The text presents the results of a survey among 58 owners or managers of commercial companies that have sustainably implemented an environmental management system through their ISO 14001 certification. The study of management representatives is based on the understanding that business organizations play the role of intermediaries in environmental policy and the potential change of their behavior multiplies the effects of the interventions on the behavior of others - business partners, employees, and consumers. The data can be used to explain (...) the real processes of pro-environmental policies in the country and improve them taking into account the established barriers and obstacles to the pro-environmental behavior of the studied group. (shrink)

Nudge is a social innovation developed based on the achievements of behavioral science. According to this approach, when citizens make decisions about their behavior, they often react irrationally, based on heuristic factors related to their lives. Thus, collective goals are difficult to achieve, especially in conditions of unpredictability in social development and the prevailing influence of individualistic ideas. The nudge is a possible tool of modern politics that enables the liberal state to achieve collective goals and protect individual freedom simultaneously. (...) This makes it a valid policy tool, despite the criticisms of individualist theories as well as defenders of traditional democracy. (shrink)

The article assumes that the search for legitimacy (politics) and the demand for public governance efficiency and effectiveness (policies) are closely intertwined and cannot be separated either structurally or substantively. The legitimacy of policies is not simply a consequence of the legitimacy of political power, but is created by bringing stakeholders together in the process of policy making and implementing. Therefor policy needs to be managed in order to restrict unpredictability when formulating and implementing collective choices. We argue that the (...) policy initiator should act as policy manager binding the whole process from the idea to the results. (shrink)