The present research studies more thoroughly and extends from global perspectives the ideas elaborated in a former study dedicated to that which was named there – related to libraries, but not exclusively – symbolic marketing, embodied and objectified as a metaphor. “Living”, active and efficient metaphor. The analyses focus, on the one hand, on the theoretical, conceptual – and even philosophical – aspects of “symbolic marketing”. On the other hand, applying these theoretical considerations, we present and examine as (...) a case study the journal entitled Philobiblon (http://www.bcucluj.ro/philo/), edited by the Lucian Blaga Central University Library (Cluj, Romania), and the marketing procedures associated with it. The periodical is a transdisciplinary scientific organ published in English, destined from its beginnings to the market of international interlibrary publication exchange, which has developed an entire network of peculiar, individual and characteristic marketing structures and initiatives: living, objectified symbolic-metaphoric structures which are evolving and getting diversified not only in the context but also with a view to globalization. (shrink)

The paper grasps and outlines the concepts and practices of library marketing as well as generally the marketing of non-profit institutions or organizations, conceptually defined as symbolic marketing- However, what is termed here as symbolic should not be understood as a "weaker " version of marketing, but as the proper way in which marketing perspectives can be actually implemented in such institutions; that is, as a practice which concerns and mobilizes all services and activities of such institutions. The paper also (...) presents the factual initiatives which have been going on for years - quite successfully - in the "Lucian B/aga'' Central University Library, Cluj- Napoca. Romania, especially around the library's periodical, the review Philobiblon. and on the basis of which recent 'projects " can also be conceived more consistently. (shrink)

ABSTRACTThis paper explores specific forms that neoliberal discourse and culture in academia today take in the field of Israeli Middle Eastern and Islamic studies. The article applies various textual and contextual interrogation strategies to the language, narratives and the unsaid in interviews with leading scholars in the field, in order to construe what Fredric Jameson calls the ‘political unconscious,’ particularly that arising from the use of market as a conceptual metaphor. Contextualising this field of discourse within neoliberal academia, (...) I deconstruct the work ‘demand’ and ‘interest’ do, and highlight the dialectical dynamics of experts’ dependence on audience. I argue that, in this field, the economic discourse shelters Zionist logics, presuppositions and praxis, such as recruitment logics and fundraising practices that effectively address Jewish and Zionist students and donors. (shrink)

Introducing the concept of Crisis Solution Marketing, this research explores how metaphor pre-packages information, proposing “solutions” to “problems” they discursively construct in the media. These conceptual frameworks are capable of influencing how readers perceive and interpret news events, ultimately influencing their behavior as consumers and the financial decisions they make. This article explores the relationship between editorial positioning and ideology in financial news and the types or ontologies of metaphors used to describe the nature of the stock market (...) via reporting on the stock market crash of 2008 in online news media. Results indicate a statistically significant preference for The New York Times and The Wall Street Journal, liberally positioned newspapers, for animate-biological metaphors which promote understanding of the stock market in terms of a living being that must be ‘nurtured’ through intervention as opposed to being ‘left alone’, which is more consistent with laissez-faire approaches to economic crisis scenarios. (shrink)

Despite the widely disseminated assumption that metaphors are the key persuasive devices in promoting tourist destinations, specifically those located in tropical regions, there has been to date no systematic research investigating the use of figurative language in tourism promotional discourse. Using a corpus-assisted approach to the identification and analysis of metaphors supported by Wmatrix, this study attempts to establish empirically whether promotion of destinations culturally and geographically faraway does deploy more metaphors than marketing of tourist places “closer” to home and (...) what kind of conceptual mappings and metaphorical expressions are utilized. The results point to a significant increase of metaphor use in the descriptions of tropical destinations. Five domains—“BODY,” “NATURAL PRECIOUS ELEMENT,” “COLOR,” “TASTE,” and “RELIGION”—prove especially productive. The combinations of metaphorical expressions from these domains generate sensory fusions that appeal to multiple senses at once including vision, taste and imagination, and in doing so, potentially increase the “appetite” for “consuming” a destination. They also perform ideological work as devices in discourse that clandestinely perpetuates colonial legacies. (shrink)

This article involves a qualitative research undertaken to elucidate how Ukraine’s European identity is constructed by Carl Bildt, Sweden’s Minister for Foreign Affairs. Specifically, the paper’s aim is to identify conceptual metaphors used by Carl Bildt in his political online discourse concerning Ukraine within the timeframe from 1 April 2013 until 1 April 2014. In addition to this objective, the article explores whether or not concepts SELF as the EU and OTHER as non-EU respectively are embedded in conceptual metaphors identified (...) in Bildt’s discoursal space involving Ukraine’s European identity. Results of the data analysis reveal several types of conceptual metaphors which are present in the corpus of Bildt’s online discourse involving Ukraine: “EU as a Path”, “EU as a Nurturant Parent”, “EU as a House”, “Ukraine’s Politics towards EU as a Stock Market Crash”, “Ukraine’s Path to EU as Poland’s EU Path” and “The EU Flag as a Symbol of the Better Future”, respectively. These conceptual metaphors seem to be exacerbated by the presence of the concept SELF. (shrink)

ABSTRACTThis article offers the first large-scale study of a multimodal corpus of 210 advertisements. First, the reader is presented with a description of the corpus in terms of the distribution of conceptual operations and use of modal cues. Subsequently, the weight of mode and marketing strategy to trigger more or less amounts of conceptual complexity is analyzed. This corpus-based survey is complemented with the qualitative analysis of three novel metaphor–metonymy interactions that stem from the data and that have not (...) yet been surveyed in multimodal use. The results show that metaphtonymy is the most frequet conceptual operation in the corpus; that there is a significant effect of the use of modes in the activation of different amounts of conceptual complexity; and that the type of advertised product and the marketing strategy has no significant effect on the number and complexity of conceptual mappings in the advert... (shrink)

