In 1967 Guy Debord published the pamphlet-sized The Society of the Spectacle, a book written in the form of a collection of short theses. Debord was criticized for inventing the “spectacle” out of thin air by thinkers of his time such as Michel Foucault. We can, however, detect salient manifestations of the Debordian spectacular society in China of the 2010s. This paper demonstrates a deep and pervasive trend of spectacularization in China by analyzing (a) Taobao as a desire-creating machine producing (...) the buy-buy-buy fanaticism, (b) the beautifying operation that has engendered perverted effects in sexual relationship, (c) the spectacular dialectic epitomized by the celebrity culture, and (d) the reality-twisting effects of the spectacles. The paper further offers a comparative analysis of the contemporary spectacles vis-à-vis the Maoist spectacles of the 1960s, which sheds light in understanding the enactment of antientertainment actions in recent years. The spectacles in contemporary China, in the fashion depicted by Debord half a century ago, have effectively produced a specific worldview of commodity and consumption, and this worldview transforms itself, through blind trust, into a type of objective force. The social terrains needed for spreading and cultivating socialist values were heavily colonized by the such spectacles (consumption, beautification, celebrity culture, entertainment); the latter have significantly absorbed the masses’ attention in the last decade to such level that it has almost occupied all spaces for communication and played the leading role in regulating people’s daily lives. The “Beauty is justice!” slogan that has been extremely popular in contemporary China reveals one significant change in Chinese culture and its sociopolitical effect: the trend of spectacularization, through elevating spectacle to the supreme value and turning the country into a spectacular (un)reality, has not only homogenized China but also effectively depoliticized the country. (shrink)

In “Confucianism and Same-Sex Marriage,” published recently in Politics and Religion, Professor Tongdong Bai argues for a “moderate Confucian position on same-sex marriage,” one that supports its legalization and yet endeavors “to use public opinion and social and political policies to encourage heterosexual marriages, and to prevent same-sex marriages from becoming the majority form of marriages” (Bai 2021:146). Against the backdrop of downright homophobia prevalent among vocal Confucians in mainland China today, Bai claims that his pro-legalization rendition “show[s] a different (...) version of Confucianism that challenges the received perception of Confucianism that it is deeply conservative, a perception that often lies at the core of the rejection of its contemporary relevance, especially by the so-called ‘liberals’ in China and elsewhere” (Bai 2021:133). Furthermore, Bai claims that his moderate Confucianism is normatively preferrable to “the typical liberal or individualist position” of a marriage equality supporter, because the specter of polygamy – the conservative trope of invoking polygamy as a reductio ad absurdum against same-sex marriage – imposes “a serious challenge” to liberals but not to moderate Confucians (Bai 2021:146, 153). -/- Both of Bai’s claims falter upon scrutiny, however. Granted, it is applaudable that Bai tries to dissuade his more conservative Confucian colleagues from opposing the legalization of same-sex marriage. But as Section 1 of this Response will show, the alternative rendition of Confucianism he presents, along with the way he presents it, is premised on a highly contested conception of what shared Confucian values are; does injustice to Confucians who embrace marriage equality more unreservedly (i.e., without caveats à la Bai); fails to produce new arguments that “enrich the theoretical basis for same-sex marriage” (Bai 2021:133); and, ironically, reinforces – rather than “challenges” – the “received perception” of Confucianism as deeply conservative. Meanwhile, Section 2 will show that Bai’s comparison between liberalism and moderate Confucianism relies both upon an apparent unfamiliarity with the extensive and nuanced liberal discussions on polygamy, and upon fallacious methods of assessing comparative normative valence. -/- Finally, Section 3 will offer some concluding thoughts from the perspective of decolonial theory, examining the dynamic of spectacularized postcoloniality that propels the production and consumption of dubious theoretical projects like Bai’s. As it turns out, this case serves not only as a cautionary tale of how not to conduct comparative normative theorizing, but also as a cautionary tale of how not to let the spectacle of postcoloniality derail the pursuit of academic decolonization. (shrink)

Modern society has long been a spectacle. As defined by Guy Debord, a spectacle is not a collection of images but rather a social relationship mediated by images in a consumer economy. Whereas the spectacle offers the illusion of consumer choice, behind each manifestation is to be found the same alienation. Such aimless, persistent consumption does not lead to personal fulfillment but to drudgery. Breaking free of the spectacle is facilitated by an awareness of the symbiotic relationship between ideology (...) and revolution. As such, it is useful to those who are exhausted and disillusioned by rampant consumerism to examine how variants of the terms ideology and revolution were employed by Debord in The Society of the Spectacle, and to use that understanding as a basis for individual and collective liberation. To that end, this study examined variants of the terms ideology and revolution at the sentence level of usage. The results provide a comprehensive comparison of the themes and sentiments of those variants. Revolutionary freedom from the spectacle can only be achieved by overcoming the consumerist ideology embedded at the core of the capitalist regime of power. (shrink)

The various ways whereby spatial conditions afford to monumentalize culture and to appropriate geographically demarcated places in terms of individual and collective meaning structures has been amply documented in urban cultural studies. However, considerably less attention has been paid to how cultural identity is produced against the background of musical temporality. By way of a phenomenological inquiry into the staged spectacle of James Corden’s (the host of CBS Network’s Late Late Show) Carpool Karaoke, this paper addresses the issues of directly (...) lived experience and authenticity as facets of cultural identity. By critically discussing the assumptions of self-presence and auto-affectivity while singing and listening to one’s sung voice against the background of pre-recorded songs, the notion of directly lived musical experience is put to the test. Furthermore, by examining the dramaturgical scaffolding of Carpool Karaoke, the analysis points to wider implications for post-modern cultural studies in terms of an identified ironic reversal of modernist universal criteria of legitimacy in favor of a celebration of postmodern being-with inauthentically. The analysis of the selected Carpool Karaoke corpus utilizes a resourceful blend of phenomenological method, semiotics and interpretive videography while challenging embedded orthodoxies in the extant literature. (shrink)

