Review of Delia Cristina Balaban, Advertising. From Strategic Planning to Media Implementation, (Iaşi: Polirom, 2009).

Review of Mădălina Moraru, Mit și publicitate (Myth and advertising) (Bucharest: Nemira, 2009).

In the context in which the majority of Romanians are orthodox and the level of trust in Church is very high, this paper aims to analyze the level of political interference into religious life. The article focuses on particular aspects of political communication, namely the use of religious symbols and religious events in electoral campaigns. The main hypothesis of the research refers to the supposition that during the electoral years, the visibility of politicians presented by newspapers as attending religious (...) events is higher than in the rest of the time. Moreover, the paper aims to analyze if there is an overlapping between the years in which politicians are presented to attend more religious services and the years in which people have higher trust in Church. (shrink)

When social media influencers post sponsored content, it should be recognizable as such. However, there is no European Union-wide legislation governing sponsorship transparency, and monitoring practices differ significantly across member states. In Romania, where we conducted our study, such regulations are only just emerging, and there are weak monitoring policies regarding advertising disclosure on SMI branded posts. In this study, we examined how two different types of advertising disclosure commonly used on Instagram are likely to affect consumers’ behavioral outcomes, (...) such as purchase intention and intention toward the SMI, mediated by the activation of conceptual persuasion knowledge, via negative affect and the trustworthiness of the SMI. We conducted a three-level between-subjects online experiment, manipulating the absence versus the presence of advertising, which came in one of two types, brand-unspecific and brand-specific. Considering the mediation path via the trustworthiness of the SMI, findings suggest that the paid partnership disclosure had positive outcomes for purchase intention and intention toward the SMI. (shrink)

Inaugural speeches of U.S. Presidents are part of symbolic politics. They are part of the political traditions, and represent an important moment in presenting political visions for the future. The infusion of religious elements into politicians’ speeches becomes a tool in increasing the number of cast votes and the notoriety. This paper analyzes the inaugural speeches of both Republican and Democrat U.S. Presidents in the past twenty years, starting at the end of the Cold War until nowadays. By means (...) of content analysis we looked for religious elements while comparing the speeches of Democrat and Republican Presidents. (shrink)

In the last decades, scientific developments are largely discussed and debated mainly at the media level. Based on the agenda setting model, the importance of a certain theme is given by the frequency of its appearances in mass-media. Within this context, this paper focuses on the issue of stem cells and its media coverage in Romania. Using content analysis of the most read national newspapers, the research aims to emphasize two relevant aspects: the stem cells issue is (...) only partly visible in the written media and the debate between ethics and science is rather non-existent. (shrink)

Delia Cristina Balaban, Informationsvermittlung und öffentliche Meinungsbildung im rumänischen Fernsehen Editura Presa Universitarã, Cluj- Napoca, 2003.

In lieu of an abstract, here is a brief excerpt of the content:"New" Media, Art, and Intercultural CommunicationBart Vandenabeele (bio)It is fairly common — but perhaps not altogether innocent — to avoid addressing new media and intercultural aspects of communication in one and the same essay. Here, however, both issues are treated together. I shall investigate, in a perhaps somewhat unusual way, the phenomenon of "new" artistic media and some related issues such as virtual reality, (...) computer and telecommunications technology, and cyberspace. I offer some philosophical remarks, especially of an epistemological kind, that are important to every debate in which terms like multimedia art, "new" media art, and screen based art occur. I argue that the novelty of some changes in the use of artistic media tends to be overemphasized and dramatized. Furthermore, I shall point to the lack of interest in intercultural aspects of artistic communication and to the relevance an intercultural orientation can have for reflection on the phenomenon of so-called "new" media in art.1It has often been claimed that art is the best possible window into another community. Art would be a universal language and contact with works of art supposedly offers the best direct or immediate internal access to another community. This is purported to be a kind of access that cannot possibly be matched by knowledge about the geography, religion, and history. Even John Dewey believes that "au fond, the aesthetic quality is the same for Greeks, Chinese, Americans."2 This idea is surprisingly reminiscent of Clive Bell's "discovery" of Significant Form in so-called primitive art.3 Dewey says thatbarriers are dissolved, limiting prejudices melt away, when we enter into the spirit of Negro or Polynesian art. This insensible melting is far more efficacious than the change effected by reasoning, because it enters directly into attitude."4To this contention one could object in the following way. Immediate contact with for example, Congolese Nkisi nkondi fetish statues (in the museum of [End Page 1] African Art and History in Tervuren), which are bristling with nails are quite shocking to Europeans — such as Joseph Conrad in the Congo.5 Only by acquaintance with facts that are external to the artwork can one get real access to and understanding of them. One has to know that the nails are meant to seal dispute resolutions and that the statues "were considered so powerful that they were sometimes kept outside the village."6 Only when I know this, will my first perception be seriously altered. It is an objection that is often made against the privilege enjoyed by the immediate contact with the senses: knowledge of the "context" can enhance our appreciation of the art of the foreign community.Both the universalist view and the objection are flawed.7 First of all, we have to ask whether we can make such a sharp distinction between internal and external information and, second, whether it is correct to presuppose a typical proper aesthetics to make artistic communication possible. Is not every form of life already the (not fully definable) outcome of conscious or unconscious influence by other forms of life? What would be the so-called "own" internal aesthetics by which we should judge the famous "Turkish" Iznik tiles that reflect especially the Ottoman rulers' interest in Chinese porcelain, or the "Japanese" aesthetics of Zen Buddhism that is the result of a century-long historical interaction between Japanese culture and the new, foreign religion of Buddhism, which traveled from Japan to India via China and Korea? What would be the "typical" English garden, which was realized on the basis of travel reports from the Far East? And what of the Eastern influence on so-called typical Western painters as Matisse, Whistler, and Degas or composers such as Debussy, Messiaen, Ravel, Rimski-Korsakow and Puccini? What is clear is that it is completely unclear what is "own," "typical," or "authentic." Live communities are never isolated islands developing by themselves. It is as impossible to demarcate strictly the "proper" from the "foreign" as it is to find a universal language that would make artistic communication possible in an absolutely definitive way.Just as it is not necessary to share a language to communicate8 — this holds both for people... (shrink)

In The Media and Modernity, Thompson develops an interactional theory of communication media that distinguishes between three basic types of interaction: face-to-face interaction, mediated interaction, and mediated quasi-interaction. In the light of the digital revolution and the growth of the internet, this paper introduces a fourth type: mediated online interaction. Drawing on Goffman’s distinction between front regions and back regions, Thompson shows how mediated quasi-interaction and mediated online interaction create new opportunities for the leakage of information and (...) class='Hi'>symbolic content from back regions into front regions, with consequences that can be embarrassing, damaging and, on occasion, hugely disruptive. The growing role of mediated quasi-interaction and mediated online interaction has reconstituted the political field so that political life now unfolds in an information environment that is much more difficult to control, creating a permanently unstable arena in which leaks, revelations and disclosures are always capable of disrupting the most well-laid plans. (shrink)

