Memes are a prominent example of a kind of digital artifact. It is widely agreed that an integral component of meme-making is the way in which it makes use of other existing material. In this paper, I examine three different ways of understanding this making use of. First, it has been seen in economic terms, as a kind of poaching. Secondly, the cultural concept of (re)appropriation has been deployed. Finally, Lévi-Strauss’s notion of bricolage is often mentioned. I argue that (...) despite some interesting insights deriving from the first two approaches, it is the third that gives the most comprehensive and interesting take on meme-making. (shrink)

Dawkins’ concept of the meme pool, essentially equivalent to Popper’s World 3, is considered as an expression in modern terms for what Averroes knew as the ‘active intellect’, an immortal entity feeding into, or even creating, the ‘passive intellect’ of consciousness. A means is thus provided for reconciling a materialist Darwinian view of the universe with a conception of non-personal immortality. The meme pool/active intellect correspondence provides a strong basis for regarding science as a communal enterprise producing enrichment (...) of the meme pool and expansion of consciousness, and emphasizes the virtues of memetic conservation in relation to vanishing cultures. (shrink)

In this article I analyse object labelling image macro internet memes as multimodal metaphors, taking the Distracted Boyfriend meme as a case study. Object labelling memes are multimodal texts in which users add labels to a stock photograph to convey messages that are often humorous or satirical in nature. Using the relevance-theoretic account of metaphor, I argue that object labelling memes are multimodal metaphors which are interpreted using the same processes as verbal metaphors. The labelling of the image guides (...) the viewer in the construction of ad hoc concepts, and it is these ad hoc concepts that contribute to the overall meaning that is communicated. The analysis in this article is rooted in the relevance-theoretic claim that pragmatic interpretive processes are triggered by all and any ostensive acts of communication. I also draw heavily on Deirdre Wilson’s work on lexical pragmatics to show how this plays out in the case of a multimodal digital text. Memes, like verbal metaphors, do not require a special theory or framework. They can be understood as ostensive stimuli which trigger the search for an optimally relevant interpretation. (shrink)

In 1976, Richard Dawkins coined the term meme as a way to metaphorically project bio-evolutionary principles upon the processes of cultural and social development. The works of Dawkins and of some other enthusiasts had contributed to a rise in popularity of the concept of memetics (“study of memes”), but the interest to this new field started to decline quite soon. The conceptual apparatus of memetics was based on a number of quasi-biological terms, but the emerging discipline failed to go (...) beyond those initial metaphors. This article is an attempt to rebuild the toolkit of memetics with the help of the more fundamental concepts taken from semiotics and to propose a synthetic conceptual framework connecting genetics and memetics, in which semiotics is used as the transdisciplinary methodology for both disciplines. The concept of sign is used as the meta-lingual equivalent for both the concepts of gene and meme. In the most general understanding, sign is a thing which stands for another thing. In genetics, this translates into gene that is a section of DNA that stands for the algorithm of how a particular biomolecule is built. In memetics, the similar principle works in meme that is a thing that stands for the rules of how a particular cultural practice is performed. (shrink)

In this paper, I argue that the adaptive fit between human cultures and their environment is persuasive evidence that some form of evolutionary mechanism has been important in driving human cultural change. I distinguish three mechanisms of cultural evolution: niche construction leading to cultural group selection; the vertical flow of cultural information from parents to their children, and the replication and spread of memes. I further argue that both cultural group selection and the vertical flow of cultural information have been (...) important. More conjecturally, I identify a potential role for meme-based cultural evolution in the explanation of the ‘human revolution’ of the last 100 000 or so years, and defuse an important objection to that explanation. Introduction Cultural groups The cultural invention of adaptive complexes Niche construction models Dual inheritance Memes Memes or minds? Conclusion. (shrink)

Analisando a comunicação memética a partir dos pontos de vista da semiologia saussuriana e do dispositivo biopolítico tal como pensado por Foucault e Agamben, bem como estabelecendo conexões entre essas teorias e o uso desse tipo de comunicação na política brasileira contemporânea, foi possível perceber neste artigo que os memes, em especial os memes políticos, em vez de operarem por meio da subjetivação, operam como dispositivos dessubjetivantes.