A monster stalks the earth—a sluggish, craven, dumb beast that takes fright at the slightest noise and starts at the sight of its own shadow. This monster is the market. The shadow it fears is cast by a light that comes from the future: the Keynesian crisis of expectations. It is this same light that causes the world’s leaders to tremble before the beast. They tremble, Jean-Pierre Dupuy says, because they have lost faith in the future. What Dupuy calls Economy (...) has degenerated today into a mad spectacle of unrestrained consumption and speculation. But in its positive form—a truly political economy in which politics, not economics, is predominant—Economy creates not only a sense of trust and confidence but also a belief in the open-endedness of the future without which capitalism cannot function. In this devastating and counterintuitive indictment of the hegemonic pretensions of neoclassical economic theory, Dupuy argues that the immutable and eternal decision of God has been replaced with the unpredictable and capricious judgment of the crowd. The future of mankind will therefore depend on whether it can see through the blindness of orthodox economic thinking. (shrink)

The films of Michael Haneke, so some critics argue, exploit the nihilism of a media-saturated culture, indulging in a dubious manipulation of audience expectations and our fascination with violence. Such criticisms, however, misunderstand or distort the complex moral, political, and aesthetic purpose of Haneke’s work. Indeed, his films are better understood as examining the socially disorienting and subjectively disintegrating effects of our post-humanist world of mass-mediatised experience. At the same time, they are highly reflexive cinematic works that force us to (...) reflect – both morally and aesthetically – upon our relationship with cinematic and media images. These two strands of Haneke’s work comprise a sustained meditation on what we might call the “post-humanist condition”: a cinematic critique of the disintegration and fragmentation of affect and subjectivity, a disintegration closely linked with contemporary forms of mediatised spectacle and the cynical consumption of images of violence. Given the mediatised nature of contemporary social experience, the only effective way to engage in cinematic critique is by means of the very images that capture and captivate us. (shrink)

A monster stalks the earth—a sluggish, craven, dumb beast that takes fright at the slightest noise and starts at the sight of its own shadow. This monster is the market. The shadow it fears is cast by a light that comes from the future: the Keynesian crisis of expectations. It is this same light that causes the world’s leaders to tremble before the beast. They tremble, Jean-Pierre Dupuy says, because they have lost faith in the future. What Dupuy calls Economy (...) has degenerated today into a mad spectacle of unrestrained consumption and speculation. But in its positive form—a truly political economy in which politics, not economics, is predominant—Economy creates not only a sense of trust and confidence but also a belief in the open-endedness of the future without which capitalism cannot function. In this devastating and counterintuitive indictment of the hegemonic pretensions of neoclassical economic theory, Dupuy argues that the immutable and eternal decision of God has been replaced with the unpredictable and capricious judgment of the crowd. The future of mankind will therefore depend on whether it can see through the blindness of orthodox economic thinking. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Coughin'/Coffin AirAdilifu Nama (bio)Rummaging through the early remnants of a society that is facing climatic transformations, a single microbe forced America to pause, ponder and grasp the meaning of mortality in the early spring of 2020. Such a characterization is much more poetic than necessary, yet it is a frail attempt to capture the grand scale of the psychological and economic disorientation that has assailed the world and continues (...) to make suffocation a pervasive and global experience. Unfortunately, against a backdrop of pandemic savagery, a new spectacle of suffocation emerged to rival COVID-19's viral chokehold on humanity. On May 25th, 2020, George Floyd, a 46-year-old Black man, went down the streets of Minneapolis to buy a pack of cigarettes at his local grocery store. Shortly afterward, a new barbarism was broadcast for millions to partake in primetime consumption. The world witnessed a white police officer place his knee on Floyd's neck as he lay handcuffed, face on the pavement. The medical stat line reads "suffocation to death" but, in reality, Floyd cried out for his mother while a white man murdered him in broad daylight, had his knee pressed against Floyd's neck for over nine minutes: nine minutes that feels like nine hours to see it unfold. Floyd's final moments consisted of cries for his mother, the woman who breathed him into being. She had already passed but his last breaths before he died was for his mother, and with that, the world was reminded that America was birthed out of violence.America, where petty settler concerns were repackaged as God's imperative to morally justify the eradication of the indigenous population and cultural molestation resulted in annual holidays of thanks for bounties stolen and scalps delivered. Despite this, for far too many Americans, the true "gung-ho" spirit of rugged American individualism and notions of exceptionalism is not in declarations of accomplishment but found in the radical real-estate politics of manifest destiny and a torture economy, commonly referred to as American enslavement. This system of wealth extraction enshrined the public ruin of Black bodies with public beatings to compel compliance, and later public lynchings to intimidate and psychologically terrorize Black folk into a forever state of political timidity. Public lynching was the booby prized bait-and-switch from a [End Page 140] Reconstruction paradise to an extra-legal purgatory of terroristic intimidation: a spiffed-up spectacle of human degradation inspired by the old American barbarism of Indian removal and witch burning.When it comes to American lynching, not only was it a morbid spectacle but, for some, a depraved keepsake for posterity. If one missed Black corpses dangling from sturdy tree limbs, and the grapevine could only deliver soured tidbits and not juicy details of the slaying, a picture was worth a thousand obscene words. The alchemy of flash powder mixed with white smoke created eerie postcards to purchase by the time you got to town. This was some of that ole time religion. How could it not get worse than that? But when it concerns the destruction of Black bodies, like a morbid merry-go-round, something wicked this way comes. New incarnations of public death practices are guaranteed to return with extreme prejudice, laying waste to Black bodies, minds, dreams, and futures. Live births are not shown on television, but when it concerns Black folk, live deaths are shown ad nauseam. And there will be reruns, brothers and sisters. This was the traumatic reality of the digital documentation of George Floyd's savage public execution. The reruns of his tortured asphyxiation.Although political injustices, massacres, and wars have ebbed and flowed, waxed, and waned over decades, Black folk have lived in a constant state of vulnerability of negation; for Black folk, there is no place for us to catch our breath, to grab a brief respite from race in America. This is a cornerstone of the Black Experience in America. The cost of being the wrong color can leave you breathless: at the park playing, in group homes, police detention cells, making a sojourn back to the crib after a quick Skittles run, jogging around town... (shrink)

