Customer citizenship behavior has attracted widespread attention from scholars due to its capacity of enabling enterprises to gain competitive advantages of low costs and high efficiency by giving full play to the initiative of customers. Based on the S-O-R Model, we have established the theoretical model to study the influence imposed by social support of online travel platform enterprises on customer citizenship behavior against the backdrop of the sharing economy. This research tests the fitting of the theoretical model and its (...) fundamental hypotheses using 626 samples acquired from the investigation with SPSS26.0 and AMOS25.0. Results indicate that the social support has a positive influence on customer citizenship behavior. Social support could have a positive influence on positive emotions. Social support has no significant negative effect on negative emotions. Positive emotions have a positive influence on customer citizenship behavior. Negative emotions have a negative influence on customer citizenship behavior. Positive emotions play a mediating effect in the positive influence of social support on customer citizenship behavior. Social support could have a positive influence on customer satisfaction. Customer satisfaction has a positive influence on customer citizenship behavior. Customer satisfaction plays a mediating effect in the positive effect of social support on customer citizenship behavior. Positive emotions and customer satisfaction play a chain mediating effect in the positive effect of social support on customer citizenship behavior. (shrink)

In Philosophical Investigations §244, Wittgenstein suggests that we understand avowals (first-person psychological utterances) as manifestations or expressions of the speaker's mental states. An interesting philosophical theory, called expressivism, then develops from this Wittgensteinian idea. However, neo-expressivists disagree with simple expressivists on whether avowals are at the same time assertions, which are truth-evaluable. In this paper, I pursue the expressivist debate about whether avowals must also be viewed as assertions. I consider and reject three neo-expressivist objections against simple expressivism. Then, I (...) offer my own account of why we should understand avowals as assertions. (shrink)

This study aims to contribute to the research on spatial metaphors for morality from the perspective of Chinese. It outlines the linguistic patterns in Chinese that manifest the putative underlying spatial subsystem of moral metaphors, which can be summarized by a central metaphor “MORALITY IS SPATIALITY.” In doing so, it focuses on 17 spatial words that instantiate in real-life discourses five pairs of moral–spatial metaphors in their positive and negative valence. The total of 10 metaphors under study forms a cluster (...) as the spatial metaphor subsystem operating in conjunction and connection with other metaphor subsystems in our moral cognition. It is suggested that the 10 conceptual metaphors emerge from four image schemas: UP-DOWN, BALANCE, PATH, and OBJECT. A unified schematic configuration is proposed to lay out the spatial elements and relations represented by the four image schemas in a single diagram. Based on its linguistic analysis, the study also provides a list of prototypical target as... (shrink)

This article studies the moral metaphor system focusing on a subsystem consisting of five pairs of MORAL and IMMORAL metaphors whose source concepts represent some contrastive categories in our visual experience: WHITE and BLACK, LIGHT and DARK, CLEAR and MURKY, CLEAN and DIRTY, PURE and IMPURE. The study examines whether these moral metaphors are manifested in Chinese and English, looking for linguistic evidence in both languages. It is found that the studied moral metaphors are applicable in both languages at varying (...) degrees. This finding suggests that these metaphors may range from being widespread to being universal. The study then further analyzes them regarding whether they are primary or complex metaphors and whether they are equal in status, applying a decompositional approach to metaphor analysis. The result suggests that the moral metaphors under study are complex rather than primary metaphors, and that they are actually not equal in status, some depending on others in meaning making in our moral cognition. If the analysis is valid, the implications are: some conceptual metaphors are more fundamental than others, those that are more fundamental are more likely to be widespread or universal, and hypotheses can be made about conceptual metaphors based on in-depth analysis of their conceptual composition. (shrink)