This article reviews the contribution of media institutions to modernity and its wider institutional arrangements. It will consider how this relationship has normally been conceived, even mythified, and then, in its second half, review how the institutions that we now call ‘media’ are, potentially, disrupting, even deranging, modernity’s arrangements in profound ways. The article will suggest that, under conditions of increased complexity and radically transformed market competition, the changing set of institutions we call ‘media’ demand a major (...) reinterpretation of how modernity ‘works’ through institutional concentration. The first main section reviews in schematic terms the role which media institutions (the press, radio, television, film, but also infrastructural media such as the telegraph) played in the institutional development of modernity from the late 18th century, stabilising the circulation of information and contributing to the freedom associated with modernity, but in the course of this installing a ‘myth of the mediated centre’. The second section will review how this traditional settlement between media and modernity is now being deranged. This goes beyond the globalization of modernity and the complexification of culture landscapes through media and time-space compression. It is a matter, more fundamentally, of a change in the conditions under which media institutions exist and are able to ‘centralize’ communications flows. Today, communications are becoming centralised less through the production and circulation of elaborate media contents at/from global/national centres throughout the social domain (funded through audience-based advertising or state subsidy) and more through the stimulation to/from everywhere of symbolic interactions within a global information space (the internet, and its related apparatus) funded by the collection and sale of data ‘exhaust’ generated by those interactions. The result, paradoxically, is likely to be an increasing destabilisation of many traditional institutions of modernity, and the normalisation of unfreedom through continuous surveillance, undermining the legitimacy of institutional arrangements on which modernity has conventionally relied. (shrink)

This paper examines the International Student Competition on Place Brand­ing and Mediterranean Diet held in Fermo, Italy, in the context of the devel­opment of rural areas. This one-week food-related educational programme was organised by the University of Macerata’s Department of Education, Cultural Heritage and Tourism in collaboration with The Piceno Laboratory on the Mediterranean Diet, a local network of public and private stakehold­ers committed to the promotion of Fermo area as a touristic destination based on traditional gastronomy. The aim of (...) this study was to understand how and to what extent such food-related educational events may con­tribute to providing students with the knowledge, expertise and soft skills needed for careers in the food tourism sector. Of interest also was how such events may benefit the development of rural areas. The ISC was founded in 2016 and continued in 2017, 2018 and 2019. In order to assess students’ perceptions about the experience, specifically regarding what they felt they had learned about food tourism, and which soft skills they had acquired or honed, 13 students who participated in the 2017 event were interviewed for a qualitative study. Moreover, the authors drew upon information gleaned from interactions with students and teachers, as well as with several important actors of the local food and tourism sector, in­cluding tourism and hospitality entrepreneurs and representatives of gov­ernment agencies, with whom they collaborated in the context of planning, running and evaluating the events. The findings show that the ISC can provide students with a good general understanding of the territory and practical knowledge about place branding and food tourism. In terms of career preparation, the combination of fieldwork activities with traditional lectures and group activities was particularly fruitful in promoting soft skills such as communication, efficient use of social media, teamwork, problem-solving and decision making. (shrink)

This research is motivated by the significance of advertisements in influencing consumer behavior through the use of persuasive and strategic language. Advertisements not only serve to inform but also to shape consumer perceptions and preferences through emotional and visually appealing messages. This study identifies a significant knowledge gap regarding how various advertising techniques interact with the psychological and social factors of consumers. The research methodology employed a Systemic Functional Linguistics (SFL) approach to analyze business advertisement texts published in print (...) and digital media. The main findings indicate that business advertisement texts tend to be dominated by material processes focused on physical actions such as "buy," "use," and "get," which are effective in driving consumer behavior. Mental and relational processes also play significant roles in influencing thoughts and forming relationships between products and consumers. Additionally, the presence of verbal, existential, and behavioral processes enriches advertisement messages with direct communication, emphasis on the existence of products, and specific behavioral actions. This research highlights the importance of a multidisciplinary approach in analyzing advertisements to understand the complex interactions between advertisements and consumers' socio-psychological factors. The implications of this study provide practical guidance for marketing practitioners in designing more effective and impactful advertisements. (shrink)

The article focuses on how media and religion relate, investigating the specific professional practices of media reporting on religion. Journalism is objective, while religion is subjective – however, scholars agree that today it is difficult to imagine religion isolated from the relation with media. Therefore, the media coverage of religion, that includes identifying the proper approaches to objectively frame subjective topics, becomes a challenge. The paper provides a theoretical background on the main characteristics of the (...) class='Hi'>media industry and the models of journalism, good professional practices in reporting on religion, along with a brief overview at the situation of religious media content in worldwide media institutions and in Romania. Finally, a study on professional practices in local media was conducted, investigating how both mainstream and religious (niche) media journalists cover religious topics. Questions addressed by this paper refer to the principles of good reporting on religion, to the specific interaction between the Church and the media since more and more indicate media as source of knowledge for religion, and, finally, to the way media and religion are handling together the continuous challenges imposed by the fast technological progress in worldwide media communication. (shrink)

Emotion recognition is an important part of building an intelligent human-computer interaction system and plays an important role in human-computer interaction. Often, people express their feelings through a variety of symbols, such as words and facial expressions. A business ecosystem is an economic community based on interacting organizations and individuals. Over time, they develop their capabilities and roles together and tend to develop themselves in the direction of one or more central enterprises. This paper aims to study a multimodal (...) ER method based on attention mechanism. It analyzes the current emotional state of consumers and the development direction of enterprises through multi-modal ER of human emotions and analysis of market trends, so as to provide the most appropriate response or plan. This paper firstly describes the related methods of multimodal ER and deep learning in detail, and briefly outlines the meaning of enterprise strategy in the business ecosystem. Then, two datasets, CMU-MOSI and CMU-MOSEI, are selected to design the scheme for multimodal ER based on self-attention mechanism. Through the comparative analysis of the accuracy of single-modal and multi-modal ER, the self-attention mechanism is applied in the experiment. The experimental results show that the average recognition accuracy of happy under multimodal ER reaches 91.5%. (shrink)

With the ternary relationship of influence and cooperation between sign, object, and its interpreter in the semiotic rapport as a starting point, the present study aims to capture the “productive tension” of semiotics and communication in the Japanese advertising discourse. The advertisement, considered a semiotic system which ranks the fundamental functions of language in a particular manner, searches for new methods of communication, of message production, directing the sign towards the symbolic space of communication. In trying to measure this (...) symbolic fund of mass communication, the following text wishes to argue, from the perspective of rhetoric and cultural semiotics, that in the Japanese advertising message which is not transmitted mechanically between speaker and listener, one may recognise a model of impressiveness alongside a model of stimulation or of insertion . Also, calling on “syncretic” semiotics, this research devoted to the Japanese advertising discourse wishes to probe the way in which meaning is constructed through the act of signification resulted from the interaction of the verbal sentence with procedures and strategies that manifest themselves in several types of language, such as the visual, auditory, gestural, etc. (shrink)

