With the high frequency and intensity of worldwide disasters, cause-related marketing campaigns with sudden disasters are becoming increasingly popular. However, little is known about whether and how cause acuteness may influence consumer attitudes. This research aims to extend this research area through investigating the relationship between cause acuteness and consumer attitudes toward the product, as well as its underlying mechanism and boundary conditions. Based on a moral psychology perspective, we propose a theoretical model focusing on the mediating role of moral (...) elevation in influencing consumer attitudes. This model also incorporates product-cause fit and information transparency as moderators underpinning necessary conditions that are likely to lead to positive consumer attitudes. Four empirical studies were conducted to test our model. Our research results reveal that consumers have more positive attitudes toward the product associated with a sudden disaster than with an ongoing tragedy. Furthermore, the positive effect of cause acuteness on consumer attitudes is mediated by enhanced moral elevation, which occurs under the conditions of high product-cause fit and high information transparency. (shrink)

Live streaming shopping, the streaming of real-time videos promoting products that consumers can purchase online, has recently been a booming area of e-commerce, especially during the COVID-19 pandemic. The success of live streaming e-commerce largely relies on the extent to which the broadcaster can get consumers engaged by the live stream. Thus, it is important to discover the antecedents of consumer engagement in such a context. Drawing on consumer engagement and neuroscience literature, this study used electroencephalography inter-subject correlation to explore (...) how broadcasters' entrepreneurial passion during live streaming videos influenced consumers' neural engagement as they watched the live streaming videos. We used the framework of displayed passion and preparedness from the entrepreneurial passion literature to predict consumer engagement. We found significant ISC for strong displayed passion, while preparedness had partially significant effects on the first, second, and summed components of ISC. The interaction effects of these two factors on the first and summed components of ISC were partially significant. Strong displayed passion and preparedness activated the left and right prefrontal regions of the consumers' brains. These findings indicate that broadcasters' displayed passion and preparedness can influence consumer engagement in live streaming e-commerce settings. Our findings suggest that a scientific approach could be used to improve a broadcaster's performance by testing ISC during rehearsals before live streaming. (shrink)

Male sexual arousal (SA) has been known as a multidimensional experience involving closely interrelated and coordinated neurobehavioral components that rely on widespread brain regions. Recent functional neuroimaging studies have shown relation between abnormal/altered dynamics in these circuits and male sexual dysfunction. However, alterations in the topological1 organization of structural brain networks in male sexual dysfunction are still unclear. Here, we used graph theory2 to investigate the topological properties of large-scale structural brain networks, which were constructed using inter-regional correlations of cortical (...) thickness between 78 cortical regions (subcortical regions were not included due to the used cortical surface model) in 40 patients with psychogenic erectile dysfunction (pED) and 39 normal controls. Compared with normal controls, pED patients exhibited a less optimal global topological organization with reduced global and increased local efficiencies. Our results suggest disrupted neural integration among distant brain regions in pED patients, consistent with previous reports of impaired white matter structure and abnormal functional integrity in pED. Additionally, disrupted global network topology in pED was observed to be primarily relevant to altered subnetwork and nodal properties within the networks mediating the cognitive, motivational and inhibitory processes of male SA, possibly indicating disrupted integration of these networks in the whole brain networks and might account for pED patients’ abnormal cognitive, motivational and inhibitory processes for male SA. In total, our findings provide evidence for disrupted integrity in large-scale brain networks underlying the neurobehavioral processes of male SA in pED and provide new insights into the understanding of the pathophysiological mechanisms of pED. (shrink)

This book provides a fresh and unique overview of the modernization and internationalization of Chinese higher education, focusing on Chinese higher education from 1949 to 2018. It presents the Ontological Positivism Model, concentrating on concepts of Chinese higher education. The book is intended for scholars and researchers in the field of comparative higher education, administrators and stakeholders in education management and graduate students majoring in higher education.