Cognitive semantic studies have shown that our conceptualization of morality is at least partially metaphorical and that our moral cognition is grounded in some fundamental contrastive categories of our embodied experience in the physical environment. It is argued that our moral cognition is built on a moral metaphor system. Within the framework of conceptual metaphor theory, this study aims to examine the spatial subsystem of moral metaphors in English. We set out with five pairs of moral metaphors that involve the (...) following spatial source concepts: HIGH and LOW, UPRIGHT and TILTED, LEVEL and UNLEVEL, STRAIGHT and CROOKED, and BIG and SMALL. These metaphors were found to constitute the spatial subsystem of moral metaphors in Chinese. Our primary goal is to find out if the five pairs of moral–spatial metaphors are manifested in English as well. To that end we collected linguistic data from the Corpus of Contemporary American English and searched Google Images for multimodal evidence. Our finding is that the five pairs of moral–spatial metaphors are applicable in English as they are in Chinese. We also discuss issues related to conceptual metaphor theory. (shrink)

This book is a cognitive semantic study of the Chinese conceptualization of the heart, traditionally seen as the central faculty of cognition. The Chinese word xin, which primarily denotes the heart organ, covers the meanings of both "heart" and "mind" as understood in English, which upholds a heart-head dichotomy. In contrast to the Western dualist view, Chinese takes on a more holistic view that sees the heart as the center of both emotions and thought. The contrast characterizes two cultural traditions (...) that have developed different conceptualizations of person, self, and agent of cognition. The concept of "heart" lies at the core of Chinese thought and medicine, and its importance to Chinese culture is extensively manifested in the Chinese language. Diachronically, this book traces the roots of its conception in ancient Chinese philosophy and traditional Chinese medicine. Along the synchronic dimension, it not only makes a systematic analysis of conventionalized expressions that reflect the underlying cultural models and conceptualizations, as well as underlying conceptual metaphors and metonymies, but also attempts a textual analysis of an essay and a number of poems for their metaphoric and metonymic images and imports contributing to the cultural models and conceptualizations. It also takes up a comparative perspective that sheds light on similarities and differences between Western and Chinese cultures in the understanding of the heart, brain, body, mind, self, and person. The book contributes to the understanding of the embodied nature of human cognition situated in its cultural context, and the relationship between language, culture, and cognition. (shrink)

Since 2016, drones have been deployed in various development projects in sub-Saharan Africa, where trials, tests, and studies have been rolled out in countries, including Tanzania, Uganda, Rwanda, Malawi, Ghana, and the Democratic Republic of the Congo. The use cases of drones vary, ranging from imagery collection to transportation of vaccines, lab samples, blood products, and other medical supplies. A wide range of stakeholders is involved, including governments, international organizations, educational institutions, as well as industry. Based on a field study (...) conducted in 2019, this article investigates how drones are used for medical supply delivery in Malawi-a country where the community is underserved for healthcare and related infrastructure underdeveloped, while airspace is largely open and regulations generally relaxed. The objective of presenting this case study is to contribute to the evidence regarding the rapid deployment of medical cargo drones across the African continent, and to spark critical reflections over the utility, suitability, and impacts of incorporating drones in the existing health supply chain systems in resource-poor settings. The discussion revolves around two aspects: 1) the emergent “African Drone Rise”-is it ok “as it is Africa”? and 2) the normative role of technology in the aid sector-is it “a solution looking for a problem”? In conclusion, a call for more structured guidance for the systematic examination and evaluation of the medical cargo drone case is raised. (shrink)

Increasingly, humanitarian organizations across the globe have been implementing innovative technologies in their practice as they respond to the needs of communities affected by conflicts, disasters, and public health emergencies. However, technological innovation may intersect with moral values, norms, and commitments, and may challenge humanitarian imperatives. Through the examination of an empirical case study on drone mapping, this paper aims to explore three questions: (1) What are the dynamics between aid delivery and technological innovation in the humanitarian enterprise? (2) How (...) are structural problems addressed in an environment in which technology is being portrayed as a force for change? (3) What moral responsibilities towards vulnerable populations should humanitarian stakeholders bear when introducing innovative technologies in humanitarian action. Discussion revolves around the ideology of “technological utopia”, and the normative role of technology in the aid sector - to make substantive impacts, or to produce “success stories”. In conclusion, a call for rigorous ethical analysis to help foster value sensitive humanitarian innovation (VSHI) is made. (shrink)