According to Margaret Gilbert’s collective epistemology, we should take attributions of beliefs to groups seriously, rather than metaphorically or as reducible to individual belief. I argue that, similarly, attributions of belief to markets ought to be taken seriously and not merely as reports of the average beliefs of market participants. While many of Gilbert’s purported examples of group belief are better thought of as instances of acceptance, some collectives, such as courts and markets, genuinely believe. Such collectives enact truth-aimed (...) processes that are beyond the control of any single individual. These processes produce beliefs that are distinct from any individual belief and do not merely report the “average” or “majority” view of the group. In the case of markets, beliefs are indicated by prices, though it is often difficult to infer beliefs from prices and those inferences are almost always uncertain. Reliabilism is the best available standard of justification for market beliefs. In some cases market beliefs are reliable and prove to be true. Thus, in some cases markets can know. (shrink)

This study concerns the distribution of metaphorical lexis in discrete syntactic constructions. Source and target seed language from established conceptual metaphors in economic discourse is used to catalogue the specific patterns of how metaphorical pairs align in five syntactic constructions: A-NP, N-N, NP-of-NP, V-NP, and X is Y. Utilizing the Corpus of Contemporary American English, the examination includes 12 frequent metaphorical target triggers combined with 84 source triggers to produce 2,016 ordered collocations, i.e. investment freeze and turbulent market. Through (...) detailed type and token counts, results confirm that source domains function as conceptual material used to structure the target domain and disproportionally fill syntactic positions associated with predication, Studies in cognitive corpus linguistics. Frankfurt: Peter Lang Publishers; Sullivan, Karen. 2013. Frames and constructions in metaphoric language. Amsterdam: John Benjamins Publishing). Given a lexeme’s origin – source or target – when used in source-target metaphors, syntactic alignment can be predicted, market climate is metaphorical, climate market is not. Exceptions to these strong tendencies are explained through genre-specific lexicalization processes in which predicate denoting terms like bubble establish themselves as domain modifiers in economic jargon. Through quantitative techniques to gage metaphorical conventionality and lexical versatility, corpus methodology is used to define and inform the value of frequency effects in cataloguing and understanding metaphorical lexicalization. (shrink)

Where we once spoke in military terms, we now often wield the language of the market: health care is a “product” and we are its “providers” and “consumers.” The market metaphor constrains in various ways our vision of the goals we pursue in making health policy, of the options available to us in pursuing them, indeed—because policy implies a certain view of moral agency—of the way we relate to each other.

Despite the importance of the interorganizational nature of the marketing research process, very little research has addressed how research organizations differ and how they affect each other in the conduct of ethical marketing research. The purpose of this study is to examine differences among three typical participants in the research process: corporate research departments, marketing research firms, and data subcontractors. These organizations were examined with respect to having and enforcing internal codes of conduct and the awareness and enforcement of external (...) codes of conduct. By exploring these differences, this study should help marketing researchers better understand the relationships among participants in the research process. Understanding these differences is the first step toward controlling the potential for ethical conflict among research participants. (shrink)

Uwa bu afia, “the world is a market-place,” is far more than an ordinary statement to be taken on its face value. It is fully loaded and tightly packed in meaning at its deeper layers. While analysis of lexical and syntactic meaning within such metaphorical expressions is necessary for a thorough understanding of the statements' multi-level meaning, the discourse and pragmatic aspects of their use bring heavy accretions to their meaning.Thus, by studying the way meaning inheres in the expression, (...) we are opening the way for incorporation of the world-view of a people in their use of language, since every language has a hidden code.Consequently, uwa bu afia, is a reminder that the world is not a permanent place of abode just as a market is not. It draws attention to the fact that the only permanent phenomenon is temporality. It is a warning against the mindless monuments which we erect as a consequence of insensitivity to our otherness. (shrink)

The process of lowering and removing barriers to the flow of ideas, people, capital, goods, and services at the global level has been presented by many liberal thinkers as a way of opening economies and societies. Neoclassical economists argue that markets, for instance, are potentially boundless: the less external constraints and restrictions, the more smoothly and efficiently they function. Trends toward increasing the intensity of exchanges at the supra-national level, conventionally called globalization, have had nonlinear dynamics. It has taken several (...) decades to regain the same ratio of exports to the world GDP as on the eve of World War.. (shrink)

The ‘marketplace of ideas’ is an influential metaphor with widespread currency in debates about freedom of speech. We explore a number of ways competition between ideas might be described as occurring in a marketplace and find that none support the use of the metaphor. We suggest that an alternative metaphor, that of the ‘garden of ideas’, may offer more productive insights into issues surrounding the regulation of speech.

The neo-liberal upsurge of the last twenty years and the neo-liberal case against the welfare state has gained much of its emotional force from a sub-text which is highly gendered. Whereas social liberalism had contained the promise of more autonomy within the private sphere and more caring values in the public sphere, neo-liberalism depicts the results of social liberalism as a loss of self reliance – through ‘over-protection’ by the state in the public sphere and usurpation of male roles in (...) the private sphere. The identification of the welfare state as female (the ‘nanny state’) helps fuel resentment on the part of those already confused by rapidly changing gender roles. This paper tracks the sex change which took place in the image of the liberal state as it evolved out of the night watchman state – the link between the women's suffrage movement and social regulation, maternal principles of distribution and demands for the public organization of caring. It examines the neo-liberal rejection of the breast and neo-liberal claims that the maternal state is incompatible with ‘self-reliance’ and a barrier to competitiveness in the world market. (shrink)

The proposal by Adam Smith that the market is a primal human reality has arguably been the most influential of the myths offered as a substitute for the authoritative story of Eden by the Enlightenment’s founding fathers. This essay examines how rival primal stories shape agents’ moral stances by directing attention, framing conceptual priorities and in situating stated and unstated analytical presuppositions in contemporary economic discourses. Contemporary scholars have recently emphasised that the root metaphor of Smith’s economic theory (...) is original barter. Tracing this scholarship, I will show how this picture of the human economic agent grounds the central tenets of the emerging global economic order. This vision will, however, then be shown to contrast with both the biblical vision of human economic activity, medieval and reformation theological appropriations of this vision, and the political and economic institutions that pre-modern Christendom developed to express their belief in a human responsibility to serve the divine sustenance of the human race. I will conclude by suggesting why the transition from Christendom to modern global capitalism demands a deeper than usual theological analysis of phenomena we usually refer to under the heading of globalisation, calling for reformulations of basic Christian and non-Christian presumptions about economic practice and ethics. (shrink)