The method chosen here draws on concepts borrowed from sociology and anthropology. This double conceptual approach is necessary for a society divided between values inherited from medieval Christianity and precapitalist practices. Seventeenth-century France did not think of itself as a class society but as a society of orders. Since sociology is a system of knowledge whose concepts are taken from an imaginary construct, it is thus more suited to analyzing bourgeois society than societies in transition.6 In trying to measure the (...) past with the aid of tools forged in and for contemporary societies, the sociologist runs the risk of only measuring an artifact, produced by his theories in the field of history. Hence the need for the anthropological concepts, including the notion of exchange, among others, whether material , symbolic , or sexual .This approach will bring to light the contradictions underlying the society of the ancient régime. Whereas an ordinary sociohistorical approach views the reign of Louis XIV as unified under a dogmatic classicism, the socioanthropological approach stresses the tensions and oppositions running through this society. Classicism appears then as a façade covering up the change that it cannot imagine. This “spectacle”7 makes it possible to unite contradictory social practices, both those produced by consumption and which originate in the medieval economy and those belonging to the early accumulation of capital which sketch future bourgeois economic practices. 6. See Cornelius Catoriadis, The Imaginary Institution of Society, trans. Kathleen Blamey .7. See Guy Debord, Society of the Spectacle, rev. English ed. . Jean-Marie Apostolidès is professor of French literature at Stanford University. His publications include Le roi-machine, Les metamorphoses de Tintin, and Le prince sacrifié. Alice Musick McLean, a Ph.D. student at the University of Chicago, is specializing in medieval narrative and the literature of the fantastic. (shrink)

Late nineteenth-century German anthropology had to compete for intellectual legitimacy with the established academic humanities (Geisteswissenschaften), above all history. Whereas humanists interpreted literary documents to create narratives about great civilizations, anthropologists represented and viewed objects, such as skulls or artifacts, to create what they regarded as natural scientific knowledge about so-called 'natural peoples'-colonized societies of Africa, the Pacific, and the Americas. Anthropologists thus invoked a venerable tradition that presented looking at objects as a more certain source of knowledge than reading (...) texts. Visual representations, especially of the colonized, not only allowed anthropologists allegedly objective insight into humanity but also put them in direct contact with popular audiences of ethnographic spectacles, exotic photography, and even pornographic images. Anthropologists thus sought to create a peculiar kind of anthropological vision that both differentiated them from humanists as 'objective' natural scientists but also distinguished them from the leering 'Schaulust' that they believed characterized popular consumption of exotic images. To do so they invented technologies of visual representation that eschewed the subject position figured by linear perspective. These novel optics dispensed with the leering subject posited by popular spectacles and the knowing subject posited by humanism and created an anti-humanist form of knowledge. (shrink)

Cultural studies constitutes one of the most multi-perspectival research fields. Amidst a polyvocal theoretical landscape that spans different disciplines semiotics is of foundational value. In an attempt to effectively address the conceptual richness of the semiotic discipline, a wide roster of perspectives is evoked in this book against the background of a diverse set of cultural phenomena, including structuralist and post-structuralist semiotics, semiotically informed psychoanalysis, cultural semiotics, film semiotics, sociosemiotics, but also, to a lesser extent, music semiotics and more niche, (...) but certainly promising perspectives, such as postmodern semiotics, ethnosemiotics, phenomenological semiotics and rhetorical semiotics. The recruitment of semiotic frameworks and concepts is enacted against the background of advances in cultural studies (thus reinstating the dialogue with a discipline that took form by drawing on semiotics in the first place) and the various research streams that have become consolidated within the wider cultural studies territory, such as memory studies, celebrity studies, death studies, cultural geography, visual studies. At the same time, the offered readings engage dialogically with Consumer Culture Theory. As regards the diversity of cultural phenomena that constitute the empirical substratum of the offered analyses, music, cinema, new media, live-shows, branding, advertising and literature constitute the focal areas of concern. Under the aegis of a permeating textuality paradigm, the ubiquitously applicable tools of multimodal analysis, and time-hallowed qualitative research methods facilitated by advances in videography and archival research, the featured semiotic readings aim at scrutinizing the wider social implications and communicative functions of popular cultural artefacts, spectacles, processes and places, such as Lady Gaga’s monstrosity, Dio’s memorial, experiential consumption events, the ice-bucket challenge video meme. (shrink)

