from Chinese customers’ perspective is still lacking, and our study attempts to fill this gap. A structured questionnaire and hypotheses were designed based on studies and survey of 310 respondents from China in this study. The study results show that, first, the four dimensions of brand experience have a significant positive correlation with brand emotion, with brand cognitive experience having the greatest impact on consumer brand emotion. Second, the influence of brand emotion on brand loyalty is positive and significant, and brand attachment has a stronger influence than brand love on brand loyalty. In addition, brand loyalty has a positive effect on repurchase intention. Finally, brand love plays a mediating role on the relationship between brand attachment and brand loyalty. To enhance customers’ brand attachment and love for e-commerce platforms, companies must enhance customers’ interest and curiosity in their products. And companies will improve their services to customers by introducing artificial intelligence algorithms to increase customers’ repurchase intention, which will ultimately increasing their profitability. This study contributes to the development of e-commerce platform companies. (shrink)

Orientalism within Us: Discourse Structure That Tames Us Unwittingly When cherry blossoms bloom, Lass, North Korean lass! I will kiss your lips for the ...

We used functional magnetic resonance imaging to examine the interactive effects of perceived competence and task interest on the cognitive and affective responses to negative feedback. Twenty-four undergraduates performed both interesting and uninteresting tasks and received failure feedback. The participants’ perceived competence in the task was manipulated between subjects prior to scanning with bogus feedback. The results showed that negative feedback processing was contingent upon both perceived competence and task interest. The most adaptive coping mechanism, indicated by activation in the (...) cognitive control network and attenuation in the negative affect region, was identified for the high-competence and high-interest combination. When either competence or interest was low, signals in the cognitive control network were weaker. The most detrimental activation patterns were observed for the combination of low-competence and high interest. Our results reveal the combination of task and learner characteristics that best harnesses the potential benefits of negative feedback and illustrate the neuroscientific mechanisms underlying this observation. (shrink)

All of the world's religions refer to death in some way. Everyone is somewhat familiar with stories about where we go or what happens to us after death. From an early age, we have all heard stories of heaven or hell or some other version of paradise. Many of us believed such stories, and a great number of us still do. When considering that such stories manage to persist in modern times, an age of science and logic, we can be (...) sure that death is an issue to which humans attach great importance. In a sense, the idea of an afterlife can be a great source of comfort to those whose death is imminent, as well as to their loved ones. Those who have led especially difficult lives can look forward to a more pleasant world, while those who have enjoyed happiness and abundance have the chance to experience more good fortune. To those left behind, the idea of an afterlife presents the chance to meet a loved one again. We may not be conscious of it, but such hopes and expectations stay with us throughout our lives. If such an afterlife does exist, then there is no reason to avoid or fear death. Moreover, if we believe that another life awaits us, then we would believe that we are only separated from our loved ones temporarily before being reunited with them later on. (shrink)

The Li-Primacy Qi-Primacy theory (主理主氣說) of Sung Woogye, Neo-Confucian scholar in 16th century Joseon dynasty, is contained in the 5 letters among the 9 letters of inquiry sent to Yi Yulgok. What Woogye liked to emphasize was, when our mind of Li Qi combination (理氣合物) begins to arise, Li and Qi does not arise separately but Li and Qi become prime (主) or subordinate (從) alternatively to be in a thread. It is that we approach one thread to take the (...) important and say (就一途而取其重而言也). The terms of Li-Primacy Qi-Primacy were in the letter of reply to Kobong (高峰:奇大升) by Yi Toegye. He said the four clues (四端) were Li-Primacy and the seven feelings (七情) were Qi-Primacy. In the inquiries and answers between Woogye and Yulgok, it was developed that moral mind follows Li-Primacy while human selfish desire follows Qi-Primacy. Woogye liked to see human mind and moral mind as the theory of rise and fall (消長說). However, Yulgok liked to grasp them as the theory of beginning and end (始終說). In plain language, the ratio between human mind and moral mind can be 1:99 or 99:1 in the theory of rise and fall, but never be 0:100 or 100:0 as in the theory of beginning and end. (shrink)