My basic argument is that a computer cannot distinguish between metaphor and nonsense. This would be my new “Turing Test.” I was very fond of a particular Italian poem, but I was told by an Italian friend that it was a hackneyed poem of little worth. I then taught myself to experience the poem alternately, as real poetry and as the silly nonsense that my friend claimed it really was. Having done so, I realized that I could do the (...) same with any metaphor, such as “having a green thumb.” Thinking about the nature of this switch, from the literal to the metaphorical, I also realized that it was the sort of change that could not be prescribed or even described: this, the basic aesthetic gesture, remains beyond the boundary of logical definition. It then dawned on me that it might provide a test for the validity of a “Turing Test,” by any definition. Can a computer track a mind as it goes through this transformation? I could not envisage such a possibility. This would be a “Turing Test” based on the discipline of aesthetics rather than on technology. It may even be argued that the ability to experience metaphor is the very definition of the human. (shrink)

Adam Smith, in Wealth of Nations, used gravitation as a rhetorical metaphor and not in a formal philosophical sense, as used by Newton, Aristotle or Empedocles. Physical gravitational attraction is predictable, accurate and rule-bound; metaphoric gravity, as in relationships between natural and market prices, are neither strictly rule-based nor predictable. Market exchange relationships between independent people are subject to the vagaries of imperfect rhetorical persuasion....

This paper delves into the striking parallels between the linguistic patterns of Large Language Models (LLMs) and the concepts of psychosis in Lacanian psychoanalysis. Lacanian theory, with its focus on the formal and logical underpinnings of psychosis, provides a compelling lens to juxtapose human cognition and AI mechanisms. LLMs, such as GPT-4, appear to replicate the intricate metaphorical and metonymical frameworks inherent in human language. Although grounded in mathematical logic and probabilistic analysis, the outputs of LLMs echo the nuanced linguistic (...) associations found in metaphor and metonymy, suggesting a mirroring of human linguistic structures. A pivotal point in this discourse is the exploration of “absolute metaphors”—core gaps in reasoning discernible in both AI models and human thought processes and central to the Lacanian conceptualization of psychosis. Despite the traditional divide between AI research and continental philosophy, this analysis embarks on an innovative journey, utilizing Lacanian philosophy to unravel the logic of AI, using concepts established in the continental discourse on logic, rather than the analytical tradition. (shrink)

Science-fiction (SF) has become a reference point in the discourse on the ethics and risks surrounding artificial intelligence (AI). Thus, AI in SF—science-fictional AI—is considered part of a larger corpus of ‘AI narratives’ that are analysed as shaping the fears and hopes of the technology. SF, however, is not a foresight or technology assessment, but tells dramas for a human audience. To make the drama work, AI is often portrayed as human-like or autonomous, regardless of the actual technological limitations. Taking (...) science-fictional AI too literally, and even applying it to science communication, paints a distorted image of the technology's current potential and distracts from the real-world implications and risks of AI. These risks are not about humanoid robots or conscious machines, but about the scoring, nudging, discrimination, exploitation, and surveillance of humans by AI technologies through governments and corporations. AI in SF, on the other hand, is a trope as part of a genre-specific mega-text that is better understood as a dramatic means and metaphor to reflect on the human condition and socio-political issues beyond technology. (shrink)

This 1994 collection of interdisciplinary essays was the first to investigate how images in the history of the natural and physical sciences have been used to shape the history of economic thought. The contributors, historians of science and economics alike, document the extent to which scholars have drawn on physical and natural science to ground economic ideas and evaluate the role and importance of metaphors in the structure and content of economic thought. These range from Aristotle's discussion of the division (...) of labour, to Marshall's evocation of population biology, to Hayek's dependence upon evolutionary concepts, and more recently to neoclassical economists' invocation of chaos theory. Resort to such images, contributors find, was more than mere rhetorical flourish. Rather, appeals to natural and physical metaphors serve to constitute the very subject matter of the discipline and what might be accepted as the 'economic'. (shrink)

This paper describes a study conducted in collaboration with a marketing agency and a nonprofit organization providing regional sexual health services, which included advice on, and testing f...

This article discusses the topic of algorithmic personalization and the creation of the so-called “filter bubble” effect, which is often understood as one of the most problematic influences of artificial intelligence on democratic social order. The author suggests that focusing on the issue of information diversity, which had far-reaching effect on the empirical research that tried to quantitatively measure and systematically prove the existence of the filter bubbles, was the wrong starting point for the discussion on the application of algorithmic (...) personalization. It has drawn our attention away from the deeper issue: habit. Habitual adaptation of algorithmic personalization, namely, stands in essential contradiction to the ideal image of a non-adaptive public sphere, upon which democratic societies should be based. Focusing on habitual adaptation could also explain why users addictively stick to certain kinds of information, even if they are not caught in an isolated chamber. (shrink)

Market metaphors have come to dominate discourse on medical practice. In this essay, we revisit Peter Berger and colleagues’ analysis of modernization in their book The Homeless Mind and place that analysis in conversation with Max Weber’s 1917 lecture “Science as a Vocation” to argue that the rise of market metaphors betokens the carry-over to medical practice of various features from the institutions of technological production and bureaucratic administration. We refer to this carry-over as the product presumption. The (...) product presumption foregrounds accidental features of medicine while hiding its essential features. It thereby confounds the public understanding of medicine and impedes the professional achievement of the excellences most central to medical practice. In demonstrating this pattern, we focus on a recent article, “Physicians, Not Conscripts—Conscientious Objection in Health Care,” in which Ronit Stahl and Ezekiel Emanuel decry conscientious refusals by medical practitioners. We demonstrate that Stahl and Emanuel’s argument depends on the product presumption, ignoring and undermining central features of good medicine. We conclude by encouraging conscientious resistance to the product presumption and the language it engenders. (shrink)

