With the internationalisation of the Chinese market, Confucian ethics began to draw researchers' attention. However, little research has been conducted in the specific application of Confucian ethics in marketing communication. This article fills in the research gap by examining how Confucian ethics underpins the discourse of Chinese Expo invitations. Chinese sales managers' views are incorporated into the analysis as substantiation of findings. Confucian ethics embraces both qing (emotion) and li (reason) and relevant (...) ethical values such as guanxi (connections), qing, and mianzi (face) play an important role for advertising Expos and trade fairs. The study also highlights the complexities of Chinese Expo advertising that is embedded in inviting behaviour. These findings shed light on understanding Confucian ethics in marketing communications in general and have implications for ethical international marketing and advertising practices. (shrink)

The Confucian understanding of emotions and their ethical importance confirms and exemplifies the contemporary Western renewed understanding of the nature of emotions. By virtue of a systematic conceptual analysis of Confucian ethics, one can see that, according to Confucians, the ethical significance of emotions, lies in that an ethical life is also emotional and virtues are inclinational. And a further exploration shows that the reason for the ethical significance is both that emotions are heavenly-endowed and that there (...) exists a union of emotions and reason in Confucian ethics. This will constitute a challenge to the so-called mainstream ethical theories which have been popularly engaged in seeking justifications for abstract moral rules. (shrink)

desire. It is misleading to say that shu concerns the nature of desire in the ordinary sense, for it has more to do with the manner of satisfaction than ...

As self-conscious curators and critics of moral history, the early Confucians are relevant to the contemporary debate over the fate of memorials dedicated to morally flawed individuals. They provide us with a pragmatic justification that is distinct from those utilized in the current debate, and in many respects superior to the alternatives. In addition to supplying this curative philosophic resource, the early Confucian practices of ancestral memorialization suggest preventative measures we might adopt to minimize the chances of establishing divisive (...) and oppressive memorials in the future. (shrink)

A survey study was conducted to look into the effect of Confucian ethics and the psychological foundations of morality on business managers' perspectives on corporate social responsibility (CSR). Using responses from 393 Chinese managers, we first conducted confirmatory factor analysis to assess the reliability and validity of the measurement model and then employed hierarchical regression to explore the relationships among Confucian ethics, moral foundations, and managers' shareholder value perspectives. The results indicate that both Confucian (...) class='Hi'>ethics and managers' moral foundations had significant influence on shareholder value perspectives. In fact, moral foundations and Confucian ethics interacted and jointly affected managers' positions on the shareholder value model of corporate responsibility. This study demonstrates the importance of psychological foundations of morality to managers' CSR orientations and substantiates the persistent impact of Confucian ethics/cultural traditions on today' business practices. (shrink)

One recent trend in Western philosophical ethics has been a push toward ethical naturalism, and with it, psychological realism.1 One part of such psychological realism involves the attempt to recast the ethical project in light of our recent acceptance that the sources of human behavior are complex and multifarious, that we are not, as it were, autonomous rational agents who can comply with our moral norms simply by choosing to do so. This keener empirical understanding of the sources of (...) human behavior leads ethicists of a psychologically realist bent to see the project of developing empirically sound methods of ethical cultivation as an important part of the ethical project.2This trend in Western ethics has... (shrink)

Wai-ying Wong's Confucian Ethics in Western Discourse is an unusual book. The majority of its content is republished material, with Wong citing in the Acknowledgments twenty previously published articles duplicated in its pages. The book is organized in four parts: The Characteristics of Confucian Ethics, Confucian Ethics in Western Discourse, The Heritage and Development of Neo-Confucianism: The Thought of [the] Cheng Brothers, and Confucian Ethics and Contemporary Cultural Phenomena. These sections are mostly (...) composed of clusters of republished articles, with the fourth section, markedly shorter, consisting of two republished articles. Occasional interstitial additions enrich Wong's discussions... (shrink)