The disposition effect refers to the tendency of investors to sell winners too early and hold on to losers too long, which is one of the most documented and robust decision biases. However, few studies have looked beyond demographic and social factors on the disposition effect. The current study investigated the association between financial self-efficacy (one’s belief about their personal capability in ultimate financial goals achieving), versatile cognitive style (an individual’s capability in deploying the experiential or rational mode in ways (...) that are contextually appropriate), and the disposition effect. A total of 285 employees from finance-related business completed anonymous questionnaires regarding financial self-efficacy, rational-experiential inventory, and the disposition effect. Our findings revealed that financial self-efficacy was significantly and positively associated with versatile cognitive style and the disposition effect. Further, versatile cognitive style partially mediated the relationship between financial self-efficacy and the disposition effect. Our findings provide valuable guidance for individual investors to make financial decisions based on their characteristics. (shrink)

Although the composition of the board of directors has important implications for different aspects of firm performance, prior studies tend to focus on financial performance. The effects of board composition on corporate social responsibility (CSR) performance remain an under-researched area, particularly in the period following the enactment of the Sarbanes-Oxley Act of 2002 (SOX). This article specifically examines two important aspects of board composition (i.e., the presence of outside directors and the presence of women directors) and their relationship with CSR (...) performance in the Post-SOX era. With data covering over 500 of the largest companies listed on the U.S. stock exchanges and spanning 64 different industries, we find empirical evidence showing that greater presence of outside and women directors is linked to better CSR performance within a firm’s industry. Treating CSR performance as the reflection of a firm’s moral legitimacy, our study suggests that deliberate structuring of corporate boards may be an effective approach to enhance a firm’s moral legitimacy. (shrink)

This study combines the discovery methods and training of innovative talents, China’s requirements for improving talent training capabilities, and analyses the relationship between the number of professional enrollments in colleges and universities and the demand for skills in specific places. The research learns the characteristics and training models of innovative talents, deep learning, neural networks, and related concepts of the seasonal difference Autoregressive Moving Average Model. These concepts are used to propose seasonal autoregressive integrated moving average back propagation. Firstly, the (...) SARIMA-BP artificially sets the weight parameter values and analyzes the model’s convergence speed, superiority, and versatility. Then, particle swarm optimization algorithm is used to pre-process the model and test its independence. The accuracy of the model is checked to ensure its proper performance. Secondly, the model analyzes and predicts the relationship between the number of professional enrollments of 10 colleges and universities in a specific place and the talent demand of local related enterprises. Moreover, the established model is optimized and tested by wavelet denoising. Independent testing is done to ensure the best possible performance of the model. Finally, the weight value will not significantly affect the model’s versatility obtained by experiments. The prediction results of professional settings and corporate needs reveal that: there is a moderate correlation between professional locations and corporate needs; colleges and universities should train professional talents for local enterprises and eliminate the practical education concepts. (shrink)

Marshall McLuhan once proposed the concept of “global village,” believing that with the help of electronic media, Earth has become indistinguishable from a community, and there is only one Earth for human beings and one world for all countries. Today, with the continuous development of media technology, the concept of a human destiny community has also gained the general consensus of people around the world. The global value of the human destiny community encompasses the interdependent concept of international power, the (...) concept of common interests, the concept of sustainable development, and the concept of global governance. In particular, the concepts of sustainable development and global governance have been advocated by the public, which in turn has led to extensive public discussions on Socioscientific Issues, in which the teaching of SSI is gradually considered by the international science education community as one of the important goals of science education. The current issues and challenges facing SSI teaching and how immersive media technologies can facilitate SSI teaching have become important issues of keen public interest. (shrink)

This paper explores the perceptions of senior high school pupils in Shanghai regarding their motivation towards learning English and their perceived influence on this of important others . The study is based on 610 questionnaire responses and 64 interviews. The findings indicate that their English learning motivation is dominated by life and career‐based reasons rather than intrinsic or integrative reasons. The influence of important others was perceived as being positive but small, with teachers being viewed as the most influential.

