In recent years, there has been a growing interest in the application of foundational ontologies, i.e., formal ontological theories in the philosophical sense, to provide a theoretically sound foun...

Este artigo aborda a sociabilidade dos espaços de lazer popular carioca, na virada do séc. XIX para o séc. XX, identificando as representações que influenciaram a história e memória social de cidade. Evidencia-se aquilo que envolve a comensalidade – a refeição, o alimento, o lugar de comer/beber – como elementos de vinculação e cultura através de trocas simbólicas. Lembrados por Hobsbawm (1984) de que os costumes são uma tradição inventada - e reinventada, observa-se as referências e estilos das variações destes (...) espaços de lazer popular - das boticas modernas aos botequins contemporâneos. Abordaremos as referências da invenção do restaurante francês que influenciaram tais espaços e o imaginário cultural carioca. (shrink)

Throughout his life, Foucault's investigations were marked by different interests and, therefore, took place in various locations. Scholars (Machado, 2009; Aquino, 2013, Veiga-Neto, 2014) point out three phases in this journey: the archaeological, centered on knowledge; a genealogical one, interested in power; and ethics, external to the constitution of the subject. Focusing on the first phase, this article records a series of theoretical-methodological assumptions of Archaeological Discourse Analysis – AAD. The findings found and noted in this article result from an (...) excavation process for the book The Archeology of Knowledge (2008), in which Michael Foucault outlined the modus operandi he used in the treatment of the object-discourse, of specific discursive modalities, an example of madness, sexuality and medical discourse, in his youthful research. Language as a terrain for excavating discourse, the archaeological zone of discourse, the positivity of discourse (existence, objectivity, exteriority and productivity), discourse as an utterance and the enunciative constituents of discourse (referentiality, subject position, associated fields and materiality ) appear in the list of noted findings. In effect, such observations highlighted some of the assumptions that founded and guided their investigations, thus outlining the theoretical-methodological boundaries of AAD and the specific features of its approach to discourse. (shrink)

This book symposium comprises a précis of Nuno Venturinha’s Description of Situations: An Essay in Contextualist Epistemology together with four critical commentaries on different aspects of the book by Marcelo Carvalho, João Vergílio Gallerani Cuter, Marcos Silva and Darlei Dall’Agnol, and the author’s replies.

Esports, including virtual football, are a worldwide phenomenon. Yet, little is known about the physical activity levels of individuals engaged in virtual football game play. Therefore, we aimed to perform a preliminary evaluation of the levels of physical activity, sedentarism, and habits of physical training of adults engaged with virtual football in Portugal. This was a cross-sectional investigation based on a structured online survey using the International Physical Activity Questionnaire and a set of questions regarding habits of physical training. The (...) participants reported spending a median of 5,625 MET-min⋅week−1 being physically active. Still, the participants spent 320 min/day sitting, and 150 min/day practicing virtual football. According to the IPAQ scores, high physical activity levels were reported by 84.5% of the participants, and 87.1% were considered physically active considering the WHO guidelines on physical activity and sedentary behavior. Overall, 60.0% of the participants reported planning their own physical training. Maintaining or improving overall physical health was one of the main reasons for doing physical training, with only 6.1% responding being active to improve virtual football performance. Overall, the results showed that virtual football players accomplished the standard recommendations for physical activity, with high levels of physical activity, and encompassing regular physical training focused mostly on health promotion, rather than improved virtual football performance. (shrink)

The Second Vatican Council was built within a solidly constituted tradition in the Catholic Church. All councils were held within the traditional and legal parameters of the Church. The question about the condition of possibility of a renewal Council under this tradition shows relevant. The Vatican II is the result of a negotiation between renewal and preservation. Pope John XXIII personally coordinated the construction of the legitimacy of the new event, following steps which may be rescued during the preparatory stages (...) of the great assembly. The reading of this process from sociological parameters may elucidate its plausibility within the tradition and the Church's bureaucratic organization. Pope John started ably a church renewal process, opening a new phase in the long Catholic tradition. Under his Pope condition, he knew how to seed the idea of a revamping event in the name of a divine inspiration and with the set of bishops’ participation of the Church. (shrink)