Are most people sincere when they share misinformation and conspiracies online? This question, while natural and important, is difficult to answer for obvious reasons. But it also applies poorly to one of the main vehicles for misinformation—memes. And it can be ambiguous; as a result, we should be mindful of two distinctions. First, a distinction between belief and a related propositional attitude, commitment. And second, the distinction between the propositional content of an attitude and what I will call its political (...) meaning. I will suggest that these distinctions not only can help us understand how we communicate online, but they also suggest a lesson about what we should be focusing on when fighting misinformation. (shrink)

Memes are hypothetical cultural units passed on by imitation; although nonbiological, they undergo Darwinian selection like genes. Cognitive study of multimodular human minds undermines memetics: unlike in genetic replication, high-fidelity transmission of cultural information is the exception, not the rule. Constant, rapid 'mutation' of information during communication generates endlessly varied creations that nevertheless adhere to modular input conditions. The sort of cultural information most susceptible to modular processing is that most readily acquired by children, most easily transmitted across individuals, most (...) apt to survive within a culture, most likely to recur in different cultures, and most disposed to cultural variation and elaboration. (shrink)

Graphical AbstractAn effort is made to frame memes within a human evolutionary context in which memes are complex emotion-related tools of enhanced learning and spread of language, art, culture and technology. The basic idea is that any information can become a meme if emotions are evoked in a recipient. The evolution of human brain with memetic capabilities thus produced modern humans.

This paper describes a computational model of how ideas, or memes, evolve through the processes of variation, selection, and replication. Every iteration, each neural-network based agent in an artificial society has the opportunity to acquire a new meme, either through 1) INNOVATION, by mutating a previously-learned meme, or 2) IMITATION, by copying a meme performed by a neighbor. Imitation, mental simulation, and using past experience to bias mutation all increase the rate at which fitter memes evolve. Memes (...) at epistatic loci converged more slowly than memes at over- or underdominant loci. The higher the ratio of innovation to imitation, the greater the meme diversity, and the higher the fitness of the fittest meme. Optimization is fastest for the society as a whole with an innovation to imitation ratio of 2:1, but diversity is comprimized. (shrink)

The meme is a recently coined name for an old idea: one that explains how culture evolves through a process of inheritance involving bits of information. A meme is thus considered to be analogous to a gene as the unit of cultural, as opposed to genetic, evolution. Some memeticists believe that inheritance is enough to define replication. This article also uses the term ‘imitation’ in the broad sense. However, this is not a definition of imitation which social psychologists (...) would accept. For most psychologists, imitation involves observation of a behavioural model — a figure conspicuously absent when reading a text. This article demonstrates that replication must be something more than just the inheritance of information. The question then is whether cultural reproduction of any type fulfils the criteria for replication. (shrink)

This article argues for a clearer framework of internet-based “memes”. The science of memes, dubbed ‘memetics’, presumes that memes remain “copying units” following the popularisation of the concept in Richard Dawkins’ celebrated work, The Selfish Gene (1976). Yet Peircean semiotics and biosemiotics can challenge this doctrine of information transmission. While supporting a precise and discursive framework for internet memes, semiotic readings reconfigure contemporary formulations to the – now-established – conception of memes. Internet memes can and should be conceived, then, as (...) habit-inducing sign systems incorporating processes involving asymmetrical variation. So, drawing on biosemiotics, Tartu-Moscow semiotics, and Peircean semiotic principles, and through a close reading of the celebrated 2011 Internet meme Rebecca Black’s Friday, this article proposes a working outline for the definition of internet memes and its applicability for the semiotic analysis of texts in new media communication. (shrink)

Dennett's Consciousness Explained presents, but does not demonstrate, a fully naturalized account of consciousness that manages to leave out the very consciousness he purports to explain. If he were correct, realism and methodological individualism would collapse, as would the very enterprise of giving reasons. The metaphors he deploys actually testify to the power of metaphoric imagination that can no more be identified with the metaphors it creates than minds can be identified with memes. That latter equation, of minds with (...) class='Hi'>meme?complexes, rests for its meaning on the existence of real minds, which are not to be equated with the thoughts they have. (shrink)

Internet memes – images and GIFs – have become part of internet pop culture and are here to stay. Memes’ success as an online communication phenomenon is due, to some extent, to the fact that memes are self-explanatory. Indeed, messages conveyed in memes, however complex, are instantaneously grasped. The themes that memes cover can be casual or serious, but the humour and wit they radiate diffuse the tension of most sombre topics. However, it is unclear what makes a particular (...) class='Hi'>meme popular or, as they say, viral. Notably, when using the word viral to refer to a meme, internet users inadvertently uphold the take on memes as gene-like units of information that evolve as quasi-biological entities. In this article, the authors intend to move away from this approach and investigate memes from a semiotic and logical perspective. To do that, the authors deploy Peircean terminology that helps position memes in the sphere of signs and analyse meme structure using both ‘icon–index–symbol’ and ‘token-type’ classifications, as well as ‘the habit of inference’ concept. This analysis allows them to describe the mechanics of meme transformation and define the boundaries that memes do not cross. (shrink)

