Liquor consumption involves drinking, socializing, and networking. This article compares two alcoholic beverages, namely, Wuliangye from China and Absolut Vodka from Sweden, with the aim of identifying the means by which the Chinese brand can better succeed in its internationalizing efforts. The article first reviews theories of high- versus low-context cultures as well as cultural branding. Through analysis of the graphic and packaging designs of the two liquor brands, it then examines the impact of their cultural branding strategies on (...) the creation of their iconic identities. The Chinese brand expresses the idea of competition with Europe or the United States in the production of quality liquor through the creation of a strong brand identity in the global marketplace, which is realized in its new slogan – “Wuliangye for China, for the World.” Against this backdrop, the article explores the extent to which the production and branding of quality Chinese liquor can be perceived as a symbolic effort toward bringing China forward culturally. It concludes with a discussion of the findings' implications for branding specialists and communication designers. (shrink)

Blumenbergs Paradigmen zu einer Metaphorologie sind bekannt für die Entdeckung absoluter Metaphern. Zahlreiche systematische Fragen mögen dabei offen geblieben sein, etwa die nach verschiedenen Typen1 von Metaphern oder den Methoden ihrer Interpretation, so dass schon bezweifelt wurde, ob es sich überhaupt um eine Metapherntheorie handle.2 Immerhin: Dass es absolute Metaphern gibt, was diese sind und woran sie erkannt werden können, wird von Blumenberg in großer Prägnanz und anhand zahlreicher Beispiele dargestellt. Wenn es eine unangetastete Gewissheit in der Blumenbergrezeption gibt, so (...) scheint sie hierin zu finden zu sein. Dennoch möchte ich erneut die Frage an Blumenbergs Text stellen: In welchem Sinn ist eine Metapher absolut? Auf den ersten Blick mag diese Frage überraschen, da sie einen der offensichtlichsten Gedanken Blumenbergs berührt: Eine absolute Metapher ist nach Blumenberg eine solche, die sich nicht in Begriffe rückübersetzen lässt. In diesem Sinne wird sie von ihm als absolut charakterisiert. Warum halte ich dennoch diese Frage für berechtigt? Das wird am besten anhand einer Alternative verdeutlicht: Ist die absolute Metapher ein Ausdruck in einem fremden Kontext, wie Blumenbergs zahlreiche Exempel nahelegen (die Kraft der Wahrheit, die nackte Wahrheit), oder ist die absolute Metapher gleichsam die jeweilige ganze Theorie, bündelt sich in ihr der gesamte Text? Auf den ersten Blick mag diese Alternative paradox erscheinen. Vorgreifend sei der ihr zugrundeliegende Gedanke erläutert: Blumenbergs Darstellung der Fundstellen legt zunächst die erste Lesart nahe. Demnach wäre die absolute Metapher das Vorkommen eines Ausdrucks (wie »Kraft« oder »nackt«) in einem Kontext, in den sie zunächst nicht passt (Wahrheit). Die Metapher wäre dann zwar nicht ein Ausdruck allein, sondern ein Ausdruck in einem ihm fremden Kontext; sie wiese jedoch Grenzen auf. Wie unbestimmt diese auch verliefen, ob sie weiter oder enger anzusetzen wäre, sie wäre lokalisier- und daher identifizierbar. Die zweite Lesart motiviert sich zunächst dadurch, dass Blumenberg vorführt, dass eine absolute Metapher gegeben sein kann, ohne dass sie als Ausdruck in einem Text vorkommt. Sie bildet dann dessen »implikatives Modell«; das heißt, sie stellt den Hintergrund der Begriffsbildung dar und entwirft das Verhältnis von Selbst und Welt. Was zunächst einen Sonderfall darstellt (Metapher ohne Ausdruck), verweist jedoch auf eine allgemeine Eigenschaft absoluter Metaphern bei Blumenberg: Diese sind Modelle für das Verhältnis von Ich und Welt und erfüllen dadurch theoretische und pragmatische Funktionen. Als solche ist die absolute Metapher nicht auf ein lokales Vorkommen begrenzt, sondern durchdringt den Text als solchen. Beide Möglichkeiten stehen in einem Gegensatz zueinander. Gleichwohl gibt es einen ver- mittelnden Gedanken: Die absolute Metapher (als Strukturzusammenhang des gesamten Textes verstanden) kann sich gleichsam in einem Ausdruck manifestieren, verdichten und selbst bezeichnen. Aber das Vorkommen von absoluten Metaphern wäre an das Vorkommen von Ausdrücken in einem fremden Kontext nicht gebunden. Die Diskussion dieser Frage steht im Zentrum des Beitrags (Abschnitte 1–2), sie hat Konsequenzen für zwei Gedanken (Abschnitte 3–4), die in ihrem Licht vielleicht klarer hervortreten. (shrink)