Our present moral traits are unable to provide the level of large-scale co-operation necessary to deal with risks such as nuclear proliferation, drastic climate change and pandemics. In order to survive in an environment with powerful and easily available technologies, some authors claim that we need to improve our moral traits with moral enhancement. But this is prone to produce paradoxical effects, be self-reinforcing and harm personal identity. The risks of moral enhancement require the use of a safety framework; such (...) a framework should guarantee practical robustness to moral uncertainty, empirical adequacy, correct balance between dispositions, preservation of identity, and be sensitive to practical considerations such as emergent social effects. A virtue theory can meet all these desiderata. Possible frameworks incorporate them to variable degrees. The social value orientations framework is one of the most promising candidates. (shrink)

O objetivo deste trabalho é compreender os interesses teórico e prático da ideia kantiana de história como progresso. Nesse passo, pretende-se examinar como o interesse teórico da razão relaciona-se com a filosofia da história de Kant e em que medida ele diferencia-se do interesse teórico referente ao conhecimento objetivo, ao assumir a forma de ideias heurístico-regulativas. Contra aqueles que não admitem o interesse teórico na filosofia da história de Kant, pretende-se defender não somente a sua ocorrência, mas também a sua (...) necessidade quando se tem em vista os horizontes do interesse prático da ideia de progresso histórico. Com isso, passa-se a estudar a convergência dos interesses prático e teórico na ideia kantiana de história e como Kant investiga os elementos fáticos da história à procura de motores empíricos para guiar o progresso humano. (shrink)

The Foundations of Cognitive Science is a set of thirteen new essays on key topics in this lively interdisciplinary field, by a stellar international line-up of authors. Philosophers, psychologists, and neurologists here come together to investigate such fascinating subjects as consciousness; vision; rationality; artificial life; the neural basis of language, cognition, and emotion; and the relations between mind and world, for instance our representation of numbers and space. The contributors are Ned Block, Margaret Boden, Susan Carey, Patricia Churchland, Paul Churchland, (...) Antonio Damasio, Hanna Damasio, Donald Davidson, Daniel Dennett, Ilya Farber, James Higginbotham, Christopher Peacocke, Will Peterman, Zenon Pylyshyn, John Searle. Anyone interested in the exploration of the human mind will enjoy this book. (shrink)

O artigo tenta reconstruir alguns elementos acerca da passagem da Lógica da essência para a Lógica do conceito, da necessidade para a liberdade, na Ciência da Lógica hegeliana. No contexto da publicação dos duzentos anos dessa obra filosófica, a explicitação dessa passagem é referencial para a compreensão da Ciência da Lógica e de todo o pensamento hegeliano. O artigo procura sustentar que o binômio necessidade/contingência, um dos pares categoriais da Lógica da essência, não é adequado para a articulação da filosofia (...) hegeliana. Como Hegel afirma reiteradas vezes, é preciso superar a dura necessidade para dar lugar à lógica da liberdade. Para a discussão da problemática, a confrontação entre algumas categorias da essência, tais como substancialidade, necessidade, contingência e causalidade, e algumas categorias do conceito, tais como universalidade, particularidade e singularidade é o foco da exposição. Dessa discussão brota a noção hegeliana de liberdade e a sua relação com o sistema. (shrink)