This paper explores the commodification of animals, beginning with Marx’s description of how value arises within a system of exchange. Drawing from Irigaray, I observe that value in animals is both arrived at through the use value of the animal as a commodity for human consumption and as a form of currency which serves a function in reproducing the value of the “human” itself. Extending this further, I reflect on Derrida’s discussion of the metaphor as a way to understand (...) the removal of the skin of the animal in order to produce value. As I argue, we find here a convergence of material and symbolic violence which produces value in a way which is distinct from other commodities, and participates in generating the “mirage” of human sovereignty over other animals. (shrink)

we are called together in indianapolis, under the shadow of the poet Mari Evans, to reflect on the influence and constraints of place, and the transformative and liberatory power of imagination. In her essay, "Ethos and Creativity," Evans looks back on a lifetime spent in Indianapolis. She shares her experiences of uplifting and revelatory art performances, alongside a multitude of spirit-numbing indignities as a result of anti-black racism. The metaphor she chooses to elicit the experience of this racism is (...) that of steel thread encased in luxurious fabric. No matter the beauty and exhilaration of the city, its character has been shaped and framed by an inflexible cord that tethers it to a legacy of white supremacy... (shrink)

The American tradition of action theory failed to produce a useful theory of the possible existence of trans-individual consistencies in sexual desirability. Instead, most sociological theorists have relied on market metaphors to account for the logic of sexual action. Through a critical survey of sociological attempts to explain the social organization of sexual desiring, this article demonstrates that the market approach is inadequate, and that its inadequacies can be remedied by studying sexual action as occurring within a specifically (...) sexual field , with a correlative sexual capital. Such a conception allows for historical and comparative analysis of changes in the organization of sexual action that are impeded by the use of a market metaphor, and also points to difficulties in Bourdieu's own treatment of the body qua body. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 36.2 (2003) 103-108 [Access article in PDF] Defining, Using, and Challenging the Rhetorical Tradition Alisse Theodore Portnoy "What counts as 'the tradition'?" was the question that provoked this series of essays. Several of us attended a retreat sponsored by the Rhetoric Society of America, and we had dutifully split into smaller groups in an attempt to define or mark rhetoric as a discipline. Patricia Bizzell and (...) Bruce Herzberg had recently published the second edition of their The Rhetorical Tradition, and Michael Leff wanted to know what criteria Bizzell and Herzberg used as they revised the tradition. Bizzell was part of the group and responded. Jacqueline Jones Royster also responded to the opening question as the terrain shifted from defining to using and—quite naturally for everyone in the room—challenging the tradition. Maurice Charland soon entered into this Burkean parlor, despite his refusal to call rhetoric a discipline.One product of this ongoing conversation was a panel at the 2002 RSA biennial conference, from which the essays in this special issue of Philosophy & Rhetoric emerged. In their essays, Bizzell (English), Charland (Communication Studies), Leff (Communication Studies), and Royster (English) agree on several key points, the most basic of which are not only the existence but also the dynamic nature of a rhetorical tradition. The essayists agree that contemporary users of the tradition have agency in its constitution, and that texts by "performers" as well as by rhetorical theorists have a place in the tradition. But all of the essays have different starting points and offer us myriad ways to think about the rhetorical tradition.Patricia Bizzell writes with a unique perspective, having, as she says, edited the tradition—twice. In "Editing the Rhetorical Tradition," Bizzell takes stock and quickly accounts for us her sense of the "traditional tradition," or the tradition's blue chip stocks, and then offers tips on high risk and growth stocks. Playing with the stock market metaphor, Bizzell imagines [End Page 103] as high-risk stocks the texts or authors who have been marginal players, figures for whom presence is assured but reputation is not. Their reputations fluctuate depending on the ways "they can be made to serve the cultural preferences of those in power." Also contributing to what Bizzell calls "new traditions" are "thinkers who were practically unknown to traditional historians of rhetoric, sometimes because we did not have the methodological and pedagogical approaches necessary to construe their texts as rhetoric and sometimes because their work itself was hidden from scholarly view, fragmented, or lost." Bizzell outlines three ways these "growth stocks" enter into the tradition as she acknowledges the "whole new set of [scholarly] priorities" these texts often require.But just the novelty of these texts can pose challenges. Bizzell uses an exchange that occurred during the question period of the RSA session to suggest that texts might appear more abstract and philosophical, and therefore (mistakenly) more complex and valuable, simply "because we have the benefit of generations of scholarship and pedagogy assisting us to read these texts as rhetorical theory." Bizzell also argues that a metacritical awareness of the constraints upon language use makes a text theoretical even as it seems primarily "performative." In other words, more than a few "new tradition" texts count as contributing to rhetorical theory because they advocate non-traditional rhetorical practices or non-traditional access to conventional rhetorical spaces in the performance of the text.Bizzell reports the increased inclusion of these "growth stocks," the "thinkers who were practically unknown," even as she admits that reviewers for the second edition of The Rhetorical Tradition asked for more, not less, of the traditional tradition. And so as she concludes Bizzell refuses to see the composition of the tradition as a matter of contention or animosity. Rather, according to Bizzell, the tradition shifts "as our needs and interests change," based on choices "aris[ing] out of complex cultural factors relating to gender, race, social class, national identity, and more."Since anthologies like The Rhetorical Tradition play such a large part in the evolution of the rhetorical tradition, Bizzell claims some... (shrink)

