Some concepts of collective action have been examined. It is found that collective action is formed as a result of interaction of individuals within the group, collective etc. Such social environment in which collective action appears, is the educational process, which aims to provide protection, safety and educational needs of direct interaction between the preschool children and children of younger school age. The forms of work: group and collective, have been analyzed. It is found that acting in a group or (...) team, the participants of educational process gather around the common goal, collective action, that occurs, becomes the value in the process of achieving this goal. That is, it encourages the collective, group to act in the given direction. This action is accompanied by the interaction, due to which raises the phenomenology of collective, above- and beyond the individual. It is based on the formation in the mind of each individual subject of communication the subjective model of the content and the process of interaction, which seems to be shared with other participants (the subject feels as if its co-author) and the presence of which can be displayed in the form of a general image of the subject of interaction that occurs in interpersonal space and fills it. (shrink)

_Purpose._ This article aims at outlining the consider Ukrainian identity in the context of European collective action through the prism of value orientations/approaches. _Theoretical basis._ The following methods were used in order to cover the problem as objectively as possible: historical, analytical, comparative, socio-geographical, behavioral, and dialectical. The use of these methods contributed to tracing the peculiarities of identity and collective action in the dynamics of the historical process and social development. _Originality._ The role of identity in collective action formation (...) is considered. It was established that identity determines the socio-species structure and projects social development. After all, identification for a person in the formation process is a basic need that determines a person’s belonging, not identity. During the formation of "I" there is a combination of "I1" + "I2" + "Other" = "WE". This process is complex and long-term, but it is precisely the process that gives you the opportunity to clearly understand your "I" and know yourself. It was found that identity as a social phenomenon, which is related to the formation of the "I", is determined by certain circumstances, which can be conditionally divided into objective and subjective. After analyzing the scientific literature, a generalization was made that identity is not a new phenomenon, but it has certain features at each stage of social development. This became most noticeable in the conditions of globalization, when countries that are actually different perceive the "Other", unite around certain problems, and then this union forms a system of mutual relations. It is thanks to this approach that alliances, multicultural associations, etc. are formed, and an example of this is the heterogeneous European identity. Special attention is drawn to the role of values, which are the landmarks in the process of identity and the formation of collective action. Based on political, social, economic, historical processes and ontological features, it was established that identity is a dynamic process, since values during a person’s life, the existence of the state, etc. are variables. This is confirmed by the value orientation and various socio-political processes aimed at the formation of Homo in countries that have the status of "between". _Conclusions._ The article illustrates and justifies the existence of several forms of identity according to which the types of identity are formed. The fact proves that identity is not a constant process and varies due to multiple factors: social, political, economic, and religious as well as due to formations – regional, local, civilizational, etc. As practice shows, the problem of identity mostly has situational nature and arises due to the need for unification. The socio-historical process manifests the significance of the values in the formation of a collective European heterogeneous identity. These processes are influenced by many factors: geographical, historical, mythological, etc. (shrink)

The article suggests the philosophical pragmatist approach to the notions as to the components of social practices in the historical process. The question of their contents and interrelations shifts from the epistemic level to the practical one, in this way indicating the dimension of pragmatic intellectuality. It is pointed out that in various times the agents of pragmatic intellectuality used to employ in their practices the notions in perspective of the improving effect on the human’s life. From the angle of (...) the history of philosophy, the pragmatic intellectuality means an attitude of critical choice, comparison, and holistic arrangement of the notions in view of close grasping the novel practices which might be advantageous for the community. The history of philosophy justifies the fact that the pragmatic intellectuality has been generated by the tensions between various divisions of the social practices and set a locus of their transformation. The notion of the culture of democracy is interpreted not as a fixed theoretical criterion but as a changing through history vision of the community’s future, as well as the notion of practically possible social-cultural changes and the ways to make human life better. The features of pragmatic intellectuality are as follow: the priority of the future before the past, social hope, self-reliance, flexible and dynamic correction of notions, ideas, images on account of the humane interests, changes in the culture of thinking and senses, self-realization as self-transformation. The article relies on the works of the classics of American philosophical pragmatism and the writings by the authors on the akin topic. Manuscript received 01.03.2020. (shrink)

У статті розглядається такий аспект інтерпретації, як «читання – використання» тексту для підтвердження точки зору читача-дослідника. У цьому контексті вирізняються відмінності між інтерпретаціями В. Петровим та Д. Чижевським творчості П. Куліша. Зазначено, що для підходів Д. Чижевського характерне зосередження на історико-філософській традиції, тоді як В. Петров більш відкритий у тлумаченні історико-філософських канонів, особливо щодо їх залежності від змінюваного процесу інтелектуальної історії.