In a social network, a user is greatly influenced by their neighbors’ opinions, and the user’s opinion updating can be regarded as the prisoner’s dilemma game. In view of such considerations, this paper proposes an opinion evolution and control model based on the prisoner’s dilemma game and gives the corresponding opinion evolution and control algorithm. Under different initial positive opinion proportions, different opinion control levels, and the same control threshold value and under different initial positive opinion proportions, different opinion control (...) levels, and different opinion control threshold values in a scale-free network, the experiments illustrate the opinion evolution trends and control strategies according to the measures of changing the opinion control levels and opinion control threshold values for network regulators. The experiments show that the lower the initial positive opinion proportion is and the smaller the control opinion threshold value chosen by the network regulators is, the lower the opinion control level is; the larger the initial positive opinion proportion is and the larger the control opinion threshold value chosen by the network regulators is, the lower the opinion control level is. (shrink)

In response to the COVID-19 outbreak in many parts of the world, online education has become a more viable option. Some studies have assessed undergraduate students’ readiness for online learning, while others examined students’ anxiety about online learning at home. The relationship between readiness and anxiety about online learning is, however, not well explored. This paper has two purposes: to develop a new and valid instrument—the Home-based Online Learning Readiness Questionnaire —to measure students’ readiness to study online at home based (...) on a theoretical framework of self-regulated learning. As a replacement for the previous readiness scale, this new instrument adds a section on learning strategies and updates and develops new items. to investigate the relationship between readiness and anxiety in online learning. In order to explore those issues, 527 undergraduate students in China were surveyed in this study. The results indicated that HOLRQ was validated in the following six domains: motivation, self-efficacy, information technology skills, resource management, learning strategies and help-seeking. Chinese undergraduate students were more prepared in resource management, motivation, and help seeking, but less prepared in learning strategies, information technology skills, and self-efficacy. However, the regression analysis showed that readiness did not predict online learning anxiety. It means even highly prepared self-regulated learners may experience anxiety when learning online from home. The findings provide insights for instructors and administrators to determine how students really feel about learning from home with online education. (shrink)

In order to explore, from the perspective of the social ecological model, the relationship and its mechanism linking public risk familiarity and mental health during the new coronary pneumonia epidemic, the new coronary pneumonia epidemic risk perception scale, psychological resilience scale, Chinese mental health scale, and SARS familiarity scale were used 741 members of the public were surveyed as research objects. The results show that: (1) When gender, age, and educational background are controlled, risk familiarity has a significant positive predictive (...) effect on public mental health; (2) Risk familiarity predicts mental health through the mediating effect of mental toughness; (3) The mediating effect of mental toughness is moderated by the public’s familiarity with SARS. Specifically, for members of the public with low SARS familiarity, the indirect effect of risk familiarity on mental health through mental toughness is smaller than that for those with high SARS familiarity. The results of this study integrate psychological resilience into the theory of risk cognition, which has implications for the improvement of public mental health. (shrink)

The cultural heritage of the Chinese stone rubbing artistry is found in countless religious inscriptions of classic Confucian, Buddhist, and Daoist texts. These religious artefacts are placed in temples or monuments as steles representing a blend of religion and society. A very scant attention has been paid on the role of campus clubs in the sustainable development of China's intangible cultural heritage, particularly in the context of traditional Chinese stone rubbing artistry. This study aimed to bridge this gap by studying (...) the case of the Nanjing Forestry University’s Traditional Chinese Stone Rubbing Artistry Club, which has achieved remarkable results in the inheritance and development of traditional Chinese stone rubbing artistry. The study adopted a qualitative research design with a single case-based method. The data was collected through literature review, a single case-based study, and semi structured interviews. The sample comprised three subject experts, four student inheritors, and 15 intangible cultural heritage artisans, all of whom offered unique insights and perspectives on the subject. The study utilized the big data platform to conduct an in-depth analysis of opportunities and challenges encountered by Artistry Clubs in preserving the intangible cultural heritage sites. The study found that traditional single-family mode of inheritance is no longer suitable in current times, and there is a need to explore new methods of inheritance and innovation in traditional Chinese stone rubbing artistry. The study recommends a greater intervention of the campus art clubs for protecting and developing intangible cultural heritage in the new era. Future research can employ digital technology to promote traditional Chinese stone rubbing artistry. (shrink)

