Вивчення деструктивного змісту реклами дає нам можливість проаналізувати її ступінь та методи впливу на сучасний зовнішній медіапростір людини та суспільства. Завдання статті – вивчити та проаналізувати руйнівний зміст реклами та дослідити соціальний фактор у процесі комунікаційних процесів суспільства на прикладі інформації сучасних рекламних повідомлень. Актуальність теми виявляється у необхідності вивчення існування людини в медіа-просторі та її соціального становлення у віртуальному суспільстві. Зі збільшенням участі людства у віртуальній інформаційній мережі збільшується ризик неконтрольованості особистості та більша залежність від колективних установок. Вивчається та (...) аналізується сутність соціального фактора від використання деструктивного змісту в рекламному дискурсі, огляду та аналізу деструктивного змісту реклами, її суб'єктивного змісту та впливу на екзистенційне сприйняття людини світом. Досліджено синергетичний ефект реклами з деструктивними образами в комунікативних соціальних процесах. Досліджено роль формування віртуальних втрат (збитків) у процесі просування товарів та послуг, що використовують руйнівний зміст реклами. Дослідження формування нових ментальних установок одержувачів реклами та їх впливу на існуюче співіснування та взаємодію у суспільстві. У сучасному суспільстві реклама стала важливою частиною соціалізації людей, саме тому вона відіграє значну роль у формуванні громадської думки, оцінках людей та подій, встановленні рівня життя та ставлення до взаємодії, в тому числі спрямованої на внутрішній світ особи. Відзначається, що через неможливість протидії рекламним зображенням в інформаційному полі людина є споживачем інсталяцій, але водночас вона здатна по-різному коригувати наявний вплив і відображати на ньому. (shrink)

The technical advances that have enabled the development of "the cloud" have resulted in an exponential increase in the speed of information dissemination. Policy makers, sponsors of IT infrastructure and users of information and communication technologies, while being aware of the benefits of "the Cloud" as a mechanism to facilitate more efficient access to information, do not always appreciate that these developments may not always have the positive outcomes intended. University courses such as those in Social Informatics have managed (...) to keep pace with this rapid evolution of information and communication technologies and their societal impacts, but within the secondary education sector this has not always been possible, potentially creating a knowledge gap for tomorrow's policy makers. (shrink)

In today’s social online world there is a variety of interaction and participatory possibilities which enable web users to actively produce content themselves. This user-generated content is omnipresent in the web and there is growing evidence that it is used to select or evaluate professionally created online information. The present study investigated how this surrounding content affects online advertising by drawing from social influence theory. Specifically, it was assumed that web users sharing an interpersonal relationship and/or a group (...) membership with authors of user-generated content which appears next to advertising on the web page are more strongly influenced in their response to the advertising than unrelated users. These assumptions were tested in a 2 × 2 between-subject experiment with 118 students who were exposed to four different Facebook profiles that differed in terms of interpersonal connection to the source and collective connection to the source. The results show a significant impact in the case of collective influence, but not in the case of interpersonal influence. The underlying mechanisms of this effect and implications of the results for online advertising are discussed. (shrink)

American democracy depends on the free exchange of ideas to create a rational and well informed public, which, in turn, makes decisions that benefit society as a whole. Unfortunately, media reliance on advertising may be eroding the necessary free flow of information. This article addresses the proper role of advertisers in the media. Certainly advertisers enjoy some degree of economic power over the media, but should that influence be used to control media content? Arendt's view of communicative power demonstrates (...) how advertisers' power originates with the public. Donaldson's social contract theory of business explains why that power entails responsibility and why advertisers are obligated not to abuse it. (shrink)

In this paper, we are interested in how a company can enhance stakeholder involvement in its information-sharing practices. We start by looking at the current information-sharing practices in a case where Europe’s second largest pulp producer Metsä-Botnia was caught in the middle of a heated debate between two countries when building a pulp mill in South America. We examine the content of the company’s press releases in terms of the degree of stakeholder involvement. On the basis of our analysis, we (...) discuss the problems and possibilities of enhancing stakeholder involvement through information sharing by introducing a discursive understanding to stakeholder dialogue. (shrink)

Social media platforms take on increasingly big roles in political advertising. Microtargeting techniques facilitate the display of tailored advertisements to specific subsegments of society. Scholars worry that such techniques might cause political information to be displayed to only very small subgroups of citizens. Or that targeted communication about policy could make the mandate of elected representatives more challenging to interpret. Policy information in general and pledges, in particular, have received much scientific scrutiny. Scholars have focused largely on party (...) manifestos, but policy information and pledges communicated via online advertisements offer a new arena with new dynamics. This study uses Facebook’s ad library to describe how Dutch political campaigns advertise policy information and pledges in the run-up to the 2019 European Elections. The results show that much policy information is displayed to small subsegments of society. These findings provide evidence for concerns about pledge obfuscation, voter manipulation and mandate interpretation. (shrink)