The tragic experience of the XX century, the worth expression of which was Holocaust, challenges the fundamental values of civilized society. Its terrifying symbol is Auschwitz, extermination camp, Universe of terror – “the kingdom not of this world”. Its understanding is beyond classical concepts of good and evil and can not be described in the usual categories of crime and punishment. The entrance to this “kingdom” can be illustrated by Dante’s words written at the entrance to Hell (Inferno): “Abandon all (...) hope, ye who enter here”. Finding no help, either in God or in human Reason, the shattered mind has to seek a new “measure of all things” to perceive wisdom born in despair. (shrink)

Purpose. The article deals with the consideration of certain types of value models of human creation from the standpoint of philosophical anthropology and social philosophy. It is about certain models that fulfill the worldview-semantic modes of a person. Theoretical basis. The authors cover peculiarities of such models in the process of creation of "the new types of a person". The process of reformatting these types and its means are studied. The process of valuing metamorphoses of Ukrainians is taken as an (...) example. The research is limited to the Soviet period and the period of independence, which is reflected respectively in Thesis I – The Phenomenon of Homo Sovieticus and Thesis II – A Person in the Situation of Post-Homo Sovieticus. The emphasis is on the peculiarities of the value matrix of these types and their ideological potential. Originality is in the disclosure of anthropological models that correspond to the value functionality, that is, the determination and expression of the essence of a person. It is shown that certain projects, under the conditions of forced reformatting, by their value reduction are classified as inhuman. They are based on the narrative of ideological myth and deprived of the projection of the complete development of a personality. The proposed approach allows to revise the current trends of such projections and, most importantly, to predict their value potentials in the dynamics of the transformational progress of the essence of the modern Ukrainian. Conclusions. The essay reflects the process of transformation of the worldview-semantic modes, which are represented by two situations-products – the Soviet person and the contemporary. The first type is formed by the mythology of political ideology. This person is deprived of himself or herself. Their collective identity is brought up by the anthropological effect of violence and fear. The second type is very similar. This person finds himself or herself in the situation of value disorientation, nostalgic impulses and instrumental thinking. Their task is to move towards the "monad personality". This is possible by means of formation of the "own philosophy", "inherent teleology of a breakthrough", as well as by taking into account the problem of consolidation and radicalism of external factor. (shrink)

The conceptual and methodological principles of future technology teachers’ training to the innovative pedagogical activities in terms of the postmodern approach are scientifically argued and developed in the article. It is proved that their training becomes effective if it is carried out according to the defined theoretical and methodological bases of the search, taking into account the main directions of reforming the system of higher pedagogical education in the context of innovative development of Ukraine. The essence and content of readiness (...) of future teachers of technologies for innovative pedagogical activity are revealed, components, criteria, indicators, and levels of its formation are defined. The pedagogical conditions of training of future teachers of technologies for innovative pedagogical activity are substantiated; theoretically developed and experimentally tested component model of the professionally-oriented educational environment of pedagogical free economic zone and structural-functional model of training of future teachers of technologies for innovative pedagogical activity. The effectiveness of the gradual introduction of methods of training future teachers of technology to innovative pedagogical activities through the use of developed methodological support and improvement of content, forms, methods, and means of educational interaction of subjects and objects of educational process environment of pedagogical higher educational establishments was experimentally tested and confirmed using the methods of mathematical statistics. (shrink)

The article provides a comprehensive analysis of scientific approaches to the formation of legal regulation of relations arising in the development and use of artificial intelligence technologies, their socio-legal status, as well as social, ethical, methodological, and practical legal issues with an emphasis on the fundamentals of natural legal doctrine. The author’s vision of the concept of human interaction and artificial intelligence from the standpoint of legal relations is given. Emphasis is placed on the need to study the problems that (...) arise in this area, within the framework of information law, as a complex branch of law and sociohumanitarian informology—at the level of an interdisciplinary approach. Ways to improve the mechanisms and methods of legal support in the field of artificial intelligence through the development and implementation of technological and legal methods as an innovative tools and effective tools for special technological impact. (shrink)