With the rise of the “humanitarian drone” in recent years, drones have become one of the most controversial public interest technologies that have gained increasing media attention. It is worth noting that, although there is a perception in the aid sector that drones hold the promise to reinvent the health supply logistics, to date, routine drone delivery is still relatively new and largely unproven. This paper presents a recent field study conducted in 2019, where drones were deployed in Malawi to (...) help address the last mile challenge in medical supply delivery, and where a noticeable mentality of “killing two birds with one stone” around the attempt of using drones in resource-poor settings is observed. The objective of the paper is to shed light, through a real-world case study and from the ethical perspective, on the impacts of implementing such a systemic change in the existing health supply chain systems. As conclusion, a call for more reflexive approaches for the critical examination, as well as more structured guidance for the responsible evaluation, of medical cargo drones is raised. (shrink)

One challenge that globalization has brought to business is that firms, as they expand their market globally through cross-border alliances, need to deal with partner firms from countries of different religious background. The impact of a country’s dominant religion on its firms’ international market entry mode choices has not been examined in traditional approaches. Focusing on hypothesizing the influence of Christian beliefs and atheism (i.e., the absence of belief in any deities), this research aims to fill the gap by exploring (...) religion’s role in providing moral restraint on managers’ propensity for opportunism, which in turn affects these managers’ choices of their firms’ international market entry via non-equity alliances or joint ventures. A study of 22,156 cross-border alliances formed in 48 industries world-wide over 9 years provides new insight toward understanding religion’s influence on firms’ international market entry mode decisions through the ethical dimension of strategic leadership. (shrink)

In a recent article in this journal, Baron (2025) argues that we can appropriately trust unexplainable artificial intelligence (AI) systems, so explainability is not necessary for AI’s trustworthiness. In this commentary, I argue that Baron is wrong. I first offer a positive argument for the claim that explainability is necessary for trustworthiness. Drawing on this argument, I then show that Baron’s argument for thinking otherwise fails.

A major challenge in global sales research is helping managers understand sales ethics across countries. Addressing this challenge, our research investigates whether a few demographic variables and psychographic variables reduce unethical sales behaviors (USBs) in Canada, Mexico, and the USA. Further, using literatures associated with business ethics, national culture, and customer orientation advocacy, we hypothesize why sales managers should expect similarities and differences in USBs between countries. We tested hypotheses using a sales contest scenario and six USBs, examining survey responses (...) from 948 business-to-business salespeople of a multinational company’s sales force in Canada, Mexico, and the USA. The results reveal that several psychographic variables (such as commitment, relationship to sales manager, and achievement need) affect salespeople’s tendency to engage in USBs differently in each country. In addition, business ethics, individualism, and customer orientation advocacy associated with each country can be used to anticipate similarities and differences in USBs between countries. This research offers important theoretical contributions and implications for more effectively managing sales forces and reducing USBs across countries. (shrink)

Mencius, who often spoke of ming in different senses among which only one can be taken as fate, upheld two doctrines of fate--moral determinism and blind, unalterable fate--but he was prone to apply the former to collective entities, and the latter to individual persons. This bi-level distinction, which is at variance with the non-distinction in both Moism and Taoism, exercised a profound influence upon the minds of later Confucians.

Name der Zeitschrift: Cognitive Linguistics Jahrgang: 27 Heft: 2 Seiten: 147-180.

This paper is a cognitive semantic analysis of a CCTV educational commercial, which is one of a series designed and produced in preparation for, and in celebration of, the Beijing 2008 Olympic Games. Called the “Beijing Opera Episode”, this TV commercial converges on the theme: “To mount the stage of the world, and to put on a show of China”. That is, China sees her hosting of the 2008 Olympics by Beijing as a great opportunity for her to step onto (...) the international stage to perform a show of China. This theme, which alludes to China's globalization and retention of cultural identity, is conceptualized and expressed in terms of a central metaphor of theatrical performance: hosting the beijing olympics is performing beijing opera on an international stage. This study first analyzes in detail how this central metaphor is manifested multimodally through visual and aural as well as verbal discourse, thus examining it as a multimodal metaphor. The study then applies a decompositional approach, based on the distinction between primary and complex metaphors, to analyzing the central metaphor as a metaphorical compound with its internal structures and components, which is nevertheless built on a more general cognitive foundation. The study also offers a linguistic perspective on a cultural model underlying the central metaphor, which is arguably a Chinese cultural model for understanding various aspects and events of life in general. At the core of this cultural model is the widespread life is a stage metaphor, which however has a specific manifestation within the Chinese cultural context. (shrink)

