Introduction. Political propaganda is an integral part of the modern sphere of communication, within which political actors broadcast their interpretation of reality and influence the public masses. The image of the enemy explains in the most accessible way who “WE” are and what is important for a particular actor, as well as - who “THEY” are and what they are dangerous of. At the same time, there is no unity in interpreting the concept of “enemy” in political discourse. (...) Representations of it can be institutionalized or exist outside the institutional field and be broadcast by mass communication media (MCM). In this regard, it is reasonable to distinguish two major directions of propaganda: globalist and anti-globalist. The purpose of the study. In this article on the basis of discourse analysis and In this article the image of the enemy in the modern discourse of international political propaganda, its types and plot directions formed in the media space are investigated on the basis of discourse analysis and structural-functional analysis. Scientific novelty of the research. The article summarizes the propaganda characteristics of the enemy image in globalist and anti-globalist political discourse. Within the framework of globalist propaganda the propensity to construct the enemy image in the media space by giving subjectivity to inanimate phenomena and events after declaring them an enemy is revealed. In this case, along with the state, as the main subject of political propaganda, there are also non-governmental organizations and foundations that create and broadcast their image of the enemy, contributing to its subsequent institutionalization. Within the framework of antiglobalist propaganda, only the state is the subject that creates and institutionalizes the image of the enemy. All other actors only pick up or refute this discourse. Results. The article proposes an approach to analyzing the enemy image in globalist and antiglobalist propaganda discourse and the tools of its formation. Conclusions. The article considers globalist and anti-globalist directions of enemy image formation in mass-media propaganda discourse. The significance of the enemy image in political communication for adherents of any political views is revealed. A number of differences are fixed. Within the framework of the anti-globalist approach the discursive construct of the enemy image is institutionalized and broadcast at the level of the state. Supporters of the anti-globalist approach broadcast their discourse based on doctrines, strategies and laws fixed by the state. Within the framework of the globalist approach, the enemy image is formed on the basis of subjectification under the influence of public opinion with the subsequent institutionalization of the “new normal” mainly through mass culture and civil disobedience. (shrink)

This article reports the findings of a one-year project examining British press coverage of the genetically modified food debate during the first half of 2003, and both expert and non-expert reactions to that coverage. Two pro-GM newspapers and two anti-GM newspapers were selected for analysis, and all articles mentioning GM during the period in question were stored in a machine readable database. This was then analyzed using corpus linguistic and discourse analytic techniques to reveal recurrent wording, themes and content. (...) This text analysis was complemented by 12 interviews with experts involved in the communication of GM issues, and 12 focus-group sessions in which members of the public reacted to selected newspaper texts and other GM material. Both in the press and in public reaction, the issue of GM was found to be intimately associated with other political events of the time, notably the invasion of Iraq. Except among experts, there was little awareness of the official national debate and issues were approached in more general terms. Pro-GM characterization of the issues as primarily scientific, both by newspapers and experts, was rejected by the anti-GM press and campaigners, and by the focus-group participants. They assessed the issues in a more global frame, rejecting scientists and companies as unreliable. In addition, they linked both US and British GM policy to the invasion of Iraq, and, by analogy, rejected pro-GM arguments as untrustworthy. (shrink)

The purpose of this chapter is to unearth the cultural conditionals that silently buttress the recurrence of one of the most violent crimes of our times, namely mass shootings. These conditionals are rooted in a religious discourse that thrives on the notions of sacred and sacrifice as a violent act par excellence, yet of inaugural value for the constitution of a community and its symbolic order. The offered analysis draws on Kristeva’s semanalytic perspective, in an interdisciplinary dialogue with sociological (...) strands. (shrink)

The Middle Length Discourses of the Buddha - A New Translation of the Majjhima Nikaya. Translated by Bhikkhu Ñanamoli and Bhikkhu Bodhi. Wisdom Publication, Boston, Mass., 1995. 1412 pp.. US$75.00. ISBN 0-86171-072-X.

This paper examines the creation and use of names that refer to a mass violence in Indonesia that occurred in May 1998 in several cities. The media has dubbed the event the May 1998 riots. Alternative names have been widely used and each represents either a different portrayal of the event or social political stance towards the event. Using discourse analysis, this paper will demonstrate how the choice of names affects presentation of the event, recognition of what actually happened (...) and the identification of parties involved, both the perpetrator and the victim. The labels assigned by the media to the event serve to promote certain points of view, shape social narrative and influence readers’ understanding of political violence. This paper found that the use of May 1998 as the token has blurred the nature of the event that is arguably politically motivated and downplayed the violence suffered by a particular group targeted during the riots. Abstrak Tulisan ini meneliti penggunaan nama untuk peristiwa kekerasan massa di Indonesia yang terjadi pada bulan Mei 1998 di beberapa kota. Media massa pada umumnya menggunakan nama Kerusuhan Mei 1998 untuk merujuk pada peristiwa tersebut. Beberapa nama alternatif juga dipergunakan secara luas dan masing-masing nama merepresentasikan gambaran atau pandangan sosial politis yang berbeda terhadap peristiwa tersebut. Penulis akan menggunakan analisa diskursus untuk menunjukkan bagaimana penamaan berpengaruhterhadap presentasi peristiwa, pengakuan atas apa yang terjadi dan pengidentifi kasian pihak-pihak yang terlibat, baik sebagai pelaku maupun korban. Label yang diberikan oleh media massa terhadap peristiwa tersebut berperan dalam membentuk narasi sosial dan mempengaruhi pemahaman pembaca akan kejadian tersebut. Tulisan ini menemukan bahwa penggunaan Mei 1998 sebagai penanda pada penamaan telah mengaburkan peristiwa yang dilatarbelakangi unsur politis tersebut dan juga menyampingkan kekerasan yang dialami oleh kelompok tertentu selama kerusuhan. (shrink)

In a majority of cases observed in classrooms over the last several decades, what has gone by the name “discussion” is not discussion, but rather an interaction better known as recitation. If one sees this phenomenon as a problem, then an aspect of its resolution must be theoretical : What series of conceptual terms might we adopt such that recitation does not pass for discussion? Such a theoretical response would have to address internal and external, or subjective and intersubjective, phenomena (...) to describe what it means to participate in an interaction like discussion or recitation. Next the theory would have to explain the differences between interactions such as discussion and recitation in robust terms. Finally, these robust differences would have to prevent the “mistaking” of discussion for recitation, and vice versa. David Backer sets out to accomplish these three goals in the following essay. The theory he builds relies on a distinction between two psychological-affective states: dehiscence and melancholia. Backer argues that recitation forms a mass through melancholic introjection of a single object, while discussion forms a group that dehiscently introjects no particular object at all. The chief finding of this essay is that viewing discussion and recitation through the mass-psychological lens offers a new way to examine what kind of relations of influence and power form during classroom discourse and, specifically, the political significance of those discourses. (shrink)