This paper tries to characterize the factors determining human relations with its environment and to identify the drives of those behavioral patterns and “praxis”. One scrutinizes the physiological and psychological factors that influence those drives, and tries to determine ways of overriding instinctive drives in favor of rational, sustainable ones. It focuses its attention on the way the different ecosystemic, economic and socio-cultural systems work, and pin-points the critical issues in view of the development of sustainable behavioral patterns. Also the (...) values that must build the new behavioral paradigm, as well as the ways to ensure the evolutionary quantum-leap necessary to ensure this sustainable condition, and the fulfilment, at every level, the different needs of humans and human societies, are analyzed. In conclusion, it stresses the fact that any reliable and long lasting change towards a sustainable behavior must start at the individual and the close social groups levels, and of the development of new factors of self-fulfillment and gratification, able to support and foster that change. The proposed epistemological approach is particularly innovative, precisely because of this emphasis on the individual drives and the way they determine the global patterns of environmental use, as well as the way they can evolve into a more rational character. In short, the paper focuses itself in the way man can evolve from its natural animal instincts and drives toward more rational ones, humanizing its behavior and turning, therefore, into an able actor of the process of sustainability building. (shrink)

SummaryThe history of languages is closely related to the history of other human activities. Ideally, hypotheses that are designed for linguistic questions on independent grounds should help to consolidate theories in other knowledge fields, such as the history of ideas. This paper deals with the first Portuguese translation of Forbonnais's Elémens du commerce, considering it as a lexical corpus. The linguistic analysis aims to contribute to the general knowledge about this text and its translations. Furthermore, a lexical analysis of Portuguese (...) data can also be understood in the broader context of Romance languages. To this end, we analysed three linguistic expressions, perceived to be representative case-studies: identifying circulação as a terminological loan, the terminological use of a common word and the contrast between terms from different languages. Translations are obvious tools for communicating new ideas. Carrying out linguistic analyses of translations can help to document how ideas take shape. Furthermore, translation studies provide linguistic evidence that is essential for the study of terminology from a diachronic and inter-linguistic standpoint. Data provided by translated texts helps to clarify the date when neologisms were first introduced in a given language. It also helps to identify possible sources of words and to decode the meaning behind lexical innovation. This paper is an example of the output of a contrastive lexicographic approach to Forbonnais's text. (shrink)

O texto é uma resenha da Doutrina do Conceito hegeliana recém editada e publicada em português. O terceiro livro da Ciência da Lógica é estruturado em subjetividade, objetividade e ideia, com cada uma destas partes também desenvolvida numa estrutura tripartite. Nesta exposição, merece destaque o movimento contraditório de autodeterminação do conceito, no qual a universalidade se autodiferencia imanentemente em particularidade e o conceito retorna a si mesmo na forma da universalidade concreta. O conceito passa pelas diferentes formas de mediação na (...) teoria do silogismo, especialmente com a mediação da universalidade, quando o conceito se transforma em objetividade. Esta começa com a relação externa do mecanismo, avança para a relação interna do quimismo e conclui na teleologia, onde a liberdade é mais elevada que a necessidade. A Ideia, última parte da Doutrina do Conceito, é a unidade sintética entre conceito e objetividade, com destaque no capítulo da Ideia absoluta na qual Hegel formula uma noção de método como estrutura e movimento do conteúdo e da racionalidade. (shrink)

The exchange of goods and services between individuals is often formalised by a contract in which the parties establish norms to define what is expected of each one. Norms use deontic statements of obligation, prohibition, and permission, which may be in conflict. The task of manually detecting norm conflicts can be time–consuming and error-prone since contracts can be vast and complex. To automate such tasks, we develop an approach to identify potential conflicts between norms. We show the effectiveness of our (...) approach and its individual components empirically using two publicly available corpora, and contribute with a new annotated test corpus for norm conflict identification. (shrink)

In 2002, Luciano Floridi published a paper called What is the Philosophy of Information?, where he argues for a new paradigm in philosophical research. To what extent should his proposal be accepted? Is the Philosophy of Information actually a new paradigm, in the Kuhninan sense, in Philosophy? Or is it only a new branch of Epistemology? In our discussion we will argue in defense of Floridi’s proposal. We believe that Philosophy of Information has the types of features had by other (...) areas already acknowledge as authentic in Philosophy. By way of an analogical argument we will argue that since Philosophy of Information has its own topics, method and problems it would be counter-intuitive not to accept it as a new philosophical area. To strengthen our position we present and discuss main topics of Philosophy of Information. (shrink)

