Abstract

This article investigates the relationship between occupied social centres in Milan, Italy, and social media platforms. It reviews literature on the political and cultural significance of occupied social centres as spaces enabling of political autonomy since the 1960s. Then through participant observation and interviews conducted in late 2022, the research examines how platform capitalism – online media platforms and the connective ecosystem in which they exist – has impacted on three occupied social centres in the greater Milan area: ZAM, Boccaccio and Piano Terra. Their members interviewed for this study described three broad approaches to dealing with the social media of platform capitalism, starting with the most popular: to engage strategically with social media platforms for outreach while attempting to create a physical prefigurative political space; to ignore and disengage from social media platforms; and to create and use their own platforms. The article discusses the nuances and tensions in and around these approaches that can further understandings about how social media platforms impact capacity to create and sustain occupied social centres and, potentially, other forms of prefigurative space.