Реалії людського співіснування в інформаційному світі стрімко змінюють складові життя суспільства та вимагають від люднини нових дій для більш ефективного співіснування. Комунікативна діяльність породжує основний тип змін, оскільки формує новий інформаційний світ, який складається зі складної системи комунікацій та способів, змісту, частоті обміну інформації, що забезпечують високу ефективність суспільства, що допомагає швидко обмінюватись даними та існувати в інформаційному світі. Реклама постає як чинник комунікації, що дає змогу керувати ефективністю та оптимальністю загальної системи комунікацій. Внаслідок формування інформаційного суспільства з'являються нові запити (...) людей від суспільства та навпаки, в яких парадигма виживання полягає в інформаційній домінації суб'єктів. Основний запит суспільства – це вимога віртуальної взаємодії, запит людини – на приватність, та водночас, на інформаційне домінування. Віртуалізований світ доповнює реальність власними атрибутами, бо вирішує низку раніше проблемних речей, які заважали швидкій соціальній взаємодії: швидкість передавання інформації, її адресність, її масовість. У колі понять існує розуміння «медіа-суб'єкт» як особа чи компанія, чи будь-який інший суб'єкт, які представлені віртуально, маючи реального суб'єкта в реальності. Внаслідок активної соціальної комунікації «медіа-суб'єкта» є можливість роширити зону впливу на масову свідомість. Інформаційне домінування разом з рекламою надають здатність отримання соціальних та матеріальних благ, внаслідок правильних дій, що і є головною метою даних суб'єктів. Реклама є каталізатором комунікативних процесів, що забезпечують інформаційні потреби споживачів та надають рекламодавцю соціальної активності в інформпросторі. Реклама міцно пов’язана з різними видами людської взаємодії, що спричинає її синергетичну дію для кожного з них. (shrink)

Amidst the ideology, efficiency and bitter contention of international economy, the importance of leadership or public administration had long been under-stressed as an avenue for any better solution. Nonetheless, within a changing mode of interaction in the global community, an increasing ethos for the kind of common basis of ethics or agreement, at least in the level of class administrators or noble citizenry including the academicians, business leaders, bureaucrats and so, could be congruent for the public good on the national (...) and international plane. A rapid transformation for the informative society or sharing and humanity or social justice generally is seen to enable the possibility of new openness against the divergences from various reasons. Typically, I consider the public administration other than law, inter alia, could have strands to leap for any grand promise or for any cosmopolitan public value since it tends progressive and less ideological. At the core of ambition underlie the ethics of public administrators or their responsibility for the constituents and global public. The paper deals with two illustrative cases from the experience of South Korea which matters at the negative and positive concept of liberty. They will be investigated, empirically at some extent and in view of the ethics of congressmen and public officers. I, then, turn to explore the western theories and tenets often associated with their moral standard. Finally, the context could be revisited for the global scale of transformation expanded to cover the Orient and West. (shrink)

