Social representations research has tended to focus upon the representations that groups have in relation to some object. The present article elaborates the concept of social representations by pointing to the existence of “alternative representations” as sub-components within social representations. Alternative representations are the ideas and images the group has about how other groups represent the given object. Alternative representations are thus representations of other people's representations. The present article uses data from Moscovici's analysis of the diffusion (...) of psychoanalysis to examine how people engage with alternative representations. It is demonstrated that there can be more or less dialogical relations with alternative representations. The analysis concludes by considering seven “semiotic barriers” which work to neutralise the dialogical potential of alternative representations, thus on the one hand enabling groups to talk about the views of others, while, on the other hand, remaining unchallenged by those views. (shrink)

The English edition of Moscovici's classic work on the social representation of psychoanalysis enables us to reflect on the historical origins of psychoanalytic ideas and of social representation theory itself. Moscovici claimed that science was both univocal and abstract and, in these respects, it differs from the social representations of commonsense. This paper explores these notions, especially in relation to Moscovici's claim that psychoanalytic theory is to be found in Freud's first formulations. It is suggested (...) that some of the processes, which Moscovici attributes to the passage of psychoanalytic ideas to commonsense, can be found occur in the early history of psychoanalysis. This can be seen in Freud's criticisms of the way Jung used the concept of “complex”. Moreover, psychoanalytic theory could never be univocal for it incorporated the voices of patients and their representations of the world. An examination of Studies on Hysteria reveals further multivocality as Freud uses both the “action” language of ordinary life and the reified, nominalized language of science. Examples are given in relation to the first formulations of the key psychoanalytic concept of “repression”. Some comparisons are made between Freud's first formulations of “repression” and Moscovici's first formulations of “social representation”. (shrink)

The paper gives an explanation of some ontological and epistemological commitments of a cognitive research program dealing with the social representations, which has been coined by Dan Sperber, namely of the epidemiology of representations. Social representations are described as causal chains linking together mental representations and public productions. The importance of the psychological aspects and external, historical aspects is stressed as necessary in explaining social phenomena. The paper reviews critically Durkheim’s concept of social phenomena and an (...) epistemologically more plausible alternative is offered. (shrink)

Resumen: Este artículo tiene por finalidad indagar sobre las representaciones sociales que se tejen en torno de la educación religiosa escolar (ERE). Para ello, se empleó una investigación cualitativa amparada en una perspectiva hermenéutica y un método narrativo desarrollado a través de redes semánticas naturales y análisis de contenido. El trabajo de campo se realizó con una población de estudiantes de dos instituciones educativas de carácter privado, en la ciudad de Popayán. El análisis permitió identificar los aportes de la ERE (...) a los sujetos abordados, la descripción de sinónimos con los cuales se asocia la ERE y algunas temáticas que se deberían abordar en esta área. Estos tránsitos permitieron analizar las variaciones y tendencias que posibilitan la inferencia de su articulación con la dimensión espiritual. Abstract: The purpose of this article is to investigate the social representations that are woven around school religious education (SRE). To do this, the researchers developed a qualitative research based on a hermeneutical perspective and a narrative method developed through natural semantic networks and content analysis. The fieldwork was carried out with a population of students from two private educational institutions in the city of Popayán, Colombia. The analysis made it possible to identify the contributions of the SRE to the subjects approached, the description of synonyms with which the SRE is associated, and some issues that should be addressed in this area. These transits allowed us to analyze the variations and tendencies that make possible the inference of its articulation with the spiritual dimension. (shrink)

Social representations can be conveyed through language, which expresses a construction of the reality. Assuming the complex task of analyzing the results of a qualitative study, this article exposes from a structuralist approach, a proposal to analyze and construct social representations from the central core theory. Thus validate in methodological terms, a way to graphically express results for a holistic analysis and interpretation of these central and peripheral notions. The proposal is elaborated for application in studies with primary (...) sources such as interviews and their treatment through a content analysis. (shrink)

