I extend cognitive science research to phenomenological philosophy to argue that there are three distinct organizational principles coordinate with three dimensions of attention.

A laughter that will bury you: the morality of plant-based meat irony When plant-based meats enter the foodscape, they face the challenge of how to communicate their nature and function to consumers: one strategy for navigating the tension between portraying conventional meat as something to be replaced and affirming their unique meaty tastiness is through ironic claims and performances. This paper seeks to analyse the moral stance of irony in plant-based meat advertisements, specifically when this irony involves the death of (...) animals. Firstly, it presents an argument showing that, from the standpoint of veganism, ironising about animals’ death can be a moral wrong. Secondly, by relying on an interpretation of irony that leverages its potential for subverting and criticising hegemonic viewpoints, it is shown that this kind of irony can serve as a form of resistance aimed at dismantling the pervasive indifference towards the killing of animals for producing meat. (shrink)

The Gorgias ends with Socrates telling an eschatological myth that he insists is a rational account and no mere tale. Using this story, Socrates reasserts the central lessons of the previous discussion. However, it isn’t clear how this story can persuade any of the characters in the dialogue. Those (such as Socrates) who already believe the underlying philosophical lessons don’t appear to require the myth, and those (such as Callicles) who reject these teachings are unlikely to be moved by this (...) far-fetched tale. This raises the question of who the myth is told for and what function it is meant to serve. This chapter argues that the myth is aimed, not at Callicles, but Socrates and those who aspire to follow him. There are uncertainties about the philosophical life that are due to the nature of embodiment, as well as reasons to doubt the connection between happiness and virtue. The myth assists with the former by presenting an image that draws a philosopher away from the goods of the body toward the goods of the soul. The story assists with the latter by presenting an image of cosmic justice, thereby securing happiness in proportion to virtue. (shrink)