To advance the philosophical debate of advertising's role in society, in this article I situate the natural tendencies of individuals that manifest themselves in economic relationships within the broader context of natural-law theory. I propose that a natural tendency to exchange goods underscores the classical liberal economic model. As a result, individuals have a natural inclination toward the use of persuasive rhetoric. In addition, as animale symbolicum, individuals have a natural tendency toward symbol use and creation, which in turn affects (...) the production and consumption of persuasive discourse. In light of these particular natural inclinations, I suggest that natural law can justify the institution of advertising. (shrink)

This article places the concept of "right to know," which is normally associated with law, in a moral framework. It outlines multiple meanings of the concept, emphasizing the institutional nature of "right to know." Then the article imbeds this understanding in moral thinking, including a discussion of the moral elements of rights, and applies that understanding in specific journalistic situations.

. Although the pages of Journal of Business Ethics have hosted an ongoing dialogue on the ethics of rhetoric and persuasion, the debates have been unable to account for the underlying morality of the human propensity to engage in rhetorical discourse as a part of living in society. In this paper, I offer natural-law ethical theory as a moral paradigm in which to examine rhetoric. In this context, I assert that rhetoric services reason, which in turn services our dispositions or (...) inclinations that are one ideological foundation of natural-law theory. As rhetoric affects the apprehension of these dispositions it subsumes a related morality in which rhetorical endeavors can be seen as “natural”. So endowed, I believe that this conception of rhetoric offers a number of philosophical and practical implications, one of which is a new way to assess the morality of commercial manifestations of rhetoric such as spin and the use of puffery in advertising. (shrink)

A few months ago, I was busy scrolling through one of my favorite automotive Web sites, reading about a concept carintroduced at an international auto show, when a hyperlink embedded in the text of...

Although rhetoric might be thought of as nothing more than an archaic art of manipulation, its ability to bring about action—particularly as the intellect and will engage in acts of persuasion amid the operations of the practical intellect—is a possibility that has gone largely unnoticed among philosophers of human nature. In this paper I explore the possibility that natural rhetoric, much as it serves the practical intellect in precipitating action, serves the speculative intellect as it stimulates acts of cognizing and (...) understanding, thus leading to the acquisition of knowledge. (shrink)

Despite traditional viewpoints that see rhetoric as nothing more than a techné or bios, rhetoric may be viewed as being capable of instantiating basic human goods. This paper proposes that rhetoric motivates our capacities for action and brings the processes involved in action – including the bearing of practical reason on them – into accord with virtue, enabling us to exercise practical wisdom in and through prudential judgments so that when these judgments have a direct bearing on others we may (...) say that they are just. (shrink)

The idea that the operations of the mind are carried out discursively, even linguistically, has won wide acceptance among contemporary Thomists. What has not been explored, however, is the role of persuasion in motivating the actions of the intellect and will. This paper explores the possibility that some form of persuasive discourse is employed by the mind to move the intellect and will to precipitate action. Drawing on essentialism as a foundational ontology, I offer a prefatory theory of persuasive reasoning (...) –‘natural rhetoric’– to explain how it is that we persuade ourselves (and others) to do things, including things that are defective. (shrink)

Jeffrey J. Maciejewski’s Thomas Aquinas on Persuasion: Action, Ends, and Natural Rhetoric reveals why human nature is dependent on an internally constituted form of persuasive discourse to bring about human action. This book puts forth that use of rhetorical discourse is natural to the human person and makes possible the fullest apprehension of human goods.