ABSTRACT Peter Weir's The Truman Show has been studied as an example of Debord's theory of the spectacle; as such, many theorists have shown how Truman is a commodified object constructed for “entertainment” for the masses, also noting how we ourselves are complicit in the consumption of media that dehumanize. In this essay, the author argues that, while a decided exemplar of postmodernism's “society of the spectacle,” the film is also a corporealization of poststructuralist Michel Foucault's concept of the (...) panopticon, illustrating how a consideration of social spaces yields a fuller understanding of Truman's predicament as knowing prisoner/performer. Through an analysis of power, ideology, hegemony, and whiteness as they are re-presented in The Truman Show, we can more thoroughly articulate Truman's condition as a panoptic object who is regulated and hegemonized under the watchful eyes of a Master—himself synecdochic of Authority, Reason, and Truth—and those of a voracious public. The result is an indeterminate, postmodern, dystopian vision of mediated masses and the power apparatuses they/we wield through the act of watching. (shrink)

One of the most striking features of the South African polity, as the 20th anniversary of democratization draws closer, is the intensity of public arguments about race that show no signs of abating any time soon. In the midst of worsening socio-economic inequality, it’s the economic question – of the terms of access to wealth, status and economic power, and of how to erase the residues of apartheid’s economic dispossession – that dominates these arguments. In recent years, the ANC Youth (...) League – a renewal of the Youth League originally created in 1944 and then banned in 1960 – effectively positioned itself at the forefront of this politicization of race. I argue in this essay that from 1994 to early 2012, the contemporary Youth League retained its predecessor’s political persona of precocious provocateur, particularly on matters of race – but differently styled, and deployed to different political ends in the new conjuncture. The repertoire of the Youth League during this period was shaped by a clientelist politics, informed by a version of freedom as a freedom to consume, and the concomitant spectacles of conspicuous consumption that infused the iconography of the ‘new’ South Africa. These tendencies were most dramatically illustrated during Julius Malema’s controversial tenure as Youth League president. Largely disconnected from discursive, deliberative notions of the political, the Youth League’s version of politics became an amalgamation of angry street protest, patronage, and lavish partying, which produced a racialized iconography of being well-heeled and down-trodden in a seamless narrative of black solidarity. (shrink)

In A Politics of the Ordinary, Thomas Dumm dramatizes how everyday life in the United States intersects with and is influenced by the power of events, on the one hand, and forces of conformity and normalcy on the other. Combining poststructuralist analysis with a sympathetic reading of a strain of American thought that begins with Emerson and culminates in the work of Stanley Cavell, A Politics of the Ordinary investigates incidents from everyday life, political spectacles, and popular culture. Whether juxtaposing (...) reflections about boredom in rural New Mexico with Emerson's theory of constitutional amendment, Richard Nixon's letter of resignation with Thoreau's writings to overcome quiet desperation, or demonstrating how Disney's Toy Story allegorizes the downsizing of the American white-collar work force, Dumm's constant concern is to show how the ordinary is the primary source of the democratic political imagination. (shrink)

Le kitsch n'est plus ce qu'il était. De style décrié, dévolu à un univers décoratif marqué par le manque de goût, il s'est métamorphosé en néokitsch 'branché', systémique et planétaire. Il était associé à la décoration intérieure bourgeoise, aux bimbeloteries, aux images sulpiciennes: le voici qui s'infiltre dans les urbanismes pastiches gigantesques, les mégacentres commerciaux, les parcs de loisirs, les défilés de mode, le showbiz, les soaps télévisés, le design, la communication virtuelle sur les réseaux. Désormais proliférant, démesuré, envahissant de (...) plus en plus de secteurs, un nouveau cosmos kitsch s'affirme, qui dépasse de beaucoup la sphère des propriétés formelles des choses et des images tant il contribue à dessiner une forme de civilisation la civilisation du 'trop.' Ajoutant le trop au trop, l'hyperkitsch consumériste a pris le relais du kitsch bourgeois et romantique. Il est devenu l'expression même de la civilisation mondialisée de la surconsommation, du spectacle et des simulacres. C'est cette formidable mutation historique que les deux auteurs analysent afin de porter sur le kitsch un jugement raisonné. Si les critiques sont nécessaires et même impératives face aux débordements du 'trop', reste en effet à savoir jusqu'où. Une société sans kitsch est-elle souhaitable? C'est loin d'être sûr. Le kitsch n'est pas chose à brûler mais à penser"--Page 4 of cover. (shrink)

A disturbing economic reality confronts consumers today: thousands of farm workers are enslaved in U.S. agricultural fields, forced to work without pay amid deplorable conditions and under the constant threat of violence. If structural economic injustices perpetuate modern‐day agricultural slavery, then it is necessary to promote consumer practices that resist these abusive dynamics. But a consumption‐oriented strategy does not necessarily restore either personal agency or communal relations damaged by agricultural trafficking. This essay proposes a framework for aesthetic solidarity that (...) cultivates affective bonds necessary for building communities of resistance characterized by mutuality, equality, and participation. (shrink)

The aim of this article is to explore how the differences between Guy Debord and Gilles Deleuze delineate two different interpretations of the politics of found footage cinema. To do so, the notion of cinematic interval is crucial. While Debord's practice of détournement presupposes a Hegelian-inspired notion of interval that allows for self-awareness to be achieved, Deleuze puts forth a Bergsonian concept of interval that functions as a condition of possibility for creating an ‘image of movement in itself’. To explore (...) these two interpretations, this article uses Guy Debord's 1973 film The Society of the Spectacle as a case study. By focusing on this specific object, the two interpretations of the cinematic interval make it possible to compare two alternative ways of dealing with the representability – or unrepresentability – of capital, and hence to sketch two alternative views on the politics of found footage film practices. (shrink)