This article examines the trends of digital marketing in the context of information society development. Under the influence of informatization of society, the spread of innovative development of the economic environment are transformed all its components, including changing approaches to marketing, which uses more and more digital opportunities to increase its efficiency. In society, specific relationships are formed associated with the search, receipt, transmission, production and dissemination of information using information technology. Under the influence of informatization of (...) society, the contemporary consumer and his requirements are changing, which is reflected in marketing activities. The reaction to the growing role of social networks and communities in consumer buying behavior was the formation of crowd marketing. Digital marketing is a contemporary tool for promoting a product, brand or brand through digital channels, and also uses a number of techniques that allow you to reach your target audience even in an offline environment. Digital marketing means that consumers, customers or society at large can access any information they need. Today, digital marketing is becoming an increasingly important tool for promoting almost any type of product compared to traditional marketing. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:Nature and Altering It, and: Keeping God’s Earth: The Global Environment in Biblical PerspectiveJohn SniegockiNature and Altering It Allen Verhey Grand Rapids, Mich.: Eerdmans, 2010. 150 pp. $15.00.Keeping God’s Earth: The Global Environment in Biblical Perspective Edited by Noah Toly and Daniel Block Downers Grove, Ill.: IVP Academic, 2010. 300 pp. $25.00.Both of the books under review focus on how Christians should relate to the rest of God’s (...) creation. The first book, Nature and Altering It, is based on Allen Verhey’s 2008 Jellema Lectures at Calvin College. It is a rather brief book, which retains much of the lecture style. The purpose of the book is to explore how Christians should relate to the natural world. In the opening chapter, Verhey provides sixteen different definitions of “nature,” opting himself for a definition of nature as “everything but God” (12). Verhey further contends that any definition of nature is necessarily embedded in a broader vision or myth. In the second chapter he explores and critiques some of the dominant myths of our time, such as the “Baconian myth,” the “myth of the project of liberal society,” and the “myth of the project of capitalism.” These myths, he argues, together contribute to an instrumental view of nature, the priority of short-term economic interests, and a rather blind faith in science-technology and unlimited economic growth.In contrast to these and other myths and their harmful social and ecological consequences, Verhey stresses the importance of the “myth of the Christian Scriptures” (12). Among the central biblical themes he highlights are the distinction between God and creation and the prohibition of all forms of idolatry, including idolatry of science and technology, of economic growth, or of nature itself. Verhey also emphasizes the goodness of creation, creation’s promised future eschatological perfection, God’s deep concern for the poor and marginalized, and the vocation of humans to image God’s care for the world. “We image God,” Verhey states, “in self-giving, in practices of caring for and affirming the existence of the other, including the non-human other” (86–87).While focusing especially on the importance of narrative and storytelling, arguing that “the biggest danger for the Christian community is forgetfulness” [End Page 220] (120), Verhey also stresses the need for prophecy, wisdom, analysis, and policy work. Each should be shaped by the Christian narrative and give rise to actions that “already give some little token” of the fullness of shalom that is God’s promised future for humanity and creation (121). Among the specific ecological actions that Verhey recommends are planting a garden, living simply, prioritizing energy efficiency, and working for policy changes that will foster ecological sustainability.The volume Keeping God’s Earth, edited by Noah Toly and Daniel Block, explores from an evangelical Christian perspective the same basic question of how humans are to properly relate to God’s creation. The book begins with a chapter titled “Eschatology and Environmental Ethics,” followed by four paired sets of chapters exploring the topics of cities, biodiversity, water, and climate change. The first essay of each pair provides a factual overview of the topic. The second explores biblical theology relevant to the topic. The book concludes with an essay on environmental ethics and an afterword exploring the theme of Christ as “Gardener-King.”The four chapters that present factual overviews of ecological problems are very helpful, providing important background information upon which informed theological and ethical reflection depends. The chapter by renowned climatologist Sir John Houghton on global climate change is especially useful, highlighting the urgency of rapidly reducing greenhouse gas emissions and explaining why taking a “wait and see” attitude should be understood as morally irresponsible. “The truth is,” asserts Houghton, “that our global environment is deteriorating at an alarming rate, and unless we admit our destructive behaviors and seek more sustainable responses... our children’s children will have very little hope for a future” (189). Acknowledging such dire realities, David Gushee, in the book’s concluding chapter on ecological ethics, stresses that attention to ecology can be properly seen as the most pressing moral challenge that humanity faces. Ecological... (shrink)

The study examines the need to train future teachers using modern information and communication technologies in the context of adaptation to the aspects of postmodern society. It was found that contemporary postmodern education is impossible without application of information and communication technologies, the use of which gradually leads to changes in the content, the methods and technologies of training future teachers. The analysis of scientific literature, which confirms recognition of ICT as a key technology of the 21st century and (...) the urgency of the problem of development and application of educational technologies capable of modernizing and reforming traditional forms of education in order to meet the level of education of future teachers to the present-day requirements. The current trends of ICT in the training of future teachers in postmodern times are considered, modern practices of ICT use which are the most popular in the educational process of future teachers are singled out. The content of the following compulsory components, according to the authors, of professional training of future teachers, is generalized and concretized: didactic, legal, social and methodological. Discussion issues and perspective directions of future scientific research related to complex ethical contradictions due to uncertainty or lack of necessary knowledge, unexpected effects and insufficient transparency of functioning of information and communication technologies are outlined. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Imperfect Men in Perfect Societies:Human Nature in UtopiaGorman BeauchampIUtopists view man as a product of his social environment. Nothing innate in the psychic make-up of man—no inherent flaw in his nature, no inheritance of original sin—prevents his being perfected, or at least radically ameliorated, once the social structure that shapes character can be properly reordered. Utopists, in short, deny that there is such a thing as "human (...) nature"—if, as John Plamenatz suggests, to say that something is human nature is just another way of saying that it cannot be changed.1 To accept the psychic constitution of man as fixed, immutable, is anathema to utopists, who agree rather with Ortega y Gasset: "Man has no nature. What he has is history."2 The social conditions that have obtained historically, that is to say, have made man what he has been—anything but utopian; but if man's history could be changed, so could his "nature." The idea of Progress, so pervasive in the West from the seventeenth century on, lends some credence to this contention. W. D. Howells's Altrurians, their creator notes, "get some sad amusement out of the fact that the capitalist world believes human nature cannot be changed, though cannibalism and slavery and polygamy have all been extirpated in the so-called Christian countries, and these things were once human nature, which is always changing...."3 Utopia is merely a means, then, of imaginatively expediting, directing, culminating the historically progressive creation of a morally exemplary race of men.The environmentalist psychology espoused by utopists springs from one of two anterior assumptions (although in the creation of many fictional idola the distinction between them is often blurred). The first [End Page 280] assumption is formulated most famously by Rousseau in the Discourse on Inequality: that "man is naturally good, and only by his institutions is he made bad."4 The second assumption is formulated most famously by Locke in the Essay Concerning Human Understanding: that the mind—and by extension the character—is a tabula rasa that takes impression from the stimuli exerted by the external world and thus is neither innately good or bad, but plastic, malleable.5 An intriguing conflation of these two theories operates, for instance, in the psyche of the monster in Mary Shelley's Frankenstein. In the long middle section of the book, where the monster's side of the story is presented sympathetically, his character develops in a text-book demonstration of Lockean psychology; yet, at the same time, this lumbering tabula rasa quivers with enough benevolence (the implausible provenance of which mystifies) to put most saints to shame. He becomes evil and destructive only after being persecuted unmercifully for his misshapen appearance.6 Indeed, the criminal career of Mary Shelley's monster rehearses the common utopian argument that society's injustice to man (or monster) is the source of his crimes. "With our present state of society," writes James Casey in A New Moral World (1885), "we manufacture criminals and then punish them for being so."7 H. G. Wells, in A Modern Utopia (1905), concurs: "Crime and bad lives are the measure of the State's failure, all crime in the end is the crime of the community."8 And both are but restating the charge of Sir Thomas More's Raphael Hytholoday, leveled several centuries earlier in the original Utopia (1519): "If you allow people to be badly brought up and their habits to be corrupted little by little from childhood and if you then punish them for crimes to which their early training has disposed them, what else is this, I ask, but first making them thieves and then punishing them for it?"9 Evil deeds, then, to reiterate the utopist's point, result not from some vicious mole in human nature, but from the malfunctioning of society itself. Utopia, by contrast, is—or theoretically ought to be—a world without crime.Rousseau's concept of the innate goodness of man and the evil of his institutions most often informs primitivist models of utopia, exotic worlds inhabited by noble savages uncorrupted by civilization. The idealized Indians of Montaigne's essay... (shrink)