Efforts to reorient narratives about today’s socio-economic systems along humanistic or eco-friendly lines are built on core units of culture called memes. This paper explores the memes used by progressive socio-economic initiatives to assess whether they are consistently and powerfully deployed, using the aspirational statements of 126 different initiatives, sorted into nine categories. The memes used by these initiatives demonstrate lack of consistency and lack of potentially resonant memes overall. Aspirational statements from both progressive and conservative think tanks are then (...) compared to see whether their messaging is consistently developed in their aspirational statements. Results indicate that memes associated with the neoliberal narrative are considerably more consistently used by conservative think tanks than is any coherent or consistent messaging by progressive think tanks, a finding that becomes more powerful when two- and three-word meme sets are considered. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Minds, Memes, and MultiplesStephen R. L. Clark (bio)AbstractMultiple Personality Disorder is sometimes interpreted as evidence for a radically pluralistic theory of the human mind, judged to be at odds with an older, monistic theory. Older philosophy, on the contrary, suggests that the mind is both plural (in its sub-systems or personalities) and unitary (in that there is only one light over all those lesser parts). Talk of gods and (...) demons has been a way of arranging elements of human mind and motivation. The one light, or center, is something which requires mental discipline to discover rather than being immediately obvious. This indeed is what even Descartes (sometimes blamed for introducing the notion of a simple, transparent self) really intended. Discovering or uncovering the Self is a psychotherapeutic as well as a philosophical imperative.Keywordsconsciousness, gods, Multiple Personality Disorder, passivity, thought alienationMultiple Personality 1The phenomena popularly identified as evidence of “multiple personality disorder” are strangely attractive. The stories suggest that those who provide, who are, the evidence for this disorder are usually in acute distress, but those who wish to believe in it find the idea almost exhilarating. Most of us would rather wish to think that we had undeveloped possibilities, that it would be exciting to be a married academic today, a celibate bus-driver tomorrow and a teenage hooligan on Sundays. The impulse to put aside our duties, or our habits, can be a powerful one, and only the sober thought that we would not, after all, succeed in keeping our lives separate keeps us single. The notion that there are people who take the risk, that our bodies could house a multitude, is one we would wish to believe. At the same time, we wish to remember that such divisions bring their own problems, and as easily suspect that those who apparently succeed in dividing themselves up must have suffered serious trauma in the past, and be plagued by missed appointments and self-hatred in the present. Some of us believe that “multiple personality” reveals a truth about us all, that none of us is actually the simple, heroic self that we pretend: “the self” is only an occasionally concordant swarm of impulses, easily divided. Others of us suspect that it is a wish to avoid responsibility, and guilt, that causes some of us to pretend not to be the selves that actually we are (see Rycroft 1987).On earlier occasions (notably Clark 1991b), I have myself expressed some doubt about reports of Multiple Personality Disorder, and suggested that they should be seen as fictions or dramatic representations (whether by the patient or the reporter) which should not be judged as “true” or “false,” but rather as “interesting” or “pernicious.” Stephen Braude, in a recent excellent book, seems at first to side with the true believers: it is absurd, he suggests, not to believe the many reports of fugue, discordance and fully developed multiples (Braude 1991; see also Wilkes 1984, [End Page 21] Brennan 1990). Maybe a few such reports are over-credulous: it would not be surprising that the occasional clever criminal successfully pretended not to know what an alien other did with his body. But there are, he says, too many independent records to disbelieve, and not only the distant stories of Miss Beauchamp (Prince 1908) or Eve (Thigpen & Cleckley 1954, 1957). Since the 1970s the number of reported cases has been rising again. It may be that some, many, or all the cases are artifacts, in the sense that the doctor’s expectations helped to produce or develop the varied personalities: “when a client walks into the therapist’s office and sits down, the expectation framework of the therapist immediately comes into play” (Crabtree 1985, 211; see also Hawthorn 1983). But the evidence is also compatible with the thought that psychotherapeutic fashion now allows the therapist to notice, rather than invent, the phenomena. Multiples often wish to conceal their condition, it is said, and only observers alerted to the possibility will notice them. Conscious or half-conscious role-playing, which would perhaps be less philosophically interesting, cannot explain more than a few of the cruder cases.In short... (shrink)