In Absolute Music: The History of an Idea, author Mark Evan Bonds examines how writers have struggled to isolate the essence of music in ways that account for its profound effects on the human spirit. By carefully tracing the evolution of absolute music from Ancient Greece through the Middle Ages to twentieth-century America, Bonds provides the first comprehensive history of this pivotal concept, and provokes new thoughts on the essence of music and how this essence explains music's effect. A long (...) awaited book from one of the most respected senior scholars in the field. (shrink)

This article argues for acknowledging the existence of an absolute distinction between faith and science. It is often assumed in the science and religion debate that such a distinction would be ahistorical and uncontextual. After discussing this critique, the analogy with love and facts will be used to explain how an absolute distinction between faith and science may exist nonetheless. This contrast, however, does not imply compartmentalization. It is shown that the absolute distinction between faith and science is of crucial (...) importance to understand the historical contexts that so many contributors to the science and religion debate refer to in their argument against the approaches of Independence or Contrast. The article concludes that within our messy and complex practices there is an absolute distinction between faith and science—our historical contexts cannot be understood without it. (shrink)

Keine ausführliche Beschreibung für "Die absolute Form" verfügbar.

Das Allgemeine und das Einzelne. Das Eidos. 38 V. Die Einheit der Substanz. Leibniz' Monadologie. 45 VI. Philosophie als Letztbegründung. Das Absolute. VII. ...

This chapter contains sections titled: Introduction Apparent Knowing and Its Absolute Ground Discovery and Structure of the Self Absolute Knowing as Science of the Self References.

Hegel's absolute idealism has proven to be one of the most controversial philosophical positions to characterize. The most abstract categories of essence are what Hegel calls the determinations of reflection, i.e. identity, difference and ground. Continuing his analysis of the determinations of essence, Hegel then discusses the notions of subsistence, relation and the whole and its parts and arrives at essence's determinations of “inner” and outer: the “inner” functions as ground of appearance and opposes the externality of reflection‐into‐other. In actuality, (...) there is no difference between ground and existence, between existence and essence: actuality is what it is, its existence is its essence, its essence its existence. Hegel sets out to show that the ultimate description of truth ‐ i.e. the concept ‐ creates, undermines, incorporates, and improves on any other relevant definition of truth. To achieve this, Hegel divides the Logic's description of metaphysical truth into three parts: Being, Essence, and the Concept. (shrink)

"Absolute Beginners" is a multi-approach study of the founding role of the Absolute as the very beginning of knowledge in medieval philosophy (Henry of Ghent, Richard Conington), the subject being addressed from historical, methodological, ...

According to David Lewis, a realist about possible worlds must hold that actuality is relative: the worlds are ontologically all on a par; the actual and the merely possible differ, not absolutely, but in how they relate to us. Call this 'Lewisian realism'. The alternative, 'Leibnizian realism', holds that actuality is an absolute property that marks a distinction in ontological status. Lewis presents two arguments against Leibnizian realism. First, he argues that the Leibnizian realist cannot account for the contingency of (...) actuality. Second, he argues that the Leibnizian realist cannot explain why skepticism about one's own actuality is absurd. In this paper, I mount a defense of Leibnizian realism. (shrink)

What is time? This is one of the most fundamental questions we can ask. Emily Thomas explores how a new theory of time emerged in the seventeenth century. The 'absolute' theory of time held that it is independent of material bodies or human minds, so even if nothing else existed there would be time.

It is held that absolute poverty causes approximately one third of all human deaths, some 18 million annually, and blights billions of lives with hunger and disease. This book develops universalizable norms aimed at tackling absolute poverty and the complex and multilayered problems associated with it.