As we move our social institutions from paper and ink based operations to the electronic medium, we invisibly create a type of surveillance society, a panopticon society. It is not the traditional surveillance society in which government officials follow citizens around because they are concerned about threats to the political order. Instead it is piecemeal surveillance by public and private organizations. Piecemeal though it is, It creates the potential for the old kind of surveillance on an (...) even grander scale. The panopticon is the prison environment described by Foucault in which prison cells are arranged in a large circle with the side facing the inside of the circle open to view. The guard tower is placed in the middle of the circle so that guards can see everything that goes on in every cell. When we contemplate all the electronic data that is now gathered about each of us as we move through our everyday lives --- intelligent highway systems, consumer transactions, traffic patterns on the internet, medical records, financial records, and so on --- there seems little doubt that we are moving into a panopticon. The social issues that arise from this are too numerous to detail here, but data retention is an important part of it. In the paper-and-ink world, documents are filed, files are boxed, boxes are put away or thrown away. The capacity for data retrieval and manipulation is, thereby, limited by the sheer difficulty and cost of storing, finding, searching, and manipulating large numbers of paper files. This inconvenience functions as a mechanism whereby the system forgets past information, not unlike the way we ourselves forget. However, the story is very different in the digital world; digital information is easy to store, easy to search and manipulate, and inexpensive to keep over extensive periods of time. Digitalized information systems tend, therefore, to collect extensive ancillary information and to retain this information indefinitely. Such lack of forgetfulness is likely to hamper the ability of individuals to shed their past, and start over with a clean slate. Concerns about data retention were expressed in the early literature on the social impact of computing, but for the most part the issue has dropped from sight. Rarely, has the social good of discarding accumulated personal data been addressed. In this paper, we want to make the case by examining diverse cases in which retention of information by either business or governmental institutions hinders the ability of individuals to start over or to act autonomously. We hope our argument for the good of forgetfulness will challenge the standard framework in which such issues have traditionally been debated. The privacy debate exemplifies the traditional framework insofar as it has been characterized as involving an inherent tension between, on the one hand, the needs of organizations and institutions for more accurate and efficient information systems so as to further their goals and, on the other hand, the desire of individuals to have information about them kept private. Regan argues against this framing of the privacy issue in favor of one that recognizes the social importance of personal privacy. We will examine the non-forgetfulness of information systems as a problem threatening not just individual interests but social good as well. Cryptography is often cited as the technology that will give us privacy and mediate against surveillance. One of the uses of cryptography, encryption, will allow us, some hope, to create confidentiality and relationships of trust that will facilitate many of the social arrangements we now have and perhaps make them even more secure than they are now. Electronic cash, for example, could be created in such a form that it would have the anonymity associated now with hard cash Others are less optimistic of the potential for cryptography to re-create relationships of trust in the new medium. One important point that already seems clear is that even if encryption technology will protect the confidentiality and integrity of electronic transactions and data, it will NOT stop the observation of traffic patterns on networks. This seems an important distinction to put on the table. Our patterns of communication will continue to be available, no matter what is encrypted, and an amazing amount of information can be gleaned from this data. In a sense, it means content integrity but no anonymity. This will indubitably impact how we interact and with whom we interact. (shrink)

