A complexa cultura contemporânea faz emergir expressões através deinúmeras dinâmicas midiáticas, revelando o entretenimento não apenas comoconteúdo de distintas indústrias – música, cinema, literatura, games etc – mas como linguagem que permeia, agora, toda a sociedade. Assim, mesmo aquelessetores que pareciam os mais avessos ao entretenimento – como a educação, apolítica e a religião, por exemplo – passam agora a adotá-lo para tornar maiseficiente seus processos comunicacionais. É dentro dessa perspectiva, com oobjetivo de explorar a hibridização entre cultura, entretenimento e (...) práticasmidiáticas, que o presente número da Logos propõe o dossiê Comunicação eEntretenimento: Práticas Sociais, Indústrias e Linguagens. (shrink)

La communication politique peut être entendue comme action sémiologique collective qui se réalise dans le contexte de l’acte de gouverner une société et aussi bien comme acte d’exercice du pouvoir politique en ne faisant recours qu’aux signes. Actuellement la communication politique apparaît surtout sous la forme spécialisée du marketing politique et elle est centrée sur le but de gagner les élections. La “nouvelle” communication politique soulève quelques questions épineuses: (a) la carrière de l’homme politique dépend dans une trop grande mesure (...) de son équipe de consultants; (b) les médias exercent une influence déterminante sur la vie politique; (c) l’activité politique este devenue extrêmement coûteuse; (d) l’image politique est plus importante que l’homme politique réel; (e) les électeurs sont devenus versatiles et sujets à des goûts changeants; (f) presque tous les hommes politiques pratiquent la démagogie. Quelle que soit l’idéologie professé, les politiciens composent et transmettent des messages qui laissent voir une pensée partisane, collective, dissimulée, rationnelle et mise en service du pouvoir. Ces cinq traits dominants peuvent être reconnus aussi dans le cas des messages d’auto-présentation (nom, logo, statut et programme politique), que dans le cas des messages persuasifs (audience accordée à la population, discours prononcé aux réunions du parti, discours électoral, slogan, affiche politique, réclame politique, communiqué politique, interview, conférence de presse et débat télévisé). En faisant usage des messages politiques en tant qu’instruments pour gagner et gérer le pouvoir, les participants à la communication politique accomplissent, dans une mesure plus ou moins large, les actions suivantes: (a) la connaissance du contexte politique (qui contient les règles du jeu politique, les adversaires et les alliés actuels et potentiels, l’état de l’électorat ‒ surtout l’électorat-cible ‒ et les canaux de transmission virtuelle des propres messages politiques), (b) l’octroi d’une image politique convenable (qui réunisse au moins trois qualités majeures: la crédibilité, l’attractivité et la puissance), (c) la sélection des thèmes et des catégories de messages capables de les incarner), (d) la “modalisation” de la campagne de communication (“de notoriété” versus “persuasive”), (e) la transmission des messages politiques (visant le niveau le plus haut des standards d’adéquation et d’efficience) et (f) le monitorage des résultats de la communication politique. Dans la mesure où toutes ces actions sémiologiques sont accomplies à un niveau satisfaisant, la communication politique (qui les englobe) mène à une compétition au pouvoir bienfaisante pour la société toute entière. Une telle compétition ne divise pas la classe politique en vainqueurs et vaincus, mais en rivaux, chacun apportant sa pierre à la construction et la sauvegarde du bien commun. (shrink)

Na sociedade definida por Bauman como líquida, manter o foco no trabalho em equipe para o sucesso das organizações parece ser tarefa cada vez mais fluida. Discutir esse quadro é a proposta deste artigo, que apresenta exemplos de situações éticas desafiadoras no ambiente corporativo, como o medo, a rotina, a flexibilidade, o fracasso, os riscos, o coletivo. Para tanto, o texto aborda a imagem organizacional e os valores associados a ela e que podem ajudar a construir um significado positivo (...) ou negativo. Considera-se também a opinião de profissionais com experiência em gestão. (shrink)