This new book is a wide-ranging, contemporary and accessible analysis of familiar and recurring myths about mass education in the United Kingdom. Looking at a variety of important issues and problems, each chapter begins by dispelling myths and assumptions about the classroom, going beyond class, race and gender, to offer analysis of topics such as discipline, youth cultures, information technology and globalisation. Utilising an interdisciplinary lens, this book offers knowledge from disciplines as diverse as sociology, philosophy, jurisprudence and cultural studies. (...) Gordon Tait examines the strengths and weaknesses of different theoretical approaches to education, from critical theory to postmodernism, and Foucaultian governance to post-colonialism. Analysing the many assumptions about education taken for granted in British public discourse, important conclusions are drawn about which of these assumptions are fair and reasonable, and which we should challenge. This book is an essential resource for advanced undergraduate and postgraduate courses on the sociology of education, culture and education, and the philosophy of education. (shrink)

The emergence of a `new' discourse on science in connection with events to do with the environment, food safety or public health has caused questions to be raised concerning the suitability of the triangular communication model generally applied to scientific popularization, i.e. in which there is an `intermediary' discourse plying between science and the general public. This `traditional' discourse would appear, then, to co-exist alongside the new discourse. The pragmatic functions of these two separate discourses on (...) science are compared here by looking at the linguistic and discursive variations which characterize their communicative and cognitive dimensions. In the new discourse on science, which has come to light over the past few years, the strict task of `popularizing' appears to have been dropped in favour of explaining the social stakes of the issues in question: thus the typically didactic and scientific nature of the cognitivo-discursive category, explanation can be seen to make way for a different type of explanation, which uses an interdiscursive memory bank built upon the productions of the mass media destined for the general public. (shrink)

The modern era is characterised by global changes based on the acceleration and continuous «incitement» of civilisational processes. The complex collisions of life were reflected in the public consciousness by the actualisation of the identity problem, which acquired special significance. Therefore, many reasons can be given, but we will emphasise only such. First, the existing anthropological situation is marked by all the signs of novelty and unusualness; social life reveals a steady tendency to weaken individual identifications with traditional (ethnos) and (...) modern (nation) communities. Secondly, in a situation where ethnic and national factors of identification are blurred, society becomes quite fragmented; under such conditions, a person exists at the intersection of local cultures, in an open cultural space, surrounded by a multitude of cultural forms, lifestyles, and traditions; all these forms become significant for a person at the same time and require ordering. Thirdly, the cultural self-determination of a modern person requires the interpretation of those models of cultural existence that represent other communities and the establishment of an individual relationship with them. Thus, identification processes in modern society, on the one hand, become problematic; on the other hand, they act as a driving force of cultural development. The purpose and task of the article are to study identity issues in the context of spectacular forms of mass communication. The research task is to analyse specific forms of mass visual production, ready-made visual images (images, brands, lifestyles) associated with the production of the phenomenon of «partial» identity. Research methodology. The application of the phenomenological method for revealing the content of human identity and the specificity of the phenomenon of human identification in modern society was important for this article. The theoretical basis of the article is also made up of approaches that emphasise the ontological openness of human existence, the universal significance of communicative interaction about human subjectivity, and the influence of spectacular forms on the construction of human identity. The results.In modern scientific discourse, the key term «identity» denotes a set of phenomena that cannot be reduced exclusively to psychological or socio-psychological forms; therefore, the following components are inherent in the phenomena of identity: a). – complex cognitive and figurative content; b). – a variable cultural component that changes due to many life factors, such as ethnic, speech, religious, political, professional, informational, gender, and virtual differences. We propose to consider «hyper-real reality» from the point of view of a special spectacular form of mass communication; the entire set of modern media resources is aimed at creating this form. In the conditions of the spread of spectacular forms of mass communication to all spheres of human life, popular images, lifestyles, and well-known brands become effective identification factors. At the same time, these factors are closely related. For example, acquiring a popular image and desired lifestyle by a person requires the consumption of positional goods and services. The production of such positional goods and services is aimed at meeting the needs of those groups of consumers who strive to be different from others in terms of level and quality of life.Many positional goods and services offered by global manufacturers and actively promoted on the market with the help of brands are created to meet urgent life needs and satisfy a certain human dream. Modern marketing strategies, represented in brands, contain certain signs of spectacular models of mass communication.Appealing to human feelings and inciting imagination, brands present the worlds of high fashion, entertainment and leisure as those that imitate the signs of the real world, creating the illusion of fulfilling desires. Therefore, the task of well-known brands as identification factors consists of the unification of personal meanings, goals, and desires, with the further transformation into one artificially narrowed meaning and one general need for material consumption. Conclusions.The article analyses specific forms of mass visual production, visual images, such as images, lifestyles, brands; in the conditions of the spread of spectacular forms of mass communication to all spheres of human life, these images become effective factors of «partial» identification; their task consists in the unification of personal meanings, goals and desires, followed by their transformation into one artificially narrowed meaning, into one general need for material consumption; it is believed that the conducted research on identity issues in the context of spectacular forms of mass communication will contribute to the development of scientific strategies and concepts of identity formation, will help to work out philosophical problems related to personal existence, creativity, and self-development. (shrink)

he Troy controversy (2001–2005) illustrates the substantial impact of mass media on academic discourse among specialists. Triggered by a disputed exhibition, the controversy breaks out in the mass media and quickly escalates. In leading newspapers, Germany’s most renowned archeologists discuss findings and their interpretation in Troy research fiercely. The public Troy controversy is best characterized as an inter-specialist debate since lay people virtually have no say. The chapter provides an overview of the course that the public and the subsequent (...) academic controversy take over time. This is followed by a detailed account of the public debate’s argumentative structure. The analysis shows that the public debate exerts a catalytic influence on academic discussion - not simply as a result of the mass media’s pervasiveness and their amplification potential but by virtue of the discursive configuration of the mass media controversy. (shrink)

This paper begins by attempting to define midrash as a distinct genre of classical rabbinic literature in order to understand the significance of the term in contemporary discourse. It will then examine what Jewish feminists mean when they apply the term, midrash, to their work and consider the extent to which such appropriation is useful or reasonable. The paper will then outline, with my own suggestions, how midrash might be usefully appropriated for feminist ends and the paper will conclude (...) with a concrete example. (shrink)