continent. 1.1 (2011): 22-25. The Author gratefully acknowledges the financial support of CAPES (Coordenação de Aperfeiçoamento do Ensino Superior), Brazil. From the multifarious subdivisions of semiotics, be they naturalistic or culturalistic, the realm of semiotics of value is a ?eld that is getting more and more attention these days. Our entire political and economic systems are based upon structures of symbolic representation that many times seem not only to embody monetary value but also to determine it. The connection between monetary (...) and linguistic exchanges is self-evident: the former requires the latter and develops in direct relation to it. Creative experimentation and design of digital systems of value exchange are blossoming on the web. Dr. Gilson Schwartz, an economist turned media theorist and professor at the University of São Paulo, adopted the concept of Iconomics, originally created by Michael Kaplan, an author concerned with the linguistics of economic value. Empowering local communities and unlocking new levels of value creation and representation via digital technologies are the main goals of Dr. Schwartz’s projects, aiming at the re-designing of our relationship to the economic value of imagination and the social control of property. Schwartz is Assistant Professor at the School of Communication and Arts of the University of São Paulo, a former Chief Economist at BankBoston, Brazil and Advisor to the President of the National Social and Economic Development Bank (BNDES). FURTHER READING: Kaplan, Michael. “Iconomics: The Rhetoric of Speculation.” Public Culture . 15.3 (2003): 477-493. Renata Lemos-Morais: You have recently produced and directed a short documentary about Creative Currencies in Latin America. Could you tell us a bit about its process and its findings? Gilson Schwartz: The “Creative Currencies” project is a work-in-progress platform which unfolds as an action research agenda connected both to the production of audiovisual content and the development of social currency software. The initiative dates back to 2003 when I led an experimental project supported by the Presidency of Brazil. At that time, we issued paper currency in a small, touristic village in the Northeast Region which stimulated local cultural projects. But it was only in 2009 that the Central Bank of Brazil acknowledged “social currencies” as a legitimate economic agenda, calling for more debate at the I Financial Inclusion Forum. This year, the monetary authorities organized a second forum that also opened the room to discussions on mobile payment systems and new perspectives on poverty alleviation via State subsidies. The Ministry of Culture funded the “Creative Currencies” project in 2009-2010 and our next stage in this discovery process is to be supported by the National Social and Economic Development Bank (BNDES). In short, there is genuine interest among public officials in different areas and public funding for social currencies is on the rise in Brazil. However, after all these years we are still at a very early stage of research and practice. Some of the most successful initiatives (such as Banco Palmas) actually evolved out of local monetary creation to become correspondent banking operations for commercial banks and other financial groups. After eight years of price stability and social inclusion, Brazil stands out as a major opportunity for social experimentation, even the Grameen Bank is now entering the Brazilian market and many NGOs are geared towards different forms of entrepreneurialism in the base of the pyramid, riding solidarity economic models, microfinance and microcredit for local development. It is yet to be seen, however, whether these developments are just one more stage of “bankarization”, that is to say, an extension of regular banking services or actually a new form of social and symbolic self-determination at the local level. So far, the Central Bank of Brazil is open to new forms of credit and local finance as long as they are strictly territorial and very close to barter among the poor. In other words, whether the process of monetary creation could be made to fit an open source paradigm is yet to be seen. Community banking and social currencies might as well end up as just another channel for access to and use of banking services. The “Creative Currencies” project aims at promoting the discussion of more fundamental issues, such as the limits of central banking, the prospects for local financial development and the possibility of creating and managing financial icons as cultural assets. The purpose of this project is to produce short documentaries that will bear testimony to this evolving regulatory framework while inducing more discussion about the fundamental iconomic issues concealed in the process of money and wealth creation. RLM: What new potential is there in applying digital technologies to currency creation? GS: Globalization is a result of the virtualization of money, that is, the overcoming of illusions such as the “gold standard”. Money is an icon created by institutions, not on supposedly natural or material foundations but out of political and financial interests. The “dollar standard” is an outstanding evidence of this phenomenon and Kaplan´s paper, the first to use the expression “iconomics”, insists on the rhetoric and semiotic effects associated to a supposedly scientific model of money creation and management. This is a fundamental change that was perceived and discussed much before the digitalization of the world by unorthodox economists such as John Maynard Keynes since the early 20th century. The digitalization of global financial flows accelerated this immateriality and the creation of the Euro was yet another evidence of the political foundations of currencies. The banking establishment, however, is keen on the idea that scientific formulae hold the key to sound money creation. Keynesianism has been repeatedly associated to “inflationism” while the supposedly sound monetary policies of the Orthodoxy serve well the political and financial interests of a technocratic elite. Corporate media also serve this fictitious depiction of the monetary process despite the cyclical bust of monetary rules and financial regulations. The internet, however, has created numerous opportunities for the disintermediation in industries such as film, music and commodities. There is no reason to doubt that the financial industry can also be transformed by Peer-to-Peer (P2P) infrastructures. Money is media as well. Credit is but confidence. Once people realize that the distributed computing power of networks can also be the platform to weave new monetary and credit operations, there is room for grassroots emancipation out of the established owners of monetary institutions. So far, however, there has been a privatization of monetary management and there is not a clear path or model for the emergent (P2P) property democratization that is inherent to the internet. Digital assets, however, clearly have an inherent potential to escape central control and proprietary regulatory frameworks. RLM: How are social networks transforming the ways in which we exchange value? Do you believe that online influence and reputation might be translated into a new kind of currency? GS: The foundation for social currencies as envisaged by solidarity economics is the territory. Authorities are willing to concede local monetary creation as long as it is restricted to poor neighborhoods, as a proxy to barter. In this relevant but limited context, reputation, personal knowledge and informal ties form the matrix of local or “proximity” finance which are expected to keep credit and leverage to a sustainable level. Anything beyond that should and would lead to an integration of local finance into the established banking system. However, inasmuch as the internet promotes virtual territories and reputation is now