The Really Good Buffalo Project: A "Values Added" Project Case Study

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Proceedings of the International Association for Business and Society 18:509-510 (2007)
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Abstract

This case study emphasizes the process of concept-testing, pre-feasibility analysis, and branding of an agriculturally based niche product within the broadercultural context of the Native American community. The focus is not value-added, but rather cultural values added

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9780976326441

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