In fourth-century Greece, the debate over the nature of philosophy generated a novel claim: that the highest form of wisdom is theoria, the rational 'vision' of metaphysical truths. This 2004 book offers an original analysis of the construction of 'theoretical' philosophy in fourth-century Greece. In the effort to conceptualise and legitimise theoretical philosophy, the philosophers turned to a venerable cultural practice: theoria. In this practice, an individual journeyed abroad as an official witness of sacralized spectacles. This book examines the philosophic (...) appropriation and transformation of theoria, and analyses the competing conceptions of theoretical wisdom in fourth-century philosophy. By tracing the link between traditional and philosophic theoria, this book locates the creation of theoretical philosophy in its historical context, analysing theoria as a cultural and an intellectual practice. It develops a new, interdisciplinary approach, drawing on philosophy, history and literary studies. (shrink)

Ethical consumption is on the rise, however little is known about the degree and the implications of the sometime conflicting sets of values held by the broad category of consumers who report consuming ethically. This paper explores convergence and divergence of ethical consumption values through a study of organic, fair trade, and local food consumers in Colorado. Using survey and focus group results, we first examine demographic and attitudinal correlates of ethical consumption. We then report evidence that (...) while many organic, fair trade, and local food consumers converge around similar values, some Colorado consumers support only local food, while opposing the consumption of organic and fair trade products. Next, we investigate how ethical consumers who converge and diverge frame their commitment to consuming ethically. The discussion and conclusion suggest that community development planners of projects that focus on ethical consumption will need to successfully traverse issues stemming from convergence and divergence to enjoy long-term sustained success. (shrink)

This chapter contains sections titled: Two concepts of consumption Historical background Why do we consume so much? How much do we need to consume? Consumption and the environment Are resources limited? The difference between nature and the environment.

The 2000 U.S. presidential election was one of the most bizarre and fateful in American history. Described in books as a “deadlock,” “thriller,” “the perfect tie,” and even “Grand Theft 2000,” studies of the election have dissected its anomalies and scandals and have attempted to describe and explain what actually happened.1 In this study, I will analyze how the turn toward media politics and spectacle in U.S. political campaigns and the curious and arguably archaic system of proportional voting in the (...) U.S. tilted the campaign toward George W. Bush and were prejudicial to the election of Al Gore. Gore received over 540,000 votes more than Bush, but because of the U.S. system of proportional voting won less electoral votes and lost the crucial state of Florida. In this chapter, I will argue that media representation of the two candidates and the anomalies of the U.S. system of proportional representation in an arguably archaic Election College were major factors in the highly controversial ascent to the presidency of George W. Bush. Of course, the U.S. Supreme Court decision directly decided the election results and the story of Election 2000 is highly complex and contested. Yet focus on the media in the election and problems with the system of proportional representation provide revealing lenses on the events of the 2000 election and call attention to major problems in the U.S. system of representational democracy. (shrink)

Individual and collective ethical stances regarding ethical consumption and related outcomes are usually seen as both a form of concern about extant market offerings and as opportunities to develop new offerings. In this sense, demand and supply are traditionally portrayed as interacting dialectically on the basis of extant business models. In general, this perspective implicitly assumes the juxtaposition of demand side ethical stances and supply side corporate initiatives. The Eataly story describes, however, a different approach to market transformation; in (...) this case a company and a social movement (Slow Food) have negotiated and collaborated prior to initiating a new business model. This collaboration process and its outcomes are described, focusing specifically on ordinary Eataly customers’ and Slow Food members’ reactions. Given that Eataly can be regarded as a case of mainstreaming, ordinary customers seem satisfied with the new offering and the Slow Food support for the initiative; the more purist members of the Slow Food movement had critical concerns, however, as happened in similar conditions, according to literature, with regard to Fair Trade. The Slow Food endorsement of the new venture has also been observed from the attitude–behaviour gap perspective, as it contributed to addressing the factors affecting the gap between attitudes and actual behaviours. Extensive qualitative data were collected and analysed over a 3-year period. The main study implications refer to the ways in which companies and social movements could interact to co-design new business models, as well as outlining consumers’ attitudes and behaviours towards such new offerings. (shrink)

Many of the items that humans consume are produced in ways that involve serious harms to persons. Familiar examples include the harms involved in the extraction and trade of conflict minerals (e.g. coltan, diamonds), the acquisition and import of non- fair trade produce (e.g. coffee, chocolate, bananas, rice), and the manufacture of goods in sweatshops (e.g. clothing, sporting equipment). In addition, consumption of certain goods (significantly fossil fuels and the products of the agricultural industry) involves harm to the environment, (...) to future persons, and to current persons in low-lying and developing countries, by way of their impacts on climate change. When it comes to such large-scale harms, it's easy for the individual to feel helpless. Even if she sincerely wishes things were otherwise, she may wonder what she could possibly do to make them so. In this paper I briefly explore several promising avenues for generating duties in individuals to consume ethically, and develop one in particular: that an individual ought to signal her commitments to others, as a first step in collectivizing to act against unjust global labour practices. (shrink)

ArgumentI argue through an analysis of spectacle that the relationship between wildlife documentary films’ entertainment and educational mandates is complex and co-constitutive. Accuracy-based criticism of wildlife films reveals assumptions of a deficit model of science communication and positions spectacle as an external commercial pressure influencing the genre. Using thePlanet Earth(2006) series as a case study, I describe spectacle's prominence within the recent blue-chip renaissance in wildlife film, resulting from technological innovations and twenty-first-century consumer and broadcast market contexts. I connect spectacle (...) in contemporary wildlife films to its relevant precursors within natural history, situating spectacle as a central feature of natural history display designed to inspire awe and wonder in audiences. I show that contemporary documentary spectacle is best understood as an opportunity for affective knowing rather than a constraint on accuracy; as a result, spectacle contributes to the virtuous inter-reinforcement of entertainment and education at work in blue-chip wildlife films. (shrink)