The publication, based on the developments of various fields of scientific knowledge (history, archaeology, ethnography, religious studies, philosophy), considers one of the alternative approaches to the reconstruction of elements of the sacred world of the ancient Trypillians. This approach, which is based on the interpretation of archaeological findings, expands the possibilities of classical reconstruction. Comparative analysis of ethnographic materials, philosophical analysis of archetypes with contextual consideration of patterns of developing and transforming the religious phenomenon are added. The author proves the (...) existence of historical parallels and connections between certain elements of the religious beliefs of the ancient Trypillians and the preserved manifestations of the ethnocultural tradition of the Ukrainians on the example of the archetype “Home”. This is the reason for asserting the continuity of the Ukrainian spiritual and cultural tradition. The foundations of this tradition were laid during the existence of the Trypillian proto-civilization. (shrink)

The “Trypillian altars” are important and diverse group of Eneolithic religious objects discovered by archaeological science during the last century in the vast territory of the Cucuteni-Trypillian cultural community. To date there has been a considerable accumulation of information which is in need of a proper systematization and religious understanding of this phenomenon. Trypillian altars, as elements of the Trypillian religious system, have so far remained outside the scope of comprehensive study. However, they are undoubtedly of great importance as a (...) source of information on the ritual and mythological system not only of the Cucuteni-Trypillian community, but of prehistoric societies in general. The altars discovered in Ukraine during the excavations of the Nebelivka Temple (Trypillian culture) in Kirovohrad region of Ukraine are of particular importance for the study, as they are among the largest temple altars of their time in the entire oikonomia of the ancient world, and their design and iconography are well preserved. These sacred objects are also the earliest type of altars in world history that were part of the celebration of archaic temple rites (approximately 4000-3900 BC). The paper deals with typological, iconographic, chronological and ideological questions concerning Trypillian altars from the territory of modern Ukraine, Romania and Hungary. The function of altars in places of worship—sanctuaries and temples of the Trypillians, as well as in domestic and public spaces—is of particular interest. As a result, the religious and social function of the “Trypillian altars” is revealed by the author of the paper. (shrink)

Management decision-making is a daily task that managers of various levels solve in every organization. Degree of difficulty of this process depends on the scope of authority, responsibility level, manager’s position in organizational hierarchy; on the changes in the environment, unpredictability of which causes emergence of significant amounts of alternatives. For this reason, managers do not rely only on intuition or personal experience (which limited with selective perception, cognitive ability, ability to withstand stress and/or the presence of bias), but use (...) tools (methods) that have stood the test of time and practice; are based at the analysis of a significant amount of primary and secondary information; involve team-building to find the optimal option or to generate ideas. A significant amount of research papers are devoted to such methods, however, the author forms a synergetic approach which contains a detailed analysis of their correlation with the key factors of the competitiveness of enterprise, such as organizational culture and leadership. Existing decision-making practices, problems and style of management at the tourism enterprises are revealed from conducted survey (the first half of 2014) in tourism firms of Dnepropetrovsk and Zaporizhzhia regions of Ukraine, in which 729 tourism managers took part. The most popular decision-making practices in tourism branch were specified, among them are modeling and monitoring of previous results. The study proved the hypothesis of the author concerning strong connection of decision-making management and type of organizational culture. Moreover, 63% of managers were dissatisfied with low attention to organizational culture at their companies. The basis for future research and the synergetic matrix for decision-making management were worked out in the article which give preconditions for further studies and improvements in tourism management of Ukrainian enterprises. (shrink)

Varieties of modern philosophies of mathematical and natural sciences are represented. Specific features of those sciences are analyzed on the basis of graph classifications of the respective philosophies. The importance of reconstructions of practical theories is emphasized for all kinds of philosophies of science used by them. The first part outlines the purpose of the article and considers subject and theoretical, the se- cond — evaluative, nominal, theoretical-reconstructive and linguistic-reconstructive classifica- tions of philosophies of science. The conclusions are made about (...) the problematic application of these classifications to the philosophies of social sciences and humanities. (shrink)