Traditionally, in media studies research, the direct address or aside, i.e., a construction in which a speaker communicates a message directly to the audience breaking the continuity of the narrative flow, has been investigated mainly for its dramaturgical function. The present study aims to consider the direct address as a research object of the social psychology of communication to increase our understanding of this technique by going beyond the analysis of its dramaturgical function. In particular, the direct address will (...) be examined through an integrated approach based on argumentative and conversational tools to highlight its less known polydimensional structure, i.e., diegetic and extra-diegetic dimensions and their interactions, and psychosocial functions, i.e., connecting the characters among each other within the show as well as with the audience. This objective will be achieved by analyzing two different direct addresses from the American TV series House of Cards. The analysis showed that the direct address performs its dramaturgical function by impacting both diegetic and extradiegetic levels. In the first case, as considered in previous studies, these plans are activated in parallel, aiming to build what we have defined as the “strategic subjectivity” of the character who employs this technique. Instead, in the second case—which comprises two direct addresses produced by two different characters—this technique involves the creation of what we will call “platforms of intersubjectivity.” In this occurrence, the dramaturgical action establishes a “bridge” between the diegetic and extradiegetic plans that act synergistically. In conclusion, the present study shows how an integrated approach based on argumentative and conversational tools of analysis permits to enlarge the traditional media studies perspective, highlighting the less investigated polydimensional structure and analyzing the psychosocial functions of the direct address, here considered as a research object of the social psychology of communication examined in its diegetic and extra-diegetic dimensions. The integration of the pragma-dialectical approach to argumentation with the interlocutory logic theory has brought to light a new modality of use of the direct address that can be termed “intersubjective aside,” a type of aside that can be added to the three already known, i.e., aside ad spectatores, monological aside, and dialogical aside. (shrink)

While online disinformation practices have grown exponentially over the past decade, the COVID-19 pandemic provides arguably the best opportunity to date to study such communications at a cross-national level. Using the data provided by the International Fact-Checking Network, we examine the strategic uses of non-verbal and verbal arguments to push disinformation through social media and websites during the first wave of lockdowns in 2020 across 16 European countries. Our paper extends the work by Brennen et al. on the (...) use of visuals in COVID-19 misinformation claims by investigating the use of facial emotional expressions and body pose depictions in conjunction with framing elements such as problems identified and attribution of responsibility in the construction of disinformation messages. Our European-wide comparative analysis of 174 messages indexed by the IFCN during the months of April and May 2020 helps provide a rounder understanding of the use of non-verbal devices in advancing COVID-19 disinformation across the continent, and can provide the basis for a framework for further study of the strategic use of non-verbal devices in COVID-19 disinformation world-wide. (shrink)

This article presents an approach we have developed for the assessment of public research institutions in the natural sciences and engineering. The method consists in the exploitation of available S&T databases and indicators, including bibliometrics (databases of scientific as well as technical literature), patents, and internal data. Results are therefore derived through multiple databases. The objective is to profile a specific national R&D community in order to assess the positioning of a public institution or program within the community to which (...) it belongs. It involves obtaining the profile of the evolution of an R&D area, the R&D performers, the financing and support institutions, the users of R&D results, and the interactions between all these actors. A case-study of Canadian research in polymers is presented. (shrink)

The strong continuity thesis postulates that the properties of mind are an enriched version of the properties of life, and thus that life and mind differ in degree and not kind. A philosophical problem for this view is the ostensive discontinuity between humans and other animals in virtue of our use of symbols—particularly the presumption that the symbolic nature of human cognition bears no relation to the basic properties of life. In this paper, we make the case that (...) a genuine account of strong continuity requires the identification of some sort of correlate of symbol-use in basic life properties. Our strategy is three-fold: 1) we argue that examples of proto-symbolism in simple living systems would be consistent with an evolutionary trajectory that ultimately produced symbolic cognition in humans; 2) we introduce Gordon Tomkins’ biological notion of ‘symbol’ as something that represents to the organism a feature of its environment that is significant to its survival; and 3) we employ this biological understanding of symbol-use to suggest that the symbolic nature of human cognition can be understood as an enriched version of the basic symbolic properties of life, thus preserving life-mind continuity in this context. (shrink)

PurposeThe purpose of this study is to illustrate how the adoption of new enterprise resource planning systems affects sensemaking in the process of Organizational Identity integration after a Merger and Acquisition.Design/methodology/approachWithin a wider case study about an acquisition in chemical/pharmaceutical industry, the paper describes the effects of SAP adoption and implementation on the organizational identity. This methodology, based on semi‐structured interviews to project leaders and to team members, has allowed a deep comprehension of the context, even if results cannot provide (...) statistical evidence of relationships.FindingsUsing the Swanson and Ramiller's approach to innovation, the paper argues that ERP adoption and implementation support sensemaking process if innovation takes place with mindfulness and because, in that case, people interact on symbolic meanings sharing retrospective knowledge and cognitive causal maps. After an M&A there are conditions for a mindful innovation with IT and therefore innovating with IT can be an effective way to enforce sensemaking process and, as a consequence, to influence the Organizational Identity evolution. In a constructionist approach, the evolution of organizational identity requires a social negotiation among members where sensemaking has a primary role. So, the integration process following acquisitions can be facilitated by adopting, implementing and assimilating common IT solutions with mindfulness.Research limitations/implicationsThe first limitation of this study is referred to timing. The author entered into the company within a year after the acquisition and went out at the beginning of SAP assimilation phase. Therefore, some perceptions could still evolve in different ways. The second limitation depends on the fact that the author analyzed a single case. By focusing on one case of acquisition – an acquisition that gives value to acquired company – the author might be limiting the transferability of the findings.Practical implicationsThese results can be useful for both scholars and practitioners. Managers who face organizational change can consider the adoption and implementation of ERP as an opportunity to influence the evolution of Organizational Identity according to strategic priorities.Originality/valueThe value of this study is in its approach that links a strategic level with a social level. This link is realized not using the ERP as an artefact but using the process of its adoption and implementation. (shrink)

This article tells, in academic terms, the story of a famous Romanian TV ad: the one where two men throw a priest from a tower mistaking him for the famous Batman movie character and hoping he would fly. As expected, this spot gave rise to a lot of discussion and debates over the years. But this is not the main reason that recommends it for this type of analysis. The most interesting aspect about this spot is the fact that although (...) it was subsequently censored and it was aired on TV only for one day, it is still incredibly popular and it still receives important awards at various advertising festivals. Besides its popularity, this TV commercial is bringing forward very important aspects regarding the interesting relation between orthodox religious symbols and advertising. In the first section of my article I shall focus on the way profane media myths are responsible for framing the social reality. The second section consists in an empirical research conducted on first-year students enrolled in a communication and public relation program. The main objective is to determine some of the reasons that make this commercial so attractive despite its offensive script. The last section of this article consists in an analysis of the reasons why the mainstream Christian faith is being replaced by magical thinking and irrational beliefs in the magical power of the brands. (shrink)

