This book attempts a conceptual clarification of Kant’s approach to culture, given the lack of systematic study of this aspect of his thought. At its origin there was only a thematic interest in the manifold meanings of the term “culture”, as well as the underlying persuasion that Kant’s moral philosophy could provide us with a systematic framework to understand the increasing relevance of “culture” in modern thought. Specifically, the hypothesis was that the emergence of culture as a relatively autonomous realm (...) was implied in Kant’s refusal to let nature play a role in the constitution of the moral norm, and his requirement that the moral norm be defined through pure reason alone. As a result, culture would appear as a middle terrain: being neither empirical nature nor pure morality. Accordingly, culture can be approached either from the perspective of nature, or from the perspective of morality. Both approaches represent what can be termed “Kant’s explicit account of culture”. Behind this explicit, two-fold account of culture, however, an implicit account of culture in terms of “projection of man’s subjectivity” can be discovered. This latter account, itself a consequence of the critical enterprise, constitutes Kant’s most original contribution to the philosophy of culture. (shrink)

The contemporary confluence of globalization and ethical pluralism is at the origin of many ethical challenges that confront business nowadays, both in practice and in theory. One of the challenges arising from the development of globalization has to do with respect for cultural diversity. It is often said that the success of economic globalization tends towards social and cultural homogeneity. To the extent that cultural diversity is usually seen as a valuable reality, that global trend seems to contradict our efforts (...) to respect ethical pluralism, both personal and cultural, within society. In this paper I argue that (a) ethical minimalism, despite its emphasis on tolerance and justice, does not take pluralism seriously into account in present-day society, and (b) ethical minimalism is not suited to balancing the homogenizing trend of globalization. Certainly ethical norms are necessary, but by no means are they sufficient in themselves to encourage either justice or tolerance; nor are they sufficient to inspire and encourage good practices and sound regulations. Instead, virtue-based ethics has the capacity of inspiring and encouraging good practices. Particularly, virtue-based ethics is able to inspire a serious dialogue about ethical and legal issues both in the public arena and within organizations. (shrink)

This paper aims to differentiate between lying and irony, typically addressed independently by philosophers and linguists, as well as to discuss the cases when deception co-occurs with, and capitalises on, irony or metaphor. It is argued that the focal distinction can be made with reference to Grice’s first maxim of Quality, whose floutings lead to overt untruthfulness, and whose violations result in covert untruthfulness. Both types of untruthfulness are divided into explicit and implicit subtypes depending on the level of meaning (...) on which they are manifest. Further, it is shown that deception may be based on irony or metaphor, which either promote deceptive implicatures or are deployed covertly. Finally, some argumentation is provided in favour of why these cases of deceiving can be conceptualised as lying. (shrink)

Suele argumentarse que la contribución original de la Reforma a la teoría de la resistencia se basa en una exégesis del pasaje paulino de Romanos, según la cual sólo se debe obediencia a las autoridades que obran en favor del interés general. De ahí se derivaría una teoría constitucionalista de la resistencia protestante, que tendría en Calvino a uno de sus principales inspiradores. Sin embargo, en el derecho de resistencia calviniano la ciudadanía no es concebida como sujeto político en sentido (...) estricto: el pueblo no es ni el fundamento de la autoridad ni puede reemplazarla o resistir si incumple sus deberes religiosos, sociales o políticos. La resistencia activa no está justificada más que como excepción y su motor es únicamente otra autoridad legitimada divinamente, esto es, que ocupe un oficio público, es decir, un tutor. La existencia de una tutoría semejante implica reconocer la incapacidad jurídica del menor tutelado, esto es, el pueblo. Difícilmente puede hablarse aquí de constitucionalismo o democracia. El análisis de las ideas del reformador en el contexto en el que fueron puestas en práctica apoyará esta tesis. (shrink)

Ce volume envisage l'amour en tant qu'objet polymorphe : Eros, Philia, Agapé, mais aussi Storgé. Les mots grecs rendent compte, du large spectre amoureux : amour romantique, amour sexuel, amour de soi, de l'autre, pour l'autre... des catégories qui placent les manifestations du sentiment amoureux dans un espace de contraintes et de possibilités qui relève du social et du discursif. Les travaux qui sont ici réunis s'attachent ainsi à interroger des genres artistiques et discursifs dans lesquels s'ancre l'amour, ils abordent (...) la littérature et le cinéma, mais aussi l'histoire, l'histoire des idées, la sociologie l'ethnologie ou la psychologie. Ces recherches mettent en avant que l'amour constitue une manière d'appréhender et d'expliquer le monde puisqu'on peut lire à travers lui les rapports qui définissent nos sociétés et qui le définissent à leur tour. (shrink)