The Nurse-Family Partnership, a thirty-year program of research in the United States focused on early childhood preventive intervention, offers a powerful example of the kinds of programs and public policies that Confucian understandings of parent–child relationships and moral cultivation might recommend in contemporary societies today. NFP findings, as well as its theoretical foundations, lend empirical support to early Confucian views of the role of parent–child relationships in human moral development, the nature and possibility of moral self-cultivation, and the (...) task of creating and sustaining a good society, which gives philosophers who are interested in ethical claims that reflect and inform actual practice good reasons to take Confucian ethics seriously. Additionally, the evidence provided by the NFP and early Confucian accounts can both be used to promote social change, which highlights how the sciences and the humanities can work together in complementary ways to address societal problems. (shrink)

This essay presents a case study of how normative and descriptive approaches to comparative religious ethics, as well as textual and empirical approaches, can be mutually enriching. Taking early Confucian ethical views on the centrality of parent‐child relationships in childhood moral development as an example, I examine how empirical evidence can be brought to bear on certain dimensions of traditional ethical views in order to deepen our appreciation for them and help us to see how their insights might (...) be applied in a contemporary setting. I also show how empirical evidence can sometimes serve as a helpful guide in further developing, refining, and amending certain dimensions of traditional ethical views. I illustrate the value of this approach by examining several aspects of Confucian views on infancy, childhood, parent‐child relationships, and moral cultivation in relation to attachment theory. (shrink)

We examined Confucian moral philosophy, primarily the Analects, to determine how Confucian ethics could help managers regulate their own behavior (self-regulation) to maintain an ethical standard of practice. We found that some Confucian virtues relevant to self-regulation are common to Western concepts of management ethics such as benevolence, righteousness, wisdom, and trustworthiness. Some are relatively unique, such as ritual propriety and filial piety. We identify seven Confucian principles and discuss how they apply to achieving (...) ethical self-regulation in management. In addition, we examined some of the unique Confucian practices to achieve self-regulation including ritual and music. We balanced the framework by exploring the potential problems in applying Confucian principles to develop ethical self-regulation including whistle blowing. Confucian moral philosophy offers an indigenous Chinese theoretical framework for developing ethical self-regulation in managers. This is relevant for managers and those who relate to managers in Confucian-oriented societies, such as China, Korea, Japan, and Singapore. We recommend further research to examine if the application of the Confucian practices outlined here actually work in regulating the ethical behavior of managers in modern organizations. (shrink)

A consideration of Confucian ethics as a living ethical tradition with contemporary relevance.

Confucian Ethics in Western Discourse brings Chinese philosophers into dialogue with contemporary moral philosophers, identifying how ancient Chinese philosophy can contribute to Western discussions of moral philosophy. Covering the characteristics and significance of the Confucian ethical tradition, this study introduces the main concepts, discusses differing perspectives of moral dilemmas and closely examines whether Confucian ethics should be considered as virtue ethics in the Western tradition. Through analysis of the meaning of virtues in Confucian (...) ethics it draws comparison with virtues in Aristotlelian moral philosophy, and offers an in-depth review of the thought of Cheng Brothers in the Song Dynasty, shedding light on current ethical issues. With careful textual studies and philosophical perceptiveness, Confucian Ethics in Western Discourse connects ancient Chinese thought and contemporary problems in Western philosophy. (shrink)

For many commentators, Confucian ethics is a kind of virtue ethics. However, there is enough textual evidence to suggest that it can be interpreted as an ethics based on rules, consequentialist as well as deontological. Against these views, I argue that Confucian ethics is based on the roles that make an agent the person he or she is. Further, I argue that in Confucianism the question of what it is that a person ought to (...) do cannot be separated from the question of what it is to be a person, and that the latter is answered in terms of the roles that arise from the network of social relationships in which a person stands. This does not mean that Confucian ethics is unlike anything found in Western philosophy. Indeed, I show that many Western thinkers have advanced a view of ethics similar to the Confucian ethics as I interpret it. (shrink)