This article will contribute to a synthetic understanding of the factors that influence the subject’s experience with digital data, in the presence of a new kind of ‘materiality’ that is formed in the confluence of physical matter and Information and Communication Technologies that I call Material-ict. The aim is to offer society a critical and creative way to deal with the process in which the electronic and physical dimensions of reality merge and enhance the awareness of the paradigm change that (...) the Internet of Things is bringing to our experience. The article can contribute to the development of a new cognitive paradigm to challenge the current view that objects and environments are inanimate, and the shaping of a framework from which to reconsider interactions between people, social processes, things and environments in the society of knowledge. This framework offers insights into educative, technological developments and cultural programmes to integrate actants (actor–network theory) and citizens in the hybrid experience in which Internet, social processes and matter merge. The objective is to construct the first steps of an analysis framework to understand a few of the most important features that support the emergent model of representation that is impacting the subject’s experience with digital data. In order to construct this framework, this research is grounded in the intersection of art, media and experience. The main dimensions analysed in the article are (1) the merging of digital and analogue forms of experience; (2) new actors and forms of interaction; (3) forms of heterogeneous knowledge construction; (4) lively interfaces and animated environments; and (5) biotechnological convergence. The article will show how the outcome of this confluence is taking shape in different forms of (1) indexation, (2) simulation, (3) translation of matter into data and (4) ubiquitous hybrid networks (social+matter/nature). (shrink)

This article examines the embeddedness of corporate social responsibility (CSR) communications in strategic planning. By drawing on the idea that talk and texts about CSR are an essential part of responsibility practices, I study how CSR aspirations—responsibility-related organizational self-descriptions, goals, and ideals that the organization cannot yet live up to or that the organizational constituents deem necessary to maintain—are intertwined with strategy texts and strategic episodes. Conducting a qualitative case study on a series of biennial strategy processes over (...) a 20-year period, I show how CSR aspirations are established in authoritative strategy documents during stakeholder interactions, elaborated in consecutive strategic episodes, extended to new business areas, and evaluated in subsequent communications. These findings contribute to the CSR and strategy literature by showing how (a) aspirational talk can be established and perpetuated through recurrent communicative processes, (b) stakeholder engagement in CSR issues can influence strategy texts and how strategy texts become a part of intertextual organizational communications, and (c) strategic context can be conducive to progressive performativity. (shrink)

An important part of the world we live in is represented by symbols, and mediated images and mass media are the main sources of the symbolic material used in the process of shaping the postmodern self. The cultural industry and the communication technology are growing rapidly and they capture important areas located until recently under the tutelage of traditional social institutions such as the family or the church. If we think of the contemporary society in terms of (...) the weak theology proposed by John D. Caputo as a de-secularized space where the individual’s need for the sacred is strongly revealed, the crucial role played by the media in the construction of the contemporary world becomes obvious. Certainly, within this vast territory represented by the media culture, advertising is one of the most relevant areas for analysis of the manner in which symbolic structures are reintegrated in contemporary society. Therefore, our paper focuses on advertising as an important force that creates symbolic meanings in the contemporary culture. Along with the symbolic content of advertising, a significant part in augmenting its cultural force is attributed to the way it succeeds to contain religious dimensions in its mechanisms. (shrink)

University of Pennsylvania, USA, el322{at}nyu.edu ' + u + '@' + d + ' '//--> One of the most consistent findings in experimental studies of social dilemmas is the positive influence of face-to-face communication on cooperation. The face-to-face `communication effect' has been recently explained in terms of a `focus theory of norms': successful communication focuses agents on pro-social norms, and induces preferences and expectations conducive to cooperation. 1 Many of the studies that point to a communication effect, however, do not (...) further explore whether and to what extent the communication medium affects cooperative behavior. In this article, we ask if pro-social behavior can emerge and survive in computer-mediated environments. We show that, like face-to-face communication, computer-mediated communication also positively affects cooperation in social dilemmas, but cooperation is more difficult to establish and maintain. We argue that the discrepancy between the computer-mediated and the face-to-face communication effects is a consequence of the distinct capabilities of different media to focus agents on pro-social norms and to allow them to develop mutual expectations about future behavior. Key Words: social dilemmas • laboratory experiments • communication • social norms • cooperation • computer-mediated communication. (shrink)

Combining textual, visual, and ethnographic approaches to discourse, this article examines a variety of resources employed in the narrative construction of Washington, DC’s Chinatown in a billboard advertisement that de-ethnicizes the neighborhood. Analysis of the linguistic resources of narrative structure, comparative reference, and lexical cohesion reveals how the gentrification of Chinatown is constructed as a positive transformation driven by a corporation. Further, the visual juxtaposition of text with photos and graphics appropriates the community voice and infuses it with corporate identity. (...) This ideological multimodal construction of the transformation of Chinatown is finally actualized in its durable material form and strategic spatial emplacement. Incorporating ethnographic observation and an interview, this article illustrates how the symbolic power of narrative in place-making is interdependent on the economic power of its producer to propagate ideological discourse in the material world. (shrink)

Self-efficacy as applied to language learning encompasses the belief in one’s ability to obtain mastery in a sought-after domain of linguistic competence by committing to goals and maintaining acquired skills. Intercultural communication and effectiveness are of interest to the professional and personal language goals of learners as their progress depends upon a strong motivation to put practical language skills to use when the real-world requires it. Studying or working abroad and engaging in intercultural training are two such contexts (...) that bind research in learner characteristics between applied linguistics and positive psychology as they provide a substrate of concrete interactions through language brokering, transformative experiences characterized by opportunities for changes in self-concept, negotiations with values and authenticity, and forms of interpersonal development underwritten by intercultural communication as an ability. The Self-Efficacy in Intercultural Communication Scale (SEIC) was developed by Peterson et al. (2011) in a sample of educators with overseas sojourning work experience. However, the original study lacked confirmatory analyses of internal and external validity that would provide clarity toward model identification and applicability for research that deals with intercultural communication competence across populations with diverse sample characteristics. A total of 876 teachers (M age = 37.48, SD = 10.81) and 266 university students (M age = 19.48, SD = 0.74) in Japan responded to items from the SEIC instrument. Acceptable model fit was supported for the 8-item short-form as proposed by Peterson et al. (2011). Metric invariance was observed for individuals from a sample of sojourning English language teachers similar to the original validation and a nationwide survey of Japanese teachers of English, offering indications of cross-cultural validity. Degrees of equivalence were also found for the Japanese items as extending fitness for use to students from two universities in Japan. Concurrent validity was supported for self-efficacy in intercultural communication measured by the scale with intercultural effectiveness competencies and speaking and listening self-efficacy constructs used in classroom contexts. Together, this study offers a tool of valid indicators for researchers and practitioners who aim to observe this self-efficacy in positive education or programs that intersect with language learning and intercultural communication. (shrink)