J. Hillis Miller (1928–2021) was one of the most prominent figures in literary criticism and theory. After receiving his Ph.D. from Harvard University, he taught at Johns Hopkins University, Yale University and the University of California at Irvine. He retired as Professor Emeritus in 2002. Miller was president of the Modern Language Association of America in 1986 and contributed significantly to professional academic institutions and organizations throughout his career. As an important representative of the Yale School, he had close relationships (...) with Derrida, Paul de Man, Geoffrey Hartman and Harold Bloom. Dr. Ning Yizhong did postdoctoral research under his supervision at UCI from 1997 to 1998. This is part of his interviews with Professor Miller during that time. In this interview, Miller talks about the Yale School in general, and Jacques Derrida, Paul de Man and Harold Bloom in particular. 1. (shrink)

Epicurus famously argued that death cannot be bad for a person because only painful experiences or something that brings about them can be bad for people, but when a person dies, she cannot experience anything at all, let alone pain. If, as Epicurus argued, death is not something bad for us, then presumably, we have no reason to fear it. In contrast with Epicurus, however, contemporary philosophers of death generally subscribe to the deprivation account of the badness of death, which (...) allows that death can be comparatively bad for the one who dies. Still, many deprivation theorists believe that death, as merely comparatively bad, is not a fitting object of fear. Some of them argue that our attitudes would be unfitting if they respond to comparative value; while others contend that fear is not the kind of attitude that tracks comparative value. In this paper, I critically assess these arguments by deprivation theorists, and argue that, contrary to what these theorists claim, their arguments do not entail that death does not merit fear. (shrink)

In recent decades, Kant's philosophy of law has increasingly moved into the focus of moral-philosophical discussions. In this context, the "Naturrecht Feyerabend" is of particular importance. On the one hand, it is the only surviving transcription of the lectures on natural law that Kant gave twelve times between 1767 and 1788; on the other hand, it is based on his lectures in the summer semester of 1784 and thus provides important evidence of Kant's reflections during an important phase in the (...) development of his moral philosophy. Despite this special significance, the text has received little attention in previous research. Dieter Hüning, Stefan Klingner and Gianluca Sadun Bordoni present here a volume that emphasizes this special significance. The ten contributions in the volume ask about the relationship of "Naturrecht Feyerabend" to the tradition of natural law as well as its relationship to critical moral philosophy and the late "Doctrine of Right". Contributors are: Manfred Baum, Franz Hespe, Philipp-Alexander Hirsch, Dieter Hüning, Stefan Klingner, Markus Kohl, Gabriel Rivero, Gianluca Sadun Bordoni, Michael Städtler, and Gideon Stiening. (shrink)

Friedrich Nietzsche has emerged as one of the most important and influential modern philosophers. For several decades, the book series Monographien und Texte zur Nietzsche-Forschung (MTNF) has set the agenda in a rapidly growing and changing field of Nietzsche scholarship. The scope of the series is interdisciplinary and international in orientation reflects the entire spectrum of research on Nietzsche, from philosophy to literary studies and political theory. The series publishes monographs and edited volumes that undergo a strict peer-review process. The (...) book series is led by an international team of editors, whose work represents the full range of current Nietzsche scholarship. (shrink)

Collaborative filtering technology is currently the most successful and widely used technology in the recommendation system. It has achieved rapid development in theoretical research and practice. It selects information and similarity relationships based on the user’s history and collects others that are the same as the user’s hobbies. User’s evaluation information is to generate recommendations. The main research is the inadequate combination of context information and the mining of new points of interest in the context-aware recommendation process. On the basis (...) of traditional recommendation technology, in view of the characteristics of the context information in music recommendation, a personalized and personalized music based on popularity prediction is proposed. Recommended algorithm is MRAPP. The algorithm first analyzes the user’s contextual information under music recommendation and classifies and models the contextual information. The traditional content-based recommendation technology CB calculates the recommendation results and then, for the problem that content-based recommendation technology cannot recommend new points of interest for users, introduces the concept of popularity. First, we use the memory and forget function to reduce the score and then consider user attributes and product attributes to calculate similarity; secondly, we use logistic regression to train feature weights; finally, appropriate weights are used to combine user-based and item-based collaborative filtering recommendation results. Based on the above improvements, the improved collaborative filtering recommendation algorithm in this paper has greatly improved the prediction accuracy. Through theoretical proof and simulation experiments, the effectiveness of the MRAPP algorithm is demonstrated. (shrink)