The article analyzes the social representations of ICTs’ appropriation for community empowerment by social movements. The study includes two recent Latin American student social movements: the Mexican #YoSoy132 and the Chilean student movement. Discourse analysis was used to examine interviews with participants in these social movements as well as other texts associated with their episodes of collective action. The discourse analysis was focused on four main dimensions of the social representations of ICTs’ appropriation: (1) the (...) interrelationships between the technological and the socio-political and cultural dimensions; (2) the tension between a visibility-centered and an articulating-focused use of ICTs; (3) the tension between the individual and the collective dimensions; and (4) the articulation between ICTs-based collective action and offline one. The findings indicate that the online/offline and the visibility/articulation tensions are relevant dimensions, in an articulated way, of the social representation of ICTs’ appropriation for collective empowerment. The results also indicate that the sociopolitical goals of the social movements are a central mediation for the process of configuration of the social representation, as it is proved by the importance of the individual/collective tension for the process. (shrink)

Se realizó una investigación cualitativa, entre octubre de 2015 y junio de 2016, en la Casa de Abuelos No. 2 de Santa Clara con el objetivo de caracterizar la representación social de la sexualidad de los adultos mayores. Se seleccionó una muestra de 24 adultos mayores. Se utilizaron técnicas como: observación, entrevista, debate grupal, asociación de palabras, de cuestionamiento del núcleo central y la triangulación de datos. Como resultados se determinó que en la representación de la sexualidad se observó (...) un campo estructurado y un contenido que se aleja de su significado. Se concluyó que la representación social de la sexualidad de los adultos mayores se identificó con las relaciones sexuales, con el acto sexual. Las informaciones que poseen carecen de calidad y denotan un carácter prejuiciado y estereotipado. Manifestaron actitudes de rechazo hacia la sexualidad lo que se explicó por: el desconocimiento, la inadecuada relación entre sexualidad y reproducción, la existencia de prejuicios sociales y asociar el envejecimiento con la enfermedad. With the aim of characterizing the social representation of sexuality in senior citizens, a qualitative research was carried out from October 2015 to June 2016 in Grandparents House No. 2 in Santa Clara City. A sample of 24 people was selected. Methods such as observation, interview, group debate, words association, central core questioning technique and data triangulation were used. It was determined that in the representation of sexuality there is a structured field and a content that goes away from its meaning. Social representation of sexuality in senior citizens was identified with sexual relationships and with sexual intercourse. They lack quality information and show a prejudiced and stereotyped character. They expressed rejection attitudes towards sexuality which were based on: ignorance, inadequate connection between sexuality and reproduction, existence of social prejudice and association of aging with disease. (shrink)

The study “Psychoanalysis—its image and its public” intimates that common sense is increasingly informed by science. But common sense asserts its autonomy and, in turn, may affect the trajectory of science. This is a process that leads to many differentiations—in common sense, in scientific innovation and in political and regulatory structures. Bauer and Gaskell's toblerone model of triangles of mediation provided a distillation of their reading of “La Psychanalyse.” Here it was argued that representations are multi-modal phenomena necessitating the use (...) of multiple methodologies .In this paper we briefly summarise these arguments and elaborate ways in which social representation theory can be considered a progressive research programme. “Progressive” because as the theory has developed it has extended the range and depth of its conceptual basis; it provides a new synthesis for the social scientific understanding of the phenomena of common sense and of representation; it acts as an antidote to the reductionism of public opinion and, finally, it is a stimulus to depart from disciplinary silos. However, there remain unresolved issues: how to segment the relevant social milieus and how to close the feedback loop from common sense to science? (shrink)

A social representations approach offers an empirical utility for addressing myriad social concerns such as social order, ecological sustainability, national identity, racism, religious communities, the public understanding of science, health and social marketing. The core aspects of social representations theory have been debated over many years and some still remain widely misunderstood. This Handbook provides an overview of these core aspects and brings together theoretical strands and developments in the theory, some of which have become (...) pillars in the social sciences in their own right. Academics and students in the social sciences working with concepts and methods such as social identity, discursive psychology, positioning theory, semiotics, attitudes, risk perception and social values will find this an invaluable resource. (shrink)