: Ronald Dworkin claims that if we are able to control our own biology, "our most settled convictions will . . . be undermined [and] we will be in a kind of moral free-fall." This is so because he takes moral convictions to be determined by the choices we make against a fixed biological background. It would seem that if Confucian ethics is grounded in ren xing (human nature) and if ren xing refers to a fixed biological background, (...) then the Confucian moral agent will be in a state of moral free-fall in the age of biological control—that is, if Dworkin is right. We can try to read ren xing as a creative process rather than a fixed nature, but any such reading inevitably grounds ren xing in something else that is biological. There is a way out for Confucians: the Dworkinian choice/chance distinction that is crucial for morality can be relocated away from the boundary between free choice and fixed biology to the boundary between the choices that we make and the fixed background of tradition. (shrink)

The Chinese ethical tradition has often been thought to oppose Western views of the self as autonomous and possessed of individual rights with views that emphasize the centrality of relationship and community to the self. The essays in this collection discuss the validity of that contrast as it concerns Confucianism, the single most influential Chinese school of thought. Alasdair MacIntyre, the single most influential philosopher to articulate the need for dialogue across traditions, contributes a concluding essay of commentary. This is (...) the only consistently philosophical collection on Asia and human rights and could be used in courses on comparative ethics, political philosophy and Asian area studies. (shrink)

ABSTRACT:In this article I inquire into Confucian ethics from a non-ideal stance investigating the complex interaction between Confucian ideals and the reality of the modern workplace. I contend that even Confucian workers who regularly engage in social rites at the workplace have an internal, Confucian reason to appreciate the value of rights at the workplace. I explain, from a Confucian non-ideal perspective, why I disagree with the presumptuous idea that labor (or workplace) rights are (...) necessarily incompatible with Confucian ideals and values. Specifically, I argue that if managers were “sages,” the highest moral exemplars and authorities in the Confucian tradition, they would perceive that social rituals alone are often not a contextually intelligent and valued response for the development of intimate communities in the modern workplace. The sage perspective will lead Confucian managers to realize, from their own moral perspective, that they have good reason to balance rites with rights, so long as the adoption is extrinsically valuable and consistent with the Confucian ideal. This article contributes to the debates about Confucianism's compatibility with rights, helps Western human rights scholars better contextualize their arguments in Confucianism-influenced cultures, and contributes to the development of a Confucian or Chinese approach to business ethics. (shrink)

This paper addresses one of the three main themes of Neville's The Goodness Is One, Its Manifestations Many: Whether Confucian ethics can be appropriately characterized as a virtue ethics. It first examines some unique features of virtues ethics, concluding that Confucian ethics may be plausibly regarded as a virtue ethics. Then it shows that virtue ethics is immune to the two diseases that Neville worries about: subjectivism and individualism. Finally, it argues that (...) what Neville regards as salient features of Confucian ethics, (1) situationism, (2) attention to knowledge and skills beyond virtues, and (3) consequentialism of principle, can all be kept intact when it is characterized as a virtue ethics. (shrink)

The current study presents the findings of an empirical inquiry into the effects of Confucian ethics and collectivism, on individual whistleblowing intentions. Confucian Ethics and Individualism–Collectivism were measured in a questionnaire completed by 343 public officials in South Korea. This study found that Confucian ethics had significant but mixed effects on whistleblowing intentions. The affection between father and son had a negative effect on internal and external whistleblowing intentions, while the distinction between the roles (...) of husband and wife had a positive effect on those intentions. The effects of collectivism were also different depending on the specific types of collectivism. Horizontal collectivism had a positive effect on both types of whistleblowing intentions, whereas vertical collectivism did not show any significant effects on whistleblowing intentions. These results indicate that cultural traits such as Confucian ethics and collectivism may affect an individual’s whistleblowing intentions in degree and direction, making blanket predictions about cultural effects on whistleblowing difficult. (shrink)

In this essay I discuss how the relational ethic characteristic of Classical Confucianism articulates an ethic of gift exchange. I first discuss the tradition that Confucius appropriated and show that the gift was utilized to form, maintain, and symbolize social relationships in Shang, Zhou, and Warring States China. I then go on to discuss the implications of this view by addressing two difficulties of gift exchange that are often discussed in the literature: the use of gifts to indebt or control (...) others and the inability of the gift to fully express one’s sentiments. This essay not only shows that Confucian ethics has much to say on the matter but also demonstrates that ritual action is still relevant in modern contexts. (shrink)