Sufficient conditions for first-order-based sequent calculi to admit cut elimination by a Schütte–Tait style cut elimination proof are established. The worst case complexity of the cut elimination is analysed. The obtained upper bound is parameterized by a quantity related to the calculus. The conditions are general enough to be satisfied by a wide class of sequent calculi encompassing, among others, some sequent calculi presentations for the first order and the propositional versions of classical and intuitionistic logic, classical and intuitionistic modal (...) logic S4, and classical and intuitionistic linear logic and some of its fragments. Moreover the conditions are such that there is an algorithm for checking if they are satisfied by a sequent calculus. (shrink)

Recently, a number of ontology-driven healthcare systems have been leveraged by the Internet-of-Things (IoT) technologies that offer opportunities to improve abnormal situation detection when integ...

O artigo tem por objeto o exame de três registros de gritantes e distintos paradoxos na Doutrina do Direito de Kant. Registros feitos em tempos e contextos históricos diferentes por Friedrich Bouterwek, Marcus Willaschek e Balthazar Barbosa Filho. Bouterwek atribuiu a Kant a mais paradoxal das proposições jamais enunciadas por qualquer autor, a de que a mera ideia de soberania deve obrigar-nos a obedecer como a nosso inquestionável senhor a quem quer que se haja estabelecido como tal, sem que caiba (...) indagar quem lhe deu o direito de comandar-nos. Willaschek aponta a incompatibilidade de duas teses centrais da doutrina kantiana: a do caráter externo dos vínculos jurídicos e a da incondicionalidade obrigacional do direito positivo, pois não é possível entender como é possível termo-nos como obrigados por imperativos jurídicos e, ao mesmo, vermo-nos internamente isentados do dever de obedecê-los. O ponto crítico de Balthazar é alegar que não pode haver na filosofia kantiana uma crítica da razão político e jurídica, simplesmente porque o conceito de imputação, base da normatividade própria dessas esferas, pressupõe uma pluralidade de agentes livres que, justamente, só pode ser uma pressuposição, pois nosso acesso à normatividade prática só pode ter lugar em primeira pessoa. No exame a que o artigo submete essas alegações, o artigo argumenta, em objeção à tese de Balthazar, que o caráter universal e categórico da força que vincula o sujeito quando confrontado com a lei moral em primeira pessoa necessariamente se desvaneceria se, ao mesmo tempo, ele não fosse tomado pela evidência de que a realidade objetiva dos princípios morais é não só instanciável, mas assegurada pela múltipla instanciação. Com relação às dificuldades levantadas por Willaschek e Bouterwek, o artigo argumenta que o princípio exeundum e statu naturali, enquanto norma metapositiva, anterior à divisão do domínio prático entre doutrina do direito e doutrina da virtude, permite ao mesmo tempo compreender a exigência de obediência ao poder constituído e a restrição das obrigações jurídico-políticas exclusivamente ao foro externo.AbstractThe object of the article is to examine three claims about three distinct and allegedly blatant paradoxes in Kant's Doctrine of Right. These three critical points had been made in distinct times and contexts by Friedrich Bouterwek, Marcus Willaschek e Balthazar Barbosa Filho. Bouterwek attributed to Kant the most paradoxical of all paradoxical propositions, the statement that by the mere idea of sovereignty we are obliged to obey as our lord who has imposed himself upon us, without questioning from where he got such right. Willaschek points out the incompatibility of two main theses of Kantian doctrine of right: the claims that the legal bounds are of external character and that they are the source of unconditional obligations, since it seems impossible to understand how it would be possible to be obliged by juridical norms and decisions and at the same time to be exempted of the internal duty of compliance. The radical objection of Professor Balthazar is the claim that in the context of Kantian Philosophy it is impossible to admit a critique of the juridical and political reason because the concept of imputation, ground of the normativity in these domains, requires not only the presupposition of free agents, but a true and secure epistemic access to them, which is, according to him, impossible considering that the moral law and the other practical principles are accessible for us only in the first person. In the course of the appraisal of such claims, the article contest that objection arguing that the universal and categorical force of the normative bound experienced by the subject when confronted with the moral law in the first person would ineluctably vanish if, at the same time, he had not been taken by the evidence that the objective reality of the moral principles is secured by multiple instancing. Regarding the difficulties raised by Willaschek and Bouterwek, the article argues that the principle exeundum e statu naturali, as a norm of meta-positive character, prior to the division of practical domains between the doctrine of right and the doctrine of virtue, is the cue both to the understanding of the requirement of unquestioning obedience to the constituted power and to the restriction of the validity of this requirement only in foro externo. (shrink)