Brazil has recently been experiencing a phenomenon of political polarization: a conflict involving political views and social identities. Considering the extent to which this socially constructed conflict has been partially fueled by the media, we propose to use the Social Representations Theory. The present study explores how discourses in the mainstream media construct the political polarization taking place in Brazil. The topics covered in 82 texts published between January 2015 and August 2019 in Brazilian mainstream press, Folha da (...) S. Paulo and Estado de S. Paulo, were examined using content analysis and Reinert’s method with IRaMuTeQ software. A descending hierarchical analysis divided the corpus into four classes, and content analysis showed that both daily newspapers strongly criticized the political polarization underway, which was anchored to and objectified through episodes of violence, and they supported the valorization of democracy. (shrink)

This paper discusses the potential of the notions of reification and consensualization as developed by the theory of social representations as analytical tools for addressing the communication between the lay and scientific spheres. Social Representations Theory started by offering an over-sharp distinction between the reified and the consensual universes of which science and common sense, respectively, were presented as paradigmatic. This paper, however, suggests that the notions of consensual and reified can be considered as describing two distinct communicative (...) formats: reification implying the use of arguments which establish prescriptions for representations and action, and consensualization relying on arguments which recognize the heterogeneity of representation and action. We illustrate this proposal through the analysis of a case in which the expert and the lay spheres of a Lisbon neighborhood opposed each other regarding the new laws of public participation in community matters. This analysis showed how reification and consensualization can be used as discursive formats by both spheres. The implications of the use of reification and consensualization and how they may depend on several power resources and have different impacts on social change are discussed. (shrink)

Psychoanalysis: Its Image and Its Public is a perfect illustration of Tarde's claim that ‘beautiful’ should be reserved for ideas that lead to a discovery of more ideas and to an invention that we can judge as fruitful for the future. The article examines the influence of the book in geographical, historical and scientific contexts and traces the development and diffusion of the theory of social representations throughout four periods. The article highlights the difference between the first edition in (...) 1961, and the second one in 1976, and it examines the development of Moscovici's ideas over time. The first edition of Psychoanalysis, based on the criticism of sociology of knowledge, underlines common sense as a new object of study, attempting to capture complex social phenomena. It shows common sense as a legitimate object of study that interweaves social, cultural and individual dimensions in the constitution of social reality. The 1976 edition emphasises that language and communication and its role in the theory of social knowledge. The book has had manifold impact on new areas of study. An overview of international research in social representations shows how this work has inspired scholars all over the world, has lead to creating Schools of research and to innovative proposals not only in terms of domains that have been studied but also in terms of theoretical models and methodological concerns. (shrink)

Social representations research is often undertaken by scholars who seek to ‘give voice’ to knowledge that are held by socially disenfranchised individuals and groups. However, this endeavour poses a number of problems in practice, not least because it assumes that the ‘voices’ voiced by individuals and/or groups in social research will be unambiguous and uniform, and unchanged by the research encounter. Despite the growth of attention to the critical potential of social representations theory, there remains a lack (...) of scholarship on the relationship between the theory's emphasis on the relational, or dialogical, nature of social life and the implications of this for critical research. In this article, I argue that the dialogical epistemology from which social representations research must depart incites reflection upon the design of empirical studies, which must equally attend to both ‘Ego’ and ‘Alter’, and the researcher-researched relationship, which may itself be best viewed as an Ego-Alter interaction. I make the case for adopting dialogical epistemology in critical social psychology, and argue that this is essential to undertaking ethical social research. I conclude by suggesting that claims to ‘giving voice’ have little place in critical social psychology in general, and social representations scholarship in particular. (shrink)

Recent developments in the psychological and social sciences have seen a surge of attention to concepts of embodiment. The burgeoning field of embodied cognition, as well as the long-standing tradition of phenomenological philosophy, offer valuable insights for theorising how people come to understand the world around them. However, the implications of human embodiment have been largely neglected by one of the key frameworks for conceptualising the development of social knowledge: Social Representations Theory. This article seeks to spark (...) a dialogue between Social Representations Theory and embodiment research. It outlines the position the body occupies in the existing theoretical and empirical social representations literature, and argues that incorporating concepts gleaned from embodiment research may facilitate a more comprehensive account of the aetiology of social representations. The value of analytic attention to embodiment is illustrated with reference to a recent study of social representations of neuroscience, which suggested that embodied experience can shape the extent to which people engage with certain topics, the conditions under which they do so, and the conceptual and affective content of the ensuing representations. The article argues that expanding Social Representations Theory's methodological and conceptual toolkit, in order to illuminate the interplay between embodied experience and social communication in the development of common-sense knowledge, promises productive directions for empirical and theoretical advancement. (shrink)