У статті підіймається проблема співвідношення системного та інтегрального підходів до дослідження складних систем. Актуальність досліджуваної проблеми зумовлена тим, що повноцінно зрозуміти феномен складності без системного підходу неможливо. Водночас, системний підхід лишає поза увагою будь-які психологічні та культурологічні фактори. Із метою осмислення піднятої проблематики було експліковано поняття складності, системного підходу та інтегрального підходу. У процесі здійснення філософського аналізу даної проблеми було осмислено феномен редукціонізму, виокремлено фізичний та системний типи редукціонізму. У результаті порівняльного аналізу системного та інтегрального підходів до дослідження складних систем (...) було виявлено, що інтегральний підхід за визначенням включає в себе системний підхід, долаючи не лише фізичний, а й системний редукціонізм. (shrink)

Purpose – The purpose of this paper is to investigate the relationship between cognitive styles of managers working in tourism companies and dynamic capabilities of these companies. Design – The research relies on a quantitative questionnaire. Methodology – To answer the research question, the bivariate (Pearson) correlation was applied. A number of 268 answers from people working in tourism were received. Findings – We found a positive correlation between different dimensions of dynamic capabilities of tourism companies. These capabilities are influenced (...) by managers’ cognitive characteristics. The organizational culture plays a mediating role in the latter relationship. Implications for theory – The paper offers an alternative understanding of dynamic capabilities in tourism and hospitality; the paper also opens new paths for academic research on the impact of cognitive characteristics of managers on the dynamic capabilities of tourism companies. Implications for practitioners – Making accurate psychological portrait of the candidate can predict his/her behavior in certain situation, such as response towards environmental change using dynamic capabilities and when making the necessary changes to the organizational culture. Originality – This study proposes model of influence of a manager’s cognitive style on dynamic capabilities, whereby organizational culture moderates this relationship. (shrink)

The position of the state regarding the Church, the peculiarities of the established state-church relations greatly influence the nature of the development of church institutions and the level of religiousness of the population, as well as ensuring the right of citizens to freedom of conscience. Consequently, the development of a legal democratic Ukraine is impossible without constant attention of state bodies to the issue of guaranteeing freedom of conscience and religion, the state of which is currently dependent on their constitutional (...) and legal regulation and the existence of a holistic mechanism for guaranteeing the said freedom, as well as from the way of monitoring and responding to violations of the law. (shrink)

The sphere of international tourism for the period 2000–2018 has been explored and analyzed in the article. The dynamics of the world tourist flows development and income from international tourism are considered, the determinants of development are derived, the regional structure of the world market of tourist services is given. The development of the tourism industry in the world is analyzed by indicators: the number of tourist arrivals, tourism revenues at current prices, total contribution of tourism to GDP. The main (...) tourist regions are analyzed in the context of the study, they are compared both in terms of the number of tourist visits, and a list of the TOP 10 countries by volume of foreign exchange earnings from tourism in recent years. It is concluded that in recent years, there is a continuing upward trend in demand for emerging markets, with old markets such as the European market, partially losing its popularity. In the process of research, it is determined that in the conditions of development of the world economy, expansion of volumes of international trade, improvement of means of transport, communication, increase of internationalization and globalization of the world economy the demand for tourist services increases. One of the peculiarities of the development of the international tourist services market is the globalization of the market, which has reached all sectors of the tourism industry. It is concluded that nowadays international tourism is an important area of international economic activity, a complex sphere that significantly affects both the structure and the situation in the world economy as well as the economies of most individual countries and regions of the world. Tourism development has a stimulating effect on such sectors of the economy as transport, communications, trade, construction, agriculture, production of consumer goods, and іt is one of the most promising areas of structural restructuring of the economy, confirming the amount of foreign exchange earnings from tourism in the world in general and in individual countries. It is the increasing demand for tourism services and the volume of foreign exchange earnings from tourism in the world makes the topic relevant for further research. (shrink)

Проблеми взаємовпливу та взаємозв'язку економіки і культури складні й різноманітні, тому є теоретично й практично актуальними: без глибокого вивчення і методологічного та інституціонального визначення їх ролі неможливо зрозуміти сутність сучасних тенденцій в глобалізованому економічному процесі і нові тенденції суспільного середовища. В сучасному розумінні роль культури в економічному аспекті слід розглядати як функціонально пов’язану з усім суспільним виробництвом, головним чином – у відтворенні робочої сили та «інтелектуальному оснащенні» працівника. Сьогодні інновації та знання пронизують не тільки всі сфери певної національної економіки, вони (...) «розсіюються» у світовому просторі, перетинаючи державні кордони. У цьому випадку мова йде про міжнародний перелив або трансфер знань, який формується під впливом економічної культури суспільства. (shrink)