This article aims at a critical reevaluation of the trading zone concept. It starts from a case study of the Faraday–Whewell collaboration in coming to terms with electrolysis experiments. The case is supposed to be an example of a trade zone of science/philosophy interaction though it demonstrates the unequal nature of the “trade.” This requires the analysis to log in some details concerning Galison’s metaphor of trading zones, which reveals its market-oriented connotations. The following criticism of the (...) class='Hi'>market metaphor for science applies a revised version of Boris Hessen’s argument against misinterpretation of technology by some British scientists. A closer look at the ancient trade rituals in Marcel Mauss’ seminal work enables discovering another cultural pattern for describing scientific communication as opposed to trade—gift. This helps picture science as a distribution of social roles and statuses and uncovers the normative and value dimension of gift zones language. (shrink)

Research in the cognitive sciences indicates that metaphors significantly shape perceptions and approaches to problem solving. With this in mind, this essay argues that it is problematic for ethicists that mainstream economics and other social scientific literature relies on naturalistic metaphors to describe markets. These imply an inaccurate picture of economic phenomena and rhetorically frame many solutions to problems such as inequality as interventionist. This essay proposes that religious ethicists may find resources for avoiding this conceptual hazard in emerging fields (...) of heterodox economics that are attentive to the role of culture and human agency in shaping markets. It introduces feminist, behavioral, institutional, and Austrian economics in particular and highlights some of the specific approaches to inequality adopted in these fields. It then suggests that engaging heterodox perspectives more generally may help ethicists keep in view the full complexity and social nature of the economic problems they analyze. (shrink)

In this interview, Philip Mirowski, a foremost economic historian and philosopher of economic thought, discusses his research into the history of economics along with its complex relationship to the natural sciences and the recent rise of neoliberalism. The conversation starts by focusing on his early work on the birth of neoclassical economics as an imitation of modern physics via energetic metaphors. We also discuss the subsequent impact of the computer metaphor and its influence on post-Second World War economic theory. (...) Some of the most important aspects of the informational turn in economics are discussed, such as the understanding of the market processes as a form of computation and the shift from a concern with the nature of the individual agent to the institutional framework of markets. This inevitably leads us to Mirowski’s recent work, where he takes the informational turn in economics to its ultimate conclusions, arguing for an algorithmic understanding of markets. He calls this a theory of markomata, or a computational evolutionary economics. Finally, the discussion addresses the interdependencies between the general understanding of markets as superior information processors, the rise of neoliberalism and the recent financial crisis. (shrink)

This paper introduces post-place branding in the context of the post-representationalist turn in marketing research by drawing on Deleuze and Guattari’s (A thousand plateaus: capitalism and schizophrenia, University of Minnesota Press, Minneapolis, 1987) theory of nomadology. By engaging critically with fundamental concepts in the place and destination branding literature, post-place branding offers an alternative perspective to entrenched definitions of subjectivity, place, and event experiencing, by effecting a paradigmatic shift from processing monad to nomad, from event as symbolic structure to micro-events, (...) from pre-constituted place to spacing in the process of deand reterritorializations. Post-place branding is illustrated by re-imagining the brand architectural components of the experiential events of 70,000 Tons of Metal and The Boiler Room. The analysis culminates in a metaphorical modeling exercise that draws nomadological guidelines for brandcomms’ message strategy. (shrink)

The marketplace of ideas is a colourful metaphor with a long history of being used to argue for freedom of speech. This paper draws on its historical antecedents to begin with an orthodox understanding of the metaphor whereby the absence of substantive regulation is taken to be conducive to the good functioning of both economic markets and public discourse. This anti-regulation reading is then challenged by analysing a series of legal cases showcasing prohibitions on misrepresentation and fraud. These (...) speech regulations are explained by the economics literature on information asymmetry, which illustrates how honesty regulations maintain good market functioning by facilitating credible reliance by market participants on one another’s assertions. What is thereby proposed is a re-imagining of the marketplace of ideas metaphor which lends support to honesty regulations in the realm of public speech. One potential analogue for these legal and economic findings is identified in the work of Shiffrin and her arguments for deontological sincerity requirements in the public sphere. (shrink)

Since economies are dynamic processes driven by creativity, social norms, and emotions as well as rational calculation, why do economists largely study them using static equilibrium models and narrow rationalistic assumptions? Economic activity is as much a function of imagination and social sentiments as of the rational optimisation of given preferences and goods. Richard Bronk argues that economists can best model and explain these creative and social aspects of markets by using new structuring assumptions and metaphors derived from the poetry (...) and philosophy of the Romantics. By bridging the divide between literature and science, and between Romanticism and narrow forms of Rationalism, economists can access grounding assumptions, models, and research methods suitable for comprehending the creativity and social dimensions of economic activity. This is a guide to how economists and other social scientists can broaden their analytical repertoire to encompass the vital role of sentiments, language, and imagination. (shrink)

Much attention has hitherto been paid to Hayek’s reference to Adam Smith’s “invisible hand”. In his view, this metaphor helped shed light on spontaneous social orders, that is orders that are unintentionally produced and which Hayek aims to account for, more precisely market order. However, an exclusive focus on this reference leaves questions unanswered: first, what does Hayek aim to account for, when examining these spontaneous social orders? In other words, what does he mean by “order” in this (...) context? Second, why does his investigation mainly focus on economic order? In order to address these questions, it is useful to bring to light another one of Hayek’s conceptual appropriations, namely that of “doux commerce”. An analysis of this conceptual borrowing by Hayek takes us deep into his defence and justification of liberalism. Nevertheless, to adequately grasp the significance of this appropriation, it is necessary to highlight the conceptual shifts Hayek applies to this theme, when he argues that “cash-nexus […] holds the Great Society together”, that is, constitutes the ultimate basis of peaceful order in modern society. (shrink)