subject to all sorts of digital manipulation and stardom becomes an everyday cultural process among teenagers and elders alike, the territorial “foundation” is substituted for more complex patterns of solidarity, cooperation and exchange that reach beyond the physical territory and even the “human.” Digital assets embody knowledge, technology, cultural and educational values that are exchanged at a global scale beyond the control of democratic States (Chinese-like intervention is the exception, not the rule). Hacktivism is unstoppable and so is monetary hacktivism. Especially in the Third World, mobile communications fast became conveyors of money transfers and other appropriation strategies. Banking and telecom sectors already battle for the control of these emerging markets and, as a matter of fact, have so far contributed to the containment of these processes. Governments serve these moguls and have usually adopted a wait-and-see attitude. If open source hardware and grassroots social movements combine to challenge these proprietary battles, then social networks may evolve into new forms of social capital and thus form the ground on which to design and implement social currencies. The global financial crisis, as well as the dollar demise, are an event of such a proportion that social networks may open the path for emancipator subjects to seize the opportunity. RLM: What are some of the social experiments that you think are revolutionizing the way in which value is exchanged? GS: There is a broad evolution of economic systems towards the valuation of intangible assets such as knowledge, reputation and sustainability. There are many examples of local as well as global events that call the traditional systems of exchange into question, from carbon credits to educational bonuses, digital barter frameworks and locally based solidarity and fair trade networks. These emerging examples, no matter how different in nature or scale, represent a challenge to the traditional value creation schemes and theories which are based on use and exchange value, supply and demand. This is not to say that utility and labour or scarcity are to be totally dismissed, but there is now an emerging perception that value is also a function of behavioral codes, symbolic patterns and the energy of institutional frameworks. The plasticity of digital platforms is relevant insofar as intellectual property becomes the central source of value creation. But when you discuss the property rights of public goods such as the environment or basic social rights (of minorities or localities), then a new paradigm seems to emerge. RLM: Are gaming and online storytelling digital practices that might have an impact on the way new currencies are created and developed? GS: “Play money” has been one of the early and most intriguing phenomena associated to the diffusion of virtual worlds. These virtual currencies have also been prone to “boom and bust” dynamics, speculation and pure theft (Second Life scams were common and led to “intervention” by the owners of the game). Storytelling is a major source of value, that is, the value of attention and the markets for audience. There are plenty of private monies created and managed by corporate entertainment groups, telecom operators (via mobile virtual network operators) and marketing frameworks. The casino economy, as already depicted by Keynes and other unorthodox economists, is always storytelling about future states of the world, confidence building and leverage of animal spirits. The novelty of current events is not the fictitious nature of any form of capital, but the potential for digital democratization of controls over the imaginary nature of value creation. But this is just a potential, a possibility, a figment that more often than not is appropriated by centralized and opaque private powers. The game industry is a testbed for new connections between storytelling and money creation. RLM: Monetary value was originally connected to the scarcity of precious metals, such as gold. Our entire monetary system seems therefore to function according to a logic of scarcity. Do you believe it is possible to reverse this logic into a logic of abundance? GS: The gold standard was a fiction itself, the “scarcity” is always produced by institutions that regulate confidence and access to credit. The key issue is not to fabricate abundance, but to question the institutions which produce scarcity out of any standard, gold or whatever. Central banks are at the service of private banks in the creation and management of scarcity. RLM: The promise that nanotechnology holds for our future is one of radical abundance (or so say transhumanists). The possibility of creating any kind of material substance through nanoengineering seems each day more feasible. What would this possibility entail in terms of systems of value exchange? GS: Nanotechnology, environmental concerns and grassroots appropriation of distributed knowledge are the frontiers of a new horizon of energy creation and management. Social groups in charge of managing scarcity for the sake of wealth and power concentration must be held accountable for the destruction of our future. Once this key political conundrum is accounted for, new systems of value exchange and even a non-mercantile society will come into existence. Revolutionary theorists such as Marx envisaged transformation via the extreme clash of contradictions between capital and labour. This approach has never led to a change in the systemic logic of scarcity for the sake of social control. We are once again facing the threshold of large scale societal change, but the outcome of the current crisis should come from our imagination, not from yet another paradox of abundance and scarcity. As long as we remain attached to the materiality of value, the illusion of freedom will but reinforce the massive manipulation of necessity. RLM: What do you think is the role of crowdfunding in this context? GS: Crowdsourcing as well as crowdfunding are examples of the peer to peer opportunities that come along with distributed computer power. However, the power structure behind wealth and scarcity creation may or may not be changed by crowd management. But it should not be taken at face value, so to speak. The stock market of course is an early form of crowdfunding without calling into question the proprietary framework of the companies offering their investment projects to the market. Any market is a form of crowdsourcing, that is to say, of distributed forms of supply and demand matchmaking. The wealth of networks, however, depends on the contractual ecosystem, the institutional framework, the channeling of social imagination, not on the purely quantitative distribution of bids and offers. I see economics as supply, demand and code. Once you have access to the code, once openness becomes part of the game, then there is a chance of crowd behavior becoming collective intelligence and sustainable imagination. RLM: Is the development of digital currencies headed towards a pluralistic ecology in which many micro currency systems co-exist, or is it penetrating the mainstream monetary system? If it is affecting the mainstream financial system, what would be its effect in the long-term? GS: The same issue is at stake both at local and global levels. The global system is, as a matter of fact, an unstable ecosystem of “micro currencies” whereas the dollar has so far exerted an overwhelming influence. Local currencies and private monies coexist with national currencies only to the extent that the Central Bank admits, for instance, that grassroots monetary emissions remain territorial and strictly connected to poverty. However, the question of how new developments in digital technologies and nanotechnologies might alter not only our current monetary systems but also our understanding of value in itself, is still an open question. (shrink)