The standard criticisms of Confucian ethics appear contradictory. On the one hand, Confucian ethics is deemed overly rule-bound: it is obsolete because it advocates adherence to ancient Chinese norms of proper conduct. On the other hand, Confucian ethics is perceived as situational ethics—done on the run—and not properly grounded in fundamental principles or norms. I give reasons for these disparate views of Confucian ethics. I also sketch an account of Confucian (...) morality that focuses on moral development; in this account the place of normative ethics is nominal. (shrink)

In this dissertation, the author compares early Confucian ethics with some forms of moral sentimentalism. The ethical views of two Confucian moralists, Kongzi and Mengzi are compared with Michael Slote's agent-based moral sentimentalist virtue ethics and Nel Noddings' feminine relational ethics of caring; the Confucian ethicist Xunzi's theory is compared with David Hume's classical version of moral sentimentalism. Through argumentation and theoretical reconstruction, the author attempts to establish that Kongzi and Mengzi's ethical accounts are (...) agent-based while Xunzi's is agent-prior; Kongzi's notion of shu, Mengzi's concept of ceyin zhi xin, and Xunzi's idea of "inner constitution" represent different forms of empathy. The author proposes the notion of relational virtue to reconcile the virtue ethical conception of caring with the relational ethical conception of caring. Through these comparisons and the reconciliation the author emphasizes the common ground Confucian ethics shares with the moral sentimentalist tradition. This work as the whole, therefore, represents a radical departure from traditional comparative studies that tend to emphasize the affinity between early Confucian ethics and the ancient Greek tradition. (shrink)

Caregiving robots are often lauded for their potential to assist with geriatric care. While seniors can be wise and mature, possessing valuable life experience, they can also present a variety of ethical challenges, from prevalence of racism and sexism, to troubled relationships, histories of abusive behavior, and aggression, mood swings and impulsive behavior associated with cognitive decline. I draw on Confucian ethics, especially the concept of filial piety, to address these issues. Confucian scholars have developed a rich (...) set of theoretical resources for dealing with beloved but imperfect elders, and navigating the challenges of supporting seniors whose ethical commitments are unreliable. These resources provide a way to reconcile two important but conflicting desiderata: to value and care for seniors, but also to clear-mindedly deal with their moral shortcomings. In particular, they articulate a duty to remonstrate with our elders when they err. Confucian filial piety can helpfully inform robot design and use in geriatric care. They can be used to strengthen and protect emotional connections in important relationships, but should not be used to reinforce patient preferences when doing so damages relationships or their ability to act morally. Rather than conceive of patient wellbeing as in tension with moral behavior, and care as a burden for caregivers, not a source of value and meaning, Confucian accounts of filial piety help identify both new areas of concern and new potential in the development of caregiving technologies, ones which see these goods as complementary. (shrink)

In recent years, scholars of Confucian ethics have debated on important issues such as whether Confucian ethics embraces, or should embrace, universal values and impartiality. Some have argued that Confucian ethics integrates both care and justice, and that Confucian ethics is both particularistic and universalistic. In this essay, I will defend a view of the relation between care and justice and the relation between care ethics and justice ethics on the (...) basis of the notion of 'configuration of values,' and show why care ethics and justice ethics cannot be integrated. I will support this view by a reading of some pertinent passages in the Mencius. (shrink)

A central challenge for early Confucian ethics, which relies heavily on the moral rules, scripts, and instructions of ritual, is to provide an account of how best to deviate from ritual when unexpected circumstances demand that one must do so. Many commentators have explored ways in which the Confucian tradition can meet this challenge, and one particularly interesting line of response to it focuses on “mind-reading”—the ability to infer others’ mental states from their behavior. In this article, (...) I introduce nunchi 눈치, a Korean word meaning a keen social awareness and facility in dynamic social situations, and make the case that it represents a key component in a full account of how to best deviate from ritual. (shrink)