Which moral consequences are implied in conceiving mental health care delivery as a market? It is argued that the market, as a term, does not function as a description of what actually occurs, but as a metaphor, albeit an effective one, which structures the behavior of managers and administrators. Three models of mental health care are described, including the moral principles, which prevail in each of them. In the Dutch situation there, in fact, appears to be a (...) mix of these models. Competition between health care providers according to the principles of the free market burdens the patient-physician relationship, as relation of trust; it offers a potential threat to the principles of justice and solidarity; and to the autonomy of the medical profession. These hazards are illustrated by focusing on different types of markets. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:"'Twas Nature Gnaw'd Them to This Resolution":Byron's Poetry and Mimetic DesireIan Dennis (bio)1. IntroductionWe all know Lord Byron, I presume. Know him as a paradigmatic object of cultural desire, as the quintessentially romantic individualist whose haughtily transgressive rejection of his society turned him into one of its most compelling models and objects, the endlessly provocative rival of a multitude of young men to follow—and they are still following—all to (...) differing degrees blind to or writhing in the anxieties of his influence. I myself belong to that somewhat smaller group that actually reads his poetry.Having passed through the little deification of celebrity, Byron was on something of a downslope of fame, and knew it, before he put the matter past all doubt by dying almost-young for liberty in Greece in 1824. Perhaps not surprisingly, given all this, he developed into something of an expert on desire. Almost alone among the major Romantics, he came to understand this most basic force in human experience not only as mediated and mimetic but as increasingly a function of a new kind of market whose commanding value was apparent autonomy from the market. It is not too hard to see how he figured this out. Those whom Byron defied adored him; those whose petty gratifications he evaded in spectacular suffering emulated him; those to whose desires he declared himself indifferent desired him—as few have ever been desired. For all his very real faults he was an intelligent man and an observant one. He reflected on what had happened to him.2. Reading Byron's Poetry for Nature and DesireIn his earlier poetry the natural scene, at least in Byron's privileged experiences of it, acts as an ally against other people. It is a source of his difference from and thus his indifference to the rest of us—an apparent replacement for, rather than object of, mediated desire. [End Page 115]Almost the first words of the preface to his fame-making Childe Harold's Pilgrimage (1812) tell us that the poem was "written, for the most part, amidst the scenes which it attempts to describe" and a coy disquisition on the identity of the Childe—who is and is not Byron—follows close on the heels of a spate of place-name dropping. They are sexy places, too, hard to get to, exotic, naturally beautiful, and dangerous. Soon the note of human pollution is of course sounded—man "mars" the beauties of Cintra that the hero is experiencing (1980–1993, 1.15)1—reminding us of the prototypical alliance between the alienated Romantic solitary and the unspoiled, or spoiled natural world, alike menaced by sociality, by the Other. This alliance is powerfully reinforced by an identification with the bovine victim of the Cadiz bull-ring, vivid sacrifice at the center of—in the young poet's chilling phrase—"the silent circle's peopled walls" (1.75). Does man scapegoat nature? There could hardly be a handier metaphor. And the Childe makes common cause.Mainly, though, "Dear Nature" is the particular solace of her "never-wean'd" favorite son, the one who never "pollutes her path," he who, as he rather complacently notes, "mark'd her when none other hath" (2.27). Byron does at least make good on such a claim by going to Albania, a wild, inaccessible place which he, with some justification, boasts "all admire, but many dread to view" (2.43). He writes some stirring descriptive poetry, leavened with occasional homilies on the smallness and nastiness of man and the grandeur and beauty of nature, sentiments that would not sound out of character on the lips of young backpacking, development-deploring kindred spirits of a later age. Again, it is to be remembered that the first besmirchment of the natural world to be complained of is not material, but social, in particular by the Romantic rebel's own society—not chemicals and chainsaws but the poisonous presence of overly familiar people and practices. The language of protest remains much the same after the products of industrial economic activity are added to the score, and indeed a good part of... (shrink)

Depuis l'appropriation des outils numériques par une fraction notable de la population des pays développés, plusieurs métaphores ont surgi, désignant des usages individuels de ces nouveaux moyens d'information. Simultanément, certains usages collectifs non-marchands sont apparus. Dans ce qu'on appelle trop simplement la «société civile» ou le « tiers-secteur », des groupes divers expérimentent désormais des modes de relations dans lesquelles « le lien est plus fort que le bien ». Les outils numériques, encore limités, dont on dispose aujourd'hui y sont (...) largement mis à contribution. On voudrait ici proposer une esquisse d'analyse de ces phénomènes récents à la lumière de certains courants sociologiques, notamment celui de «l'associationnisme», puis suggérer aux acteurs de la conception informatique des principes de développement d'outils qui seraient mieux adaptés à ces pratiques collectives.A notable fraction of the population in developed countries is now using networked numerical devices. A variety of metaphors have been used in an attempt to better understand, describe and explain this phenomenon but many empirical studies have been carried out as well. In this paper we focus specifically on collective, non market uses of ICT by "civil society" or what is sometimes also called the "third sector" of the economy. We will show that despite the need for new and better tools, the uptake of ICT in this sector has been rapid and is strongly anchored in efforts to reinforce human ties and relationships. "Associationism" is the name we have chosen for the overall goal of learning and doing things together via the Internet. This concept designates a current of sociological thought dating back to the middle of the 19th century in France and will be discussed in connection with other approaches in the area. (shrink)

This paper argues that the question of the compatibility between competition and solidarity needs to be clarified by distinguishing a variety of possible normative frameworks. Using a core metaphor of a race between runners hired by stadiums, I develop and discuss three ethical frameworks: the emergentist perspective, which considers that competition is in itself the locus of solidarity; the social-democratic perspective, which views solidarity as the main counterweight to the abrasive effects of competition – without, however, calling into question (...) the system that generates this competition; and the oppositional perspective, which considers solidarity as an implication of the desire to assist the victims of asymmetrical social power, unfairly distributed through competition, and therefore sees ‘genuine’ solidarity as a means to subvert competitive logic itself. In each case, I deconstruct the fundamental ‘axioms’ that underlie the approach, and I gradually demonstrate why there are compelling ethical arguments for a radical subversion of the logic of competition within a framework of ‘genuine’ solidarity. Thus, while the social-democratic perspective trumps the emergentist perspective, it is in turn trumped by the oppositional perspective. The basic idea is that competition which is statically fair, tends to become dynamically unfair, revealing a deep-lying source of structural alienation. This requires a renewed view of the nature of agents’ rationality, however, and an abandonment of some cherished beliefs and prejudices concerning the alleged fairness of competition in market economies. (shrink)