Repair has been a longstanding activity in human society. However, in modern times, the production strategy of “planned obsolescence” has led to a decline in product quality and lifespan, resulting in closed and non-repairable products. Additionally, advertising manipulates consumers' desires, leading them to prefer replacing old items with new ones rather than repairing them. This has resulted in issues such as overconsumption, massive waste, and recycling challenges. Nevertheless, many DIY repair enthusiasts promote repair activities through communities and online media, (...) highlighting the joy and creativity of repair. This unique relationship of care between people and objects extends the life of products and alters their original appearance and function, creating new possibilities to meet consumers’ needs. This study analyzes actual cases to explore how DIY repairers innovate during the repair process, reinterpret old items, and elucidate the interaction between people and objects. Furthermore, it argues that repair activities represent a radical approach to mitigating waste and are crucial for advancing sustainable development. (shrink)

Concern for global warming, climate change and pollution has grown in recent years, with countries across the world facing natural disasters on unprecedented scales. The communication of environmental protection is therefore a necessary area of enquiry, especially from a Conceptual Metaphor Theory perspective. The present article explores (1) how the themes of global warming, climate change, pollution and activism are conceptualized in a corpus of 51 noncommercial advertisements, (2) the interaction of metonymy with metaphor, (3) the distribution across verbal and (...) visual modes of metaphoric source and target domains, and (4) how value is evoked. Findings show that half of the corpus frames environmental themes through source domains such as weapons, predators and natural disasters. The other half triggers incongruous mappings, such as between concrete entities, and relies on metonymic processes of inference to access the main rhetorical message. Among the most frequent metonymies, CAUSE-EFFECT and CATEGORY FOR SALIENT PROPERTY highlight the negative effects of the represented phenomena. Multimodality usually occurs within source and/or target domains rather than across the metaphoric mapping. Most of the campaigns project mixed value, where a negative evaluation of a theme is accompanied by a positive message, inviting the audience to take action. (shrink)

Subjects communicated prior to playing trust games; the richness of the communication media and the topics of conversation were manipulated. Communication richness failed to produce significant differences in first-mover investments. However, the topics of conversation made a significant difference: the amounts sent were considerably higher in the unrestricted communication conditions than in the restricted communication and no-communication conditions. Most importantly, we find that first-movers' expectations of second-movers' reciprocation are influenced by communication and strongly predict their levels of investment.

The advent of the digital era has transformed marketing practices and reshaped consumer behaviour. Social media is a type of communication media that allows interactive marketing and has gained popularity among marketers due to its advantages over traditional communication channels. Brands can utilize interactive marketing on social media to engage in marketing endeavours such as product launches, communicating with both existing & potential consumers, and expanding their business networks. Brands are doing interactive marketing on social media (...) to captivate the consumer's interest and attention. Social media has sparked a movement of menstrual activism that aims to normalize and destigmatize menstruation, emphasizing that it is a natural bodily process that should not be hidden or avoided in discussions. While social media encourages open dialogue between menstrual brands & consumers, the stigma surrounding menstruation in many societies prevents people from freely discussing it. Hence, this paper aims to understand the key drivers of interactive marketing for menstrual brands on social media platforms, including factors such as interactive content, gratifications, interactive videos, personalized content, and social media influencers. Also, this paper analyzes the role of interactive marketing in consumer purchases of menstrual products and examines the consumer reactions towards the interactive marketing approaches adopted by menstrual brands on their social media channels. This study uses a quantitative approach and the data are collected through questionnaires from female social media users. The hypotheses of this study are analyzed using two-way ANOVA. The findings highlight the significance of interactive marketing on social media platforms for menstrual brands, shedding light on the factors that contribute to the success of interactive marketing approaches on social media channels. The results also show that interactive marketing methods on social media increase the sales of menstrual products among consumers. While numerous studies have explored the relationship between interactive marketing and social media, there is a noticeable gap in the existing literature when it comes to the specific intersection of interactive marketing on social media platforms and menstrual brands. In terms of managerial impact, this study emphasizes the potential for menstrual brands to employ interactive marketing strategies on social media platforms as a means to encourage increased consumer purchasing behaviour. (shrink)

This study employed a scenario-based approach whereby participants were asked to choose which communication channel they prefer in certain situations. The first aim was to determine the effect of the topic of interactions and social ties on channel choice. The second aim was to examine the underlying mechanisms in the relation between interaction topic and social ties and channel choice. A questionnaire was administered among 238 participants, who were presented five communication scenarios with topics of low and high intimacy and (...) four social ties, ranging from weak to strong. Results revealed that preference for face-to-face communication was highest, followed by audio-only computer-mediated communication and text-based CMC. Preference for FtF communication was higher when people valued feeling co-present and decreased when people valued feeling anonymous. Our results showed that communication channel choice is strategic and the choice for FtF ommunication, audio-only and text-based CMC largely depends on controllability, anonymity and co-presence. (shrink)

Social media is a pervasive part of everyday life. That is, new media occupies more and more spaces in individuals’ lives both in intimate and work sphere. In addition, due to convergence, new media brought together interpersonal and mass communications in the same environment. This fact has caused a wide range of changes in cultural industries. One of the main changes brought about by social media in relation to the mass media is the construction of (...) a flow of content, advertising and propaganda customized for each individual, and constructed from surveillance and control of individuals’ interactions in digital networks. For so doing, one element is central: Algorithms. It is not only by means of contents produced by cultural workers or amateurs that social media guarantees the life world colonization by the system, but mainly through the tracking of user interactions. That is possible thanks to the data gathering performed by algorithms. Therefore, social networks colonize the life world in a more constant and pervasive way than mass media, facilitating surveillance and social control that are vital for both, the digital conglomerates economic power and the state capacity to watch individuals, either to strengthen the sales effort or to ensure citizen vigilance. (shrink)

An advertiser develops visual associations of signs and symbols to create a product image that motivates consumers. Today is characterized by a solid consumer culture based on visual identity consumption that articulates and interacts with each consumer's daily actions, words, and visual perceptions. The frequent use of female role portrayals and physical attractiveness in advertising contributes to an increase in society's awareness of women. Some scholars have developed an ethical discussion out of the phenomenon of female role portrayals not (...) matching the public expectations because the portrayals are too narrowly defined and women are unfavorably depicted. But another group has studied the product-type match-up hypothesis, which emphasizes effectively employing attractive female endorsers that closely match the product type. The shift in female social status in Taiwan contributes to the importation of foreign ideas such as feminine values, rituals, and esthetics. Women in Taiwan have been introduced to a new feminism, a modified perception of appropriate personal appearance and behavior. This current research utilizes content analysis and in-depth interviews to explore contemporary female role portrayals in advertising. In addition, this article examines the relationship between the formation of contemporary physical attractiveness and visual consumption in advertising. The results reveal that most endorsers were celebrities, with fit bodies and pleasant expressions, portrayed as product users who offer personal experiences to deliver product knowledge. Conservation classical beauty was the most common depiction, while sexual expression was the least common. Finally, this article recommends that different types of beauty, posture, and appeal should be carefully selected to match domestic and foreign magazines' readers. (shrink)