Previous research showed that sensorimotor information affects the perception of properties associated with implied perceptual context during language comprehension. Three experiments addressed a novel question of whether perceptual context may contribute to a simulation of information about such out‐of‐sight objects as cast shadows. In Experiment 1, participants read a sentence that implied a particular shadow cast on a target (blinds vs. an open window) and then verified the picture of the object onto which a shadow was cast. Responses were faster (...) when the shadow of blinds cast on the object matched that implied by the sentence. However, the data did not show the same matching effect for pictures with cast shadows from an open window. In Experiments 2 and 3, we found that verification times for pictures with no cast shadows were faster when preceded by an “open window” sentence, thus suggesting that reading the sentence does not elicit a visual simulation of any specific shadow. Experiment 3 showed that the objects superimposed with a cast shadow of the blinds and blinds themselves were verified faster after reading a “blinds” sentence. However, the results of an order analysis showed the temporal stability of the “blinds shadows” effect, but the disappearance of the “blinds” effect in the second half of the data. We conclude that the results are compatible, to a lesser or greater extent, with multiple accounts, and discuss our findings in the context of a mental imagery view, a mental simulation view, and an amodal representation view. (shrink)

This research article is devoted to the research of philosophical terms of the famous Kyivan Rus’ artifact on translation of the 11th century – “Miscellany of 1073”. Scientists studied this subject in the past. However, they were focused on logical terminology, reflected in the famous fragment of “Miscellany”, which was called “philosophical treatise”. The author of this research article, unlike other scientists, has researched a part of the text “Joseph on the Maccabees”. It is no less important for clarifying the (...) peculiarities of the philosophical terms use than the already mentioned “philosophical treatise”. The chapter “Joseph on the Maccabees” in “Miscellany” is a translation of fragments of the 4 Maccabees from Greek into Old Church Slavonic, which raises the issue – how passions can be guided by reflection. This well-known apocrypha is quite saturated with receptions of classical Greek philosophy, primarily Platonism, Aristotelianism and Stoicism. It is also extremely valuable as an illustration of the complex process of the translator’s selection of ancient Slavic equivalents of Greek philosophical terms related to the philosophy of knowledge and ethics. Some of them were subsequently established in our philosophical language. In particular, the features of translation of such Greek words as “λογισμὸς”, “νοῦς”, “λόγου”, “σοφία” reflected in “Miscellany” into Old Church Slavonic have been analyzed, and the possibility of Old Church Slavonic terms translation into modern Ukrainian has also been considered. The result of the study is recognition of the need to raise the issue of modern Ukrainian philosophical terms ability to reproduce ancient Greek or even ancient Slavic terms associated with philosophy of knowledge in the process of translation. In particular, when dealing with “Miscellany”, it becomes clear that it is wrongful to reflect all cognitive processes and psychic instances with the concept “mind” in the modern terminological scheme. When dealing with old handwritten material in Old Church Slavonic, in particular “Miscellany of 1073”, it is necessary to define and distinguish the concepts of “reflection”, “mind”, “intellect”, “wisdom”, since they had specific meaning generated by attempt to translate them from Greek. (shrink)