Are mass emotions and shared feelings two different phenomena? In this paper, I investigate two different forms of corporeal interaction; one bipolar and one unipolar. In the bipolar type, two individuals give different impulses, which are aligned with each other. In the unipolar type, the impulse derives from a thing, a task or a person. This impulse creates an identical corporeal dynamic in those involved. This synchronization of the corporeal directions leads to corporeal resonance and a reciprocal intensification. The shared (...) experience of feelings is a part of unipolar corporeal interaction since the impulse for the corporeal dynamic of the individuals departs from one and the same feeling. According to Max Scheler’s analysis of emotional contagion, contagion comes about through imitation; it is merely a fallacy to believe the other person’s feeling is one’s own. In this paper, I argue that emotional contagion and shared feelings cannot be distinguished by virtue of this criterion of genuineness and instead belong to the same type of corporeal interaction. On the whole, I question the assumption that feelings are solely personal states. Individual and collective feelings can only be distinguished unambiguously through concepts, whereas affective phenomena are always tied to others, to norms and discourse. (shrink)

This article analyzes selected short stories in Cecelia Ahern’s thirty-narrative collection Roar to see how the perspectives of posthuman and postfeminist critique can be incorporated via the common dystopic umbrella into the mainstream female readership of romance literature. The dystopic worlds created by Ahern in Roar portray inequality and power imbalances with regard to gender and sex. The protagonists are mostly middle-aged women whose family and personal lives are either regulated by dystopic realities or acquire a “dystopic” dimension, the solutions (...) to which are provided by, among other tropes, “posthuman” transformations. Roar introduces other-than-human elements, mostly corporeal alterations, in which the female bodies of Ahern’s characters become de-formed and re-formed beyond androcentric systems of value. The article raises the question of whether feminist and, to some extent, “posthuman” approaches, need to be popularized in such an abridged way as Ahern does in her volume. The answer depends upon the identification of the target audience and their expectations. Ahern’s Roar represents popular literature intended to be sold to as many readers as possible, regardless of their education, state of knowledge, etc. Viewed from that perspective, what some critics could perceive as the collection’s structural weaknesses constitutes its utmost marketing asset. The essay argues that despite not being a structurally innovative work of art, Ahern’s book fulfils the basic requirements of the popular fiction genre, intermittently providing some extra, literary gratification and popularizing rudimentary elements of the posthuman and postfeminist thought. (shrink)

Digital games have matured substantially as a narrative medium in the last decade. However, there is still much work to be done to more fully understand the poetics of story-based-games. Game narrative remains an important issue with significant cultural, economic and scholarly implications. In this article, we undertake a critical analysis of the design of narrative within Mass Effect 2: a game whose narrative is highly regarded in both scholarly and vernacular communities. We follow the classic humanities methodology of “close-reading”: (...) the detailed observation, deconstruction, and analysis of a text. Our close-reading employs a critical framework from our previous work to isolate and highlight the central narrative design parameters within digital games. This framework is grounded in the scholarly discourse around games and narrative, and has been tested and revised in the process of close-reading and analyzing contemporary games. The narrative design parameters we examine are character, storyworld, narrativized interface, emotion, and plot coherence. Our analysis uses these parameters to explicate a series of design decisions for the effective creation of narrative experience in Mass Effect 2, and by extension, for game narratives in general. We also expand our previous methodology through a focused “edge-case” strategy for exploring the limits of character, action, and story in the game. Finally, we position our analysis of Mass Effect 2 within contemporary discourses of “bounded agency”, and explore how the game negotiates the tension between player-expression, and narrative inevitability to create opportunities for sophisticated narrative poetics including tragedy and sacrifice. (shrink)

The authors of the article review such complex objects of the language and thinking activity as metaphors representing the numerous migration processes in Europe from 2013 to 2016. Nowadays this topic is very popular among modern Russian and foreign linguists, because the process of migration of the population is widely spread throughout the world and it is a very complicated social, political, economic, and cultural process. The aim of this article is to analyze and compare the usage of metaphors in (...) the modern migration discourse of Germany, Austria, England, and America. During the study, the four main groups of metaphors have been differentiated on the material of modern German and English language online editions devoted to the topic of immigrants and migration processes in many countries. These groups can be called metaphors that embody natural catastrophes and natural disasters; military metaphors; goods metaphors, and theater metaphors. According to the analyzed examples, all these metaphors characterize migration movement as a mass, lingering, spontaneous and dramatic process. The image of migrants is represented by these metaphors as a threat and danger to a modern society. (shrink)

In this article I ask how moral relativism applies to the analysis of responsibility for mass crime. The focus is on the critical reading of two influential relativist attempts to offer a theoretically consistent response to the challenges imposed by extreme criminal practices. First, I explore Gilbert Harman’s analytical effort to conceptualize the reach of moral discourse. According to Harman, mass crime creates a contextually specific relationship to which moral judgments do not apply any more. Second, I analyze the (...) inability thesis, which claims that the agents of mass crime are not able to distinguish between right and wrong. Richard Arneson, Michael Zimmerman and Geoffrey Scarre do not deny the moral wrongness of crime. However, having introduced the claim of authenticity as a specific feature of the inability thesis, they maintain that killers are not responsible. I argue that these positions do not hold. The relativist failure to properly conceptualize responsibility for mass crime follows from the mistaken view of moral autonomy, which then leads to the erroneous explanation of the establishment, authority and justification of moral judgments. (shrink)

There have been different approaches to the study of the relations between mass media on the one hand and science and technological activities on the other. In this article, I summarize consumption approaches, point out some of their limitations, and then show how these limitations can be addressed by drawing on an ethnographic study I conducted of an academic engineering research laboratory. I analyze the discursive practices lab members use to interpret mass media. One practice treats media as reference points (...) that mark a lab member’s growing alignment with the profession of electrical and computer engineering, and this constructs an engineering self by providing an opportunity for lab members to display knowledge of the prevalence and shapes of robots and align themselves with the firsthand knowledge prized in engineering culture. Another practice uses the discourse-in-practice of religion to construct an engineering self by aligning the speaker with things that are valued in engineering culture such as objectivity, science, evolution, and literature reviews. The final practice I analyze involves repurposing media technologies in ways that are helpful for both current and future lab research projects, which constructs selves by giving lab members an opportunity to show they know which features of media are relevant for engineering and how these features can be used to address engineering problems. I conclude with a discussion of how this contributes to studies of engineering identity and the relations between science, technology, and media. (shrink)