Narrative allegory is distinguished from mythology as reality from symbol; it is, in short, the proper intermedium between person and personification. Where it is too strongly individualized, it ceases to be allegory […]. In the community of scholars of intermedia research, the above quoted citation is commonly regarded as Coleridge’s coining of the term “intermedium” or “intermediality”. However, a short glance at the discursive strategy of his argument emphasizes that his notion of “intermedium” must be closely linked to the (...) poetics and aesthetics of 19th-century romanticism. For the romantic poet, the term of “intermedium” does not point to media relations or intermedia processes but to.. (shrink)

This article examines a series of Greek myths which establish a structural equivalence between two motifs, stoning and blinding; the two penalties either substitute for one another in alternative versions of a single story, or appear in sequence as repayments in kind. After reviewing other theories concerning the motives behind blinding and lapidation, I argue that both punishments-together with petrifaction and live imprisonment, which frequently figure alongside the other motifs-are directed against individuals whose crimes generate pollution. This miasma affects not (...) only the perpetrator of the deed, but risks spreading to the community at large, and prompts measures aimed at containing the source of the disease. Both blinding and lapidation are designed to cordon off the contaminant by removing him from all visual and tactile contact with other men. But it is not only the nature of the crimes that explains the kinship between the two penalties. I further argue that the attributes Greek thinking assigned to stones, repeatedly characterized as unseeing, mute, immobile, and dry, and symbolic of the condition of the dead, elucidate the connections and clarify the antagonism that myth suggests between lapidation and sight. Stoning, blinding, imprisonment, and petrifaction all consign the criminal to an existence exactly parallel to that of the stone, stripping him of the properties that distinguish the living from the dead, and making him both unseeing and unseen. Three examples drawn from archaic and classical literature provide examples of these interactions between stones, blindness, invisibility, and death: the snake portent sent by Zeus in Book 2 of the Iliad, the Perseus myth, and Hermes' activity in both the Homeric Hymn to Hermes and Aeschylus' Choephoroe. (shrink)

Along with the times, newspapers have become one of the business commodities that can survive even though they are slowly starting to fall. So, to continue to maintain the life of a print media or newspaper business through consistent newspaper circulation, it is necessary to implement a particular strategy to defend against online media attacks. Focus in this research in general, this research focuses on knowing how the Bandung Express Networking Daily carries out the Integrated Marketing Communications (IMC) (...) Strategy. In particular, this research focuses on knowing the Integrated Marketing Communications (IMC) Strategy in maintaining the daily circulation of newspapers in Bandung Express Networking. The research question is: How does the Integrated Marketing Communications (IMC) strategy maintain the newspaper's daily circulation? What are the obstacles and implementation of the Integrated Marketing Communications (IMC) strategy carried out by the Bandung Express Networking Daily. The results in this study are Pasundan Express Privileges. Print media advertisements used by Bandung Express Networking include men inserting their names on the product packaging for the Pasundan Express newspaper. Sales promotions. Games, both in content without prizes on Instagram social media and games with prizes. Public Relations and Publicity. The talk show is a form of education and promoting the circulation of the Bandung Express Networking Newspaper, Personal Selling. The Bandung Express Networking journalist team. Here, the media team and the Bandung Express Networking journalists play the most role in personal selling. Direct marketing. Through the Bandung Express Networking website. Com is the official website of Bandung Express Networking, where news and information about newspaper circulation and orders for transactions can be made on this website. (shrink)

This paper presents some thoughts focusing on the problems of ethnico-cultural communalism, its meaning in the current global socio-political context and its implications with regard to principles of democracy, citizenship and the nation-state. It gives particular attention to the issues of interculturality and intercultural communication (IC) as central markers in the contemporary socio-political landscape. The author claims that IC (particularly in its communal and ethnic forms) may prevent or resolve the communal separation that threatens many groups throughout the world. (...) Apart from the essential role it has in production, reproduction and circulation of meaning within, as well as outside, the group, the discourse developed by communal communication media is an ideological, reflexive construction whose aim it is to create an impact on the social cognition of its receivers. This is why ethnicocultural groups scattered around the world generally have effective communal media that reinforce their social, cultural and political cohesion at local, national and global levels. Because, as well as expressing their positions and views on the issues facing a nation's society, this formal discourse provides group members with a legitimate and coherent framework for action and argument. (shrink)

The virtual community under consideration is called theNigerian Village Square, ‘…a marketplace of ideas’. As an online discussion forum, NVS combines the features of listservs and newsgroups with a more elegant and user-friendly interface. While computer-mediated communication technologies augment political discourse in established democracies, new media and mobile technologies create avenues for a virtual sphere among Nigerians. Therefore, the ideal virtual sphere guarantees equal access to all connected netizens, equal right for all languages in netizens’ linguistic repertoire, and it (...) fosters democratic deliberation through policy debates, public dialogues and ‘online polylogues’. By linguistic marketing is meant discourse as a vehicle for ‘promotional acts’ and for ‘selling’ particular cultures and ideologies to multicultural and multilingual readers/audiences. One interpretation of this is in terms of asserting language rights and linguistic equality. The use of Nigerian languages with Nigerian Pidgin online is promotional and forexistential negotiation. This results in language mixture which is an instantiation of freedom of speech, freedom of switch and freedom to switch. The underlying pragmatic motivation for top-down language mixture and alternation in Nigerian virtual discourse is attention-getting with the aim of inducing an interdiscursive writer-reader cognitive as well as communicative interaction. Other pragmatic functions of code switching discussed in the paper include allusive textuality, amusing phaticity, anticipated interactivity, affective expressivity and audience affiliation or alienation, among others. Thus, intertextuality is an explanatory technique for investigating previously unexplored phenomena in digital code switching. (shrink)

Emergent structural approaches to institutional complexity tend to inhibit the role of agency in addressing logic multiplicity scenarios. Prior studies of logic multiplicity have documented a diverse set of outcomes, ranging from domination through hybridization, and characterized by various levels of conflict. A new stream of research has emerged that seeks to explain this heterogeneity through the structural components of complexity. These studies tend to minimize the role of agency in institutional complexity scenarios, positing that outcome diversity, and the organization’s (...) ability to exert agency, can be accounted for by the interaction of exogenously determined parameters, such as centrality, compatibility, prioritization, and jurisdictional overlap. This article revisits the role of agency in these models, suggesting that agency is not only framed by, but may itself shape, structure. The article draws on a comparative case study in five Israeli nonprofit organizations, focusing on the introduction of the business logic through a strategic planning process, and the challenge that this represents for the legacy social logic. The case studies demonstrate that organizations regularly use a set of distinctive mechanisms to manipulate the structural components of complexity, and, in so doing, agentically regulate logic multiplicity outcomes. (shrink)