Resumo: Este artigo defende o reconhecimento da relevância das variáveis geográficas para a prática do esporte eletrônico (esport). A discussão apresentada está situada na intersecção entre a geografia do esporte e a geografia da internet e é orientada por literatura anterior dos Game Studies. Os dados empíricos foram obtidos em um estudo longitudinal de jogadores semiprofissionais da cidade de Belém, na Amazônia, realizado entre os anos de 2017 e 2019, cujos resultados convergem com dados sobre a internet brasileira disponibilizados pelo (...) Comitê Gestor da Internet no Brasil. A análise do material disponível indica a presença de mediações espaciais coerentes com os três eixos dos estudos da Geografia: físico, tecnológico e cultural. O espaço físico impõe dificuldades na distância em relação às cidades que são sedes de campeonatos, nacionais e internacionais, bem como para adquirir equipamentos. Essa última é também uma mediação técnica, pois tem reflexos sobre a qualidade do hardware utilizado pelos jogadores. A mediação tecno-espacial mais evidente diz respeito à qualidade das conexões de internet disponíveis nos diferentes locais. Os fatores da geografia humana incluem questões étnicas, de classe social e de gênero, bem como outros aspectos culturais. As primeiras foram identificadas na literatura pré-existente sobre esports, enquanto outros aspectos culturais apareceram de forma clara entre os dados do estudo apresentado.Palavras-chave: Esports; Espaço; Geografia.Abstract: This paper argues for the recognition of the relevance of geographical variables for the practice of electronic sports (esports). The discussion presented is situated at the intersection between Sport Geography and Internet Geography and is guided by previous Game Studies literature. The empirical data comes from a longitudinal study of semi-professional players from the city of Belém, in the Amazon, conducted between 2017 and 2019. The results of that study converge with data about the Brazilian internet provided by Brazilian Internet Steering Committee. The analysis of this material indicates the presence of spatial mediations coherent with the three axes of Geography studies: physical, technological and cultural. The difficulties coming from physical space are related to the distance between the location of the players and the cities that host national and international championships, as well as the centers from which hardware is acquired. The latter is also a technical mediation, as it constrains the quality of the equipment used by the players. The most prominent techno-spatial mediation is the quality of the internet connections available at different places. Human geography factors include ethnic, social class and gender issues as well as other cultural factors. The first and second were identified in the existing literature about esports, the latter figured in the results of the study presented.Keywords: Esports; Space; Geography. (shrink)

O artigo analisa a produção audiovisual do grupo juvenil “Equipe Iskalifá” tendo como referência uma perspectiva que considera a potencialidade da comunicação comunitária em produzir dissenso e reorganização das partilhas do sensível, a partir da proposição de Jacques Rancière. Nosso olhar interpretativo está atento, prioritariamente, aos processos comunicativos que contribuem para a emergência do sentido de território e de emancipação, assim como as referências ao global e ao embrutecimento, que compõem os materiais expressivos.

Este trabalho busca discutir, a partir de dados obtidos em trabalho de campo etnográfico coletivo multissituado, elementos de uma cultura comunicacional dos torcedores no Brasil. Tradicionalmente tratados como coletivo, massa, povo ou multidão pelos meios de comunicação tradicionais, a abordagem proposta evidencia, nas falas dos próprios torcedores, uma compreensão sofisticada do universo afetivo, familiar, econômico e político que envolve o torcer por uma equipe de futebol no Brasil contemporâneo.

Dossiê dos 25 anos do Instituto de Psicologia Fenomenológico-Existencial do Rio de Janeiro.

A major challenge for education policymakers and educators globally is the strong and persistent impact of student socio-economic status on learning. This is a challenge that will not be addressed solely by school-focused reform. However, one policy initiative that could make a positive difference in this regard, and could bring other benefits to schools and communities, is equipping schools to act as hubs for a range of social and health services for their students, families, and communities. Schools as community hubs (...) can not only act to mitigate the impact of poverty on learners, but can position schools at the centre of communities, and build community resilience and capacity. (shrink)

In this paper, I offer a new solution to the old problem of how best to understand the meaning of the word ‘logos’ in the extant writings of Heraclitus, especially in fragments DK B1, B2 and B50. On the view I defend, Heraclitus was neither using the word in a perfectly ordinary way in these fragments, as some have maintained, nor denoting by it some kind of general principle or law governing change in the cosmos, as many have claimed. (...) Rather, I argue, Heraclitus deliberately traded on the ordinary use of the word in his time (to refer to a written or spoken presentation of things as ‘thus and so’) to denote the world’s constant presentation of itself as ‘thus and so’ to all of us in our experience – a kind of cosmic self-revelation. I show how this captures the sense in which ‘the logos’ is said to be ‘common’ (xunos) and to be the kind of thing most people fail to comprehend even before hearing Heraclitus’ own account, all without detaching Heraclitus’ use of the word from its ordinary contemporary meaning. This interpretation suggests Heraclitus was a thinker more centrally concerned with human (mis)understanding than with speculative cosmology. (shrink)