This article focuses on the ways in which the prevalence of nationalist discourse in the communication process has affected political and cultural life in Greece after the end of the Cold War. It is argued that through the emergence of scientific nationalism, the enactment of public rituals, and the creation of moral panics based on media representations of ethnic/religious difference, the 'political' is simplified allowing no room for diversity and difference within the framework of national politics. The Greek mass (...) media have been sustaining 'official' representations of 'Greece' as a nation under threat which have been crucial in the formation and maintenance of public attitudes regarding both ethno-religious minorities within Greece, and ethnic and religious groups in neighbouring countries and have undermined the formation and maintenance of public spaces for representation and identity negotiation, independent from state institutions or the party system. (shrink)

The “masses” discourse in modern China was influenced by two western intellectual traditions, i.e., mass psychology and historical materialism. The former regards the masses as a blind, impulsive, and irrational crowd, while the latter thinks that only the people are the real dynamic forces of historical development. As a result, the “masses” discourse in modern China bifurcated into a negative one of “mass psychology” and a positive one of “mass movement”, both of which were employed (...) as effective tools of political mobilization by different political parties and social elites. The concept of the “masses” was either the crystallization of the abstract “people” or the actualization of the ideal “citizenry”. What is embodied in the concepts of the people, the citizenry, and the masses in modern China was actually an ambiguous image of a political subject. (shrink)

Digital games have matured substantially as a narrative medium in the last decade. However, there is still much work to be done to more fully understand the poetics of story-based-games. Game narrative remains an important issue with significant cultural, economic and scholarly implications. In this article, we undertake a critical analysis of the design of narrative within Mass Effect 2: a game whose narrative is highly regarded in both scholarly and vernacular communities. We follow the classic humanities methodology of “close-reading”: (...) the detailed observation, deconstruction, and analysis of a text. Our close-reading employs a critical framework from our previous work to isolate and highlight the central narrative design parameters within digital games. This framework is grounded in the scholarly discourse around games and narrative, and has been tested and revised in the process of close-reading and analyzing contemporary games. The narrative design parameters we examine are character, storyworld, narrativized interface, emotion, and plot coherence. Our analysis uses these parameters to explicate a series of design decisions for the effective creation of narrative experience in Mass Effect 2, and by extension, for game narratives in general. We also expand our previous methodology through a focused “edge-case” strategy for exploring the limits of character, action, and story in the game. Finally, we position our analysis of Mass Effect 2 within contemporary discourses of “bounded agency”, and explore how the game negotiates the tension between player-expression, and narrative inevitability to create opportunities for sophisticated narrative poetics including tragedy and sacrifice. (shrink)

The consequence of establishing new Polish state borders after the Second World War was the mass resettlement of citizens of the pre-war Second Polish Republic (II Rzeczpospolita) from the so-called Kresy – now newly established Lithuanian, Belarusian and Ukrainian republics of the Soviet Union – to the Polish People’s Republic (Polska Rzeczpospolita Ludowa). The 240,000 Poles, who left the Lithuanian Soviet Socialist Republic as part of the post-war resettlement, were only part of a group of over 1.4 million people resettled (...) to ‘new Poland’. With extraordinary strength, they revived the 19th century myth of the Polish Kresy – one of the most important Polish national myths – which soon became an inseparable part of the Polish national discourse and the main element of Polish identity policy towards Poles who stayed in Kresy. This article is an attempt to answer the following question: What is the meaning of and role played by Kresy myth/discourse in constructing the identity of contemporary Poles living in South-eastern Lithuania – on the territory of these mythical Polish Kresy? The article is based on a series of interviews with Poles from Lithuania and representatives of governmental and non-governmental organisations operating for the Kresy, as well as an analysis of the content of these organisations websites with a project offer addressed to Poles in Lithuania. (shrink)

Migration is a process that brings about numerous problems regardless if it is forced and mass or voluntarily and individual. It is not simply a move from one place to another, but it starts in the mind of immigrant and continues with the move to a new place. It alters the social and cultural sets and relocates the immigrant into a peculiar web of connection. It is a process that requires adaptation, change and transformation about the issues from health to (...) education, from housing to employment and from economy to organization In recent years, the forced and mass migration from Syria to Turkey has compelled both the immigrant Syrians and the hosting Turks to face the unprecedented conditions of migration. However, this largest migration of the recent past has been handled with minimum problems in contrast to its vast size. The factors that have realized such outcomes are the common values in historical, cultural and social matters, close kinship and ethnic relations between two nations and most importantly the support provided by the Turkish government and the contribution made by indigenous NGOs. During the first five years of this mass and sudden immigration, almost all sides in Turkey from the government officials to the local authorities as well as the bureaucracy and all non-governmental organizations have been undertook a donation campaign. It has been constituted a basic dynamics for the discourse of the fraternity between ansar/the helper and mukhajir/the immigrant that help and solidarity. So to speak, Turkey proved that the fraternity of the helper and the immigrant could be re-constructed in modern times. As to the later years, this immigration has started to shape more rationally in accordance with economical and social facts.This study deals with the forced-mass migration from Syria to Turkey from the points of problems, solutions, adaptation and integration. (shrink)

According to Vera Moser, the first professorship of healing pedagogy, Heilpädagogik at the University of Zürich in 1931, established pedagogy of the disabled as an academic discipline. Through the definition of the smallest common denominator for all disabilities, which Heinrich Hanselmann called “weakness of the soul,” a connecting element of “imbecility, deaf-mutism, blindness, neglect and idiocy” was established. Under Nazi rule, school pedagogy advanced to völkisch, nationalist special pedagogy, shifting from the category of “innate imbecility” to a broader concept of (...) disability. As an outcome of these programs and policies, 300,000 people with disabilities were killed as a part of the “T4 Aktion.” Within just a few decades after World War II, special pedagogy expanded its sphere of influence through professionalization and institutionalization in West and East Germany and across Europe. This paper explores how special pedagogy aligned itself with the Nazi regime’s discourse and policy on eugenics and race hygiene, leading to the murder and mass sterilization of “disabled” children and adults. It probes questions regarding the extent to which the professionalization of special pedagogy has drawn from the Nazi-era terminology of the deficient and foreign to legitimate the contemporary migrant bias in German and Austrian special pedagogical care. (shrink)