Anti-capitalist thinkers in the West have long argued that the expansion of markets creates new wants faster than it can satisfy them, and that consumption under capitalism is a form of addictive behavior. Recently, however, the relentless expansion of desire has come to be seen as a strength rather than a weakness of capitalist regimes. To understand this change socialists must consider whether there is a point to consumer spending that goes beyond satisfaction with what one gets. Freud's notion of (...) instinctual ambivalence illuminates the ways in which spending itself is a fusion of the desires to lose and to gain. This helps to explain how the socialist distinction between satisfying and addictive consumption misses the mark. Broadening this insight, we can see that Western thought about justice, originating in Judeo-Christian theology, conceals a fundamental ambivalence about both domination and gain by suggesting that inequality (beginning with that between God and man) is justified when the dominating party loses and the gainer submits. Ironically, however, the new post-utilitarian rationale for capitalism undermines this putative justification of social inequality in consumer-oriented capitalist societies by bringing our internal ambivalence about gain and dominance to the surface. This development creates an opportunity for a new beginning in Marxian social theory. The final sections of the essay suggest that social theory has been trapped in a debate over whether predators (and their human counterparts) kill in order to eat or eat in order to kill (Marx vs. Nietzsche). To break this trap we must shift the basis of social criticism from the metaphor of predation to the metaphor of parasitism. This changes the focus of critical analysis from unmasking the predator in every situation to identifying in every social structure the mechanisms of incorporation, mutual subversion, asymmetrical exchange, and surplus-creation (as distinct from equilibrium). If neither the desire for gain nor the desire for dominance are self-explanatory, then the Marxian critique of Nietzsche and the Nietzschean critique of Marxism both have valid points. The essay concludes with reflections about the importance of addressing the post-utilitarian rationale of capitalism with the same depth and comprehensiveness that we find in Marx's critique of its utilitarian rationale. (shrink)

Corporate Strategy has emerged as a central metaphor for private-sector enterprise. Given inherent imperfections in markets, one important question to consider is how well the practice of Corporate Strategy contributes to social welfare. An account of the implicit morality of free markets is developed as a standard against which two particular, second best solutions to market imperfections — namely, American federal antitrust policy and Corporate Strategy — are compared. Corporate Strategy is subsequently evaluated in terms of the fundamental (...) principles of Rawls' theory of justice. In both analyses, Corporate Strategy is found to depart significantly and systematically from the standards of social justice. An alternative principle, grounded in the concept of duty, is introduced as a means for reconceptualizing Corporate Strategy. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Hurricane Gloria LAWRENCE DUGAN A screaming northern gale flew past his wild words And slammed the sails, and pulled a wave toward heaven. —Aeneid, i.102–3 (Sarah Ruden, trans.) i. A phalanx of weather tools at the door, A shovel, an ice-pick, an umbrella, A new cane, leaning against each other, Plastic fabricated to resist storms, Reminds me of a storm I rode out years ago, The Nor’easter of 1985, (...) On the twenty-first floor of 5 Penn Center Across the street from where the Fox Theater Spread the bright wings of its marquee, folded Now forever, torn down, and then replaced With a glass-box not unlike the office I looked out of, watching the rain lashing Windows, tearing at the flags hung on poles On other buildings, solitary banners Left up as if to challenge the weather To do its worst, to refute the young storm Tearing northeast out of the Atlantic, Predicted only a few days before As a hurricane, that didn’t happen, But leaving the high-rise building nearly Deserted, with the ticker still running Across the wall; the market had opened Empty office or not, unoccupied Desks giving it that strange quietude Peculiar to such spaces, which the mind Expects to be filled, even while seeing Otherwise. arion 28.2 fall 2020 66 hurricane gloria I felt like a sailor for The only time in my life, stepping off The elevator at 21, and then Walking into the main hall and sensing The building swayed slighty, barely feeling It but knowing it distinctly, hearing It creak exactly as I had heard ships At sea in dozens of movies, and with The sound, the sway, the massive grid of pipes And beams giving and taking. jms Old timers hadn’t warned me about this Although some had ridden out several Storms as bad, real or metaphorical, Not even old Harris who remembered Moving down from Susquehanna county In ’29, to Wall Street and the Crash. ii. Future archaeologists of urban Storms will study pictures of umbrellas Taking flight, wrecked synthetic shapes blooming Against resistant hands, then abandoned, Stuffed into trash cans, twirling down alleys, Pastels, stripes or old-fashioned banker-black, The edge of the story, the windy street’s Last rebuke to those daring to stagger To lunch but caught in the nor’easterly Gale’s grey wall of wind and rain that rattled Doors and buckled windows. The building held Two dozen companies, and I still like To think one fronted for an anchorite, Some isolated individual Up on 24, alone at his desk In a skyscraper office for ten years Praying, sometimes looking down the cliff walls At the peregrine falcons sweeping home Lawrence Dugan 67 To their massive nest stuffed tight in the bronze Lap of a statue seated on City Hall, One of the allegories of Founders And Lenape chiefs placed high over Broad, The hawks diving downward athwart the storm Coming on in grey curtains wavering Over the city and the Delaware Valley. Across the river in Jersey The pines begin, in Camden the street dirt Is sand; halfway to the shore the forest Runs above the expressway, farms below, The pines flourishing in sandy barren Earth lacking nitrogen, incinerating Every dozen years, thousands of acres Blowing away in flames seen at the shore. After that rain those woods were safe for weeks. iii. Ten years and two jobs later I needed Census material and found it online On a rainy day in Center City In a high-rise office nearby, a halfDay ’s work done to my surprise in only Twenty minutes, then realizing as I Stood up from a computer that the view Was familiar. I was back on 21 In my old office; jms had moved But the grey sky cleared with a sweep of wind And the view north and south looked as before Wherever the market’s ticker-tape rolled now. The weather had surprised me again; The only full rainbow I ever saw, The ancient sign that spares the world from floods, A pure unblemished iridescent span, Appeared late in spring, in a sun shower.... (shrink)