With the rise of environmental themes and the increasing support of the “sustainable development” objective, public institutions have shown a renewed interest in the sphere of consumption. During the 1990s, a new dimension in public regulation was developed for the more downstream part of economic circuits, precisely to eliminate the negative effects of consumption and to be able to subject it to criteria of “sustainability.” The initiatives taken thus far have in fact mainly targeted the general population, primarily (...) considered as a set of individual consumers. The latter are expected to become aware of their share of responsibility in the pressures exerted on natural resources and environments, and thus of the need to adapt their consumption habits in order to improve the situation. This article proposes to seize this dynamic, which seems to be expanding. It examines the discursive and programmatic frameworks, which together redefine the role of both the consumer and the citizen to arrive at an individual who can be interested and mobilized in favor of new recommendations. It analyzes the logic from which an effort attempting to make acts of consumption conform to renewed requirements has been established in its wake. This allows for a better understanding of the institutional devices that have been favored, in particular insofar as they appear to be the result of a constrained space of possibilities. In brief, it is a governmentality that tends to be deployed, although it is also likely to give rise to tensions. (shrink)

Considering formative twentieth-century theories in relation to contemporary technosocial developments, this article examines ideas of spectacle and surveillance as ways of approaching visual politics. I argue that the historically important relationship between the visual and political fields is now intensifying and mutating. First discussing Guy Debord’s The Society of the Spectacle, I show how his influential approach proves inadequate to the politics of image-saturated societies. I next show how critics of imperial and racial spectacles, from Michael Rogin to Claudia Rankine (...) and Tina Campt, provide better ways of engaging power and political contestation in the visual field. Third, I examine how Michel Foucault deployed notions of spectacle in his own work but argued for leaving the term behind, presenting surveillance as not just a different modality of power but also spectacle’s temporal successor. This account remains essential for both historical understanding and reckoning with contemporary surveillance. Fourth, however, as Simone Browne argues, Foucault’s separation between spectacle and surveillance is too stark, his history too prone to occlude race. Furthermore, recent surveillance technologies and practices have changed in ways that confound his terms, while extending and also altering the racial dynamics explored earlier in the essay. Today, even surveillance based on optical media contributes to a “postvisual” image world in which algorithmic, machine-machine communication abets forms of power neither tied to human perception nor graspable as subject formation. With surprising assistance from Debord, I end by discussing the significant theoretical and political challenges posed by the ironies of postvisual visuality. (shrink)

The article explores a range of social scientific representations of credit and debt in the United States and Britain and how these have been organized around the problem of freedom. On the one hand, credit is projected as productive, embodying and securing liberal values of individual autonomy and self-determination. On the other, debt is portrayed as consumptive, ensnaring the individual, subverting her or his will and undermining the capacity for self-determination. The classic cultural injunction against consumer borrowing is captured under (...) the rubric of the Puritan ethic which portrays indebtedness as contrary to the values of individual freedom and autonomy; however, it is shown here how the meanings attached to credit and debt have always been ambiguous in practice. Over the 20th century, and continuing today, a number of economic writers have attempted to legitimize the development of consumer credit by demonstrating how it contributes towards freedom and security. However, it is shown how these accounts shift in response to changing economic discourses as well as credit’s growing pervasiveness. In contrast, sociological writers have tended to criticize the accumulation of debt as damaging to both individual autonomy and societal welfare. Again, these accounts also manifest a notable change in emphasis over time in response to shifting constructions of the problem of social change. Finally, recent empirical work is drawn upon to demonstrate the ways in which freedom itself can be a contingent and contextual element in the production of consumer credit. (shrink)

This paper examines the reaction of Victorian Presbyterian culture to the theory of evolution in late nineteenth century Scotland. Focusing on the role played by the Free Church theologian, biblical critic and anthropological theorist, William Robertson Smith, it argues that, compared with Smith’s radical scholarship, evolutionary theories did little to disturb the Scottish Calvinist mind-set. After surveying the attitudes to evolution among a range of theological leaders, the paper examines Smith’s fundamentally threatening proposals and the circumstances that led to the (...) public spectacle of his dismissal from his Free Church professorship. It concludes by suggesting that, ironically, even while his fellow churchmen were making their peace with Darwin, Smith was mobilising an evolutionary outlook that challenged Scotland’s conservative religious culture to its very core. (shrink)

Cet article présente une grille théorique qui associe les grandes représentations rituelles contemporaines à un jeu de cadres mêlant le sérieux et le jeu et pouvant se déployer sous des formes différentes : spectacle, fête, compétition, cérémonie. Quelques exemples, comme les voyages du pape, les fêtes folkloriques, les matches de football et l'expérience de la convivialité, tentent d'illustrer la fécondité possible de cette analyse.This paper presents a theoretical framework that combines great contemporary ritual performances in a frameset combining seriousness and (...) play and can be deployed in different forms: show, party, event, ceremony. Some examples, such as the Pope's travels, folk festivals, football matches and experience the friendliness, attempting to illustrate the possible fertility of this analysis. (shrink)

ABSTRACT:Ethical research on consumption has focused mainly on the obligations, principles and values guiding consumers' actions and reasons for action. In doing so, it has concerned itself mostly with such bounded contexts as voluntary simplifiers, anti-consumption movements or so-called ‘ethical consumers,’ thereby fostering an artificial opposition between ethical and non-ethical consumption. This paper proposes virtue ethics as a more apt conceptual framework for the ethical analysis of consumption because it takes into account the developmental dynamic triggered (...) by engagement in consumption practices. We build on MacIntyre's goods-virtues-practices-institutions framework and Beabout's concept of a domain-relative practice and argue that when engaging in consumption activities, agents may pursue goods internal to practices, further their individual life narratives and contribute to the good of their communities, thus developing virtues that perfect themselves both as consumers and as ethical agents. (shrink)