Information asymmetries are regarded as the main obstacle for consumers to buy responsibly. CSR labels are considered the best tool to give consumers information about the brand's social and environmental performance. Yet, the information and credibility gap associated to the labels may render labels useless. This study aims to unveil the relationship of Spanish consumers with CSR labels, in order to assess the posited consequences of the information and credibility gap. To do so, 385 consumers were interviewed at the main (...) shopping centers in Madrid. The findings support the hypothesized gaps, which leads to recommend public policies in order to improve the effectiveness of CSR labels as an information tool. (shrink)

In this paper, I discuss the current thesis on the modern origin of the ad hominem-argument, by analysing the Aristotelian conception of it. In view of the recent accounts which consider it a relative argument, i.e., acceptable only by the particular respondent, I maintain that there are two Aristotelian versions of the ad hominem, that have identifiable characteristics, and both correspond to the standard variants distinguished in the contemporary treatments of the famous informal fallacy: the abusive and the circumstancial or (...) tu quoque types. I propose to reconstruct the two Aristotelian versions (see sections 1 and 2), which have been recognized again in the ninteenth century (sec. 3). Finally, I examine whether or not it was considered as a fallacious dialogue device by Aristotle and by A. Schopenhauer (sec. 4). (shrink)

Sometimes subjects have sufficient internal and external resources to retrieve information stored in memory, in particular information that carries socially charged content. Yet, they fail to do so: they forget it. These cases pose an explanatory challenge to common explanations of forgetting in cognitive science. In this paper, I take this challenge and develop a new explanation of these cases. According to this explanation, these cases are best explained as cases of norm-induced forgetting: cases in which forgetting is caused by (...) social norms in a relevant sense. These cases draw attention to the normative aspects of the mechanisms of forgetting. This is an important but neglected aspect of cases of everyday forgetting, in particular of those characterized by a social dimension. By investigating some ways in which the psychology of social norms is causally relevant in the mechanisms of retrieval failure, I begin to fill this gap. (shrink)

In our everyday interaction with the environment, we often perceive objects and spaces as opportunities to feel, maintain, enhance, and change our affective states and processes. The concept of affective affordance was coined to accommodate this aspect of ordinary perception and the many ways in which we rely on the material environment to regulate our emotions. One natural way to think of affective affordances in emotion regulation is to interpret them as tools for regulating felt affective states. We argue that (...) this way of conceiving of affective affordances is too restrictive. By analyzing the role of expressive properties of objects and spaces in emotion regulation, we show that our environment does not need to elicit felt affective states to regulate our emotions. Thus, we revise the concept of affective affordance to accommodate these cases. This revised concept explains more with less. Hence, it should be preferred in wide-reaching philosophical projects that aim to explain human affectivity as a situated phenomenon. (shrink)

La repugnancia es una emoción que pone de manifiesto la especificidad de los seres humanos como seres naturales y seres culturales. Es por ello que la repugnancia constituye un objeto de estudio privilegiado para la Neuroética. En el siguiente artículo trataremos de mostrar que la repugnancia no es una mera reacción fisiológica, sino que la evolución biológica y cultural ha hecho de ella una emoción enormemente compleja dotada de un gran contenido cognitivo. Veremos qué papel ha jugado el recurso retórico (...) a la repugnancia en distintos procesos de deshumanización y crueldad a lo largo de la historia. Por último, examinaremos cómo funciona la empatía en la agencia moral y analizaremos qué relación tiene este mecanismo psicológico con la repugnancia. (shrink)

Clarke and Beck discuss in their sections on congruency and confounds literature that has challenged the claim that the approximate number system represents numerical content. We argue that the propositions put forward by these studies aren't that far from the indirect model of number perception suggested by C&B.