The article analyzes the dependence of the phenomenon of education on the type of civilization in space of which the life of the world community takes place. It is based on the interaction of social institutions of the market, science and education. It “proceeds” on the surface by the division of social labor, which generates a specific form of social system of education in dependence on the social division of labor in specific socio-economic conditions. To reproduce (...) effectively its structural and functional parameters, the author suggests resorting to the paradigm of the «life cycle of educational systems in the context of a civilizational approach» based on the use of cognitive analysis. Its advantage is only that the concept «grasps» the phenomenon of education as a whole. This means that the phenomenon of civilization education is studied as a social institution and social system of the industrial society. To analyze the dynamics of knowledge change, two methodological conditions must be used: to apply the civilizational approach and the paradigm of the life cycle of social systems, since this phenomenon has a long-lasting dimension in space and time; the meaning of educational content at each stage of industrial civilization life is distinguished: natural knowledge prevailed at the stage of its origin; at the stage of growth - technical knowledge that corresponded to the essence of civilization itself; at the stage of maturity - scientific knowledge turned into ideologues of social development, which led to the emergence of technocratism and “drove” the planetary community into a dead end; at the stage of decline - technological knowledge led to the loss of mainstream guide of social development and began the catastrophic destruction of the social organism of the planet, which entails a change in the type of civilizational development; the solution is seen in the rise of the planetary community into the space of informational civilization, the transition of education to mastering methodological knowledge corresponds to it. (shrink)