This study is a semantic analysis of metonymic and metaphoric expressions involving body-part terms for the face in Chinese. These expressions are discussed regarding four perceived roles of face, namely, as highlight of appearance and look, as indicator of emotion and character, as focus of interaction and relationship, and as locus of dignity and prestige. It is argued that the figurative extensions are based on some biological facts about our face: it is the most distinctive part on the interactive side (...) of our body capable of revealing our inner states. Referring to English the study shows that the terms for the face in both languages have developed figurative meanings along similar routes with similar stops. It also shows that the concepts of “face and facework”, admittedly ubiquitous in all cultures, are manifested more richly in Chinese than in English — a reflection of cultural differences in values attached to those concepts. Finally, a hypothetical “Triangle Model” is proposed to account for the relationship between language, culture, body, and cognition. (shrink)

The current humanitarian use of drones is focused on two applications: disaster mapping and medical supply delivery. In response to the growing interest in drone deployment in the aid sector, we sought to develop a resource to support value sensitivity in humanitarian drone activities. Following a bottom-up approach encompassing a comprehensive literature review, two empirical studies, a review of guidance documents, and consultations with experts, this work illuminates the nature and scope of ethical challenges encountered by humanitarian organizations embarking upon (...) innovation programmes. The Framework for the Ethics Assessment of Humanitarian Drones (FEAHD) identifies five values and five key questions related to ethical considerations along the decision chain of humanitarian drone activities. It fills a gap between high-level, principle-based guidance related to humanitarian innovation, and detailed operation-oriented checklists for projects involving the use of drones. In this way, the FEAHD contributes to support value sensitivity in the humanitarian use of drones. (shrink)

In Authority and Estrangement, Richard Moran provides a fascinating account of how we know what we believe that he calls the “transparency account.” This account relies on the transparency relation between the question of whether we believe that p and the question of whether p is true. That is, we can consider the former by considering the grounds for the latter. But Moran’s account has been criticized by David Finkelstein, who argues that it fails to explain how we know our (...) attitudes and emotions more generally. The aim of this paper is to show how Moran’s transparency account can be extended to meet this criticism by modifying it, using insights from Davidson’s view on attitudes and emotions. (shrink)

A police interrogation is goal-oriented, conventionalized with repeated and distinctive features of institutional discourse that arise from its communicative purpose as identified by police officers of the professional community. In China, the written notes of police interrogations are indispensable documents in the prosecution process and are presented as evidential confessions. By comparing the two versions of police interrogations – the written notes and the oral interrogation, that is, the tape-recordings, the paper finds that the written notes do not accurately reflect (...) the whole question-and-answer process. Based on the concept of genre and taking oral police interrogation as a genre in legal settings, this present study regards the written notes as a transgenre, a body of translated legal documents that do not fully comply with textual conventions of either the source or the target text. The present study examines the generic structure and lexical-grammar features of the written notes and the tape-recordings to unravel the transfer inside the genre of police interrogations. From the perspective of semiotics, the paper explores the constraints of other sign systems, such as law, professional culture, and socio-culture on transgenre in police investigative settings. (shrink)

Margaret Boden famously theorizes that the highest form of creativity is more than the production of new ideas—it involves the transformation of a conceptual space consisting of all possible ideas that a person can obtain. This article examines whether this notion of transformative creativity can be applied to the field of biology. Biological transformative creativity (BTC) is theoretically conceivable if an extension of Boden’s original framework is allowed to include non-conceptual spaces as the object of transformation. However, identifying specific biological (...) phenomena that warrant the label of transformative creativity in living systems poses a substantial challenge. After scrutinizing two recent theories regarding BTC—one connecting BTC to evolution and the other equaling it to self-organization—this paper turns to a third alternative hypothesis that emphasizes the autonomous, self-productive mechanisms through which novel organizational patterns and morphological features take shape. To unpack this idea, the paper draws on extensive evidence in epigenetic studies and argues that autonomous transformation of overall possibilities of living organisms occurs at the individual level primarily due to flexible modifications of gene expression norms in the organism. Then, the paper analyzes the developmental plasticity of _C. elegans_ and the origin and differentiation of castes in social insects as two examples of the epigenetic form of BTC. The account is expected to contribute to a more appropriate understanding of the origin of human creativity and the creative nature of life. (shrink)