As an object which is new, complex and potentially challenging some of the foundations of the Social Order (SO), we sought to study the influence of the Political Orientation (PO) and Social Representations (SR) of the Social Order (Staerklé et al., 2007). Qui a droit à quoi? Représentations et légitimation de l’ordre social. PUG) on the socio-representational construction of the Universal Basic Income (UBI) and stances towards this measure (attitude and estimated fair amount). Data were collected (...) via Facebook from 264 French general population participants (Mage = 37.8; SD = 12.7; 174 women). Our Structural Equation Model revealed that the PO would be associated with the stances towards the UBI, mediated by the different ways of representing it and the representations of the SO. Results show two differents socio-representational logics in relation to being right-wing and one in relation to being left-wing. This leads to contrasting stances towards the UBI and seems to reflect different desires to maintain or change the SO. (shrink)

Wolfgang Wagner has submitted a logically ordered and well phrased chain of arguments. But his paper contains, at least in concern of our research which he uses for illustration , a number of misinterpretations. Furthermore, and what is more important, it ignores relevant scientific developments and tries to monopolize the field of social representations for one single, namely Wagner's own, viewpoint and level of analysis.1 For these reasons, I can not accept some of his statements.

Journal Name: Semiotica Issue: Ahead of print.

When referring to values as “general principles of desirability” or as “social cohesion binders”, one should bear in mind that such notions contribute decisively to the shaping and crystallization of social representations. It would be improper to believe that there may be in-depth studies upon people, ideas and events, as this approach disregards the fact that social representations have the capacity of being strongly anchored in the dynamics of relational processes, to the symbolic relationships specific to a (...) given social field, to the values that constitute the eloquent expression of this dynamics and this specific field of research. An eloquent example in this respect is the way in which the social representation of leaders appears; data show that there is harmony between the image of power the leaders have or could have and the axiological dimensions of the group participating in the elaboration of such an image. (shrink)

This paper discusses cross-border projects and their respective social representations to local groups. We present as a case study the boatmen who pilot their boats between Brazil and France on the construction of the Binational Bridge. Catraieiros are currently responsible for much of the logistics between Amapá and French Guiana. Our theoretical framework is based on the literature on Regional Integration and Social Representation. We applied interviews to one third of the catraieiros. We concluded that in the (...) Subject-Representation-Object relationship, the group that understood itself as responsible for the dialogue between two cities built a negative and threatening representation on the Bridge. (shrink)

In Psychoanalysis, its image and its public Moscovici introduced the theory of social representations and took further the project of rehabilitating common sense. In this paper I examine this project through a consideration of the problem of cognitive polyphasia, and the continuity and discontinuity between different systems of knowing. Focusing on the relations between science and common sense. I ask why, despite considerable evidence to the contrary, the scientific imagination tends to deny its relation to common sense and believe (...) that can displace it. I argue that the psychosocial dynamic between common sense and science is revealing of how heavily they are entangled in, and indeed indebted to each other. Even more, this dynamic allows for a full appreciation of what the theory of social representations calls states of cognitive polyphasia. Different systems of thinking and knowing do not displace each other but live side by side, co-existing in a variety of ways, fulfilling different functions and answering different needs in social life. (shrink)