Graham Priest claims that Asian philosophy is going to constitute one of the most important aspects in 21st-century philosophical research. Assuming that this statement is true, it leads to a methodological question whether the dominant comparative and contrastive approaches will be supplanted by a more unifying methodology that works across different philosophical traditions. In this article, I concentrate on the use of empirical evidence from nonphilosophical disciplines, which enjoys popularity among many Western philosophers, and examine the application of this approach (...) to early Chinese philosophy. I specifically focus on Confucian ethics and the study of altruism in experimental psychology. (shrink)

Confucian ethics, being adopted in Vietnam, lost its originality and was adapted and supplemented in accordance with the historical practice of the people in order to meet their needs and correspond to changes in the feudal society of Vietnam. In other words, Confucian ethics was “Vietnamized”. The article analyzes the process of implementing and developing Confucian ethics in Vietnam and defines its specifics. According to the author, the Confucian ethical principles are reviewed from (...) the view point of the national interests of Vietnam. (shrink)

This paper advances three claims. First, according to contemporary Western advocates of physician-assisted-suicide and voluntary euthanasia, "death with dignity" is understood negatively as bringing about death to avoid or prevent indignity, that is, to avoid a degrading existence. Second, there is a similar morally affirmative view on death with dignity in ancient China, in classical Confucianism in particular. Third, there is consonance as well as dissonance between these two ethics of death with dignity, such that the Confucian perspective (...) would regard the argument for physician-assisted-suicide and voluntary euthanasia as less than compelling because of the latter's impoverished vision of human life. (shrink)

Technology has become a major subject of philosophical ethical reflection in recent years, as the novelty and disruptiveness of technology confront us with new possibilities and unprecedented outcomes as well as fundamental changes to our ‘normal’ ways of living that demand deep reflection of technology. However, philosophical and ethical analysis of technology has until recently drawn primarily from the Western philosophical and ethical traditions, and philosophers and scholars of technology discuss the potential contribution of non-Western approaches only sparingly. Given the (...) global nature of technology, however, there is an urgent need for multiculturalism in philosophy and ethics of technology that include non-Western perspectives in our thinking about technology. While there is an increased attention to non-Western philosophy in the field, there are few systematic attempts to articulate different approaches to the ethics of technology based on other philosophical and ethical traditions. The present edited volume picks up the task of diversifying the ethics of technology by exploring the possibility of Confucian ethics of technology. In the six chapters of this volume, the authors examine various ideas, concepts, and theories in Confucianism and apply them to the ethical challenges of technology; in the epilogue the editors review the key ideas articulated throughout the volume to identify possible ways forward for Confucian ethics of technology. -/- Harmonious Technology revives Confucianism for philosophical and ethical analysis of technology and presents Confucian ethics of technology as another approach to the ethic of technology. It will be essential for philosophers and ethicists of technology, who are urged to consider beyond the Western paradigms. More broadly, the volume will be of interest to students and scholars in the fields of philosophy, science and technology studies, innovation studies, political science, and social studies. (shrink)

A Comment on Roger Ames’s Confucian Role Ethics: A Philosophical Vocabulary, in Author Meets Critics Book Symposium.

The diffusion of New Public Management reforms across the globe is based on the assumption of the universal applicability of managerialism, driven by instrumental rationality, individualism, independence and competition. The aim of this article is to challenge this conception and to fill a significant gap in the existing research by analysing potential problems arising from the implementation of the NPM philosophy in non-Western public organisations. In-depth interviews and a large-scale survey were conducted across six public organisations in Thailand based on (...) the Competing Values Framework (CVF). Thematic analysis of the data revealed that the traditional cultural model of the organisations studied was characterised by a combination of hierarchical and clan-based cultures, which remained largely unaltered despite massive-scale reform. The persistence of this hybrid cultural system appears to be rooted in the deep-seated Confucian ethical values governing Thai society, in which the organisations are embedded. Based on the research findings, the paper underlies the importance of a symbolist viewpoint of culture and argues that a rational perspective underpinning a functionalist cultural management must be challenged. (shrink)

The Confucian concept of morality and ethics, which dictated both domestic and international policies, maintained that through good government and internal peace and prosperity, China would play a leadership role in the world and serve as a universal paradigm for other nations.