Every year, the number of tourists in the Chernobyl Exclusion Zone is increasing. The most numerous visitors are journalists who come to perform theirofficial duties. At the same time, researchers have not yet shown interest in such an interesting and important tourist phenomenon. The purpose of this article is to de- scribe a new phenomenon of media tourism in the Chernobyl Exclusion Zone and its features. The study was conducted with a help of a qualitative case study analysis method. The (...) websites of the state and private enterprises and mass media publications based on the results of trips to the territory for 2013-2017 were analyzed. As a result, the specific features of journalists who visit the Chernobyl Exclusion Zone were identified. Such journalists mainly have confidence in the absence of a threat to health (55%), developed empathy (45%) and imagination of thinking (45%). Consequently, the tragedy of history and the gloomy appearance of the territory, the suffering of local residents make it attractive to journalists. In addition, due to personal interest, the voluntary travel motive (61,5%) prevails over conditional forced travel (38,5%). At the same time, the attention of journalists to the territory is attracted due to the activities of tourists. The authors describe the so-called «compensation effect», when the reduction of tourists' attention to the territory is balanced by an increase in the attention of the mass media. The presence of risk explains the predominance of men among journalists in the Chernobyl Exclusion Zone (54%). For example, women can better assess the risk due to greater vulnerability. The peculiarity of journalists' work in the Chernobyl Exclusion Zone is the risk of radiation exposure and ethical controversy. The study shows that journalists' inherent positive world perception and profound sense of professional duty can successfully overcome these obstacles. The results of the study can be used by the following researchers to identify ways and strategies for promoting media tourism in the Chernobyl Exclusion Zone. The benefit of this study is to draw attention to a new unexplored tourist phenomenon. Mass media have a great influence on the formation of a positive attitude towards the territory and attracting the attention of tourists. Taking into account the specific features of media tourism will help to attract more tourists and improve the quality of rendering service to journalists. (shrink)

The purpose of the research. The main purpose of the study is to find out the experience of researching and solving the problem of professional burnout for physicians including family ones in the United States, by analyzing recent surveys and scientific papers of American and European scientists. Methodology. While working on the article, general scientific theoretical methods were used to accom-plish the tasks and achieve the purpose of the research. The methodological basis of the research was the structural-functional method, which (...) allowed considering the phenomenon of professional burnout as a whole with separate elements and their dependencies. Using a historical method, a brief overview of the research development by US scientists on the problem of professional burnout of physicians with a focus on key events that occurred at each of the stages highlighted in the scientific papers. A comparative method was used to compare the results of surveys of different years and topics, data presented in the proceedings of the scientists, and research approaches. Methods of systematization and generalization were used to formulate the paper’s conclusions, in particular, to highlight the essential features of the American research experience and practical problem solution of professional burnout of physicians. Results. It has been found that the professional burnout of physicians has been a matter of concern for the government, professional medical associations, and the general public for physicians of various US specialties for a long time. Although burnout affects physicians of all disciplines, it has been discovered that, among family physicians, this phenomenon exceeds the average level, especially compared to the general economically active population of the United States. Two approaches to identifying and reducing the risk of occupational burnout in the United States have been identified and characterized: the first approach covers measures aimed directly at a physician, that is, a specific individual, and the second, involves measures aimed at an organization, that is, a medical institution. It has been found that Ameri-can scientists have concluded that organizational measures are more effective, but the first approach should be applied as a first step in overcoming professional burnout. Practical meaning. The results of the research are applicable for further scientific exploration and practical problem solution of professional burnout of physicians, including family ones, in Ukraine. Prospects for further research. Meth-odology of surveys of physicians of various specialties on burnout, depression and professional satisfac-tion. Factors of professional burnout for family physicians in Ukraine. (shrink)

The purpose of the paper is to consider genesis and approaches to forming a security culture of tourism and hospitality enterprises that are superstructures of economic, industrial, professional, household, ecological, psychological and social security. In the research, apart from general scientific methods, we used the collection and analysis of primary information obtained from the survey of 220 respondents. Three areas that have a decisive influence on the security of tourism and hospitality enterprises have been identified: organizational culture, decision-making responsibility, and (...) competitiveness. The decision-making methods for different leadership styles were identified. There were conceptualized connection and strength of correlation between types of strategic decisions, leadership styles and organizational culture of tourism and hospitality enterprises. It has been proposed the factors’ configuration relevant to the security of tourism and hospitality enterprises, which focuses on the economic security formation as a function of organizational culture, responsibility for decision making and competitiveness. The styles of leadership and decision-making styles have been revealed, which determine the effectiveness of economic security of tourism and hospitality enterprises. (shrink)