Abstract The word ‘meme’ was first used by Richard Dawkins (Dawkins, 1976)1 in the sense of a replicator to introduce the idea of cultural transmission through the process of imitation, just as genes are responsible for the evolution of organisms. Following Dawkins several writers came forth to have a closer look at ‘meme’. The consensus was that this was a fascinating way of explaining cultural evolution and transmission; that meme is the basic unit of (cultural) information whose (...) existence influences events so as to make more copies of itself (Brodie, 1996).2 The book which got most attention in this line of literature wasThe Meme Machine (Blackmore, 1993),3 which favours the idea that culture, like biology, evolves through the process of variation, selection and replication. Something striking in Blackmore’s thesis is that emotions and attitudes do not count as memes since they are subjective and never get passed on. http://link.springer.com/article/10.1007%2FBF02780405?LI=true. (shrink)

Prominent memeticists like Daniel Dennett and Susan Blackmore have made claims far more radical than those included in Dawkins’ original proposal, which provoked increasingly heated debates and arguments over the theoretical significance as well as limits or flaws of the entire memetic enterprise. In this paper, I examine closely some of the critical points taken by Kate Distin in her penetrating engagement with those radical claims, which include such ideas as the thought that we are meme machines as much (...) as gene machines, the thesis that there is no conscious self inside those machines, and the claim that a complex interplay of replicators and environment is all there is to life (Blackmore 1999: 241). It is hoped that a viable thesis concerning a deep-seated normativity emerges from my discussion. (shrink)

The present study explores the construction of humor in internet memes along two dimensions. The external dimension is concerned with humor in internet memes as opposed to verbal humor on the one hand and as opposed to humor in comics and caricatures on the other. The perceptive differences, stemming from the workings of the human memory, and the medium are posited as the two main differentiating factors. On the internal dimension, we explore manifestations of humor in light of the communicative (...) situation and taxonomic relations at both the intermedial and intramedial levels of internet memes, taking as an example a family of You Wouldn’t Get It image macros. Our analysis employs elements of intertextuality theory and the notion of orders of indexicality. The study aims to contribute to the growing theoretical and methodological framework for multifactorial analyses of internet memes. (shrink)

A paradigm of a meme, in its contemporary sense, is an image macro – an image copied by users, who customize it by adding their own text according to implicitly prescribed norms. The native medium of philosophy is language, generally in the form of either discursive text or Socratic discussion. This chapter suggests there are two features of human existence that stand to meme‐making in something of the same relation as spontaneous dance does to choreography. These features are (...) bricolage and ownership. In such memes, figures, despite some superficial appearance of belonging to another mythological type, actually exemplify the trickster. Ownership is a fundamental feature of human life. It extends well beyond material possessions to encompass our words, ideas, and actions. Many meme templates originate in the unrestricted web and are subsequently “normified” as they move to the restricted web where most of us encounter them. (shrink)

Charles Darwin und seine Erben wendeten die Theorie der Evolution biologischer Arten auch auf Kultur an. Kultur evolviere wie die Natur auf Darwinistische Weise. Die sog. Memtheorie, vertreten von verschiedenen Autoren auf der Basis des Darwinistischen Genselektionismus, ist eine Spielart einer solchen analogen Anwendung. Dieser Artikel kritisiert drei zentrale Aussagen der Memtheorie: (i) dass es Einheiten der Kultur – Meme – gibt, die analog zu Genen zu verstehen sind, (ii) dass Meme, in Analogie zu Genen, Replikatoren sind, und (...) (iii) dass Meme als Einheiten der kulturellen Selektion auf die gleiche Art wie Gene 'egoistisch' sein können. Nach einer Einführung in die Memtheorie in Teil 1, werden diese drei Thesen in Teil 2 als entweder falsch oder trivial entlarvt. Dieser kritische Teil soll vor allem zeigen, dass die Memtheorie keine 'gefährliche Idee' ist, die das bisher in den Geistes- Kultur- und Sozialwissenschaften tradierte Verständnis von Geist und Kultur herausfordern kann. Im Gegenteil, im besten Fall re-formuliert die Memtheorie lediglich Bekanntes in evolutionärer Sprache und ist in diesem Sinne trivial. In Teil 3 wird die Perspektive gewechselt: Nicht mehr der Gehalt, sondern die Funktion der Memtheorie, v.a. im Kontext interdisziplinärer Verständigung, soll betrachtet werden. Denn trotz der Kritik der drei Kernthesen kann die Memtheorie eine kommunikative und somit produktive Rolle zwischen den 'zwei Kulturen' der Wissenschaften spielen. (shrink)