The mass media promotes terrorism by stressing fear and an uncertain future. Major changes in US foreign and domestic policy essentially went unreported and unchallenged by the dominant news organizations. Notwithstanding the long relationship in the United States between fear and crime, the role of the mass media in promoting fear has become more pronounced since the United States `discovered' international terrorism on 11 September 2001. Extensive qualitative media analysis shows that political decision-makers quickly adjusted propaganda passages, (...) prepared as part of the Project for the New American Century, to emphasize domestic support for the new US role in leading the world. These messages were folded into the previous crime-related discourse of fear, which may be defined as the pervasive communication, symbolic awareness, and expectation that danger and risk are a central feature of everyday life. Politicians marshaled critical symbols and icons joining terrorism with Iraq, the Muslim faith, and a vast number of non-western nations to strategically promote fear and use of audience beliefs and assumptions about danger, risk and fear in order to achieve certain goals, including expanding domestic social control. (shrink)

There has been a great deal of interaction among game theorists, philosophers and logicians in certain foundational problems concerning rationality, the formalization of knowledge and practical reasoning, and models of learning and deliberation. This volume brings together the work of some of the pre-eminent figures in their respective disciplines, all of whom are engaged in research at the forefront of their fields. Together they offer a conspectus of the interaction of game theory, logic and epistemology in the formal models of (...) knowledge, belief, deliberation and learning, and in the relationship between Bayesian decision theory and game theory, as well as between bounded rationality and computational complexity. (shrink)

This article deals with political socialization and political participation, in the context of visiting phenomenon, in Turkey. We took the Ali Baba Tomb in central Sivas and Celtek Baba Tomb in Celtek village as the sample of our study. In the study, political socialization and participation was seen as a dialectical process between individual and society. Visiting phenomenon embodying a rich historical, religious and cultural accumulation is important in that it defines the religious tendency of huge masses. As a matter (...) of fact, they have realized their potitical socialization in a pretty much authentic culture with different interests, duties, roles and positions. At the same time, they have shown their political participation with reference to the religious world of meaning. -/- SUMMARY In the contrast to the secular paradigm, religion continues to keep its reciprocal relations with the whole social system without giving an opportunity to any speculation. Religion and politics are two important fields in which this living relationship is stood for institutional structures. This article focuses on political socialization and political participation in Turkey by taking into consideration the phenomenon of visiting. The question of how the visiting phenomenon provided an input to the political system in terms of political socialization and political participation constitutes the problem of the research. Ali Baba Tomb in the center of Sivas province and Celtek Baba Tomb situated in central Celtek Village were selected as samples for the study. The political socialization and participation were talked with 33 visitors who had been selected randomly from different days between September and December 2015 and were tried to understand the data obtained by semi-standardized interview form. It has been examined in terms of its historical development and orientation of relationship between the visiting phenomenon in the research and the political system. For this reason, the basic methodological acceptance of the research has been to understand and interpret political socialization and participation in its specific environment. In this framework, firstly, the socialization of the sample in the context of family, school, mass communication and social environment was evaluated. Later, it has been tried to understand the religiousness in the context of the visiting through the same group. Their political participation has also been resolved according to the classification of Milbrath and Goel’s hierarchical political participation level through the field of political socialization and religiousness. Finally, this research, which is considered as a singular case study, has been subjected to a systematic and phenomenological analysis according to gender, age, education and belief variables on the basis of data obtained through problem-centered interviewing and participatory observation. The visiting in a phenomenological sense involves a trip and travel made with certain requests to the people who are believed to have been buried in places such as tombs, attributed to certain spiritual powers and virtues. The visiting phenomenon in the field of research had brought a rich historical and cultural content, exceeding a simple grave visit. Today, in the religious and traditional meaning world the traumas caused by the modernization and other socio-psychological thrillers have brought a different interest in Turkish society than ever before. The visiting phenomenon has created a continuity with a perception of sanctity and understanding which were shaped by an interaction with many different cultures, pre-Islamic beliefs and eventually mystical and charismatic personalities. However, the visiting phenomenon according to the severity of the individual and social crises experienced in the modern period has also revealed some variations that included popular patterns in both structural and practical contexts. Thus, the visiting phenomenon today is seen in a change by creating new universes appropriate to tradition in different social categories. In the modern era the influence of this change on the political culture is evident. This effect is generally related to the social structure of Turkish society and manifests itself as a closing within the sense of protection of the world of meaning. The visiting phenomenon, which has a special place in the religious life of very large masses in Turkey, has created a peculiar structure of political socialization and political participation around a profound historical accumulation. The participants have realized their political socialization in a unique cultural environment. This culture was formed in the context of family, school, mass communication and social environment. The dramatic situations that have taken place in the process have brought the important socialization problems in this environment. The community associations, the system of obsolete values, the distorted hierarchical relationships and the insecure environments created no longer lead to the searching for meaning by them. These people, who express themselves not like politics (27 people) at last, instead of expressing politics themselves with ideological concepts like ideological rightist, leftist, Islamist, communities people (ʾumma), Kemalist (5 people), but rather Turkish, Muslim, homeland, nation, human and righteousness as the concepts and words to prefer to identify. This should be a socialization that they carry out by transferring the objective world they created outwardly around a set of meanings to their subjective consciousness again. It should be a socialization again that they carry out by transferring the objective world they created outwardly around a set of meanings to their subjective consciousness. The visitors have carried out a political participation with the accumulation created by this field of political socialization. They saw themselves as often religious and the visiting activity as a sign of religiosity. As a result, the visiting a tomb could have been a simple manifestation of inner happiness and ease in a happy moment or an entertainment as much as it was in distress in this environment. The mystical attitude which is far from the world that many poor people built around the visit has caused them to put reserves in the political institution that represents a secular field. As a matter of fact, the visitors often characterize the world with the terms like empty, lie, trial, and so on. Politics, on the other hand, had been seen as a relationship of interest, cheating and lying. It has been understood that it provides a political input in the framework that Milbrath and Goel conceptualize as audience actions when we look at the political participation of the visiting phenomenon in the Sivas universe. According to this visit, in the sample of the phenomenon 29 people of the participants said that they are not open to the politics while 4 of them said that they are open to the politics. However, given that voting attitudes in the elections, only 2 of the participants did not see this very important; others (31 people) regard voting as a responsibility in the name of country, nation, country or even religion. From time to time, those who say either that they have started to the political discussions or that they have participated in political debates (11 people of them) are less than those who have never attended this kind of debates (22 people). In this sample, the number of people trying to persuade a person to vote for a particular party is 6; the number of people carrying a rosette of a party or hanging the symbols of the party to the house, to the car, was only 4 among those participants. Visiting people usually provide the political socializations in a fatalistic and restrictive environment. Their political participation is also in accord with the symbolic world of this hierarchical structure in which life is defined by certain rules. Therefore, they had produced an unquestionability of the authority as it is in family as well as political institutions. The politics is frightening for them; it is not interested in them and they should be away from it. (shrink)

Visual turn and replacement of linear sequential communication with visual analogues cause growing variety of scopic regimes and interest in the topic of visuality. This interest is particularly apparent in Lithuanian academic magazines Santalka and Creativity Studies, which are devoted to the topics of philosophy, creative industries and communication within the creative society. The role of images in mass medias, creative industries, advertisement, urban planning, social mapping, various scopic regimes are often analyzed in Lithuanian academic discourse. Traditional university disciplines are (...) replaced by new, unconventional study programs, such as Creative Industries, Entertainment Industries, New Media Art, Visual Communication etc. Students are learning how to generate images and to understand how they function in mass media, advertising, public relations, public show organization, creative project coordination and other creative industries. (shrink)