This study explores the social representations of cloning taking in consideration a series of associated emotions and the subjects' level of religiosity. The participants in our study consisted of 356 subjects of different ages and professions. The data collection included four tasks for the subjects to fill in. First, they had to fill in a free task association: starting from the stimulus-word „cloning" they had to associate five words or expressions, and then rank these five words according to their (...) importance. The second task required polarity association for each of the expressions; thus, the subjects had to evaluate them as positive, negative or neutral in relation to „cloning". The third task was a questionnaire evaluating the level of religiosity (28 items). The last task included a list of 35 emotions (positive as well as negative) which subjects had to associate on a scale from 1 to 10 with the bio-medical procedure of cloning. The data analysis was focused on comparing the different groups defined in relation to the level of religiosity, affective polarity, age and level of education. We used the prototipicality technique, developed in the framework of the social representation's theory, in order to identify the elements of the social representations of cloning belonging to the previously mentioned variables. . (shrink)

Referring to some perceived difficulties in social representation theory, this paper offers an account of the genesis of social representations in a theory of valuing. Drawing on influential but previously largely unconnected ideas from interactionist theory, personal construct theory, and Rokeach’s theory of values, it is suggested that a process of valuing can be presented as a crucial link between the individual and social levels of analysis, a present theoretical disjuncture that has been of concern to (...) some commentators in social representations and widespread beliefs. (shrink)

Resumen En este trabajo se desarrolla una aproximación epistemológica a las significaciones sociales, comprendidas como una entidad central que urde la composición simbólica de la realidad. Para ello, se despliega un trabajo teórico y reflexivo con el objetivo de esclarecer las tres significaciones sociales que aquí se establecen: imaginarios sociales, representaciones sociales y re-presentaciones discursivas. Al mismo tiempo, se procura presentar una taxonomía en planos de significación, correspondiente a las particularidades y ámbitos de acción de los imaginarios sociales (plano profundo), (...) representaciones sociales (plano medio de transición) y re-presentaciones discursivas (plano superficial). Este trabajo epistémico, que aporta en la clarificación conceptual de las tres nociones tratadas, ofrece un sustento teórico para futuras investigaciones y una nueva forma de abordar las significaciones sociales. Abstract In this work, an epistemological approach to social meanings is developed, understood as a central entity that weaves the symbolic composition of reality. To do this, a theoretical and reflective work is deployed with the aim of clarifying the three social meanings established here: social imaginaries, social representations, and discursive re-presentations. At the same time, it seeks to present a taxonomy in planes of meaning, corresponding to the particularities and fields of action of social imaginaries (deep plane), social representations (middle plane of transition) and discursive re-presentations (superficial plane). This epistemic work, which contributes to the conceptual clarification of the three notions discussed, offers theoretical support for future research and a new way of approaching social meanings. (shrink)

The nature of concepts is a subject of study of various disciplines, from philosophy to cognitive sciences, leading to fragmented understandings and conceptual dissociations. Legal concepts have been studied in an interdisciplinary manner across all these disciplines, suffering from similar fragmentation. Recently, the interdisciplinary crossroads between law and cognitive sciences have brought forward the notion of legal concepts as mental representations. However, this approach largely overlooks the systemic, historical, and societal elements essential to comprehending legal concepts. The aim of this (...) paper is to advocate for the Social Representations Theory as a useful framework that bridges cognitive and socio-cultural dimensions of meaning and can provide a holistic approach to understanding legal concepts. This paper unfolds in three sections. The first section contextualizes the social representations approach within the law and language framework, emphasizing the societal influences on thought and meaning. The second section explains the notion of social representations, building upon Serge Moscovici’s definitions and Ivana Marková’s arguments for the necessity of this approach to accommodate the social dimension of meaning. The third and last section underscores the claim that legal concepts are, in essence, social representations, advocating for the usefulness of this approach in legal scholarship, both paradigmatically and methodologically, consequently arguing for an inclusion for a stronger focus on the social dimension of legal meaning. (shrink)

In response to Leroy Little Bear's description of the Blackfoot identity as rooted in place, the article articulates an ecological conception of value based in European thought that can be in close dialogue with the telling aboriginal phrase “I am the environment.” While important similarities are noted, especially the convergence of aboriginal and ecological conceptions of value on a critique of the assessment of value by commodity price, the difficulty of rooting value in Being within the European tradition contrasts with (...) the continuity of human, animal, and cosmic intelligence in aboriginal thought. (shrink)