The food industry is a major contributor to climate change and has been linked to environmental and health issues due to excessive use of agrochemicals. To address these issues, responsible consumption and production have emerged. Organic certification is a common strategy for assuring consumers about sustainability. However, there is little research on organic food consumption in emerging countries. This study aims to examine the impact of green consumption values on environmental concerns using the theory of consumption (...) values and also looks at the moderating effects of buying involvement. The researchers gathered data from 48 farmer markets in Punjab, Pakistan. They analyzed 730 respondents' data and found significant positive correlations between environmental concerns and multi-dimensional green consumption values. The epistemic value was identified as a highly significant predictor of environmental concerns. The studied relationships are influenced by the buyer's level of involvement (low, average, and high), with significant differences in the connections between environmental concerns and consumption values among consumers with different levels of buying involvement. The findings have important implications for increasing organic food consumption in the mainstream market. This initiative is a significant milestone in achieving Responsible Consumption and Production (SDGs-12th), as organic production benefits human health and promotes a sustainable environment. (shrink)

In this paper, the author establishes and defends the thesis that the 1980s horror film production acts as a paradigm of the spectacle, especially in terms of the system of reduction of immediate life to image related mediations and phenomena. Thus, three disparate elements are now connected in a conceptual framework by which author supposes one must judge the media theory and media at large at the end of the twentieth and the beginning of the twenty-first century. The three elements (...) are the Heideggerian notion of the age of the world-picture, the Debordian notion of the spectacle, and the Deleuzian experiment of the philosophy of film that, through Beller, establishes itself as a film philosophy, to be a possible answer to the contemporary state of a society in which the film spectacle reflects itself in the essentially cinematic culture, that is, in society put in motion exclusively only through the relation of image representations. (shrink)

This paper aims to examine the nature of the situationist concept of spectacle, especially by separating it into its philosophical elements, in order to check the effectiveness, from a systematic point of view, of situationism’s radical critique. In doing so, the main focus of our attention will be Debord’s major theoretical work: Society of the Spectacle. In fact, the concept of spectacle, repeatedly evoked in other writings, has its most far-reaching version in that small but great book, whose first edition (...) was published in 1967. (shrink)

Joan Scott’s ‘fantasy echo’ is deployed to analyse the trope of the mother/daughter relationship in contemporary laments about feminism’s failures, exemplified by Susan Faludi’s ‘American Electra: Feminism’s Ritual Matricide’ (2010). I demonstrate that Faludi’s primary argument – that young feminists do not respect the generations that precede them and therefore halt feminist progress – unreflectively relies upon a feminist maternal fantasy and ignores the prominent role spectacle culture plays in the circumscription of contemporary feminism. Building upon Scott’s attention to literature (...) to interrupt fantasy echoes and their inert visions of how feminism should appear, the article interprets The Portrait of a Lady (1908) through the tools of Scott’s historiography. I argue that Henry James’s novel, focused on an American ‘New Woman’, is an early account of how young women are sold fantasies of feminist freedom through spectacle culture and troubles the assumption that older women only forge benevolent relationships with younger women out of generosity. (shrink)

This paper argues that, unlike the production-based emissions accounting (on which emissions are attributed to producers of goods and services), the consumption-based emissions accounting (on which emissions are attributed to consumers of these goods and services) can solve the problem of historical emissions. This problem concerns the question of how to assign remedial responsibility for emissions that were made by people who are now dead. Since historical emissions are embedded in the goods consumed by present consumers, and since present (...) consumers can (unlike past producers) do something about their emissions, a consumption-based accounting can contribute to solving the climate crisis. (shrink)

Future global food insecurity due to growing population as well as changing consumption demands and population growth is sometimes suggested to be met by increase in aquaculture production. This raises a range of ethical issues, seldom discussed together: fish welfare, food security, human health, climate change and environment, and public concern and legislation, which could preferably be seen as pieces in a puzzle, accepting their interdependency. A balanced decision in favour of or against aquaculture needs to take at least (...) these issues into consideration. It is further argued that in the parallel discussion on increased livestock production animal welfare is an inevitable element both in relation to current legislation in many countries but also in relation to our perception of moral, whereas awareness of fish welfare is low. Both EU legislation and labelling concerning fish is mainly limited to environmental aspects. It is argued that EU shows a split perception of fish, on the one hand acknowledging scientific evidence of fish capacities but on the other excludes fish from detailed legislation. Combining the claim of the Treaty of Lisbon to pay full regard to animal welfare and scientific evidence fish are sentient it is concluded that fish welfare need to be considered in any farming practice and any ethical consideration of increased aquaculture. This might be facilitated taking a basis in our own vulnerability and interdependence, combined with moral responsibility to show sentient beings a ‘loving kindness’—an extension of Cora Diamond’s argument regarding mammals. (shrink)

In this paper, we challenge one of the criticisms against the idea of a universal basic income, namely, that people will waste the support on high-end consumption. We rely on the literature from various disciplines from which we developed high- and low-UBI scenarios for respondents to decide what they would do if the state were to provide an unconditional stipend. We analyzed the multiple-choice responses, using an ordered probit, and the written explanations of the respondents’ choices, using content analysis. (...) The results suggest that while a higher UBI would increase consumption, it would likely be done responsibly. People with low incomes showed restraint in all categories. The qualitative analysis captures some of the complexities of people’s socioeconomic circumstances that support the notion of responsible consumption. The policy implication is that a UBI could be introduced at a low level and gradually increased to a level that maximizes societal benefits. (shrink)