This paper's purpose was to identify the key sources when formulating competitive advantages of hotel chains. The research assessed the financial activities performance included in annual hospitality industry reports and on their official websites; questioning of loyal and potential customers; the five-point Likert scale and the Pearson correlation coefficient were applied to understand the possible consumer reaction to a certain competitive advantage or its absence. The paper confirms the effectiveness of key sources used by management to win and retain competitive (...) advantages: despite strong dependence on the economic cycle phase etc., after the devastating crisis of 2007, 2008, but also to achieve sustainable growth. All the networks examined over the last decade have expanded their presence in international markets, diversified the portfolio of brands, increased the number of jobs and profits. It was also proved that the opinion of the final consumer is still not sufficiently taken into account in the assessment of the Pearson correlation coefficient (the latter allowed the authors to propose their own definition of the competitive advantage in the industry). The paper attempts for the first time to consider the competitive advantages of hotel chains from the point of view not only of theorists and business practitioners, but also with the view of the opinion of the services consumer; there were identified the discrepancies, which consideration would allow to increase the level of guest satisfaction and, accordingly, the efficiency of the hotel business. In future papers, the authors plan to verify the existence of a correlation between the degree of guest loyalty to a particular hotel network and the main financial results of its activities. (shrink)

This article examines the issue of education from the point of the system theory of the modern German sociologist Niklas Luhmann. The main goal was to present arguments in favor of the possibility of education as a system, to describe its main functions and to highlight the problem of the medium. Firstly, the problem of translation of the German term Erziehung and its English counterpart Education was described; the existence of ambiguity, due to which it is possible in the context (...) of the system theory to talk about both education and upbringing. Against this background, it was decided to use both terms as synonyms, bearing in mind their common meaning and the possibility of reverse translation. Then, by describing the main terms, Luhmann’s general understanding of the system theory and the system as a whole was given. Was mentioned such concepts as: distinguishing between the system and Umwelt, the phenomenon of self-reference and form. This gives rise to the second term – autopoiesis. The term was taken by Luhmann from the Chilean scientist Humberto Maturanа, the main point is in the special ability of systems to reproduce themselves from their own parts and to reproduce the parts themselves. A specific feature of autopoiesis is that it does not affect the final form. The phenomenon that provides autopoiesis is communication. It is possible because it is based on understanding and misunderstanding, which is found when distinguishing between message and information. From this constant distinction, sense is born. The possibility of understanding sense by a human, which is a psycho-physical system, is provided by structural coupling, openness of the system to external information. Based on this, we can describe the educational system. It is aimed at the formation and editing of the Person – a social symbol of communication. By providing each pupil with the same necessary knowledge, the education system thus increases the success of future communication. The medium that enables the system is the Pupil. However, significant social changes led to its reinterpretation and the emergence of a new term Lebenslauf, which causes problems in translation and interpretation. (shrink)

The collective monograph «Determinants of Innovation and Investment Development of Multisectoral Entrepreneurship, Tourism and Hospitality Industry» is devoted to the 20th anniversary of the Educational and Scientific Institute of Economics and Law of Cherkasy Bohdan Khmelnytsky National University and is a continuation of the research tradition on the development of entrepreneurship, innovation, finance, competition, accounting and auditing problems, tourism, hotel and restaurant business. The results of the scientific research presented in the collective monograph show the achievements of the representatives of (...) various scientific schools, allow analyzing the experience gained and, considering current economic and political realities, contribute to the scientific substantiation of the prospects for the development of entrepreneurship, tourism industry, hotel and restaurant economy, enrich the intellectual potential of higher schools. The topics of sections and subsections identify the problem issues of innovation, investment and information technology in entrepreneurship, consider the competitive environment in the field of entrepreneurship, investigate the financial-economic and social problems, various directions of tourism industry development, declared by the World Economic Forum jointly with the World Tourism Organization (UN WTO). Particular attention is paid to the development of new trends in the hotel and restaurant business. A common task for scientists, educators, and employers in the conditions of international environmental instability is the formation and dissemination of new knowledge to achieve ambitious goals concerning the entrepreneurship development of tourism, hotel and restaurant business. The proposed discussion of current issues, experience and recommendation exchange will contribute to problem solving, research intensifying in the specified areas of activity. An important component of the modern economics is entrepreneurship; and the intensification of entrepreneurial activity should ensure overcoming of economic crises and their social and economic consequences, and determine the dynamic progress of a society and future welfare of people. It is entrepreneurship that is considered in many economically developed countries as a defining condition for a social and economic prosperity. Entrepreneurial activity involves all branches of economy including industrial, humanitarian and service areas. Therefore, it is necessary to study the key factors for the development of entrepreneurial activity in Ukraine. The current problems of entrepreneurship, tourism, hotel and restaurant business are extensively investigated by both domestic and foreign scholars. A number of researches focuses on these problems. Without diminishing the importance of their contribution to science, the need for further research and improvement should be noted. Therefore, in the monograph, special attention is paid to the state support of business structures, the regulation mechanisms of entrepreneurship, tourism, hotel and restaurant business, social sphere and interaction of market and state institutions, etc. The research was carried out using the developed scientifically substantiated methodological approaches based on the scientific developments of leading foreign and domestic scientists, which allowed proposing the specific directions of entrepreneurship development in the fields of economy, tourism, hotel and restaurant business. The unique nature of the monograph is not only its scientific significance, but also its practical application; since the substantiated positions, measures, proposals for the further transformation of economic processes in Ukraine and in the world have practical value. (shrink)