This article uses the theoretical construct of Social Representations to investigate how Community Multimedia Centers (CMCs) – venues that offer public access to Information and Communication Technologies (ICTs) to underserved communities – are perceived by communities in Mozambique, and it discusses how the local population understands these venues as means to foster community empowerment and socio-economic development. In total, 113 participants took part in the study, from six CMCs in different towns of Mozambique. Participants were represented from three different (...) social groups, according to their use of the CMC: staff members, users of both CMC components – telecenter and radio – and radio-only users. The article analyses the Social Representations’ structure, using a Prototypical approach. Findings show that CMCs are seen by local communities as places at which they can receive and exchange information, and also as learning spaces, with the telecenter part focused on the delivery of ICT training and the radio component engaging with educational activities and services in a broader sense. Furthermore, CMCs are perceived as places dedicated almost exclusively to children and young people. The results of this study can help policy makers, practitioners, funding agencies and other relevant stakeholders to improve Mozambican CMCs and leverage their community empowerment potential. (shrink)

Disasters incurred by natural hazards affect young people most. Schools play a vital role in safeguarding the wellbeing of their pupils. Consideration of schools’ psychosocial influence on children may be vital to resilience-building efforts in disaster-vulnerable settings. This paper presents an evidence-based conceptualization of how schools are psychosocially meaningful for children and youth in disaster settings. Drawing on Social Representations and Place Attachment Theories, we explore the nature of group-based meaning-making practices and the meanings that emerge concerning school environments (...) in disaster settings. We contribute a novel understanding of how schools may mitigate psychosocial risk for young people by considering how schools are conceptualised at four levels: (1) as physical environment, (2) as social arena, (3) as a place with individual and (4) group-based significance. In each of these domains schools can foster disaster resilience in young people. This paper highlights the evidence concerning the functions of schools beyond their capacity as educational institutions, critically considering their social and physical functions in their communities. This evidence can inform stakeholders involved in disaster resilience building. (shrink)

In a related project, the social representation of public order among legal professionals has been explored by means of semi-structured interviews (Smejkalová et al. 2022). The participants of this research represent public order, inter alia, as a stable safeguard of fundamental social values while recognizing its vagueness and inherent propensity for change. This contradiction between its purpose to provide stability while being subject to social or temporal contexts seems akin to the structural approach to social (...) representations. The social representations approach (Moscovici 1961, 2001) is an approach used in social psychology, rooted in the idea that social objects or phenomena must be represented by a social group in order to perform any kind of social function. Within this approach, a structural (Abric 1993) differentiation between a stable, normative central core of a social representation, and flexible periphery has been developed. The contradictions between the stability and dynamics of public order the participants talk about are not dissimilar from the theoretical considerations of the structural approach to social representation. Moreover, Moscovici’s (2001) and Wachelke’s (2012) framing of social representations especially resonates when applied to public order, pointing towards its role as a system facilitating communication and orientation within a social group. The present study utilizes the data available from the transcripts of these interviews with a single focus on the themes of dynamics and stability. It aims to discuss these themes across various disciplines, offering links that might have been overlooked. This study further underscores the usefulness of the social representation approach in legal conceptualization, advocating for the necessity of more synthetic approaches merging philosophy, linguistics (semiotics), social psychology, and law to enrich further understanding in this domain. (shrink)

We consider the potentially major role of lay economic representations in economic theoretical modelling. Departing both from the rational expectation hypothesis, that supposes a maximal cognitive fit between agents’ representations and the variables in the model, and from an approach in terms of psychological biases that would externally affect agents’representation of their environment, we consider that lay representations have essential features that make them potentially valuable tools for the reconciliation of normative and practical perspectives in macroeconomics. By reviewing a (...) series of studies in the sub-field of the psychology of lay economics, we first emphasize the collective and pragmatically-oriented features of these lay economic representations. We thereby uncover the major role of language and meaning, seemingly non-economic human institutions, in laying down the basis for economic understanding. Secondly, we directly address the question of the internal logic and cognitive features of these representations and uncover/in uncovering typical circular causal reasoning in lay macroeconomics. We finally re-assess the question of the maximal fit between ordinary economic psychology and predictive economic modelling. (shrink)