Polish translation of an article by Gérard Chazal, devoted to the relationship of François Dagognet’s philosophy to the work of Gaston Bachelard. The author shows the complexity of this relationship, analyzing it in relation to the philosophy of science, the philosophy of technology and the philosophy of art. In many dimensions Chazal shows that Dagognet was inspired not so much by the letter of Bachelard’s texts as by their spirit, using his methods and concepts in areas that Bachelard was not (...) or only marginally interested in. The article is also an interesting voice in the discussion about the essence of the reception of philosophical concepts and currents. In this aspect author asks about the negation of the source theory in its continuations at the same time asking whether it is not this kind of negative inspiration that best testifies to the vitality of the theory — alive due to constant creative transformations. (shrink)

The authors of the contribution closely follow the published results of their sociological research regarding views of Slovak teachers at primary and secondary schools in the area of relationships with students, parents, colleagues and superiors (Gluchman, & Gluchmanová, 2016). The present contribution analyses views of students at the second level of primary school and at secondary schools by means of evaluating their relationship to teachers, as well as relationships between parents and teachers while students’ views regarding the presence of violence (...) and bullying at school are also addressed. The research results indicate that almost a third of students do not perceive their teachers as ethical models of behaviour and actions; moreover, they have also witnessed instances of corrupt behaviour on the part of teachers. On the other hand, almost two thirds of students appreciate that teachers, when addressing problems at school, proceed in accordance with ethical principles and norms. Unlike teachers, students do not believe serious problems are present when it comes to the behaviour of parents toward teachers. They, however, believe the behaviour of students towards teachers is a more problematic area. (shrink)

Langerhans cells (LCs), residing in the epidermis, are able to induce potent immunogenic responses and also to mediate immune tolerance. We propose that tolerogenic and immunogenic responses of LCs are directed by signaling from the epidermis and involve counter‐acting gene circuits that are coupled to a core maturation gene module. We base our analysis on recent genetic and genomic findings facilitating the understanding of the molecular mechanisms controlling these divergent immune functions. Comparing gene regulatory network (GRN) analyses of various types (...) of dendritic cells (DCs) including LCs we integrate signaling‐dependent (TGFβ, EpCAM, β‐Catenin) and transcription factor (IRF4, IRF1, NFκB) regulated gene circuits that appear to orchestrate the distinctive LC functional states. Our model proposes, that while epidermal signaling in the steady‐state promotes LC tolerogenic function, the disruption of cell‐cell contacts coupled with inflammatory signaling induces LC immunogenic programing. The conceptual framework emphasizes the sensing of discrete epidermal and inflammatory cues by resident LCs in dictating their genomic programing and cell state dynamics. (shrink)

Mindfulness is intentional focus of one’s attention on emotions, thoughts, or sensations occurring in the present moment with a nonjudgmental attitude. Recently there has been increased interest in the effects of mindfulness practice on psychological processes such as concentration, focus, and attention. In the present study, a prepulse inhibition/facilitation paradigm was employed to investigate the effect of brief mindfulness practice on automatic attention regulation processes. PPI occurs when a relatively weak prepulse is presented 30–500 ms before a startle-inducing stimulus, and (...) reduces the magnitude of the startle response. Prepulse facilitation is the increase in startle magnitude when the prepulse is presented 500 ms or more before the startle-eliciting stimulus. In the present study, the effect of engaging in a 23-min mindfulness exercise on PPI and PPF was investigated. Participants listened to either a mindfulness instruction or relaxing music. In a PPI/PPF pretest and posttest, a startle-eliciting noise was presented at lead intervals of 60, 120, and 2,000 ms. Results showed that engaging in brief mindfulness practice increased prepulse facilitation at the 2,000 ms lead interval in the posttest compared to the pretest. The amount of PPI did not differ between tests. (shrink)

The obligation to make women’s rights to health services a reality rests with the state authorities. However, in Poland, women wishing to carry out a legal termination of pregnancy are often confronted with institutional abuse on the part of health care providers who deny women the possibility of carrying out the procedure because gynaecologists invoke the institution of the conscience clause. The aim of this article is to show the mutual normative complexity of the research problem, i.e. the possibility for (...) a doctor to invoke the conscience clause in the case of a patient’s right to an abortion. The paper verifies the research hypothesis that in the field of the conscientious objection clause, systemic solutions are necessary, but not only consisting in specifying the legal provisions but also in enforcing the respect of the law by its addressees. The hypothesis is to be verified using the dogmatic method. (shrink)