This paper analyzes the ‘Theory of Inverse Numbers’ that appears in Chapter 3 of the “Shuogua zhuan” 說卦傳 in the I Ching and seeks to apply the findings to the Yi studies of Cheng Yi. The Yi studies of Shao Yong, Zhu Xi, and Cheng Yi are generally explained in the categories of Xiangshu(Image-Number) Yi studies and Yili(Meaning-Principle) Yi studies. However, upon analyzing the ‘Theory of Inverse Numbers’ as a theory representing numbers of principles, it is evident that the framework (...) of this theory is also reflected in Cheng Yi’s Yi studies. The analysis of the ‘Theory of Inverse Numbers’ was conducted through the interpretations of Shao Yong and Zhu Xi, proposing the concept of the ‘Theory of Inverse Numbers’ as a Yi interpretation framework that accounts for what has already occurred [yisheng 已生] and what has not yet occurred [weisheng 未生]. By applying the Yi interpretation framework of what has arisen and what has not, which was developed through the explanations of Shao Yong and Zhu Xi, to Cheng Yi’s Yi studies, it is revealed that even though Cheng Yi does not directly mention Chapter 3 of the “Shuogua zhuan,” the narrative framework of Yichuan Yizhuan 伊川易傳 can be well elucidated by the ‘Theory of Inverse Numbers.’ Accordingly, it suggests that viewing Cheng Yi’s Yi studies merely as a dichotomy of meaning-principle and image-number is limited, and that the concept of Xiangshu Yi is inherent in Cheng Yi’s Yi studies. In other words, the ‘Theory of Inverse Numbers’ as a theory of principle-representing numbers originating from Shao Yong is inherent throughout Cheng Yi’s interpretation of the I Ching as a framework of Yi interpretation for what has arisen and what has not, and this was systematized as the ‘Theory of Inverse Numbers’ by Zhu Xi. (shrink)

This paper analyses the connection between knowing Dao and ethical transformation in Xunzi’s thought. While there have been many discussions concerning what Dao is and how one may come to Dao, there has not been sufficient attention on how knowing Dao leads to ethical transformation. In Section 2, I explicate Xunzi’s concept of bi 蔽 and suggests that one’s not knowing Dao has to do with a certain problematic state of the heart/mind. In Section 3, I analyse xu虛, yi 一, (...) and jing 靜, which are remedial practices for knowing Dao, and bring out the importance of discerning li 理 for Xunzi. In Sections 4 and 5, I propose an interpretation of the relation between li 理 and qing 情 in the process of ethical transformation. In Section 6, I highlight some remaining ambiguities that can be further investigated to deepen our understanding of Xunzi’s thought. (shrink)

This article has the purpose of examining the commentation that Sung-ho Yi Ik and Da-san Jung Yak-yong developed of Sa-chil Debate (사칠논쟁) Which was a philosophical debate in Chosun Dynasty. Sa-chil Debate began from Toe-gye Yi Whang and Ko-bong Gi Dae-sung and soon as a result of Yul-gok Yi Yi and Woo-gae Sung Hon repeating the debate, It appeared as a kind of philosophical theme. After that, Yul-gok and Toe-gye's students formed a kind of school. They also made the debate (...) extended and the theory more sophisticated by criticizing a counterpart's argument on base of ideologizing their teacher's theory. About 200 years after Toe-gye died, Sung-ho Yi Ik was born and after about 250 years, Da-san Jung Yak-yong was born. Both they experienced a western naturalscience and a catholic theory as Silhak Scholars (실학자). Therefore their this kind of interpretation about Sung-li Debate must be offering a deeply interesting investigation to us. In conclusion, Sung-ho advocated Toe-gye's theory at all, adding more explanation to it and Da-san evaluated all of Toe-gye's and Yul-gok's theory to be right because their theories have a unique logicality of making a sense. Sung-ho stood on a Shilhak view point gave up a organic cosmology ofSung-li theory which has a continuity to cosmology and moral theory, arguing Sa-chil-Li bal-Yil-lo Theory (四七理發一路說) by understanding Sa-chil Debate based on only moral perspective. Even though Da-san also said Yang-si Theory (兩是論) that both their theories are all right, he argued that Toe-gye's theory is much more important in the aspect of moral practice owing to his religious opinion by a catholic affect. By the way, Sung-ho supplemented and explained Toe-gye's theory, but he had not a sufficient logic and was not objective because of his leaning into advocating Toe-gye's theory much further. Da-san had an advantage of evaluating both Toe-gye's and Yul-gok's theory to be all right, but came to argue an insufficient philosophy on account of its simplicity. (shrink)

Introduction : what is policy thought? -- The principle of policy statism -- The principle of policy goodness -- The principle of policy balance -- The principle of policy practicality -- The principle of policy humans : interpenetrated policy humans with nonhumans -- Concluding remarks.

