Abstract

This study investigates the effects of issue framing on public support for programs encouraging farmer adoption of soil health practices. While extensive research exists on farmer adoption of best soil management practices, this study uniquely examines public willingness to support such initiatives. Using data from a survey of Oklahoma residents, we assess the public’s attitudes concerning hypothetical programs supporting farmer adoption of soil health practices to control soil erosion, sequester carbon, and retain moisture. Three implementation methods were considered and framed as voluntary adoption, subsidies, and mandatory. The results indicate a strong public preference for voluntary adoption over subsidized or mandated practices. Additionally, support varies with demographic factors; older individuals, those who perceive political consensus on climate change, and those with pro-environmental values are more likely to support soil health adoption by producers. These findings provide insights into aligning conservation policies with public preferences concerning producer uptake of soil health practices and promoting sustainable agricultural outcomes.