The dissertation criticizes two analogical applications of Darwinism to the spheres of mind and culture: the Darwinian approach to creativity and memetics. These theories rely on three basic analogies: the ontological analogy states that the basic ontological units of culture are so-called memes, which are replicators like genes; the origination analogy states that novelty in human creativity emerges in a "blind" Darwinian manner; and the explanatory units of selection analogy states that memes are "egoistic" and that they can spread independently (...) of our mind. The detailed philosophical analysis offered in the dissertation shows that these three analogies rely on either wrong or trivial statements: they provide either wrong or no new descriptions or explanations of the phenomena at hand. In Chapter One, I introduce the diverse ways, in which contemporary Darwinism is used today outside of evolutionary biology. Chapter Two explains what it means to claim that something evolves in a Darwinian manner. Chapter Three to Five address each of the three analogies separately. Darwinism applied to culture and mind, at least in the way discussed in this study, is not a dangerous idea. It leads either to wrong claims or to a re-telling in Darwinian terms of what we have already known. (shrink)

Christiansen & Chater's (C&C's) arguments share with memetics the ideas that language is an evolving organism and that brain capacities shape language by influencing the fitness of memes, although memetics also claims that memes in turn shape brains. Their rejection of meme theory is based on falsely claiming that memes must be consciously selected by sighted watchmakers.

Cet article a pour objectif de repenser le rapport entre Descartes et Nietzsche au fil conducteur du statut cartésien de l’ ego. L’interprétation heideggérienne du lien entre Descartes et Nietzsche est pour cette raison fondamentale : en effet, en relevant à l’intérieur de ce rapport les signes du déploiement d’un Même qui a marqué l’époque de la métaphysique de la subjectivité, Heidegger définit un espace fondamental commun entre les deux philosophes. Cet espace, qui se développe à partir de l’émergence de (...) l’ ego, semble cependant déborder les limites constitutives de la métaphysique, lorsque Nietzsche retrouve dans le commencement cartésien une ouverture de l’ ego au sein du vivant interprété comme volonté de puissance. Sa démarche, loin de seulement le néantiser, vise à tra-duire l’ ego dans une dimension morphologique : l’ ego serait donc l’effet d’une organisation d’une agrégation de forces, qui prennent forme par le biais d’un centre en devenir. Le chemin de la déconstruction nietzschéenne suit des étapes bien précises : en premier lieu, reconduire le statut de l’ ego à une égologie de la substance ; en deuxième lieu, déplacer la certitude fondamentale du cogito vers un sentiment de l’ ego ( Ichgefühl ) qui se fixe comme semblant-à-être ; en troisième lieu dévoiler l’ipséité en tant qu’abîme, contre toute possibilité d’interpréter le corps comme sujet, ou mieux, comme fondement. C’est en ces termes que la constitution onto-théo-logique de la pensée cartésienne élaborée par Jean-Luc Marion permet de suivre le chemin nietzschéen : rapporter à l’ ego la manière d’être de toutes les substances est le point de départ d’une généalogie qui vise à dépasser l’ ego, tout en montrant sa nécessité à être, qui seule permet au vivant de dire je, c’est-à-dire d’être. (shrink)

In The Selfish Gene, Dawkins (1976) proposed the existence of a unit of cultural inheritance that he called the meme. Some examples of memes are clothing fashions, tool designs, and architectural designs. Like genes, memes must share three properties: longevity, fecundity, and copying-fidelity. Longevity refers to the lifespan of a meme, fecundity to the rate of spread of a meme, and copying-fidelity to how accurately a meme is replicated. In other work (Hardisty and Cassill, in preparation), (...) we hypothesized that successful memes should share a fourth property with successful genes: memes should affect an organism’s lifetime fitness by improving survival or reproduction. Sterelny (2006) argued that high-fitness memes include tools or artifacts that are physically enduring, made from easy to find materials, and easy to reverse-engineer. Here, we argue that another way to link memes to individual fitness is to think of tools as part of an organism’s ecological niche. Each tool or artifact an organism makes that extends its evolutionary lifespan or increases its reproductive output is thus a meme that is directly contributing to that organism’s fitness. (shrink)