This dissertation is intended to provide a formalism for those generics that trigger nonmonotonic inferences. The formalism is to reflect intentionality and exception-tolerating features of generics, and has an emphasis on the axiomatization of generic reasoning that encodes nonmonotonicity. ;A modal conditional approach is taken to formalize the nonmonotonic reasoning in general at the level of object language. A serial of logic systems---MN, NID, NCUM, N STCUM---are constructed in an increasing strength of the characterized nonmonotonic inference relation. In these systems, (...) two binary modal operators ⩾ and > are introduced in their syntax, and a ⊛ function lifted from the traditional * function is deployed in their semantics. These systems are shown to be sound and complete with respect to certain classes of frames defined in the semantics. They are decidable as well. The nonmonotonic inference is argued to be a ternary relation "[phi], Gamma |∼ alpha", and is defined in the system NSTCUM. Many widely discussed nonmonotonic inference patterns such as Defeasible Modus Ponens, Defeasible Transitivity, the Penguin Principle etc. are justified. The specificity rule is proved to be a theorem of the system N STCUM. The impact of negated defaults on an inference is also investigated and accounted for. ;A canonical form to read off generics is proposed: All generic sentences with subject-predicate structure can be re-written into their canonical form S . If S is a plural noun phrase, it can be further refined to be . Normal objects are selected based on the "meaning" of the subject and predicate terms. The second parameter provides an aspect with respect to which certain objects of a kind are considered normal. Due to such a way to select normal objects, the drowning problem is solved. ;The inference behaviors of generics are axiomatized in the system G, which is a quantificational extension of the system NSTCUM. It is proved to be sound and complete with respect to the class of L⩾,G -frames. Those benchmark examples of generic inferences are examined in the system G. (shrink)

스페인 시인 씰로트의 상징사전을 토대로 국내외 문학작품을 예로 들어 주제별, 가나다순으로 수록한 문 학평론가의 상징사전.

Value co-creation goes through the stage of co-production, customer experience, service-dominant logic, and service ecosystem. The integration of science and technology has become a key factor to the process of VCC. The rise and application of artificial intelligence technology has added a new driving force to VCC and began to affect its original practical logic. Based on the consumer perspective, this study uses Q-methodology to measure consumer cognitive attitude toward the use of AI technology in VCC, aiming to explore the (...) key factors that affect VCC. The study found that content quality, information security, efficiency concern, and degree of manipulation have become the important concerns of consumers for VCC under AI integration. Moreover, their different statements have their specific focus and direction. The study demonstrates and analyzes the importance of the four factors and proposes the combination of human and non-human actors to shape the new model of VCC in the future, which is worth further deepening and exploring for academia and enterprises. (shrink)