O perspectivismo de Nietzsche defende que o mundo como um todo é “absurdo”, não tem uma meta, um valor, uma finalidade, um sentido, mas não defende que a condução de uma vida humana possa ser outra coisa que não um reger-se por metas, valores, fins, sentidos. Esta distinção é fundamental para que se compreenda que, por um lado, Nietzsche aceita a “verdade do niilismo” — aceita que o mundo é em si mesmo “absurdo”, o mundo não pode ser racionalmente justificado (...) —, mas, por outro, entende que, num determinado tipo de cultura humana, o mundo pode ser justificado “enquanto fenómeno estético”. É esta possibilidade de uma justificação estética do mundo que faz do pensamento de Nietzsche uma “luta contra o niilismo”, na qual não se trata de reduzir todas as metas, valores, fins e sentidos a ilusões subjectivas, mas sim de ousar pensar uma “transvaloração de todos os valores”. (shrink)

O artigo se propõe a delinear as matrizes históricas da radiodifusão comunitária brasileira desde sua gênese até o processo de legalização. Isso foi feito a partir de análise documental e revisão bibliográfica crítica do que até então fora produzido. Realizamos uma breve descrição histórica de cada uma das vertentes –eclesiástica, livre e comunitária – para propor uma discussão que permita compreender a real heterogeneidade da radiodifusão comunitária brasileira.

Este artigo tenta mostrar que as paixões naturais não dão conta, por si sós, da passagem da natureza ao Estado, por mais que o medo seja importante no começo da sociedade. A soberania da reta-razão em Hobbes parece ser necessária à criação do Estado civil. A razão natural, mediante as leis de natureza, apenas proíbe a um homem destruir sua vida ou privar-se dos meios necessários para preservá-la. Só uma razão geométrica, reta, que calcula segundo regras razoáveis, pode operar a (...) saída do estado de solidão em que os homens naturais se encontram inicialmente. O equacionamento da paz e da segurança para a vida satisfeita de cada homem impõe o cálculo que cria a unidade das vontades individuais, isto é, a forma geométrica do Estado soberano. (shrink)

I will argue that deep moral enhancement is relatively prone to unexpected consequences. I first argue that even an apparently straightforward example of moral enhancement such as increasing human co-operation could plausibly lead to unexpected harmful effects. Secondly, I generalise the example and argue that technological intervention on individual moral traits will often lead to paradoxical effects on the group level. Thirdly, I contend that insofar as deep moral enhancement targets higher-order desires, it is prone to be self-reinforcing and irreversible. (...) Fourthly, I argue that the complex causal history of moral traits, with its relatively high frequency of contingencies, indicates their fragility. Finally, I conclude that attempts at deep moral enhancement pose greater risks than other enhancement technologies. For example, one of the major problems that moral enhancement is hoped to address is lack of co-operation between groups. If humanity developed and distributed a drug that dramatically increased co-operation between individuals, we would likely see a paradoxical decrease in co-operation between groups and a self-reinforcing increase in the disposition to engage in further modifications – both of which are potential problems. (shrink)