We argue that we should be sceptical towards the claim that there is such a thing as the standing to blame someone privately, understood in terms of holding the attitude of blame. Key features of the idea about standing to blame do not apply to private blame. For example, we argue that private blame is not the exercise of some normative power, and it is not even pro tanto wrong for a hypocrite to privately blame a blameworthy agent. Thus, contrary (...) to the prevailing sentiment, it is doubtful that there are conditions of standing for private blame. Importantly, our conclusions leave the idea of standing to blame intact when it comes to overt blame, which is understood as something voluntary. (shrink)

Intersectionality is the notion that concerns the complexity of the experiences of individuals in virtue of their belonging to multiple socially significant categories. One of its main insights is that the way society is structured around categories such as gender, race, sexuality, class, etc., produces distinctive and specific forms of discrimination and privilege for groups in the intersections. In this paper, we suggest conceiving intersectionality as a general metaphysical framework wherein specific claims to the effect that the experiences of discrimination (...) of Black women, among others, can be fruitfully formulated and examined. The main claim is that intersectional experiences emerge from the conjunction of social categories when social structures make them relevant vis-à-vis discrimination and privilege. We then argue that our view has three main virtues: metaphysical neutrality, explanatory flexibility and methodological openness. Explaining these virtues will allow us to contrast our proposal with alternatives from the recent literature. (shrink)

The purpose of this paper is to evaluate the quality of Environmental, Social and Governance (ESG) reporting of Spanish companies listed in the IBEX-35 stock index Firstly, it establishes four requisites for quality in ESG reporting. Secondly, it evaluates whether ESG reports comply with these requirements. Using a benchmark tool based on GRI3 we can conclude that the GRI has resulted in some standardization of corporate social and environmental reporting, particularly as regards to format, but their approach to indicators is (...) unlikely to produce high quality information that is relevant, comparable, complete and accessible to all stakeholders. Also, there seems to be evidence that reporting is orientated to satisfy shareholders and investors´ demands rather than to other stakeholders´. (shrink)

The notion of a critical successor [5] in relational semantics has been central to most classic modal completeness proofs in interpretability logics. In this paper we shall work with a more general notion, that of an assuring successor. This will enable more concisely formulated completeness proofs, both with respect to ordinary and generalised Veltman semantics. Due to their interesting theoretical properties, we will devote some space to the study of a particular kind of assuring labels, the so‐called full labels and (...) maximal labels. After a general treatment of assuringness, we shall apply it to obtain a completeness result for the modal logic w.r.t. generalised semantics for a restricted class of frames. (shrink)

Durante siglos lo que era un hecho que daba consistencia a la vida humana –cuidar– ha parecido ser sistemáticamente descatalogado y descargado de todo rango y categoría ética. La profusa presencia del cuidado en las fuentes griegas de la antigüedad desde la palabra epiméleia nos ha obligado a profundizar en los sentidos que la cura latina posee en la obra de Santo Tomás dada la preeminencia de esta para la teología moral posterior vinculada a la d– en el catálogo de (...) las virtudes junto con la misericordia, la beneficencia y la limosna que hacen operativa la caridad. El cuidar en su realización del amor irá más allá de socorrer las necesidades cuya forma verbal subvenio oscureció la cura y su sentido de atención, preocupación y ocupación activa por el prójimo.For centuries, what gave consistency to human life –to take care of- has seemed to be systematically discontinued and discharged of all rank and its ethical category. The abundant presence of care in the Greek sources of antiquity since the word epimeleia, has forced us to go deeper into the different meanings that the Latin word cura has in St Thomas’ work, given its prominence in a subsequent moral theology linked to charity. This requires a careful review of care as a virtue - to give it the majority of age- in the catalog of virtues together with mercy, beneficence and alms that make charity operational. Caring, in their realization of love, will go beyond needs help whose verbal form subvenio obscured its meaning of attention, concern and active occupation for the neighbor. (shrink)

The aim of our study was to examine the familial risk of dyslexia in Year 1 school beginners, whose parents had been diagnosed as dyslexic or exhibited symptoms of the specific difficulties in reading and writing without a formal opinion issued by a counselling centre. We found that both a dyslexia report and specific reading and writing difficulties with no formal diagnosis manifested by a family member, and parents’ reading preferences, predicted the risk of dyslexia in Year 1 children. Moreover, (...) the children at familiar risk of dyslexia, as compared with their peers at no risk, later began to babble, were less apt at self-help and liked drawing less at the age of 2-3 years, and experienced more problems with drawing a circle at the age of 3. Additionally, during Year 1 of education, they performed poorer in fine motor skills, linguistic perception and sound deletion, visual functions and attention. Such symptoms can be observed by parents and teachers during the child’s play and educational activities. Early intervention can enhance the child’s readiness to school entry, and facilitate effective and satisfactory learning, increasing their further educational opportunities and the quality of life. (shrink)