This philosophical examination investigates the complex processes through which people develop their identities within various cultural settings and examines the function of symbolic interactionism in constructing cultural identities. Symbolic interactionism, which has its roots in the writings of academics like Herbert Blumer and George Herbert Mead, describe the role of relationships, meaning negotiation, and symbols in social reality and human behaviour. Symbolic interactionism provides a useful paradigm for comprehending how people use cultural symbols, customs, and (...) social interactions to negotiate their identities in particular cultural situations. This concept is relevant to the field of cultural identity formation. People manage their feelings of belonging within their cultural communities and express their cultural affinities through language, rituals, traditions, and other cultural artefacts. Furthermore, symbolic interactionism emphasizes how social interactions and alterations in the social environment constantly negotiate and redefine identities, describe cultural identity's dynamic and fluid nature. This approach also appearances at how power dynamics shape the construction of cultural identities, demonstrate the complexity of social inequity and resistance within cultural contexts. This philosophical investigation advances our knowledge of how cultural identities are formed and emphasizes the significant impact that symbolic connections have on social reality and the human experience. Overall, the research found that symbolic interactionism offers a useful framework for comprehending how interactions and symbols play a part in developing cultural identities. By analyzing how people interact with cultural symbols and navigate their identities in social settings, we may learn more about the intricate and ever-changing processes involved in forming cultural identities. This philosophical approach provides greater knowledge of how people create, manage, and traverse their cultural identities in various social settings. (shrink)

The article is devoted to the unification of approaches to the analysis of the public information environment, as well as the coordination of efforts to counter information aggression on a decentralized basis. The purpose of the study is to establish the main features and principles of the formation of an expert-analytical product within the framework of strengthening the security capacity of Ukrainian society. The value of a quick asymmetric information response in the form of discrediting the source, disavowing the information (...) provided and/or using errors or mistakes in the information provided to one’s advantage is characterized. It was emphasized that the targeting of political and security content should also take into account the socio-demographic and behavioral characteristics (data) of the community to which the information is directed. The creativity of the expert-analytical security product is analyzed, which means a creative approach to counter hostile informational provocations and invasions. The importance of the principle of responsiveness, which means the compliance of the appearance of content with time dimensions and the requirements of the political and security situation, is revealed. It was found that the appearance of expert political and security materials should precede the events, be carried out according to the plan of media events, as well as within the framework of crisis situations. It was revealed that the empirical nature of the expert-analytical product involves the use of various models for assessing threats to political security. It is proven that the development of various scenarios of expert public content contributes to the development of the political situation in the future in the desired direction. It has been established that the expert-analytical product of public direction (reports, assessments, analytical summaries, etc.) should not only be broadcast in an accessible (understandable) language. It is assumed that the complexity and completeness of information means its completeness in terms of known and unknown facts. It has been established that the value neutrality of communication messages means avoiding the promotion of ideological messages and motivational components, except when such materials are not included in special promotions and operations. It was found that open discussion leaves the possibility of the information consumer to interactively interact with the text of the message and data. It was concluded that a promising direction of information security activity is asymmetric action in relation to operational massive support of political actions of hostile power institutions on the international arena. (shrink)

Malang City has evolved into a prominent hub for students. Embracing this new role, it has become a sought-after destination for learners from outside Java who wish to pursue their education at local universities. The influx of international students brings a vibrant intercultural dynamic to the city, affecting both the local community and the students themselves. As these students undergo the adaptation process to integrate and thrive in their new environment, they often face challenges such as culture shock, which (...) arises from insufficient preparation and knowledge about their new surroundings. Culture shock can be minimized in the process of student adaptation by the application of intercultural communication, which can bridge the constraints of understanding in society. This research aims to examine the impact of intercultural communication on the adaptation process of Hindu students in Malang City, focusing on how it can reduce the incidence of culture shock. Employing a qualitative-interpretative approach, the research gathers data through comprehensive and interactive interviews based on the informants' personal experiences. Informants are selected using purposive sampling, and data is analyzed using the Miles and Huberman framework, which involves data collection, reduction, and interpretation. The outcomes highlight that culture shock among Hindu students in Malang City is influenced by internal factors, including personal abilities, insufficient factual information, and experiences in intercultural social interactions. While external factors include language, food, customs, and climate. The phases of culture shock development in the adaptation process include the optimistic phase, cultural phase, recovery phase, and adjustment phase. The duration for students to transition from experiencing culture shock to achieving adaptation ranges from one month to a year. Effective intercultural communication plays a crucial role in this adaptation process, helping to reduce the impact of culture shock by facilitating stages of convergence, divergence, and maintenance. (shrink)

The musical method of collective improvisation expresses a conception of the game whose democratic-emancipatory basic attitude suggests comparisons with the concept of the ideal speech situation formulated by Jürgen Habermas. This presumption is explained in more detail within the framework of an introductory approach to collective improvisation as a process of relationship characterized by interactivity and synchronicity. After a discussion of improvisational action in music with regard to theoretical, historical and psychological aspects, the various developmental stages of free or collective (...) improvisation that emerged from free jazz in the 1960s will be presented. Subsequently, the collective improvisation will be discussed with reference to the concept of the ideal speech situation and located in an intercultural context. The sublimation of idiomatic, culturally shaped forms of expression demanded by musicians like Derek Bailey will be explained by the individual development of a characteristic sound language on the instrument as equalizing for the asymmetrically shaped dialogue forms of this situation. (shrink)

Purpose of this article is to discuss concrete illusions, delusions and solutions within the use of scientific metaphor as an image or symbol with epistemic and educational value. In three analyzes there will be demonstrated, how by operating with the word “science” there is actually created a “world of science” and related operating system or media reality which include also revolutionary or evolutionary thoughts opposing with previous symbolic system. Therefore the scientific metaphor can be also discussed within (...) class='Hi'>media research, media education and epistemic approach to reception of media reality as an educational tool. There is proposed that related media education, for example experience-based, includes system and epistemic or reviewing reception skills within the humane understanding ability and ability to create media realities or systems. The unifying methodologicalapproach will be that from media anthropology; a concept of re-analyzing the relationship between man and media, where media are tools for improving humane abilities.. The scientific aim of this article is to support concepts and theories dealing with media according to this Marshall McLuhan´s understanding and thereby support media anthropological approach. Also the aim is to support within organic reception the method of epistemological anarchism, because the anything goes principle is an epistemological translation tool for development of reviewing and reception skills by copying the communication strategy of media system. Also findings of three analyzes provided here support the claim, that evolution of symbols and other media utilizes the anything goes principle. Among conclusions there are other author´s findings discussed, which highlight the research of virtual and multisensory environment and its use in treatment of learning or media reception defects. (shrink)