ABSTRACTThis is a linguistic study of two primary metaphors with the same target concept, “DIFFICULTY IS WEIGHT” and “DIFFICULTY IS SOLIDITY,” in English and Chinese. The study employs both lexical...

According to the theory of internal organs in traditional Chinese medicine, the gallbladder has the function of making judgments and decisions in mental processes and activities, and it also determines one's degree of courage. This culturally constructed medical characterization of the gallbladder forms the base of the cultural model for the concept of courage. In the core of this cultural model is a pair of conceptual metaphors: (a) "GALLBLADDER IS CONTAINTER OF COURAGE," and (b) "COURAGE IS QI (GASEOUS VITAL ENERGY) (...) IN GALLBLADDER," which partly constitutive of the understanding of the gallbladder and courage in Chinese culture. A description and analysis of the data from the Chinese language show that numerous conventional expressions are systematically tied to each other and contributive to the underlying conceptual metaphors. The study presents a case in which an abstract concept (courage) is understood in part via a conceptual metaphor grounded in the body, but shaped by a culture-specific metaphorical understanding of an internal organ (gallbladder) inside the body. Although the human body is a potentially universal source domain for metaphors structuring abstract concepts, cultural models set up specific perspectives from which certain aspects of bodily experience or certain parts of the body are viewed as especially salient and meaningful in the understanding of those abstract concepts. (shrink)

Although it is widely acknowledged that the Helmholtzian predictive coding paradigm is consistent with the teleofunctionalist theory regarding the puzzle of mental representation, theorists fail to offer a well-defined teleosemantics to ground the mental perceptual content in a physical neural state because of the problem raised from underdeterminedness. This paper is intended to construct an informational teleosemantics in light of an overlooked functional principle followed by a predictive processing system, namely “minimum description length”. A general moral in determining the perceptual (...) representational content follows from this “Occam’s Razor” of information coding: the semantic content ascribed to a representational state embodies the features of simplicity and directness. (shrink)

This article studies 2 Chinese body-part terms zhi 'finger' and zhang 'palm' as they are used in compounds and idioms to express abstract concepts. Primarily, zhi 'finger' is used to express intention, aim, guidance, and direction, whereas zhang 'palm' is used to refer to power and control. The metaphoric and metonymic expressions involved are based on 2 common acts with hands: pointing with the index finger and holding in the palm of the hand. A comparison between Chinese and English data (...) reveals 2 differences. First, the conceptual metaphor "CONTROL IS HOLDING IN THE PALM OF THE HAND" is not richly manifested in English, although it is in Chinese. Second, the conceptual metaphor "THE FINGER IS THE DOER" is well manifested in English, but it is not realized in Chinese. These differences consist in the choice of a subpart (palm or finger) over the part (hand) as a result of cultural preferences. They reside, however, in a larger context of common grounding of meaning in bodily experiences. (shrink)

This paper studies the theme of civilization and barbarism in El Sur, a short story by Jorge Luis Borges. Focusing on the historical perspective, it analyzes the political-geographical discourse of the Argentine elite on the Indians and the geopolitical imaginary of "the South" in the second half of the nineteenth century. The protagonist of the story, Juan Dalhmann, identifies himself as heir to this discourse based on European values as the only pattern of a universal civilization. Dalhmann interprets the difference (...) in geography he encounters on his journey to the South as an anachronism in the temporal order, practicing the "denial of coevalness". The South is for him the space of the Other. The duel at the end of the story between Dalhmann and the man with indian face is a manifestation of the inescapable contradiction when Dalhmann becomes the new civilizer of modernity. (shrink)