Abstract

COMPLETE OBJECTIVITY IS UNATTAINABLE: Language structures our perception of reality. Words define and limit thought, shaping what is expressible or even thinkable. Since the link between words and meanings is socially constructed, language carries hidden constraints that influence how we interpret the world. Memory, too, is fluid rather than a fixed archive. Each recollection reshapes past events, prioritizing coherence over accuracy. Our senses and cognition evolved for survival, not for discovering absolute truth. Our „truth“ is never final but an evolving approximation. The perception of reality is inherently selective. Evolution shaped our brains and senses to process only survival-relevant information, filtering overwhelming complexity into simplified, actionable categories. Cognitive biases further streamline decision-making but distort reality by reinforcing preexisting beliefs. These are not errors but evolved shortcuts. INVISIBLE COLLECTIVE FORCES: Memplexes, Pendulums, Discourses, and Animistic Spirits describe the same underlying phenomenon — external, self-replicating forces that shape human thought and behavior. They function like “software agents,” gaining influence by capturing collective attention and reinforcing dominant narratives. As they sustain themselves through cultural and social energy, they guide behavior, beliefs, and norms without conscious recognition. ARTIFICIAL INTELLIGENCE: AI, primarily based on language models, is emerging as a new vehicle for idea propagation. As AI evolves, it may not only spread but also generate novel „memplexes,” accelerating cultural and intellectual shifts at an unprecedented pace. However, despite its computational sophistication, AI remains constrained by its training data, programming, and structural limitations.