Although contemporary powers metaphysics largely understands itself as a metaphysical realist undertaking, recently powers have come to the surface also within an idealist context. This paper aims to characterize and motivate an absolute idealist conception of powers. I compare realist and idealist powers metaphysics in their respective responses to Humean scepticism concerning powers, thereby motivating the claim that the very idea of a power is actually best understood as an idealist idea. I continue to characterize the absolute idealist’s understanding of (...) power, for which it is necessary to see that the content of her power notion is inseparable from the way in which she arrives at that notion. I close with a brief reflection on the absolute idealist’s understanding of the power of thought, which is where idealist and realist powers metaphysics diverge most radically. (shrink)

My first and main claim is that physics cannot provide empirical evidence for the objectivity of absolute becoming, for the simple reason that it must presuppose it, at least to the extent that classical spacetime theories presuppose an ontology of events. However, the fact that a theory of absolute becoming must be situated in the a priori realm of metaphysics does not make becoming completely irrelevant for physics, since my second claim will consist in showing that relational becoming, once appropriately (...) defined and understood, properly belongs to the tangled set of issues usually referred to with the label “the arrow of time”. In this respect it is argued that the arrow of becoming is more fundamental both than the causal arrow and of other well-known physical processes that are temporally asymmetric. (shrink)

This article provides a detailed conceptual and historical analysis of the controversial and often misunderstood notion of the “absolute,” examines the philosophical reasons behind its development, and offers an in-depth account of Schelling and Hegel’s disagreement on its meaning and role. It uniquely examines romantic as well as idealist views of the notion of the absolute, and investigates both its metaphysical and epistemological foundations.

The absolute self-evidence of consciousness is due to the fact that the object of consciousness is present or immanent in it. We may therefore formulate the absolutely certain starting point of philosophy as follows: knowledge about an object immanent in consciousness is absolutely certain in so far as it is the actual testimony of the object about itself, and does not go beyond that which is present in consciousness. The criterion of the absolute certainty of such knowledge is self evidence, (...) i.e. the fact that it consists entirely of what is present in consciousness. To doubt such knowledge is absurd because it is not a copy of the object, it is not a symbol of it, but simply and directly contains the object itself as known. I designate the act of the immediate contemplation of objects by the term intuition. According to the epistemological theory which I began to work out in 1903 all our trustworthy knowledge is obtained by means of such immediate observation of objects as they are in themselves; I therefore call my theory of knowledge Intuitivism. (shrink)

Although Quentin Meillassoux’s philosophy desires to be postmetaphysical and posttheological, I argue in this paper that it remains structurally theological. Specifically, I argue that Meillassoux’s speculative thesis on the contingency of nature and its laws repeats at a formal level the medieval theological distinction between God’s absolute power and God’s ordained power. The first part of this paper discusses how this distinction allowed medieval theologians such as Thomas Aquinas and Duns Scotus to understand and have faith in the stable contingency (...) of the present order of things in light of divine omnipotence. The second part of this paper discusses how Meillassoux repeats this distinction, intentionally or not, between God’s absolute power and God’s ordained power in his attempt to think the absolute contingency of the laws of nature as an effect of hyper-Chaos. Although, unlike the medieval God, Meillassoux’s hyper-Chaos remains fundamentally without reason and devoid of any moral valence, I argue in the third section of this paper that Meillassoux sneaks in an existential faith in the present and future order of things with his appeal to hope in a speculative resurrection of the dead, a move that brings him further in line with the substance of the distinction between God’s absolute power and God’s ordained power. (shrink)

We introduce an Absolute (Relative) Time-consistent Axiom of Revealed Preference which characterizes the consistency of a choice function with the property of absolute (relative) time-consistency and impatience. The axiom requires that the absolute (relative) time-consistent and impatient closure of the revealed preference relation does not conflict with the strict revealed preference relation.

Normal 0 21 false false false ES-CO X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabla normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} This paper addresses ‘Absolute knowing’, the process whereby the experiences of consciousness reach heir highest point, as Hegel discusses in the Phenomenology of Spirit. The objective is to analyze this concept both in its epistemological and Cartesian (...) perspective, that is, as fundamental knowledge and in its religious meaning, that is, as knowledge of the absolute. With these two perspectives Hegel seeks to open the path towards speculative thinking where subject and object find their final identity and towards the ‘sublating’ (aufheben) of Religion into Philosophy in the threefold sense of suppressing, elevating and preserving it. This paper also deals with some of the main objections to the above mentioned twofold perspective in Phenomenology. (shrink)

In this paper (a sequel to [4]) I put forward a "local" interpretation of mathematical concepts based on notions derived from category theory. The fundamental idea is to abandon the unique absolute universe of sets central to the orthodox set-theoretic account of the foundations of mathematics, replacing it by a plurality of local mathematical frameworks - elementary toposes - defined in category-theoretic terms.