This article examines two syllogistic arguments contrasted in an ancient Chinese book, theMozi, which expounds doctrines of the Mohist school of philosophers. While the arguments seem to have the same form, one of them (theone-horse argument) is valid but the other (thetwo-horse argument) is not. To explain this difference, the article uses English plural constructions to formulate the arguments. Then it shows that the one-horse argument is valid because it has a valid argument form, the plural cousin of a standard (...) form of valid categorical syllogisms (Plural Barbara), and argues that the two-horse argument involves equivocal uses of a key predicate (the Chinese counterpart of ‘have four feet’) that has the distributive/nondistributive ambiguity. In doing so, the article discusses linguistic differences between Chinese and English and explains why the logic of plural constructions is applicable to Chinese arguments that involve no plural constructions. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:An Exegetic Study of the So-Called Proposition of Confucian AestheticsWang Yi (bio) and Xiaowei FuSince Wang Guowei and Cai Yuanpei introduced the concepts of aesthetics and aesthetic education, respectively, to China in the early twentieth century, there has been a strong tendency in many of the aesthetic discussions to examine ancient texts and materials using modern concepts of aesthetics. In particular, sentences with the character-word mei1 are often sought (...) in classical works and interpreted as speeches on or about beauty, which has led to frequent misunderstandings of the classical texts and of the ancient Confucian aesthetic theory.The most typical among these misunderstandings, we think, is the misinterpretation of one of Mencius's remarks on the goodness of human nature-"To possess these qualities of goodness fully is beautiful" (Chongshi zhiwei mei)2-as a representative statement of the Confucian aesthetic theory of "the union of the beautiful and good." Although it is not clear who was the first to put this interpretation forward, it is now widely accepted and almost unquestioned that the statement "Chongshi zhiwei mei" is the classical proposition of the Confucian aesthetic theory after countless repetitions by aestheticians and educationalists. And extended from this is the claim that "the union of the beautiful and good," or the union of the moral and beauty, is the traditional theory of Confucian aesthetic education.3 Finding it coincidentally in accordance with the idea of "the union of the beautiful and good" in both the Soviet and Greek philosophies, aesthetic educators are apt to admit that aesthetic education is included in moral education or aesthetic education is but one of the means of moral education; thus, aesthetic education cannot be an independent subject. [End Page 80]It is rather surprising that in spite of the wide interest in quoting this sentence, very little in the textual research and criticism has offered convincing proof that it is really Mencius's opinion about beauty or aesthetic theory and therefore-since he is the most influential Confucian educator and philosopher after Confucius-representative of the aesthetic theory of Confucianism.Actually, the proper analysis of the meaning of the word mei in this statement by Mencius has long been a controversial issue in Chinese history. There have been two main approaches: mei as an equivalent of shan (good/ goodness) and mei as a synonym with its modern Chinese counterpart. The former is taken by Zhao Qi,4 according to whom mei in this statement is a term used to explain a level of shan. This analysis is further developed by Sun Shi,5 who argues that mei is the third level of the six shan. Likewise, Yang Bojun,6 among other modern scholars, also considers mei an equivalent of shan. The latter approach, on the other hand, is pursued by Zhang Zai, Zhu Xi, Jiao Xun,7 and many modern aestheticians, who all interpret mei as "beauty" or "beautiful" in the aesthetic sense.The main interest of the present analysis is an attempt to decode the genuine meaning of the statement. With references to ancient dictionaries like Origin of Chinese Characters8 and exegetic works (from 206 bc to the modern times) of Mencius, this article attempts to contextualize mei in the original text and historical context in order to interpret the meaning of the sentence and the real intention of Mencius. In this way we hope to determine whether it can be regarded as the proposition of Mencius or the Confucian aesthetic theory of "the union of the beautiful and good."IIn the first part of this article we shall offer a contextual study of the sentence with reference to two of the ancient interpretations of the theme of the passage and the meaning of the character mei. By investigating the context of the sentence "Chongshi zhiwei mei" we argue that the theme of the passage is a discussion of the six levels of shan (goodness).The context of the sentence comes from a passage in Mencius (Jinxin part 2), which begins with Mencius talking with Haosheng Buhai about one of his disciples, Yue Zhengzi, who was reported to embark in a political career in the State... (shrink)

Nosso trabalho traça um diálogo entre a poética surrealista de Antonin Artaud e a filosofia de Gilles Deleuze. Duas referências foram fundamentais: o conceito deleuziano de sentido e a concepção artaudiana de um corpo sem órgãos. Tomando os escritos de Artaud e as obras de Deleuze como Lógica do sentido e Diferença e Repetição, procuramos elucidar tanto esteticamente como filosoficamente aquilo que pode contribuir para a constituição de uma estética da diferença.

미래주의적 시각에서 한국교육의 개혁방향을 모색한 연구서. 미래사회가 오늘의 교육에 어떠한 의미와 시 사를 던져주는지, 미래에 일어날 사회변동 추세에 맞 추어 한국교육을 어떠한 방향으로 개혁해야하는가 등 등을 검토하였다.

Consider a specific type of fission where psychological continuity takes a branching form, and one of the offshoots comes into being later than the other offshoot. Let us say that the earlier offshoot comes into being in the left branch at t, and the later offshoot comes into being in the right branch at t+1. With regard to the question how many persons are involved in this case, three answers are worth considering: (i) The original subject persists up to t; (...) a distinct person comes into being immediately after t and continues to exist in the left branch; and the third person comes into being in the right branch at t+1. (ii) The original subject persists up to the moment immediately before t+1; a distinct person comes into being at t+1 and continues to exist in the left branch; and the third person comes into being in the right branch at t+1. (iii) The original subject continues to exist in the left branch; a distinct person comes into being in the right branch at t+1. For those who hold that personal identity consists in psychological continuity of some sort, the aforementioned three options exhaust the sensible ways of understanding how one persists in delayed fission. However, I argue that complications arise for each answer. Hence, delayed fission poses a challenge for the psychological approach to personal identity. (shrink)