The mass media promotes terrorism by stressing fear and an uncertain future. Major changes in US foreign and domestic policy essentially went unreported and unchallenged by the dominant news organizations. Notwithstanding the long relationship in the United States between fear and crime, the role of the mass media in promoting fear has become more pronounced since the United States `discovered' international terrorism on 11 September 2001. Extensive qualitative media analysis shows that political decision-makers quickly adjusted propaganda passages, prepared as part (...) of the Project for the New American Century, to emphasize domestic support for the new US role in leading the world. These messages were folded into the previous crime-related discourse of fear, which may be defined as the pervasive communication, symbolic awareness, and expectation that danger and risk are a central feature of everyday life. Politicians marshaled critical symbols and icons joining terrorism with Iraq, the Muslim faith, and a vast number of non-western nations to strategically promote fear and use of audience beliefs and assumptions about danger, risk and fear in order to achieve certain goals, including expanding domestic social control. (shrink)

March 2020 has become a moment of change in communication mode and quality. Previously, the media paid attention to the current affairs, however, never earlier the journalistic discourse has been so influentially affected by the ongoing phenomenon as in the case of COVID-19. Almost overnight the new terminological phenomena with specific legal or medical reference were introduced into everyday language mainly via mass media and become an important part of a pandemic related narration. The strong influence on the shape (...) of the mentioned linguistic changes has mainly the adoption of new legal regulations due to the unexpected outbreak of the pandemic. The aim of the following paper is to investigate how COVID-19 pandemic affected the specialisation of the journalistic discourse and how different domains are being influenced by new terminology and in other way round, how for example law and medicine influence new “COVID language”. In order to take the interdisciplinary nature of the issue into account, the degree of hybridity of the selected texts will be examined by means of selected material analysis. The methodology applied in the paper uses an empirical approach and comparative analysis. The material used for the analysis comes from the selected Polish quality and boulevard press. The paper concerns the linguistic influence of the “invisible enemy” on the language presented in press. The main findings reveal the intense use of neologisms, borrowings, and it shows that the discourse was changed linguistically thanks to Student’s t-test. (shrink)

ABSTRACT Edward Bellamy's influential utopian novel Looking Backward dramatizes the epistemological impact of an increasingly media-saturated urban environment on turn-of-the-century American culture and identity. Bellamy's fanciful adaptation of the telephone receives particularly careful analysis in this essay. Deprived of its transmitting function, this denatured instrument both disrupts Bellamy's utopian project and, more subtly, registers the effect of mass media technologies on the construction and coherence of subjectivity. Lowenstein ultimately argues that Bellamy's novel rehearses the displacement of an epistemology rooted in (...) the search for ontological certainty by what Anthony Giddens calls an epistemology of social reflexivity. (shrink)

Mereology is the logic of part—whole concepts as they are used in many different contexts. The old chemical metaphysics of atoms and molecules seems to fit classical mereology very well. However, when functional attributes are added to part specifications and quantum mechanical considerations are also added, the rules of classical mereology are breached in chemical discourses. A set theoretical alternative mereology is also found wanting. Molecular orbital theory requires a metaphysics of affordances that also stands outside classical mereology.

Purpose This study aims to analyze how English-language versions of e-newspapers in the first two countries affected, China and Japan, which are non-English-speaking countries and have different socio-economic and political settings, have highlighted Coronavirus disease 2019 pandemic news and informed the global community. Design/methodology/approach A text-mining approach was used to explore experts’ thoughts as published by the two leading English-language newspapers in China and Japan from January to March 2020. This study analyzes the Opinion section, which mainly comprises editorial and (...) the op-ed section. The current study groups all editorial discussions and highlights into ten major aspects, which cover health, economy, politics, culture and others. Findings Within the first three months, the media in both China and Japan shifted their focus from health and preparedness to the economy, politics and social welfare. Governance and social welfare were key concerns in China’s news media, while, in contrast, global politics received the highest level of attention from experts in Japan’s news media. Environment and technologies aspects did not receive much attention by the expert’s columns. Originality/value At the initial stage of a world crisis, how leading nations and initially affected nations deal with the problem, how media play their role and guide mass population with experts’ thoughts are highlighted here. The understanding developed in this study can provide guidance to news media in other countries in playing effective roles in the management of this health crisis and catastrophes. (shrink)

The article presents the results of an analysis of perceptions of migrants in press releases and regulatory documents of law enforcement and civil government agencies. We considered these texts within the framework of a "soft" constructionist approach, as a tool for problematizing the social process and one of the key ways of producing the discourse of power. The purpose of the study was to use a combination of quantitative content analysis and discourse analysis to identify the "equivalence chains" (...) that give meanings to the nodal sign "migration" in the texts of power. The objectives of the study were to collect a text array relevant to the topic and determine the social context in which the migrant is placed: the spaces in which they are present, the actions of which they are the subject and object. In most of the 548 texts reviewed, the migrant is presented as a suspicious, impersonal object of state paternalism. The most extensive category of social actions in which a migrant acts as a subject are crimes, mainly related to violation of the regime of stay in the Russian Federation. The most common actions committed against a migrant are inspections and raids, as well as various kinds of punishment. The subject of action against a migrant in regional government texts is not the Main Directorate for Migration Affairs of the Ministry of Internal Affairs of the Russian Federation, but the Main Directorate for Public Order Maintenance, the Prosecutor's Office of the Russian Federation, and the courts. The article proposes a hypothesis according to which law enforcement agencies use press releases simultaneously as a way to problematize migration and maintain public attention to it. Having monopolized the problem, the Ministry of Internal Affairs, the Prosecutor's Office, and the courts use it to repeatedly "sell" this issue to the public through the only tool available to them - symbolic and physical violence. (shrink)

Ever since language has been examined as a vehicle for action, scholars have been interested in its authorized use. Typically described under the rubric of `felicity conditions', the authorized use of language involves, among other conditions, the right or authority of a member to engage in, or deploy, some named action. This paper begins by examining how participants authorize the discourse of a co-interactant in one specialized setting: a live news broadcast. I argue that the successful exploitation by a (...) reporter of his/her right to authoritatively describe a scene all are witnessing rests in part on the displayed mutual orientation of his or her co-interactants to that right through the local, contingently achieved deployment of complex discursive practices. After exploring the special case of live news broadcasts, I link this study to other studies of mass media that have explored the link between discursive practices in news broadcasts and reportorial authority. Finally, I argue that the resources I have identified have a more general provenance than live news broadcasts, and reflect on the relation between these findings and recent discussions that explore the authorized use of language. (shrink)

The volume examines the role of context in the production and reception of historical news texts from the 17th until the 20th centuries. The authors use various methodological approaches comprising historical pragmatics and corpus linguistics. The volume is divided into: British News Contexts, International News Contexts, and Advertising Contexts.