Come mostrare quel che non deve essere predicato, né fondato? Che vuol dire convertirsi da un modo di vita a un altro? Può un’etica dell’accettazione significare qualcosa di diverso da un’etica della rassegnazione? L’autrice dell’articolo cercherà di offrire una risposta a simili domande, centrali per la riflessione di Wittgenstein sulla "forma di vita", a partire da una sua certa somiglianza con l’interrogativo metodologico sollevato dall’universo della credenza religiosa.

This chapter describes the concept of enactive memory, which is quite new but increasingly discussed in contemporary philosophy of memory. Although the enactive approach has been used to investigate several memory sys- tems, e.g., procedural memory, episodic mem- ory, and autobiographical memory, this chapter focuses only on the enactive approach to epi- sodic memory because most of the current debate on enactive memory is about this mem- ory system. Section “Introduction” specifies what type of enactive memory is discussed in this (...) chapter. Section “The Concept of Enactive Memory” introduces the concept of enactive memory, clarifies its central theoretical com- mitments and goals, and describes how enactivists have explained episodic remember- ing. Section “The Philosophical Context of Enactive Memory” provides a brief contextu- alization of the enactive approach to memory with respect to approaches and theories with which, for one reason or another, it shares some theoretical insights, like the embodied, the extended, and the distributed approach, and the simulation theory. Section “Forgetting as a Challenge for Enactive Memory” explains why forgetting poses an important explanatory challenge to the enactive approach to memory and describes one philosophical proposal that has been developed to address this challenge. Section “Summary” provides a summary of the chapter, mentions some ongoing projects on enactive memory, and identifies some topics that advocates of the enactive approach to memory may want to investigate in the future. (shrink)

Imagine a sculptor who molds a lump of clay to create a statue. Hylomorphism claims that the statue and the lump of clay are two different colocated objects that have different forms, even though they share the same matter. Recently, there has been some discussion on the requirements of consistency for hylomorphist theories. In this paper, we focus on an argument presented by Maegan Fairchild, according to which a minimal version of hylomorphism is inconsistent. We argue that the argument is (...) unsound or, at best, it just points to a well-known problem for hylmorphist theories. Additionally, we explore some general consequences of this fact. (shrink)

Focusing on cell dynamics, molecular medicine and robotics, contributors explore the interplay between biological, technological and theoretical ways of thinking. They argue that the direction of modern science means that these areas can no longer be explored independently but must be integrated if we are to better understand the world. The collection makes a strong contribution to current debates in the philosophy of science and the changing role of scientific practice.0.

Tocqueville e John Stuart Mill são dois dos grandes mestres de ciência política e filosofia política. Com efeito, poderíamos dizer que somos todos discípulos destes autores. Por um lado, porque Tocqueville foi o primeiro autor a refletir sobre o paradigma democrático, entendido como constelação política especificamente moderna. Por outro lado, o conceito ou ideal de liberdade desempenha um papel central nos dois autores. Liberdade é um dos pilares fundadores de qualquer projeto democrático e apesar do reconhecimento da importância igualmente vital (...) do conceito de igualdade, que se vem afirmando como condição necessária para o desenvolvimento politico na era de Tocqueville e de Mill, a liberdade permanece central nas suas preocupações. Neste artigo irei revisitar os argumentos avançados pelos autores, argumentos estes que nos alertam para os perigos da democracia, e mais precisamente, a tirania da maioria. Começarei por retratar o contexto das obras de Democracia na América de Tocqueville e Sobre a Liberdade de Mill. De seguida, ofereço uma reflexão sobre as implicações da tirania da maioria hoje. Por fim, proponho um conjunto de medidas que nos poderão ajudar a contrabalançar as tendências antidemocráticas das democracias contemporâneas. (shrink)