El presente escrito traza el camino del logos en tres figuras centrales de la filosofía clásica alemana. Luego de recorrer el problema de los antecedentes, es planteada la querella ante la cual quedó puesto el logos moderno. Se trata, en primer lugar, de poner de manifiesto la función del logos en la respuesta kantiana a la cuestión del fundamento del saber, tematizada principalmente en los Paralogismos de la segunda edición de la Crítica de la razón pura. En (...) segundo lugar, será reconstruida la respuesta de Fichte a dicha pregunta, desarrollada de manera específica en la Primera y Segunda Introducción a la Doctrina de la Ciencia. En tercer lugar, será tematizado el sentido del logos expuesto en la Introducción y la División General de la Ciencia de la lógica de Hegel. A lo largo de este derrotero, será formalizada de tres modos la energía fundante de toda objetividad. (shrink)

It is my intention to attempt to define pacifism, in its engagement and concept, as a necessary requisite of war and military action, following a phrase used over a hundred years ago by Franz Rosenzweig when speaking of pacifism as “necessary equipment of war.” I will try to defend the importance of pacifism as an integral part of war (as such, pacifism as a requisite of war ought to shorten the period of war and mitigate destruction) and oppose this concept (...) of pacifism to Jan Narveson’s old attempt at constructing pacifism as a position and then designating it as “untenable and unreasonable,” and then further oppose this to his later attempt to find in pacifism the cause of further (and more) violence for ever more vicious wars. (shrink)

This book offers a new interpretation of the Phaedo, arguing that the central issue of the dialogue is the relation between logos and the defining activity of the soul, which is gathering the multiplicity of phenomena into the intelligible wholes of experience in accord with logos.

The logos question, one of the most important among the subjects that traverse the Plato's Sophist, has in fact some different aspects: the criticism of father Parmenides' logos, that is unable to speak about the not-being, but also about the being; the relations between logos and its cognates, phantasia, doxa and dianoia; the logos’ complex structure, that is a compound with onoma and rema; the difference between naming and saying, two distinct but inseparable actions; the logical (...) and ontological conditions that make possible to say the truth, or to lie or simply to joke; the necessity of a most flexible logos that allows us to speak about the not-being, and about the being, but at the same time is a logos dangerously similar to the sophist’ one; finally, the identity between the power to produce “spoken images” and the very power to speak. The aim of the present article is giving a systematical view of the matter that grasps all these faces. (shrink)

Despite the moral gravity and far-reaching consequences of ethical judgment, evidence shows that such judgment is surprisingly malleable, prone to bias, informed by intuition and implicit associations, and swayed by mere circumstance. In this vein, this research examines how mere colors featured in logos can bias consumers’ ethical judgments about a retailer. Exposure to a logo featuring an eco-friendly color makes an ethically ambiguous practice seem more ethical; however, exposure to a logo featuring a non-eco-friendly color makes the same (...) practice seem less ethical. This effect is due to the embodied meaning of color, not referential meanings associated with the names of colors, and it is mediated by perceptions of a retailer’s eco-friendliness. Furthermore, although the word “green” appears to influence ethical ratings of retail practices more than the word “blue,” visual exposure to either color evokes similar perceptions of eco-friendliness and influences ethical judgments. Study 2c assesses and rules out alternative explanations for this effect. Critically, an eco-friendly color can skew judgments even when the practices judged are not ethically ambiguous. Individual differences in ethical sensitivity moderate the observed effect, such that individuals who are less ethically sensitive are less influenced by color. The article concludes with a discussion on how logo colors shape consumers’ perceptions of retailer ethicality. (shrink)