Without mass media, openness and accountability are impossible in contemporary democracies. Nevertheless, mass media can hinder political transparency as well as help it. Politicians and political operatives can simulate the political virtues of transparency through rhetorical and media manipulation. Television tends to convert coverage of law and politics into forms of entertainment for mass consumption, and television serves as fertile ground for a self‐proliferating culture of scandal. Given the limited time available for broadcast and the limited attention of audiences, stories (...) about political strategy, political infighting, political scandal and the private lives of politicians tend to crowd out less entertaining stories about substantive policy questions. Political life begins to conform increasingly to the image of politics portrayed on television. Through a quasi‐Darwinian process, media events, scandals, and other forms of politics‐as‐entertainment eventually dominate and weed out other forms of political information and public discussion, transforming the very meaning of public discourse. In this way the goals of political transparency can be defeated by what appear to be its central mechanisms: proliferating information, holding political officials accountable for their actions, and uncovering secrets. (shrink)

This article challenges claims that the Japanese neologism shūkyō lacked an established nature prior to the twentieth century and had little to do with experiences of the urban masses. It accordingly problematizes the term as a largely legal concept, highlighting historical newspapers as underutilized sources that offer insight into Meiji popular discourse and attendant conceptualizations of “religion.” This article endorses a shift in both our chronological understanding of shūkyō’s conceptual history as well as its sociocultural mobility. By expanding (...) the milieu understood as being familiar with debates on a range of “religious” issues, this article thereby offers a counter-narrative in which regular use of shūkyō begins to clearly emerge from the mid-1880s, exponentially increasing with the following decades. (shrink)

The figure of the refugee and asylum seeker, hidden from the masses, de-humanised, deprived of existence and rights, are in sharp contrast with their representation in the Hungarian mass media and in visual and textual materials of the Hungarian Governmental Information, which constructs a manipulated, extremist and xenophobic, ideologically biased reality. In this sense, the discourse on the refugee crisis has an actual and an untimely form. The first chapter of the paper is an ideology-criticism analysis, aiming at (...) the deconstruction of the ideological subject-construct of the contemporary refugee existence. This analysis focuses on the Hungarian political language used to refer to the European refugee crisis since 2015, primarily the political questionnaire entitled National Consultation on Immigration and Terrorism and the text and poster campaign of the Governmental Information related to it, with references to the later, 2017 Let’s Stop Brussels campaign, 2016 Hungarian Migrant quota referendum, 2017 Soros-plan Consultation, and materials of the information campaign Wirtschaft Zusammen Integrationsinitiativen der Deutschen Wirtschaft in Germany. In the second part, this contemporary constructed form of refugee and asylum seeker existence is paralleled with its untimely discourse. (shrink)

In the article, the semantics of image text in media discourse is reviewed. The authors describe the growing influence of media on society as well as its means in formation of the certain opinion on events or stereotyping in one single social group. They draw attention to the process of globalization typical for modern society and emphasize that the potential of media is turned to unification of society, presentation of common standards, values and all humankind’s fashion. The authors of (...) the article are concerned with the problem of ethnical identity and the need to develop and promote the image of different ethnic groups. One of the tools for creating an image is an image text. In image text, the information is presented in a way that the audience perceives all events and persons mentioned in it positively. The significant quality of the image text is an estimated lexicon. There are several types of such material, for example: note, interview, report, biography etc. In addition, the authors of the article explore the image texts based on the materials published in mass media of the Republic of Buryatia. These materials make the positive image of Buryats, representing the smallest ethnic group of Baikal Region. In conclusion, the authors note that the media discourse of the image texts have considerable influence on the objective reality and human behavior. Taking into consideration the experience of using the image texts in politics, business, and other spheres of human activities, they can become one of effective means of development the image of ethnic group. (shrink)

Human embryonic stem cell research has generated considerable discussion and debate in bioethics. Bioethical discourse tends to focus on the moral status of the embryo as the central issue, however, and it is unclear how much this reflects broader community values and beliefs related to stem cell research. This paper presents the results of a study which aims to identify and classify the issues and arguments that have arisen in public discourse associated with one prominent policy episode in (...) the United States: the 2004 Californian Stem Cell Research and Cures Initiative. The findings show that public discourse about Proposition 71 is characterised by a broader range of issues than those usually addressed in scholarly publications and public policy documents. While attention to the moral status of the embryo is an important issue in stem cell research, making it the main focus of public discourse has a polarising effect. This also limits opportunities to identify shared values, understand how political alliances are forged, and develop social consensus. Implications for future research and policy are discussed. (shrink)

In the late thirteenth century, western Europe suffered the notable disgrace of losing the last of the Christian strongholds in mainland Syria with the fall of Acre in 1291, and yet throughout the early fourteenth century Western powers were unable to launch a crusade to recover the Holy Land despite repeated and costly attempts. Until not long ago, historians of the crusades had interpreted the inaction of the fourteenth century as a sign that the age of true crusading was over (...) and that both disillusionment with the machinery of the papal indulgence and increasing local strife effectively removed the possibility of international cooperative action that a crusade to the Holy Land required. Recent scholarly work on the late Middle Ages has shown that this interpretation ignores both historical reality and late-medieval attitudes toward crusading. Acre's loss in many respects crystallized issues regarding crusade reform, and, though no new crusade to the Holy Land ever materialized, crusading in its various guises experienced renewed vitality throughout the fourteenth century—notably in Iberia, Italy, and the Baltic—in spite of the ravages of the Black Death, the suppression of the Templars, the collapse of prominent Italian banking houses that supported crusade finance, and the Anglo-French conflict. While the Holy Land may have remained in heathen hands, crusading remained a diverse, multifaceted, and vibrant set of practices that continued to be contested and redefined by various social groups despite the papacy's sophisticated descriptions of it in papal bulls and in canon law. In this study I hope to facilitate interdisciplinary discussion of crusade theory and practice by examining literary evidence—specifically, the Middle English romance Sir Isumbras—with a more broadly conceived notion of crusade discourse that includes connections among propaganda, chronicle, religious ritual, and popular romance. As I argue, Sir Isumbras critiques certain knightly behavior following Acre's loss and at the very least imagines, if not outright promotes, crusading reform and action for a mixed audience of lesser knights and non-nobles. The topicality of the poem's critique, however, is fully intelligible only when considered in light of other facets of crusade discourse; hence, I discuss below how features of popular fourteenth-century crusading movements, chronicle histories, and literary history are appropriated and reconfigured by the text. By reading these various sources as part of a connected, evolving discussion, we effectively expand our definition of the genre of the crusading romance in a way that not only incorporates historians' recent insights regarding the range of crusading practices but also reveals that crusading's personal and political aspects, in addition to its mass military campaigns, continued to shape a complex medieval outlook that found literary expression. (shrink)