No século XVII, vemos a emergência de uma nova abordagem geométrica às seções cônicas. Desenvolvida inicialmente por Girard Desargues e por Blaise Pascal, tal geometria é herdeira do método de representação pela perspectiva linear a aponta na direção da geometria projetiva do século XIX. Estudos recentes de J. Echeverría e de V. Debuiche iniciaram a discussão da recepção de tais trabalhos por Leibniz, assim como a relação deles com os trabalhos do próprio Leibniz em perspectiva e com a Geometria situs. (...) Este artigo percorre algumas questões associadas a estes domínios, assim como a importância do paradigma da perspectiva para a filosofia de Leibniz. (shrink)

How should one describe the irreducible relationships in photopoetry observed in intermedial literary photobooks? According to most authors, in literary photobooks, the verbal sign system is linked to the photographic image as a bidirectional interaction, creating a coupled system that can be seen as a new sign system. Mutually modulatory influences link verbal text and photography. But the nature of such influences needs to be explained in detail and with accuracy. What kind of relation are we dealing with? Many authors (...) have tried to explain this phenomenon through several epistemic metaphors. The problem is that these metaphors are rarely subjected to any general theory of meaning. Surprisingly, this is not even mentioned as a problem. In this article, we propose a general semiotic model to describe the irreducible photography-poetry relation, derived from C. S. Peirce’s pragmatic theory of signs, and we also present some preliminary results of the analysis of Quarenta Clics em Curitiba, a photobook by Paulo Leminski and Jack Pires. Our purpose here is to introduce and explore this model to describe the photography-poetry relationship in coupled systems. This relationship is decomposed, in the functional roles occupied by poems and photographs, into a sign-object-interpretant relation. The triadic irreducibility that characterizes semiosis (à la Peirce) is the main property applied to photograph-poetry coupling in Quarenta Clics em Curitiba. (shrink)

A evolução cósmica e biológica é hoje um fato universalmente admitido pela comunidade científica. Muitos julgam que essa posição científica é incompatível com a aceitação de um Deus criador do mundo, seja que neguem a criação em nome da evolução, seja que rejeitem a evolução em nome da fé. O artigo pretende apontar a inconsistência do dilema “evolução ou criação”, mostrando, mediante uma reflexão filosófica, que ele deriva de uma falsa compreensão do método e do alcance tanto das ciências positivas (...) como da teologia. Defende, além disso, que compete aos cientistas verificar se o neodarwinismo da teoria sintética é ou não uma explicação científica satisfatória dos fenômenos. Afirma, porém, que também essa teoria seria compatível com uma ideia adequada de criação, mesmo que não recorra, para explicar a evolução, nem à intervenção de uma causa eficiente trans-empírica, nem a uma inteligência superior que oriente o processo evolutivo para determinados fins. Com efeito, a ação criadora de Deus que confere o ser e agir a toda a realidade natural e a orienta, de algum modo, para seus fins, tem um caráter transcendente, e, por princípio, não pode ser detectada pela investigação científica, mas, tão somente, pela reflexão filosófica. (shrink)

Ao longo da história, a relação entre a filosofia e a política tem-se revelado espinhosa, denunciando a dificuldade em se conceptualizar sobre o que é por natureza antagónico à cristalização, porque particular e pluralista. Na esfera da opinião, o filósofo deve restringir-se a analisar, criticar, rever e aperfeiçoar os valores políticos coevos, a explicar aos seus conterrâneos o universo de acepções sociais partilhadas, consciente de que a sua concepção fundamenta uma via entre as muitas poss...

The associationist interpretation of Hume's account of causal belief is criticized. The origin of this mistaken interpretation is explained. The difference between Hume's views in the Treatise of Human Nature and in An Enquiry concerning Human Understanding is examined.