A Geographical Approach for Measuring the Creative Capital. Case Study: Creative Capital Index of Slovakia Calculation of creativity index is a part of a modern quantification wave, in some cases also formulation of the spatial differentiation of social and economic phenomena required from the academic sphere by the decisive sphere. Policy makers have interest by this means to help themselves in obtaining public for their objectives. The creative capital as a sum of quantifiable creativity indicators is in this contribution operationalized (...) including the social capital, which is out of accord with a traditional understanding of creativity following the Florida's concept of the creative class. Methods for creativity index formation are introduced at the global level of states as well as at the regional level of a given state. There are substantial differences among both indexes results and statistical data on export of creative goods that are well documented on example of USA and China. Terminological chaos associated with the concepts of creative class and economy is thus extended with a chaos in the interpretation of findings, what contributes to the critique of the Florida's concept of creative class. There arise doubts that the quantification of creativity indexes with correlation quantification with other economic and social factors as GDP, entrepreneurship, inequality, Index HDI1) ; is maybe right in terms of mathematics, but it does not reveal the casual connections. The research purpose of the contribution is a geographical approach to the creative capital. The case study incorporates the Slovak regions, creativity index calculation and its spatial differentiation in form of map expression. The scientific goal lies in a confirmation of hypothesis about a dominant position of Bratislava region, and thus the capital of Slovakia. A limit of calculation is the choice of indicators which were strongly determined by the accessibility of statistical data. (shrink)

In this paper I focus on what we can call “the obvious assumption” in the debate between defenders and deniers (of the reductionist sort) of cognitive phenomenology: conscious thought is phenomenal and phenomenal thought is conscious. This assumption can be refused if “conscious” and "phenomenal” are not co-extensive in the case of thought. I discuss some prominent ways to argue for their dissociation and I argue that we have reasons to resist such moves, and thus, that the “obvious assumption” can (...) be transformed into a grounded claim one can explicitly believe and defend. (shrink)

The purpose of this case study is to investigate the identity linguistically and cognitively presented by official Target Corporation’s discourse and to unveil any structures or elements that are prominent enough to be included in the employees’ discourse production. The assumption is that the particular language we speak and the structures we choose in various contexts predispose us to think and act in certain ways. As for the approach utilized in this research, it is rather data-driven than data-based. Methods of (...) Critical Discourse Analysis are employed and they are supplemented by Critical Metaphor Analysis. The sampling of the customers was opportunistic. The identity in and around organization can be effectively investigated through linguistic methods. The study has shown that the vision of the company’s identity is more integrated by the executives and team leaders than grassroots employees. The paper draws attention to the very basic level of communication and its potential of imposing certain conceptualizations – the actual building blocks of any narrative. Moreover, the methodology employed goes beyond mere content analysis and applies rigorous linguistic analysis of company discourse. (shrink)

Priming and recollection are expressions of human memory mediated by different brain events. These brain events were monitored while people discriminated words from nonwords. Mean response latencies were shorter for words that appeared in an earlier study phase than for new words. This priming effect was reduced when the letters of words in study-phase presentations were presented individually in succession as opposed to together as complete words. Based on this outcome, visual word-form priming was linked to a brain potential recorded (...) from the scalp over the occipital lobe about 450 ms after word onset. This potential differed from another potential previously associated with recollection, suggesting that distinct operations associated with these two types of memory can be monitored at the precise time that they occur in the human brain. (shrink)

In 1939 Gaston Bachelard published a book Lautréamont on the poem The Songs of Maldoror by Isidore Ducasse. Bachelard’s Lautréamont was inspired by the method of psychoanalysis. The purpose of this article is to analyze Bachelard’s interpretation of the Chants, to compare his version of psychoanalysis with the versions of Freud and Jung, and to show its meaning in the historical and philosophical context.

This article presents a theoretical and analytical reflection on the issue of education and religion in advertising aimed at children. It describes distinctive features of postmodernity – immediacy, consumerism and secularization – as constitutive elements of our time and characterizes media as a sort of all-powerful being that channels, processes, produces and disseminates these postmodern attributes, while offering products that form and shape the way of life of Western society. The article goes on to analyze the content of two advertisements, (...) identifying in them the possible presence of an educational religious-theological discourse. It contends that there is an intrinsic relation between education and religion in advertising, one which strongly influences the learning, thinking and acting patterns of children through such practices as gaining power by what they consume and seeing consumption as a means to attain a more prominent position in this world. In advertising, forms of socialization are presented to children. Finally, it is suggested that one way to introduce and discuss advertisements in educational contexts is by reading and analyzing the narratives of advertising together with the children. (shrink)