This article deals with the methodologies commonly used in the framework of the structural approach to social representations. It concerns free and hierarchical evocations, the characterization questionnaire, the similarity analysis, the basic cognitive schemes model, the attribute-challenge technique and the test of context independence. More than a simple review of these methodologies, it offers a critical approach concerning the problems encountered and related to: thresholds or “cutoff points” used to diagnose the structure and the accuracy of the structural diagnosis, (...) grouping methods employed to reduce the corpus of verbal associations, the dilemma between reliability and feasibility, especially in field research, the adequacy and number of modalities of response in the framework of the structural diagnosis. Following this evaluation, this article suggests potential solutions to overcome these methodological limitations. Moreover, as methodological issues are closely related to theoretical questions, the link between social representation theory and identity approaches is discussed. (shrink)

The theory of social representations must be understood in terms of its proper epistemology so that it can accomplish its full potential in social sciences. This is often difficult to achieve because researchers comprehend it in terms of concepts that are part of static and individualistic Newtonian epistemology rather than in terms of dynamic and relational Einsteinian epistemology. This article considers three signposts that Moscovici identifies and analyses in the theory of relativity, namely the relation between epistemology and (...) science, theory and method, and the argument against the explanation of effects by their causes. The following question is posed: are these signposts also characteristic of the theory of social representations? This question is examined focusing on interactional epistemology, theory and method and the diversity of natural thinking and communication. Moscovici's Psychoanalysis shows that natural thinking appears in a plurality of modes according to the situation in which it takes place and according to social groups towards which it is directed. Natural thinking is controversial and communication-centred. Different professionals, groups and lay people use different kinds of speaking and different communicative genres when they try to resolve “the same” problem. The article suggests that bringing together dialogicality, dialogical linguistics and the theory of social representations may open up new possibilities for theoretical developments in social psychology. (shrink)

This article addresses dilemmas of agency for feminism through reflections on social psychological research on the role of representations in the construction of identity by Muslim women. Engaging first with Saba Mahmood’s account of religious subjectivities in Politics of Piety, the author argues that feminist research requires a social conception of agency that addresses dialogical dynamics of representation and identity. Drawing on research concerning veiling and identity among Muslim women in the UK and Denmark, the author shows (...) how a social conception of agency may be elaborated through the analysis of how competing representations of gender are negotiated in the self–other encounter. The author argues that a dialogical approach to researching identity in context defies blunt political judgement while shedding light on the intersecting socio-cultural forces and relations of power that engage processes of resistance and re-presentation. (shrink)

The use of African American as a new denomination for a group previously referred to as Black has rapidly become standard practice in American society. This paper analyzes how the introduction of African American in our ordinary language marks the elaboration of a new social reality. As the concept becomes part of our social life, it is transformed into a real “phenomenon” of social representation that formalizes behaviour and orients communication. Such a transformation requires that the (...) new term infiltrates people's everyday lives sufficiently to concretize it into a common reality. The analysis presented here outlines three key processes in the emergence and formation of the social representation of African American. The first one is anchoring which familiarizes the new object by linking it with preexisting categories in our minds. The second process is objectification which assures the crystallization of the object. A figurative core is created to allow the projection of images. At this point people can talk about the object, and through communication the object takes on meaning. This naturalization is the third process to conclude the transformation of the object into a social reality. These steps have allowed African American to become the carrier for a modification of cognitions and broadening of attitudes concerning the group. (shrink)

Identifying, locating and interpreting both what is present and what is not present in theory and data lies at the core of scientific practice. Most experienced researchers know that social reality and psychological phenomena cannot always be apprehended directly, and that the forces that shape them must often be inferred rather than positively demonstrated. Yet, the important analytical problems raised by “absence” have rarely occupied the centre stage in professional journals. The aim of this paper is to sensitise researchers (...) to the problem of absence. It considers the various guises in which absences may appear, their repercussions in the research process, and the solutions that researchers have used to render absences visible. The paper focuses on the issue of absence as it appears in theory and research on social representations. A typology of absence, structured in terms of the research process, is proposed. The typology is intended purely as a heuristic tool. It identifies and discusses forms of theoretical, methodological, empirical and analytical/interpretive absences. This typology is used to explore forms of absence and their interrelationships throughout the research process in three studies on social representations. The discussion as a whole contributes to reaffirming the radical character of the theory of social representations by stressing how the latter locates the space of explanation at the interface between individual and collective representations, between social and cognitive processes, between intentional and non-conscious dynamics, and between material and symbolic realities. (shrink)

