Given the potential that environmentally oriented anti-consumption (EOA) has in achieving environmental sustainability, the authors draw upon marketing, management, environmental, and psychology studies to conceptualize and delimit EOA, differentiating it from other (related but distinct) phenomena. In addition, the authors review the available literature at the individual (micro) level and summarize research on the antecedents and meanings of broad and specific/strict EOA practices with different targets. Furthermore, the authors propose an agenda for future research, which reflects on EOA not only (...) at the individual (micro) level, but also lays out new opportunities for EOA work at organizational (meso), industry, and national (macro) levels. The work presented here hopes to spark multilevel research on EOA, its antecedents and consequences, and reactions to EOA phenomena. (shrink)

This study analyzes the logic behind the development of environmental responsiveness in companies that are located in geographical clusters. Drawing on previous research, we contend that competitiveness and legitimation are important sources of variation in these companies’ environmental responses. In particular, the companies’ perceived rivalry, competition tracking capabilities, interaction with industry associations and network embeddedness influence their competitiveness and legitimation motivations for environmental responsiveness. We used structural equation modeling to test these hypotheses on a sample of 251-clustered agricultural firms in (...) Spain. The results support the hypotheses and provide a number of insights about the underlying motivations behind going green in geographical clusters. (shrink)

In this article, we analyze the relationship between the main dimensions of organizational structure (i.e., formalization, centralization, and complexity) and ecological responsiveness in a sample of 109 firms in the European air passenger transport industry. Broadly confirming our hypotheses, the results show that high formalization of routine tasks favors ecological responsiveness. Structures characterized by high decentralization and low complexity also favor ecological responsiveness. Furthermore, decentralization has a significant, positive relationship with ecological responsiveness among firms with low vertical complexity. Overall, the (...) results indicate that organizational structure plays a major role in ecological responsiveness. (shrink)