What is the fundamental insight behind truth-functionality ? When is a logic interpretable by way of a truth-functional semantics? To address such questions in a satisfactory way, a formal definition of truth-functionality from the point of view of abstract logics is clearly called for. As a matter of fact, such a definition has been available at least since the 70s, though to this day it still remains not very widely well-known. A clear distinction can be drawn between logics characterizable through: (...) (1) genuinely finite-valued truth-tabular semantics; (2) no finite-valued but only an infinite-valued truthtabular semantics; (3) no truth-tabular semantics at all. Any of those logics, however, can in principle be characterized through non-truth-functional valuation semantics, at least as soon as their associated consequence relations respect the usual tarskian postulates. So, paradoxical as that might seem at first, it turns out that truth-functional logics may be adequately characterized by non-truth-functional semantics . Now, what feature of a given logic would guarantee it to dwell in class (1) or in class (2), irrespective of its circumstantial semantic characterization? (shrink)

Zones of social abandonment are emerging everywhere in Brazil’s big cities—places like Vita, where the unwanted, the mentally ill, the sick, and the homeless are left to die. This haunting, unforgettable story centers on a young woman named Catarina, increasingly paralyzed and said to be mad, living out her time at Vita. Anthropologist João Biehl leads a detective-like journey to know Catarina; to unravel the cryptic, poetic words that are part of the “dictionary” she is compiling; and to trace (...) the complex network of family, medicine, state, and economy in which her abandonment and pathology took form. As Biehl painstakingly relates Catarina’s words to a vanished world and elucidates her condition, we learn of subjectivities unmade and remade under economic pressures, pharmaceuticals as moral technologies, a public common sense that lets the unsound and unproductive die, and anthropology’s unique power to work through these juxtaposed fields. _Vita’s_ methodological innovations, bold fieldwork, and rigorous social theory make it an essential reading for anyone who is grappling with how to understand the conditions of life, thought and ethics in the contemporary world. (shrink)

The article begins by placing Nicholas of Cusa's ideas in the context of Mysticism, whilst, at the same time, establishing the continuing actuality of the topic. After a short review of the concept of art as an imitation of nature through Antiquity and the Middle Ages, the second part of the essay deals with the originality of the Germán Cardinal's development of the concept of "imitatio" and the relation he posits between art and nature. The third part explores some significant (...) examples of the role played by art and its symbolic use in his writing, with particular attention to the icón of the allseeing eye in De visione Dei and to play in De ludo globi. (shrink)

Com esse texto-experimento e como um cartógrafo, aventuramos nos espaços epensamentos erráticos, nômades, liso, de Stalker, filme do cineasta russo Andrei Tarkovski e doconto “O recado do morro” do escritor João Guimarães Rosa. De certa forma, o percurso elaboradopelas expedições, os três homens de Stalker e os cinco homens de “O recado do morro”, guardamalgumas vizinhanças que se desdobram sobre os problemas nos socius em que percorrem. O sociussobrecodifica os fluxos do desejo, buscando determiná-los, regulá-los. Ainda que sejam olharessingulares, (...) filme e literatura, avultam-lhes sensações problemáticas tendo em vista as maneirasinusitadas com que os caminhos se fazem no conto e no filme. Para esse experimento, utilizamosa geofilosofia imanente deleuzeguatarriana. (shrink)

Cause-related marketing has risen to become a popular strategy to increase business value through profit-motivated giving. Despite the growing number of articles published in the last decade, no comprehensive analysis of the most discussed constructs of cause-related marketing is available. This paper uses an advanced Text Mining methodology to conduct a comprehensive analysis of 246 articles published in 40 different journals between 1988 and 2013 on the subject of cause-related marketing. Text Mining also allows quantitative analyses to be performed on (...) the literature. For instance, it is shown that the most prominent long-term topics discussed since 1988 on the subject are “brand-cause fit”, “law and Ethics”, and “corporate and social identification”, while the most actively discussed topic presently is “sectors raising social taboos and moral debates”. The paper has two goals: first, it introduces the technique of CTM to the Marketing area, illustrating how Text Mining may guide, simplify, and enhance review processes while providing objective building blocks to be used in a review; second, it applies CTM to the C-RM field, uncovering and summarizing the most discussed topics. Mining text, however, is not aimed at replacing all subjective decisions that must be taken as part of literature review methodologies. (shrink)