This article is concerned with the dynamic of social change in the domain of food consumption and seeks to understand the role played by social representations in the transformation of daily food practices. It rests on a model of change that hinges on the processes of cultivation and naturalization of new components of practices. Social representation theory is used to enhance the understanding of the ways that representations contribute to these processes of cultivation and naturalization. Using (...) a visual and multimodal framework for analyzing online environments, the research looked at 984 Instagram posts published by 34 actors who have an interest in promoting alternative proteins in the Canadian context. Results show an emergent subfield of food consumption defined by representations of alternative proteins actively and fluidly intertwined with those of their meat and dairy counterparts. This interplay emerges as being confrontational in the cultivation phase of the model for changing practices –where alternative proteins are presented as being better than meat and dairy – but becomes much more conciliatory during its naturalization phase, in which alternative proteins are presented as being as good as meat and dairy. (shrink)

This longitudinal, qualitative study investigated the genesis and transformation of the social representations of organ transplants. A search of the West Australian newspaper, from 1954 to 1995 found 672 articles pertaining to organ transplants. Two distinct, but conflicting, representations emerged in the analyses. In the first representation, found from 1967/68, the surgeon was paramount and organ transplants were iconised as ‘spare part surgery’. In the second representation, found from 1984/85, the role of the donor was emphasised and (...) transplants iconised as a ‘gift of life’. Both representations were discernible in 1994/95. We consider the question whether there are now two conflicting representations or one representation with two conflicting sets of beliefs at its core. The results are discussed in terms of anchoring, objectification, transformation, and structure, as well as Moscovici’s notion of canonic themata. (shrink)

Resumen: En este trabajo analizamos la representación de la Iglesia como aparato ideológico en el desenlace de la novela Capítulos que se le olvidaron a Cervantes, del autor ecuatoriano Juan Montalvo. Nos concentramos en su final, pues entendemos que dicha parte resume las principales representaciones del autor vinculadas a esta institución. El análisis será complementado con una contextualización del origen de la novela y de las premisas ideológicas centrales de Montalvo, apoyándonos en remisiones a algunos de sus trabajos ensayísticos. Asimismo, (...) comentaremos las repercusiones que dichas representaciones tuvieron en la formalización de los dos personajes medulares de su novela. Para atender a estos propósitos, seguiremos los conceptos teóricos de Aparatos Ideológicos del Estado según Althusser y de Ideología y Representaciones Sociales conforme van Djik.: This paper aims to analyse the representation of the Church as an ideological system that can be found in the end of the only novel written by the Equadorian writer Juan Montalvo - Capítulos que se le olvidaron a Cervantes - considering that this part of the book summarizes, in a brief and synthetic way, the main orientations of his social beliefs about the constitution of the Catholic church and its members. The analysis will be based on a contextualization of the origin of the novel and on Montalvo’s main ideological premises, according to some of his essays. Likewise, I will comment the effects that these ideological foundations carried to the conformation of the central characters of the novel. The study is based on the concept of Ideological Systems of the State conceived by Althusser and the idea of Ideology and Social Representations designed by van Djik. (shrink)

This article aims at clarifying some critical, yet under-explored, conceptual issues of social representations from a dialogical perspective. The article recasts the notion of social representations as a sensitising, rather than a definitive, concept, based on the distinction between dialogical and monological epistemologies. It is argued that the introduction of the concept of themata into the theory suggests the dialogical interdependence between common thinking and social morphology, between the genesis and structure of social representations, and between (...) implicit underlying themata and their pragmatic manifestations in structuring social representations. At the same time, the concept of themata implies that a social representation may be, at one and the same time, shared and communicated in hegemonic, emancipated and polemical ways in a complementary manner. These three ways of “sharing” are dialogically interrelated to each other. (shrink)