The paper challenges the absolute conception of freedom of speech as an unconditional means for individual self-realization. Firstly, it discusses the positions of Scanlon and Redish, revealing the inherent vulnerabilities in their arguments. Subsequently, it argues against the view of unlimited freedom of speech as fundamental to self-realization. Finally, even if one were to accept the premise of self-realization as an axiom, social media would not qualify as suitable arenas for its actualization, given their inability to replicate the fundamental characteristics (...) of a public sphere that favors open, plural, and rational debate. Keywords: self-realization, autonomy, Scanlon, social media, public sphere, Habermas. El artículo cuestiona la concepción absoluta de la libertad de expresión como medio incondicional para la autorrealización individual. Inicialmente, se discute la posición de Scanlon y Redish, revelando las vulnerabilidades inherentes a sus argumentos. A continuación, se argumenta en contra de la visión de una libertad de expresión ilimitada como esencial para la autorrealización. Finalmente, aun aceptando la premisa de la autorrealización como axioma, las redes sociales no se calificarían como arenas adecuadas para su efectuación, dada su incapacidad para replicar las características fundamentales de una esfera pública que favorezca el debate abierto, plural y racional. The paper challenges the absolute conception of freedom of speech as an unconditional means for individual self-realization. Firstly, it discusses the positions of Scanlon and Redish, revealing the inherent vulnerabilities in their arguments. Subsequently, it argues against the view of unlimited freedom of speech as fundamental to self-realization. Finally, even if one were to accept the premise of self-realization as an axiom, social media would not qualify as suitable arenas for its actualization, given their inability to replicate the fundamental characteristics of a public sphere that favors open, plural, and rational debate. Keywords: self-realization, autonomy, Scanlon, social media, public sphere, Habermas. (shrink)

The traditional absolutist-relationist debate is still clearly formulable in the context of General Relativity Theory (GTR), despite the important differences between Einstein's theory and the earlier context of Newtonian physics. This paper answers recent arguments by Robert Rynasiewicz against the significance of the debate in the GTR context. In his (1996) (‘Absolute vs. Relational Spacetime: An Outmoded Debate?’), Rynasiewicz argues that already in the late nineteenth century, and even more so in the context of General Relativity theory, the terms of (...) the original Descartes–Newton–Leibniz dispute about space are not to be found. Nineteenth-century ether theories of electromagnetism, and the metric field of GTR, he claims, do not lend themselves to being interpreted clearly as either absolute space à la Newton, or relational structures à la either Descartes or Leibniz. I argue that, while in some imaginable theories Rynasiewicz's claim that the classical debate dissolves would be correct, in fact in the most important historical theories he discusses, this is not the case. In particular, I argue that in both Lorentz's ether theory and General relativity theory, there is a clear and compelling way to establish connections to the classical absolutist-relationist disputes, and that in both these theories it is the absolutist position that is prima facie victorious. To support my arguments and give a clear overview of the whole debate, I end by offering definitional sketches of relationism and absolutism (substantivalism) about spacetime in the context of contemporary physics. The sketches show the clear connections between these views today and their ancestors in Newton and Leibniz. But at the same time, they indicate how both views are not just claims about existing physical theories, but rather also bets about how future physics will clarify the ontological picture. (shrink)

In this paper I raise three questions regarding the status and function of Absolute Knowing in Hegel’s Phenomenology of Spirit. First, can Hegel’s Absolute Knowing be understood as an epiphany? Secondly, how does epiphany make sense of the teleological elements that activate and mobilise the movement towards Absolute Knowing? And thirdly, how does such an interpretation shift the focus from a closed reading of Hegel’s text – that views Absolute Knowing as consummately realised – to an open reading that keeps (...) the Absolute within its purview, but also seeks to foreground its aporias? I pursue these questions through an examination of the key constituents of knowledge: the subject of knowledge, its object, and the process through which knowledge is attained. (shrink)

Shelah has shown that $\aleph_1$-categoricity for Abstract Elementary Classes (AECs) is not absolute in the following sense: There is an example $K$ of an AEC (which is actually axiomatizable in the logic $L(Q)$) such that if $2^{\aleph_0}.