This study explores the characteristics of forgiveness in the aging cohorts, which is regarded to be associated with healthy outcomes. Data were drawn from a sample of 308 older adults who completed the forgiveness questionnaire: forgiving others of The Heartland Forgiveness Scale to examine explicit forgiveness, and among the participants, 44 older adults were administrated on the variant single category of implicit association test to examine the implicit forgiveness. The results revealed that there is no correlation between explicit forgiveness and (...) implicit forgiveness of older adults. The result of explicit forgiveness is relatively high while that of implicit forgiveness is relatively low. There was no significant correlation between explicit forgiveness and age, but there was significant difference between age groups, as forgiveness tendency of the elderly had a trough in the age group of 70–79 and then rebounded. Implicit forgiveness was significantly correlated with age, and the difference between age groups was marginal. The forgiveness tendency of the elderly over 80 years old was significantly higher than that of the other two age groups. Gender differences are found in both explicit and implicit forgiveness. The findings indicated that explicit and implicit measures in this study have assessed independent and complementary aspects of forgiveness tendency in older adults. Implicit forgiveness falls behind explicit forgiveness, and true internal forgiveness is difficult and rare in older adults according to data analysis. The trend of explicit forgiveness with age is not obvious, because explicit forgiveness in the middle old age group presents an inflection point. However, implicit forgiveness increases slowly with age. Women excel men in scores obtained with both explicit and implicit measures for forgiveness. (shrink)

A novel data-driven model-free adaptive control approach is first proposed by combining the advantages of model-free adaptive control and data-driven optimal iterative learning control, and then its stability and convergence analysis is given to prove algorithm stability and asymptotical convergence of tracking error. Besides, the parameters of presented approach are adaptively adjusted with fuzzy logic to determine the occupied proportions of MFAC and DDOILC according to their different control performances in different control stages. Lastly, the proposed fuzzy DDMFAC approach is (...) applied to the control of particle quality in drug development phase of spray fluidized-bed granulation process, and its control effect is compared with MFAC and DDOILC and their fuzzy forms, in which the parameters of MFAC and DDOILC are adaptively adjusted with fuzzy logic. The effectiveness of the presented FDDMFAC approach is verified by a series of simulations. (shrink)

Zhu Xi is the most important of the twelfth-century neo-Confucianists. Some consider him second only to Confucius himself in his importance to Chinese philosophy as a whole, since it is his interpretation of Confucius that has been canonical since his lifetime. This short book, modeled after the Burton Watson "Basic Writings" volumes for Zhuangzi, Xunzi, and Han Feizi, is an accessible, one-volume introduction to Zhu Xi's influential philosophical system designed especially for course use. In "classifying" Zhu Xi's conversations in the (...) Classified Conversations of Master Zhu, Li Jingde dedicated the first thirteen chapters to conversations explaining his general philosophical system. Readers are introduced to his metaphysics of principle (li), psychophysical stuff (qi), spiritual beings (guishen), human nature (xing), mind-heart (xin), and emotions (qing); and to his program of self-cultivation-that is, the curriculum that Confucians should follow to attain moral perfection. Gardner argues that these chapters constitute the best overview of Zhu Xi's basic philosophical teachings, and selections from them form the basis of his volume. Occasionally, they are supplemented with passages from the Collected Literary Writings of Master Zhu and from Zhu's commentaries on the Classics. (shrink)

本书是学习马克思主义哲学史的参考书。书中对学习19世纪和当代马克思主义中存在的40个疑难问题进行了系统的整理和研究。.