It is common in the history of science to try to extend an idea first demonstrated in one domain into others. Sometimes the extension is literal, and sometimes it is frankly metaphorical. Sometimes, however, when an extension is claimed to be literal, it is far from easy to see that it is. If an extension does not make use of entities and mechanisms involved in the original domain, and introduces novel entities and mechanisms, then it is not unreasonable to doubt (...) the claim of its authors that it is a literal extension of a well-established theory. IT is, therefore, not surprising that many who accept that the cultural transmission of information is unique to out species nevertheless balk at Dawkins's and Dennett's contention that there are units of cultural evolution, called 'memes', which can be used to explain the development and diversity of human culture, and whose survival is explicable in terms of Darwin's theory of evolution by natural selection. Our aim in this paper is to argue that scepticism about Dawkins's and Dennett's proposal is indeed justified; though it of course does not follow that there is not another way of explaining human culture in evolutionary terms. (shrink)

RESUMO Este artigo tem como objetivo discutir a presença do gênero meme em materiais didáticos, seja como objeto de ensino, seja como prática de linguagem. Para tanto, partindo dos documentos oficiais, que norteiam as práticas de ensino/aprendizagem brasileiras, o artigo apresenta reflexão sobre estudos discursivos acerca do trabalho com gêneros do discurso no campo escolar. Por fim, apresenta uma análise da presença do referido gênero em um livro que circula na rede particular de ensino, destinado ao 9° ano, em (...) atividades de produção de textos. A perspectiva teórico-metodológica é a dos estudos bakhtinianos do discurso, da qual destacamos os conceitos de enunciado concreto, gêneros do discurso e campo de atividade. ABSTRACT This article aims to discuss the presence of the genre meme in teaching materials, either as a teaching object or as language practice. To do so, starting from official documents, which guide the Brazilian practices of teaching and learning, the article presents a reflection on discourse studies related to the work with speech genres in a school context. Finally, it presents an analysis of the presence of such genre in text production activities from a 9th-grade coursebook used in private schools. The Bakhtinian studies on discourse provides the theoretical-methodological perspective of the article, from which we highlight the concepts of concrete utterance, speech genres and activity field. (shrink)