The purpose of this paper is to offer a conceptual analysis of the space created by the Willing Workers on Organic Farms host as a part of the organic farming movement and how that space now collides with the idea of tourism heterotopias as the changing market sees WWOOFers who may be less motivated by organic farming and more by a cheaper form of holiday. The resulting contested space is explored looking at the role and delicate balance of WWOOFing as (...) a form of sustainable tourism in the context of socially constructed understandings of space. Poststructural concepts of space suggest that it is impermanent, fragile and under constant threat of change. Space is constantly produced and reproduced in the process, spaces become sites where struggle and contestation occur, in this instance as one discourse or discursive practice, namely WWOOFing, intersects with and is influenced by the more dominant capital centric discourse of mass tourism. (shrink)

This book explores the phenomenon of the Third Reich from a philosophical perspective. It concentrates on the ways in which the subjects and experiences of Nazi Germany, the Holocaust and Anti-Semitism are conceived by eight German thinkers from the Continental tradition. These eight intellectuals include Martin Heidegger, Hannah Arendt, Karl Löwith, Carl Schmitt, Ernst Jünger, Jean Améry, Hans-Georg Gadamer, and Jan Assmann. Based on careful philosophical examinations of both known and unknown texts of these eight thinkers (including an English translation (...) of two forgotten texts by Schmitt and Jünger), this study exposes and then explores the tension between ideology and philosophy, between submission to authority and genuine critical thinking, all of which constitute the essence of the Continental philosophical tradition. This title was made Open Access by libraries from around the world through Knowledge Unlatched.--Provided by publisher. (shrink)

The nephew of the German philosopher Martin Heidegger was ordained a priest in the Roman Catholic Church for the Archdiocese of Freiburg im Breisgau, Germany. Heinrich Heidegger, born in 1928, was the son of Fritz Heidegger , the younger brother of the philosopher. Soon after the ordination of a Roman Catholic to the priesthood he celebrates his First Mass, and after that special Eucharist there follows a dinner and reception enhancing the day. The following pages give a translation of the (...) remarks made in 1954 by Martin Heidegger at the dinner after the First Mass of his nephew Heinrich. There are then some reflections on themes from this brief discourse relating to Heidegger’s thinking, motifs like the disclosure of Being, the centrality of individual existence, and the pervasiveness of history. In 2002, Fr. Heinrich Heidegger responded to an inquiry about the priest’s close relationship to his uncle, and that essay gives a further context for information on Heidegger and faith and church. (shrink)

The events surrounding the ‘Arab Spring’ have attracted an enormous amount of attention by the international press as well as on social media platforms, especially in its initial phase in early 2011. This article investigates how violent and forceful actions during the ‘Arab Revolutions’ were conceptualised linguistically by incorporating notions of Cognitive Semantics in a critical comparative study of press reports and Twitter posts. Focus is placed specifically on combining Talmy’s theory of Force Dynamics with methods of Critical Discourse (...) Studies in order to investigate diverging forms of schematisation of forceful interactions among protest participants. The most frequently recurring opposing force-dynamic patterns identified are defying a hindrance, prevailing stability and causation of action as well as inaction. Notable differences may be observed between mass media and social media in regard to the representation of dynamic power relations between police and protesters. (shrink)

With the ternary relationship of influence and cooperation between sign, object, and its interpreter in the semiotic rapport as a starting point, the present study aims to capture the “productive tension” of semiotics and communication in the Japanese advertising discourse. The advertisement, considered a semiotic system which ranks the fundamental functions of language in a particular manner, searches for new methods of communication, of message production, directing the sign towards the symbolic space of communication. In trying to measure this (...) symbolic fund of mass communication, the following text wishes to argue, from the perspective of rhetoric and cultural semiotics, that in the Japanese advertising message which is not transmitted mechanically between speaker and listener, one may recognise a model of impressiveness alongside a model of stimulation or of insertion . Also, calling on “syncretic” semiotics, this research devoted to the Japanese advertising discourse wishes to probe the way in which meaning is constructed through the act of signification resulted from the interaction of the verbal sentence with procedures and strategies that manifest themselves in several types of language, such as the visual, auditory, gestural, etc. (shrink)

Mass shootings constitute a recurrent and most violent phenomenon in the U.S. and elsewhere. This paper challenges the ready-made, solipsistically contained metanarratives on offer by mainstream media and formal institutions with regard to the psychological antecedents of the perpetrating social actors, while theorizing mass shootings as acts of violence that are systemically inscribed in the foundations of communities. These foundations abide by the logic of sacrifice which is propagated in instances of collective traumatism. It is argued that the cultural trauma (...) that emanates from events of mass shootings, inasmuch as the commemorative events that are performed on regular occasions, constitute re-enactments of the death drive that sustains communities. The cultural analytic deploys against a CDA reading of longitudinal studies on mass shootings, coupled with psychoanalytic discourse analysis, prior to submitting mass shootings to a deconstructive line of reasoning as systemically necessary transcendental violence. Ultimately, it is shown that the intertextual institutional chain that informs the mediatized representation of this social phenomenon merely attains to obliterate and, hence, to propagate cultural traumatism and the sacrificial logic that underpins it. The terms micrometanarrative, parafunction and expropriating ipseity are introduced and operationalized in this context. (shrink)

Purpose This paper aims to explore and unravel the contents portrayed in online news discourses on massive open online courses (MOOCs). Considering sociological dimensions and journalistic strategies, this study examines how online news media reflects, shapes and informs narratives about the social acceptance and use of the MOOC model of learning. Design/methodology/approach Using the Gioia methodology as the overarching framework, this study adopted a two-staged qualitative content analysis of 1,162 online news items from the websites of the top seven online (...) English newspapers of India, published between May 2012 and September 2023. In subsequent semi-structured interviews with subject matter experts, broad themes were identified. In addition, this study integrated Van Dijk’s ideological square model with media content theories to comprehensively analyze the intricate complexities in media depictions of MOOCs. Findings While manifest content analysis revealed the emergence of 25 categories, latent content analysis unveiled six broad themes: “announcements, user stages, characteristics, benefits, changing facets, and educational inequalities,” which are associated with the MOOC model. Application of Van Dijk’s model evidenced the usage of a positive self-representation strategy by Indian online news media until mid-2020. The application of media content theories underscored the predominant usage of reframing as a journalistic strategy to maintain reader interest in MOOC-related content in online news items, emphasizing the dynamic nature of media portrayals of social phenomena such as MOOCs. Practical implications The depth of MOOC-related coverage and the increasing number of news articles discussing MOOCs in Indian online media signify a growing acceptance of this educational innovation in society. Insights from emergent themes can aid administrators and platforms to effectively design and deliver future courses. In addition, understanding these themes can guide the development of media strategies to address contextual issues such as educational inequalities arising from MOOCs. This study also focuses on the necessity of upholding journalistic ethics in content dissemination. Originality/value This study provides a comprehensive synthesis of various themes and journalistic strategies adopted by online news media over the last decade in MOOC-based narratives in India. Given the distinctive Indian context, wherein MOOCs are growing rapidly amid widening digital inequalities, this research addresses calls within information systems literature to explore this phenomenon. It pioneers the integration of communication and mass media theories to analyze the complex sociological dynamics in news discourses on MOOCs, offering a novel perspective on the intersection of media representation and educational innovation. (shrink)