A critical analysis of the Ukrainian experience of vocational training of personnel is conducted in the work. The statistics data on the number of employees who participated in vocational training activities during 2016-2018 are presented and analyzed. Based on the analysis, the main reasons for the low interest of Ukrainian business owners in the personnel vocational training were identified. In the work, the author also has highlighted the factors that restrain and activate the development of vocational training of personnel at (...) Ukrainian enterprises. In order to increase the efficiency of professional development of personnel at Ukrainian enterprises, the author proposes to use modern methods for this purpose. Because traditional methods do not produce the desired results. Ukrainian enterprises need to invest in staff training, which is the main reserve for improving their performance. (shrink)

We analyzed conceptual management principles of innovative activities of tourist enterprises. We researched the definition of the innovation, innovative activities, innovative potential of tourism peculiarities and activities of tourist enterprises. We proved the necessity to involve managers of tourist enterprises to create innovative potential of the enterprise in tourism sphere. We proposed to investigate “innovative potential of tourist enterprise” as a possibility to transform and rationalize the experience and existing stereotypes of subjects’ cooperation in business process, and “innovative activities of (...) tourist enterprise” we regard as a complex of scientific, organizational, technological, commercial, financial activities which lead to innovation. (shrink)

In the article the importance of organizational culture indicators for the tourism industry, described the factors that affect the improvement of tourism, defined the importance of social work and social indicators in tourism.

The article analyzes and presents the results of international experience of integration development in the field of tourism and hospitality, modern and efficient methods of integration in the field of tourism. The effective ways of realization of integration development programs at tourist enterprises and hotel chains are determined. The main objectives of integration processes in the field of tourism are also defined. The analysis of the most famous multinational tour operators and the largest hotel chains in the world in the (...) form of a table and graph is shown. The processes that take place at the expense of integration processes in the tourism business are analyzed and identified. A promising direction for further research is the economic feasibility of the feasibility of international integration in the tourism sector and ways to improve the strategies of integration management. (shrink)

Special features of different innovative approaches towards shaping of organizational culture in service firms were analyzed in this paper. Methodological aspects of culture shaping were investigated. This allowed a better understanding of organizational culture as a social phenomenon: its emergence, existence, functioning, and development. It also allowed analyzing its meaning, nature, internal structure, and development logics. A particular emphasis was put on the role of an individual in society and on the development of the professional culture of the service firms’ (...) personnel. Specific characteristics of service firms needed for the shaping of the organizational culture were defined and described. It was shown that the tools of organizational culture, such as learning and training of employees, are currently underrated. (shrink)

This article analyses the conceptual foundations of the notion of economic security in the context of the organizational culture of the tourism companies of Ukraine. The influence of the organizational culture on the economic security of the companies is justified. The areas of the security services of tourism companies are described. The conditions and criteria for establishing the systems of economic security at tourism.

The aim of the article is to identify the impact of cognitive style of management on the development of tourism and hospitality companies. The article discusses some approaches to the definition of “cognitive style”, presents the author’s understanding in the organizational context, namely, the cognitive style should be understood as the features of awareness, interpretation and dissemination of external and internal information by the staff in order to improve the efficiency and competitiveness of the products manufactured. The table “The attitude (...) of employees of different cognitive styles to work according to the classification by Cool E., Holland J., Myers Briggs I.” was developed, which allows determining the relationships between correspondence of the employee cognitive style to his duties and attitude to work. The trends of choosing tourist services by the consumer depending on his individual cognitive style have been analyzed. The necessity of taking into account the cognitive features both of the staff (in order to increase productivity, loyalty, improve health and self-esteem) and the consumer (to increase the level of his satisfaction of the services) has been proved. (shrink)