This paper proposes that an important method for understanding the ethics of Japanese management is the systematic study of its Confucian traditions and the writings of Confucius. Inconsistencies and dysfunction in Japanese ethical and managerial behavior can be attributed to contradictions in Confucius' writings and inconsistencies between the Confucian code and modern realities. Attention needs to be directed to modern Confucian philosophy since, historically Confucian thought has been an early warning system for impending change.

Many passages in early Confucian texts such as the Analects and Mengzi are focused on virtue, recommending qualities like humaneness (ren 仁), righteousness (yi 義), and trustworthiness (xin 信). Still others emphasize roles: what it means to be a good son, a good ruler, a good friend, a good teacher, or a good student. How are these teachings about virtues and roles related? In the past decade there has been a growing debate between two interpretations of early Confucian (...) ethics, one that sees virtues as fundamental, and the other of which starts from roles. Recently there have been two new contributions to the debate: Virtue Ethics and Confucianism (2013), edited by Stephen C. Angle and Michael Slote, which develops the virtue ethical interpretation, and Henry Rosemont, Jr.’s Against Individualism: A Confucian Rethinking of the Foundations of Morality, Politics, Family, and Religion (2015), which defends the role-based interpretation. This paper lays out the main contours of the debate between Virtue Ethical Confucianism and Confucian Role Ethics, as well as examines the distinctive contributions of these two new works. (shrink)

This essay presents and compares core elements of the ethical theories of three neo-Confucian thinkers, Itō Jinsai 伊藤仁齋 (1627-1705), Dai Zhen 戴震 (1722-1776), and Jeong Yakyong 丁若鏞 (1762-1836), and argues that their criticisms of the Cheng-Zhu School represent a distinctive type and style of Confucianism, spanning the three major East Asian cultures of China, Korea, and Japan. Moreover, the essay defends their primary criticisms of the neo-Confucian metaphysical foundations for ethics as valid and argues that they should (...) have a much greater influence on contemporary understandings of the Confucian tradition, in all its richness, diversity, and potential. In addition, this essay seeks to describe and establish an initial case for the contemporary relevance of philosophical views advanced by this trio of thinkers, in particular their claims concerning "sympathetic consideration" (C: shu; J: jo; K: seo 恕). (shrink)

The debate between Hans-Georg Gadamer and Jürgen Habermas provides a fresh perspective from which Confucian philosophy may be approached. In this paper, focusing on the Lunyu (Analects), I argue that the sayings of Confucius reflect an essentially 'conservative' orientation, finding in tradition a reservoir of insight and truth. There is a critical dimension to it in that ethical reflection and self-cultivation would enable the individual to challenge particular claims of tradition. However, can self-cultivation transcend tradition as a whole and (...) enable the individual to effect radical change? Following the strategy of Habermas' critique of Gadamer, what happens if tradition is systemically corrupt? In this discussion, rather than taking tradition generally I will focus on the concept of ritual (li) to suggest how the Lunyu seeks to crystallise the wisdom of the past into an ethical guide. The conclusion I draw is in the main a Gadamerian one. Committed to a critical appropriation of tradition, Confucian philosophy seeks ethical renewal from within, on the premise that through incremental change self-cultivation can make a real difference in the quest for moral excellence. (shrink)

No new global order without a new global ethic!Since the ending of the Cold War, the world has not gone in the direction of peace, harmony, stability, and cohesion. If during the Cold War period the world was divided into two large camps, it has today fragmented into many regions in strife, conflict, and war. Instead of a centripetal force that works toward a global unity accompanying the process of globalization, we are witnessing a centrifugal force that tears different countries (...) and regions apart and turns formerly ideological conflicts into what Samuel Huntington calls a “clash of civilizations.” As a consequence, the world has been gripped by a paradoxical trend. The process of globalization should bring about... (shrink)