Purpose. The signification of the theoretical grounds for the conceptual reconstruction of the dichotomy "spirit-body" in the field of postmodern notions in philosophy and culture, the identification of the location of the given dichotomy in the processes of the transition of philosophy from being classical to the postclassical one, simultaneously, culture – to the cultural forms of postmodernity. Theoretical basis. The changing systems of post paradigm relations, radically transforming human life in the postmodern world, represent the obvious transformations of the (...) fundamental conceptual schemes. For postmodern philosophers, the dichotomy "spirit-body" does not mean better interpretation of separate substances any more, but the development of the relationship between mental and physical properties. Feminist philosophers assert that the "spirit-body" opposition occupies the special place among classical dichotomies, as it acquires the key meaning in the patriarchal concepts of masculinity and femininity. In the post modernity, the body and corporality become dominant themes not only in the philosophy and "high" culture, but also in mass culture; at the same time, the emphasis on their common narratives and intertexts testifies to the fundamental transformations that reflect the "condition" of postmodernity. Originality of this research lies in the expose of the specific transformation features of the dichotomy "spirit-body" as a philosophic opposition closely connected with postmodernism and realized in the practices of mass culture. This research is reflectedof the idea of the absoluteness and invariabilityof this duality as thebasicdichotomy of the classical philosophy in its correlation with cultural logic of the postmodernity at the end of the 20 – the beginning of the 21st centuries. Conclusions. With the reinterpretation of the "spirit-body" dichotomy, the body is theorized as a cognitive agent with desires independent of the mind. In postmodernism, the body is the source of charm, and aversion and destruction, and restoration. At the same time, with the growth of the visualization factor and the change in the status of "high" culture, the "turn" in the status of mass culture is created: today both the former and the letter have many common discourses, narratives and intertexts. (shrink)

In light of the importance of culture for the autonomy, sense of identity, and self-respect of individuals, cultural minorities have a right that their cultures flourish. Since cultural minorities are frequently in a disadvantaged position in the cultural market-place, a commitment to equality implies that the state ought to take steps to assist these minorities in preserving their cultures. This Article examines the ways the mass media can assist cultural minorities in preserving their cultures. For instance, when the media present (...) contents that relate to the cultures of minorities, individual members of the minority group are exposed to their culture; media designated for cultural groups facilitate dialogue between group members, thus enabling the cultural group to determine which parts of its culture to retain and which parts to change. With that said, contemporary media frequently provide insufficient cultural contents due to the influence of commercial operational logic. This Article examines why the motivation for profit leads to under-production of cultural materials for minorities and to insufficient inclusion of cultural minorities in the public discourse. It is argued that the inequality caused by the media—which provide minorities with too little of the cultural contents so pertinent to the realization of their right to culture—merits corrective intervention. The Article examines possible forms of State intervention with the media on behalf of cultural minorities, taking into consideration that such intervention is a sensitive issue, since it has ramifications concerning the scope of the freedom of the press. Accordingly, it is argued that the State ought to be permitted to create legislation which intervenes, mainly by means of subsidies and structural regulation, to improve the manner in which the media fulfill their roles in a multicultural democracy. In contrast, there should be sparse use of conditionality in the issue of licenses for media operators. (shrink)

Academic discussions of the count/mass distinction in Chinese feature three general problems, upon which this essay critically reflects: 1) Most studies focus either on modern or on classical Chinese thus representing parallel discussions that never intersect; 2) studies on count/mass grammar are often detached from reflections on count/mass semantics, which results in serious theoretical and terminological flaws; 3) approaches to Chinese often crucially depend on observations of English grammar and semantics, as, e.g., many/much vs. few/little patterns, the use of plural (...) inflections, etc., which is seldom justified. The article investigates the relevant discourse on the count/mass issue in classical and modern Chinese and concludes with exploring two distinct areas related to countability: the semantics of singular in contexts in which objects are introduced as referential-indefinite and the semantics of number and countability as revealed in diangu. (shrink)

In the discourse of 18th-century British intellectuals the term 'luxury' held a well-recognized and much disputed place. Dispute arose chiefly around the problem of disentangling the economic, moral-theological and political strands of the term. The object of the present paper is to trace forward the history of debate over the concept along one develop ing line of specialization - that of 19th-century political economy. It will be seen how the term luxury (and related terms: necessity, decency, productive, unproductive, etc.) (...) adjusted meaning(s) as the economic, social and intellectual contexts in which it was embedded themselves mutated. In particular, it is argued, the changing significance attached to the term illustrates the extent to which a key 19th-century intellec tual elite managed to accommodate the implications of a transition from a society based on assumptions of scarcity and hierarchy to one that was beginning to contemplate the possibility of mass market abun dance. While the profession's leaders did develop a sharpened interest in aspiration to luxury consumption as a legitimate motor of economic growth, all registered their disapproval of certain forms of the aspira tion, revealing in the process a variety of class, gender and 'race' pre occupations - including (from J. S. Mill onwards) a particular distaste for positional or status-related consumption. (shrink)

This paper theorises and exemplifies the place of audience labour in the propagation of Discourse and discourses. Audience labour is simply the work of people engaged in mediation processes as they gather themselves into groups defined by specific media events (sport, music, news, movies and so on). It compares the environments and practices of the mass media era and those of the current era to show that the most economically valuable work in media is done by audiences, and that (...) that work is becoming more direct in its orientation and effects, even as it gets cheaper for advertisers and more immersive for audience members. A social media view of audience labour shows up the intensely intimate nature of personal commodification: feelings, attitudes, opinions, outrages, general states of mind and being are all grist for the digital economy mill. Outrage systems are especially profitable. They provide grounds for what I call ‘discourse industrial sectors’, or, those groups of people making a living and sometimes a fortune fighting on one side or another of the so-called culture wars. I argue for a conception of rhetorical purpose as a guide for analysing current media environments that depend on social media. (shrink)