The authors seek to contribute to the existing discussion of the communicative function of political memes by bringing into discussion political memes used by opposition leaders in the 2018 Russian presidential election campaigns as examples of memes being purposefully deployed in targeted political communications. Specifically, they focus on Navalny’s use of the ‘yellow duck’ meme. Drawing on the existing research of memes’ mythological properties, the authors claim that the combination of dialogue and conflict as two main functions entailed in (...) the political meme is a likely key element that increases the popularity of a meme and makes it viral. The discussion of concrete examples is preceded by a discussion that contextualizes the study of a political meme within the field of communication studies as a device that offers clarity in the chaotic flow of information, is constructed by both addresser and the addressee and serves as an effective tool for promoting ideologies. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:VIOLENT MEMES AND SUSPICIOUS MINDS: GIRARD'S SCAPEGOAT MECHANISM IN THE LIGHT OF EVOLUTION AND MEMETICS Guömundur Ingi Markússon Reykjavik, Iceland The present article is an attempt to bring mimetic theory into dialogue with certain evolutionary approaches to human culture, i.e., evolutionarypsychology and memetics. That which immediately suggests a consonance between these approaches is a shared concern for the fundamental aspects ofhuman culture, or "fundamental anthropology." My discussion aims at (...) reconsidering Girard's startling insight concerning the significance of scapegoating in the formation of human culture, ritual and myth—or, in short, his concept of the scapegoat mechanism. Two alternative approaches will be explored: (1) On the basis of evolutionary psychology, scapegoating is considered as a cognitive side-effect; (2) with reference to memetics, it is suggested that the scapegoat mechanism is a memetic parasite. The former account is an interpretation ofPascal Boyer's ideas about group mentality and fundamentalist violence in his recent book ReligionExplained(2001). The latter consideration is inspired byTerrence W. Deacon's concept of language evolution and symbolic reference in his book The Symbolic Species (1997). It should be emphasized at the outset that neither Boyer nor Deacon are concerned with scapegoating and, needless to say, the application and interpretation oftheir ideas is entirely my own. 1. The Scapegoat Mechanism as a Cognitive Side Effect The following is an attempt to formulate a cognitive account of scapegoating based on Pascal Boyer's ideas about fundamentalism (2001, 292ff). Guömundur Ingi Markússon89 1.1. The Coalitional Reasoning ofthe Social Mind Boyer's theory of religion is firmly rooted in evolutionary psychology (2001, 118, passim)} A key concept in evolutionary psychology is the environment ofevolutionary adapteäness (EEA) which is centered around the claim that our cognitive apparatus evolved in response to ecological problems faced by our ancestors in the Pleistocene period (which lasted from ca. 2 million-10,000 years ago). In other words, the cognition of modern humans is geared to the ancestral environments of our huntergatherer past. The key issue in evolutionary psychology is to gain insight into the adaptive problems faced by our ancestors, and figure out the necessary cognitive capabilities needed to solve them. The resulting models of how the mind works can then be tested experimentally. Evolutionary psychologists also emphasize the áomain specificity of our psychological mechanisms, i.e., in simple terms, that our mind is a collection of specialized mechanisms wrought by natural selection to deal with specific features of our environment, such as detecting predators, keeping track of social relations, etc. In Boyer's account, the mixed stock of our evolutionary heritage includes a complex array of psychological mechanisms for keeping track ofa wide spectrum ofsocial relations, the social mina (2001, 122). An essential aspect of our social intelligence is "intuitive psychology" or a "theory of mind," i.e., seeing others as intentional agents, realizing what they are up to, what their beliefs and desires are, being able to predict their behavior, etc. According to evolutionary psychologists we are adapted for social exchange. We easily calculate the costs and benefits of our interactions with others. Experiments have shown that logical problems are much more transparent to people when presented as social exchange problems. In such cases, the logical rule in question is restated as a "check for cheaters" rule, i.e., the problem is to figure out whether people respect social conventions or not. Evolutionary psychologists interpretthese results to the effect that our cognition is geared to evaluate social exchange, and we have evolved a disposition to check for cheaters in social exchange situations (2001, 124f; Cosmides 1989; Cosmides & Tooby 1992).2 1 On evolutionary psychology, see Barkow et al. and Laland and Brown (ch. 5). 2 Cosmides, one of the pioneers of evolutionary psychology, characterizes "check for cheaters" thus: "cheating can be defined as the violation of a rule established, explicitly or implicitly, by acceptance ofa social contract. A social contract relatesperceived benefits to 90Violent Mêmes and Suspicious Minds Evaluation oftrust is essential to human interaction: "That humans depend on cooperation creates strategic problems, where the value (the expected benefit) of a particular move depends on whether someone else makes a particular move...." (2001, 125... (shrink)

The significant theoretical objections that have been raised against memetics have not received adequate defense, even though there is ongoing empirical research in this field. In this paper I identify the key objections to memetics as a viable explanatory tool in studies of cultural evolution. I attempt to defuse these objections by arguing that they fail to show the absence of replication, high-fidelity copying, or lineages in the cultural domain. I further respond to meme critics by arguing that, despite (...) competing explanations of cultural evolution, memetics has unique explanatory power. This is largely founded upon the increasing likelihood of formulating a workable fitness measure for memes, a memetic index. I conclude that memes must be integrated with psychological bias and population-dynamic approaches to cultural evolution. (shrink)

Memes, of the kind found often on the internet, are an increasingly significant medium of expressive activity. I develop a theory of their ontological nature and, in parallel, an analysis of the concept meme. On my view, memes are abstract artifacts made out of norms for production of instances. The norms say things like ‘use a certain image; add text of a certain kind; the text should be delivered in two chunks, one at the top of the image, one (...) at the bottom, etc.’ Instances of these memes are created when users follow these norms and publish the results. The concept meme is analyzed in terms of the notion of memographic practice, a historically situated form of activity within which memes are created and their instances produced and made public. (shrink)

Among the many vivid metaphors in Darwin’s Dangerous Idea, one stands out. The understanding of how cumulative natural selection gives rise to adaptations is, Dennett says, like a “universal acid”—an idea so powerful and corrosive of conventional wisdom that it dissolves all attempts to contain it within biology. Like most good ideas, this one is very simple: Once replicators (material objects that are faithfully copied) come to exist, some will replicate more rapidly than others, leading to adaptation by natural selection. (...) The great power of the idea is that the resulting adaptations can be understood by asking what leads to efficient, rapid replication. Given that ideas seem to replicate, it is natural that Dawkins (1976, 1982), Dennett (1992), and others have explored the possibility of using this idea to explain cultural evolution. (shrink)