There is widespread consensus that present patterns of consumption could lead to the permanent impossibility of maintaining those patterns and, perhaps, the existence of the human race. While many patterns of consumption qualify as ‘sustainable’ there is one in particular that deserves greater attention: virtual consumption. We argue that virtual consumption — the experience of authentic consumptive experiences replicated by alternative means — has the potential to reduce the deleterious consequences of real consumption by redirecting (...) some consumptive behavior from shifting material states to shifting information states. (shrink)

Summary This paper analyzes the Spanish appropriation of one of the great French eighteenth-century best-sellers, the Spectacle de la Nature (1732--1750) by the abbé Antoine Nöel Pluche. In eight volumes, the abbé discussed current issues in natural philosophy, such as Newtonianism, the origin of fossils, artisan techniques, natural history, machines, gardening or insect-collection in a polite-conversation format. It was translated into English (1735), Dutch (1737), Italian (1737), German (1746) and Spanish (1753). But the four Spanish editions were very different from (...) their European counterparts. In Spain, it was delivered in 16 carefully printed and extensively commented volumes. In Pluche's original, there was a concern for the young gentleman's education, new pedagogical methods and an enthusiastic defence of experimental knowledge. However, Le Spectacle in Spain was conceived as a useful tool for modernizing the country, it served political and propagandist goals, defended Spanish culture and science (in particular with respect to American flora, fauna and geography) and the Jesuit contribution to science and aimed to harmonize experimental knowledge and scholastic tradition. The analysis of the more than 1500 footnotes, prefaces, some readers’ comments and other questions related to the format gives insight on how it was appropriated. (shrink)

ABSTRACT The history of spectacle terror lynching remains one of the darkest and least explored political events in American history. In this article, I explore the aesthetic relation of this history to the formation of notions of public action and political assembly. I argue that the history of spectacle terror lynching establishes both a past and present form of public sovereignty. As such, I attempt to examine questions of what public action means with regard to a political context of antiblack (...) violence. I conclude that lynching festivals constitute not only a form of politics but a form of public sovereignty that is still in play in our notion of the public. At heart this notion informs not only antiblack forms of racism but antiblack forms of genocide. (shrink)

This study analyzes the mechanisms of generation and subsequent dissemination in the social space of modern society of emotions that accompany those individual acts of acquiring goods and services, which, in turn, themselves become the object of constant manipulation by the marketing services of the sellers of these products. Particular attention is paid to the philosophical, cultural and psychological features of the implementation of specific mechanisms for manipulating individual motivation, perception, consciousness of a potential consumer. In addition, the conclusions of (...) the study analyze the special role of emotional accompaniment of a buyer who has committed an act of acquiring something, which allows you to effectively implement established marketing strategies and techniques throughout the entire society of mass consumption, by organizing control over the targeted dissemination of information about emotional states that arise in the process of consumption at the individual level. Manipulation of the motivation, perception and consciousness of the buyer occurs mainly through emotions. In order for the manipulation process to be effective, motivation and rationalization of consumer behavior must be generated in society massively and on an ongoing basis. An experienced manipulator has the skills to read the emotions of the buyer, based on the assessment of which, then he purposefully creates the illusion of a common interest, preferences, lifestyle for the buyer. The manipulator knows that it is not so much the product itself that is being bought, as the ritual of its acquisition entirely together with the entire palette of emotions inherent in it. (shrink)

Food quality is an important issue on the global agenda, particularly in high- and middle-income economies, but of little concern in designing Mexico’s food policy. Food policy has focused on quantity and in the case of maize, on satisfying domestic demand by supporting large commercial agriculture and importing from abroad. However, and as argued in this paper, obtaining a food staple of quality is also an important issue for rural households and contributes to motivating continued smallholder production. Based on case (...) studies in the rural district of Atlacomulco, in the state of Mexico, as well as in two regions of the state of Chiapas, this paper analyzes the production and consumption strategies of rural households. We focus on goals of food security and quality and note differential trends among households of varying characteristics and local contexts. We find that the motivation of small-scale producers to grow maize should be supported by Mexico’s food policy. (shrink)

The rapid growth in consumption of bottled water across the globe has drawn attention of policy makers and academicians alike. However, its consumption practices have been examined primarily in the context of industrialized countries. Drawing on studies of Science, Technology and Society, Public Understanding of Science, and institutions, this article explores the nuances of the consumption conundrum of bottled water in India. This mixed method study relies on data collected through surveys and ethnography of consumption practices (...) at selected sites in Delhi. We find reasons for bottled water consumption to vary with the site of consumption. Although the notions of “purity” and “scarcity” drive consumption behavior, these attributes are far from being objective. Rather, they are shaped by a complex mix of sociocultural factors, public understanding of science, and trust on various institutional mechanisms of water provisioning. (shrink)

The letter sent by the Royal Society to the London optician, John Marshall, in 1694, commending his new method of grinding, has been reprinted, and referred to, in recent years. However, there has been no comprehensive analysis of the method itself, the letter and the circumstances in which it was written, nor the consequences for trade practices. The significance of the approval by the Royal Society of this innovation and the use of that approbation by John Marshall and other practitioners (...) are examined. Gaps in existing accounts of Marshall's method are partly remedied by supplementing surviving written materials with accounts of contemporary, and present-day, trade practices based on his method. The reasons why Marshall and his contemporaries failed to record his method and specify his improvements are discussed. The reactions of the Spectacle Makers' Company and its more prominent members, both to the innovation itself and to the Royal Society's letter, are analysed. The impact of the new technique on contemporary and later opticians is described. (shrink)