Early contractarians such as Thomas Hobbes and Jean-Jacques Rousseau stretched the idea of contract to encompass all realms of society: the political, the economic, the familial. Contract is still a fundamental concept for many modern disciplines; indeed, it names fields in political philosophy, in economics, and in law. There was no such governing notion of contract in the fourteenth century, no metaphor of exchange that could link together ideas about agency, conditions, profit, and responsibility from different disciplines and provide (...) a theory of the basis of society itself. Retrospectively it may seem that scattered ideas about contract were, in fact, being developed: for instance, by the common law in the actions called debt, covenant, and trespass; by constitutional theory, in conciliarism; by economic thought, in a miscellany of glosses and laws redressing fraud and regulating prices and markets; by theology, in discussions of will, intention, and the marriage sacrament; by the civil law, in Roman law of contract; and by canon law, in treatments of individual consent and incapacity in marriage. Yet nothing about this discontinuous hodgepodge predicts that a fundamental connection among those topics will emerge in later political theory. To find a powerful combination of social analysis and political philosophy that takes up the issues deliberated by the later contractarians, we can call upon a medieval allegorist. (shrink)

Scholars in science and technology studies, as well as economics and innovation studies, utilize the trajectory metaphor in describing a technology’s maturation. Impetus and purpose may differ, but the trajectory serves as a shared tool for assessing social change either in society at large or within a market sector, a firm, or a discipline. In reverse, the lens of a technology trajectory can be a basis for assessing technology, estimating economic growth, and selecting among plausible product development pathways. (...) Emerging technologies pose a challenge in that the promissory claims that attracted investment may also challenge social safeguards, leading to necessary, but unforeseen hurdles to later technology acceptance. The experiences with biotechnology and nanotechnology demonstrate that knowledge gained in the intervening years was to have tempered exaggerations and addressed the criteria and the responsibilities of those who would later be deciding on product acceptability. In particular, the promissory claim for nanotechnology, unique phenomena, challenged regulatory practice, while claims for biotechnology products were often the fruition of themes found in the educational experience common to both the biotechnology researcher and the regulator. The social science and humanities literature mirrored these points as did the responses of civil society organizations. A prospective trajectory for artificial intelligence is developed using the example of driverless cars and then qualitatively compared to the retrospective trajectories for nanotechnology and biotechnology. Experience with automation, algorithm transparency, and computational modeling of biological mechanisms are identified as pertinent to responsible AI development. (shrink)

This article shows how attention to a third political discourse -- mercantilist thought -- provides a direct understanding of the issues of commerce and market relations in the framing and ratification of the constitution drafted at the Philadelphia convention in 1787. Mercantilist political discourse was readily employable alongside the republican, liberal and other political languages already studied at greater length. In contrast to the vagueness of classical republican references to �commerce�, which made it a metaphor for entire social (...) and political orders, mercantilist thought enabled Anglo-Americans to be precise and elaborate in discussing economic relations in political contexts. Mercantilist thought provided a positive analysis of market activities, but it simultaneously forestalled a complete identification of liberty with economic self-interest. By assuming that economic regulation might serve a public interest, mercantilist thought allowed the hypothetical possibility that regulation of the market need not be a compromise of freedom in a republic. (shrink)

Calling Citizens to a Moral Way of Life: A Dutch Example of Moralized Politics This article offers a sociological analysis of the moral revisions that accompany welfare state reforms in the Netherlands. It is argued that Dutch welfare state reforms after the Cold War rely on moral discourses in particular and moral language in general to legitimize and effectuate policy measures. The Dutch reformers have been pursuing a set of strategies of moralization designed to adjust the Dutch welfare state to (...) the new, post-Cold War situation, in which social policies are redesigned to support the operation of global markets. This article seeks to show how this "moral revision" has been taking place by consulting data sources provided by Dutch media, policy documents, council reports, advices, speeches, and newspaper interviews. This implies that special attention is paid to the rhetoric, language, tones, symbolism, metaphors and moral images used and propagated by moral revisionists, elites and media, their definitions of the prevailing moral situation and of the desired one, their formulation of desired values and norms and the ways in which moral panics are aroused. Three recent Dutch policy innovations, namely the national debate on norms and values, the Charter Responsible Citizenship and the family policy memorandum, are interpreted as political strategies to re-engineer the new morality that can sustain a reformed state. (shrink)

Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical frameworks with empirical studies that measure the effectiveness of different approaches to the use of figurative language in advertisements, to show how to maximise the benefits of creative metaphor and metonymy in global advertising. It highlights how (...) subtle differences in colour, layout, and combinations of different kinds of figurative language affect the reception and appreciation of creative advertising, shedding new light on the nature of figurative communication itself. With a balance between theory, experiments and practical case studies, this book is accessible for academics in linguistics and communication studies, as well as advertising and marketing professionals. (shrink)

Inspired by Adriana Cavarero’s recent work on maternal inclinations as a postural term, the overall purpose of this article is to seek out a geometry of the educational relation that is alien to the masculine myth of the ‘economic man’. Drawing on Jan Masschelein and Maarten Simons’s critique of the marketization of education, reading their giving ‘shape and form’ to the scholastic school through the geometry of Cavarero’s ‘maternal inclinations’, the article shows how images and metaphors associated with the posture (...) of rectitude infuse the scholastic model of the school. At the same time, we argue, it testifies to a geometry of an inclined subject and, in doing so, it offers an opening for recovering the significance of the feminine and maternal to educational theory. Affirming this opening, the paper makes a shift of emphasis from scholastic techniques to educational postures. (shrink)