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections (...) in the preservation process, and hope you enjoy this valuable book. ++++ The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to ensure edition identification: ++++ Der Logos: Geschichte Seiner Entwickelung Der Griechischen Philosophie Und Der Christlichen Litteratur, Volume 2; Der Logos: Geschichte Seiner Entwickelung Der Griechischen Philosophie Und Der Christlichen Litteratur; Anathon Aall Anathon Aall O.R. Reisland, 1896 Philosophy; History & Surveys; Ancient & Classical; Logos (Philosophy); Philosophy / General; Philosophy / History & Surveys / Ancient & Classical; Philosophy, Ancient. (shrink)

The expression that professionals should be led by their moral or ethical compass is increasingly used by academics, policy makers, professionals, and educational institutes. Dutch universities of applied sciences (UAS), for example, explicitly aim to educate their students to become professionals equipped with a moral compass. This moral or ethical compass is a metaphor of which people intuitively grasp its meaning, but our literature review also shows that various interpretations are possible. We found three clusters of proposed ethical compasses expressing (...) its a) content, b) form, or c) use, which we present in this article. Thereafter, we evaluate which compass can meaningfully assist (young) professionals and, therefore, should be part of the aims and content of education provided by UAS. Based on this evaluation, we describe the possibilities and boundaries of UAS’ contribution to the development of their students’ ethical compass. (shrink)

The tradition of Western philosophy has been tracing out the significations of logos and centered around logos. This in fact has given birth to many significant results. Through its logical structuring of empirical reality it has made possible critical understanding transcending the past and progressive creation of the future. But this Logology or Logocentrism has eventually also led to its self-destruction and to the brink of absolute nihilism.Along the history, logos has been interpreted in various ways. The (...) history implies that at least in the cosmic, theological and ideological frameworks logos used to be seen as extralinguistic substance; whereas starting from the scientific mode of thinking logos has been seen more as intralinguistic substance . This ends up in the political perspective in which logos is without substance: mere effects of the play of texts and discourse.While the latter appears like a predicament, the fact is that it can also be taken as a moment of liberation, a liberation from the keen yet stifling Western paradigm of logos apophanticos which has animated all kinds of “positivistic” mode of thinking; a liberation from the so-called Metaphysics of Presence, hence an openness towards the Absence, the ambiguity, the indefinability or the elusiveness of reality ; an openness towards the richness and complexity of human experience; hence an openness for mutual interogative and transformative dialogues among different semiotic systems, traditions and language games, which would also empower and incorporate non-Western as well as non-scientific mode of thinking into global discourse.Perhaps wisdom lies in the courage to recognize the fact that ultimately reality or the so-called Being is not a substance, but rather, fleeting relations, ever-changing networks, or elusive flux. Wisdom ultimately might mean an ability to come to terms with insecurity, an ability to see through the “absence”. (shrink)

Le logos en tant que "discours" n'est-il pas l'instrument par excellence du philosophe? Cette mise en relation des hommes avec les Idées et avec la vérité permet à Platon de lever certaines difficultés propres à son système et de résoudre un problème métaphysique. Quant au logos de Plotin il occupe une position négligeable du fait de son incapacité à exprimer l'Un. Or, le lecteur réalisera que Plotin développe, contrairement à ce que soutient l'opinion commune, une philosophie du langage (...) considérable et fort utile. (shrink)

Science is as much defined by the local “instrumentarium,” the equipment available to an experimenter at a particular time and place, as by its discoveries and theories. Instruments are devices for detecting and measuring natural phenomena, linked causally to those aspects of nature they are used to record. Some are inorganic, made of glass and metal, while others are organic, the bodies and body parts of living or once living plants and animals. In contrast, pieces of apparatus are quite different (...) in the ways in which they work. They too can be organic or inorganic, but their role is to model things, process, structures, and so on in the natural world. They are used to study natural processes by simulating them in a user-friendly way. Keeping the distinction between instruments and apparatus in mind is crucial to understanding the power of the experimental method. (shrink)

Prologue -- The Greek stones speak : toward an archaeology of consciousness -- Singing the muses' song : myth, wisdom, and speech -- Physis, kosmos, logos : presocratic thought and the emergence of nature-consciousness -- Sophistical wisdom, Socratic wisdom, and the political life -- Civic wisdom, divine wisdom : Socrates, Plato, and two visions for the Athenian citizen -- Speculative wisdom, practical wisdom : Aristotle and the culmination of Hellenic thought -- Epilogue.