The meme is an evolutionary replicator, defined as information copied from person to person by imitation. I suggest that taking memes into account may provide a better understanding of human evolution in the following way. Memes appeared in human evolution when our ancestors became capable of imitation. From this time on two replicators, memes and genes, coevolved. Successful memes changed the selective environment, favouring genes for the ability to copy them. I have called this process memetic drive. Meme-gene (...) coevolution produced a big brain that is especially good at copying certain kinds of memes. This is an example of the more general process in which a replicator and its replication machinery evolve together. The human brain has been designed not just for the benefit of human genes, but for the replication of memes. It is a selective imitation device. (shrink)

The general issue to be addressed in a Mandel Lecture is how (or whether) art promotes human evolution or development. I shall understand the term "art" in its broadest connotations--perhaps broader than the American Society for Aesthetics would normally recognize: I shall understand art to include all artifice, all human invention. What I shall say will a fortiori include art in the narrower sense, but I don't intend to draw particular attention to the way my thesis applies to it.

The present text aims to discuss a certain kind of internet meme, construed here as an image macro, in the context of Conceptual Blending Theory (Fauconnier and Turner 2002). Image-based memes (image macros) that contain a verbal layer appear to be the most popular form of such memes. Their concise form demonstrates a creative potential: memes are packed with meaning, reflected in various conceptual packets integrated into their verbal and visual semiosis. Blending theory thus seems an appropriate framework for (...) a discussion of the cognitive mechanisms of memes and the relation between the verbal and the visual, as well as for tracing how the analogy between given domains/input spaces contributes to the effectiveness of a message. (shrink)

Among the many vivid metaphors in Darwin’s Dangerous Idea, one stands out. The understanding of how cumulative natural selection gives rise to adaptations is, Dennett says, like a “universal acid”—an idea so powerful and corrosive of conventional wisdom that it dissolves all attempts to contain it within biology. Like most good ideas, this one is very simple: Once replicators (material objects that are faithfully copied) come to exist, some will replicate more rapidly than others, leading to adaptation by natural selection. (...) The great power of the idea is that the resulting adaptations can be understood by asking what leads to efficient, rapid replication. Given that ideas seem to replicate, it is natural that Dawkins (1976, 1982), Dennett (1992), and others have explored the possibility of using this idea to explain cultural evolution. (shrink)

Understanding the dynamics of information is crucial to many areas of research, both inside and outside of philosophy. Using computer simulations of three kinds of information, germs, genes, and memes, we show that the mechanism of information transfer often swamps network structure in terms of its effects on both the dynamics and the fitness of the information. This insight has both obvious and subtle implications for a number of questions in philosophy, including questions about the nature of information, whether there (...) is genetic information, and how to arrange scientific communities. (shrink)

O presente trabalho trata de relatar uma experiência positiva no ensino superior na disciplina Estudos dos saberes Filosóficos a partir do uso de memes como ferramenta útil e como metodologia ativa em sala de aula e, de modo especial, para a avaliação da aprendizagem. Faremos aqui uma análise do surgimento e evolução do termo meme, sua caracterização como gênero textual e, por fim, descrevemos a nossa prática em sala de aula destacando importantes aspectos observados. O uso dos memes em (...) sala de aula representou uma importante experiência pedagógica e contribuiu para o atingimento dos objetivos planejados na disciplina e para o devido engajamento dos alunos nas atividades propostas. (shrink)

Biologist Richard Dawkins coined the term “meme” by which he meant a unit of culture. Dan Dennett continued by defining a meme as a bunch of bits of information. This paper explores the “meme” and how it is semiotic, both in its technical sense and in its popular sense and explores how memes signify both in terms of classical semiotics and also in terms of post-structuralist thought.

The notion of `memes' as replicators similar to genes, but concerned with cultural units, was put forward by Dawkins (1976). Blackmore (1999) used this notion to elaborate an ambitious theory designed to account for numerous aspects of human evolution and psychology. Her theory is based on the human capacity for imitation, and although the operation of the `memes' is said to be purely mechanical, the figurative language used implies that their `actions' are purposive. This article will show that imitation had (...) been regarded as important for human advance well before Darwinism. Moreover, at the end of the 19th century descriptions of the functioning of imitation in society had been put forward that closely parallel those given by Blackmore. Hence it is argued that what is convincing about her thesis is not new, and what is new is speculative and highly questionable. (shrink)