The resurrection axioms are forcing axioms introduced recently by Hamkins and Johnstone, developing on ideas of Chalons and Veličković. We introduce a stronger form of resurrection axioms for a class of forcings Γ and a given ordinal α), and show that RAω implies generic absoluteness for the first-order theory of Hγ+ with respect to forcings in Γ preserving the axiom, where γ = γΓ is a cardinal which depends on Γ. We also prove that the consistency strength of these axioms (...) is below that of a Mahlo cardinal for most forcing classes, and below that of a stationary limit of supercompact cardinals for the class of stationary set preserving posets. Moreover, we outline that simultaneous generic absoluteness for Hγ0+ with respect to Γ0 and for Hγ1+ with respect to Γ1 with γ0 = γΓ0≠γΓ1 = γ1 is in principle possible, and we present several natural models o... (shrink)

Are there things we should value because they are, quite simply, good? Richard Kraut argues that there are not. Goodness, he holds, is not a reason-giving property - in fact, there may be no such thing. It is an illusory and insidious category of practical thought.

In Absolute Music: The History of an Idea, Mark Evan Bonds presents a magisterial history of absolute music—a term Richard Wagner first coined in 1846, and yet which Bonds believes existed as an ‘idea’ going all the way back to Ancient Greece. Drawing primarily on the work of new musicologists in the United States in the 1980s as his point of departure, Bonds defines absolute music as a ‘regulative concept’ that allows him to discuss the ‘relationship between music’s perceived essence (...) and its effect’.1 1 The ‘essence-effect’ binarism provides a unique angle for his history, yet also locks his discussion into a conceptual framework that leads to either/or conclusions about absolute music’s moral, social, and aesthetic value. (shrink)

Absolute needs (as against instrumental needs) are independent of the ends, goals and purposes of personal agents. Against the view that the only needs are instrumental needs, David Wiggins and Garrett Thomson have defended absolute needs on the grounds that the verb ‘need’ has instrumental and absolute senses. While remaining neutral about it, this article does not adopt that approach. Instead, it suggests that there are absolute biological needs. The absolute nature of these needs is defended by appeal to: their (...) objectivity (as against mind-dependence); the universality of the phenomenon of needing across the plant and animal kingdoms; the impossibility that biological needs depend wholly upon the exercise of the abilities characteristic of personal agency; the contention that the possession of biological needs is prior to the possession of the abilities characteristic of personal agency. Finally, three philosophical usages of ‘normative’ are distinguished. On two of these, to describe a phenomenon or claim as ‘normative’ is to describe it as value-dependent. A description of a phenomenon or claim as ‘normative’ in the third sense does not entail such value-dependency, though it leaves open the possibility that value depends upon the phenomenon or upon the truth of the claim. It is argued that while survival needs (or claims about them) may well be normative in this third sense, they are normative in neither of the first two. Thus, the idea of absolute need is not inherently normative in either of the first two senses. (shrink)

The doctrine of God’s absolute simplicity denies the possibility of real distinctions in God. It is, e.g., impossible that God have any kind of parts or any intrinsic accidental properties, or that there be real distinctions among God’s essential properties or between any of them and God himself. After showing that some of the counter-intuitive implications of the doctrine can readily be made sense of, the authors identify the apparent incompatibility of God’s simplicity and God’s free choice as a special (...) difficulty and associate it with two others: the apparent incompatibilities between essential omnipotence and essential goodness, and between perfect goodness and moral goodness. Since all three of these difficulties are associated with a certain understanding of the nature of God’s will, the authors base their resolution of them on an account of will in general and of God’s will in particular, drawing on Aquinas’s theory of will.Taking creation as their paradigm of divine free choice, the authors develop a solution of the principal incompatibility based on three claims: God’s acts of choice are both free and conditionally necessitated; the difference between absolutely and conditionallynecessitated acts of will is not a real distinction in God; and the conditional necessity of God’s acts of will is compatible with contingency in the objects of those acts. The heart of their solution consists in their attempt to make sense of and support those claims.The authors extend their solution to cover the two associated apparent incompatibilities as well.The article concludes with observations on the importance of the doctrine of God’s absolute simplicity for resolving problems in religious morality and in the cosmological argument. (shrink)

The absolute pessimistic induction states that earlier theories, although successful, were abandoned, so current theories, although successful, will also be abandoned. By contrast, the relative pessimistic induction states that earlier theories, although superior to their predecessors, were discarded, so current theories, although superior to earlier theories, will also be discarded. Some pessimists would have us believe that the relative pessimistic induction avoids empirical progressivism. I argue, however, that it has the same problem as the absolute pessimistic induction, viz., either its (...) premise is implausible or its conclusion does not probably follow from its premise. (shrink)

Whereas one can conceive of a relational classical mechanics in which absolute space and time do not play a fundamental role, quantum mechanics does not readily admit any such relational formulation.