The informational humidity model (IHM) classifies a message into two modes, and describes communication and community in a novel aspect. At first, a flame message, dry information vs. wet information, is introduced. Dry information is the message content itself, whereas wet information is the attributes of the message sender. Second, the characteristics of communities are defined by two factors: the message sender’s personal specifications, and personal identification. These factors affect the humidity of the community, which corresponds to two phases of (...) knowledge creation. In a rather wet community, members easily specify other members. This is effective for managing memberships and changing knowledge from tacit to formal. In a rather dry community, members barely identify with other members at all. This method is suitable for the formal-to-tacit phase of knowledge creation. Finally, it is discussed how social intelligence should be designed and what features are needed to support knowledge-creating communities. (shrink)

This contribution deals with taking up the challenge of sustainable development through human centred systems which aim at the creation and repatriation of global quality in each society, and which are seen to operate as a whole, on a local, regional or even a planetary scale. The paper argues that, particularly in a field such as information, communication, environment, technological processes and innovations, which have structurally revolutionised first of all manufacturing but also education and daily living at the same (...) time. However, producing new pathogenous structures require, by necessity, a political ecology in order to relate these fields to new figures of meditation/mediance and crossbreeding built up by associative networks. PRELUDE'S experience, as an international networking programme of scientists pursuing with other social factors objectives of codevelopments (in response to the failure of bad development in the North and in the South), and its contribution to the theme Global Perspective 2010 of the CE-FAST Programme suggest the actual relevance and, turning to the future, the decisive function of associative networks as a way of approaching more efficiently, because of their flexibility, complex, highly heterogeneous situations to be tackled in a systemic and global fashion. In complementing institutions and established companies these networks give their new performances and efficacity to institute, and so doing displace acquired balances, and increase their capacity to innovate. (shrink)

Informatization of postmodern society is a promising path to economic, social and educational development. The informatization of education is aimed at the formation and development of the intellectual potential of the nation, the improvement of the forms and content of the educational process, the introduction of computer teaching and testing methods, allows solving problems at the highest level, taking into account world requirements. One of the important directions in the development of informatization of education in the context of (...) a pandemic is new computer technologies. Interactivity, intensification of the learning process, feedback - are the real advantages of these technologies, which necessitated their application in various fields of human activity, primarily in those related to education and professional training. Now, in a pandemic, the number of studies has noticeably increased, the subject of which was the use of information and communication technologies in the educational process. The article deals with the problem of psychological and didactic aspects of the introduction of information communication technologies in the process of teaching students of higher educational institutions. An analysis of the problems and prospects of using information communication technologies in higher educational institutions was carried out, as a guarantee of building an intensive process of assimilating knowledge, skills, and abilities of students of higher educational institutions. (shrink)

Today, the earth is an interconnected globe humming with electronic transmissions-a chattering planet nestled in the provident silence of space. The ethical question is whether this is contributing to authentic human development and helping individuals and peoples to be true to their transcendent destiny. The new media are powerful tools for education, cultural enrichment, commercial activity, political participation, intercultural dialogue and understanding. They also can serve the cause of religion. Yet the new information technology needs to be informed and guided (...) by solidarity in the service of the common good bridging the digital divide within and among nations. The value-laden message of Western secular culture to people and traditional societies in many cases ill-prepared to evaluate it leads to widespread crisis, for example, in regard to marriage and family life. This technology can be a means for solving human problems, promoting the integral development of persons, creating a world governed by justice, peace, and love. It also can help men and women in their age-old search for self-understanding. Like today's world itself, the world of media, including the Internet, has been brought by Christ, inchoately yet truly, within the boundaries of the kingdom of God and placed in service to the word of salvation. (shrink)

Purpose Previous studies on cyberloafing have so far not focused on the interlinkages among push factors, pull factors, consequences of actions and value orientations of the employees in a comprehensive manner. The purpose of this study is to close that gap by integrating push-pull theory with means-end chain framework. Design/methodology/approach Using a soft-laddering technique, semi-structured interviews were conducted with 21 Indian employees from various organizations with prior written consent. After performing the content analysis and preparation of ladders, an implication matrix (...) and a hierarchical value map were constructed using the LadderUX tool. Findings “Upholding conversational conformity,” “achieving efficiency through noise cancellation,” “addressing occasional requirements,” “social networking as a coping mechanism,” “staying informed and sharing opinions,” “attempting job or profile alteration” and “fulfilling transactional obligations” turned out to be the seven prominent means-end chain patterns, with their respective push-pull factors, consequences and value orientations. This study also suggested the multifaceted character of cyberloafing in a continuum, from “serious-destructive” to “minor-positive” to “facilitative-productive.” Research limitations/implications This study has been conducted by focusing on cyberloafing at physical workplaces and not in the context of distributed work environments. Practical implications The findings of this study will enable organizations to frame an appropriate set of guidelines to control this behavior. Originality/value To the best of the authors’ knowledge, this study is the first to integrate the push-pull theory and means-end chain framework to explore the nuances of cyberloafing among employees. (shrink)

The article substantiates the social nature of the dichotomy of contemporary postmodern society through the analysis of the social content of possible forms of social activity. Using the terminology of S. Deetz’s theory of communication, the authors substantiate that today in Ukrainian society there are three main forms of social activity - consent; involvement; participation. The dominance of a certain form of social dialogue in society determines the nature, dynamics, direction, spatial and (...) temporal social activity limitations. The results of an empirical study on the distribution of forms of social activity in contemporary Ukrainian society are presented. Emphasis is placed on the fact that one of the conditions for reducing the social destructiveness of postmodern society is the value context of social dialogue as a manifestation of social activity that regulates relations between social groups. In postmodern society, there is a multiplicity of variations of social interaction. The social nature of the constructive social activity of contemporary Ukrainian society “lies” in the plane of “social interaction - social dialogue - social trust”. Effective social interaction between certain social groups leads to the formation of new social relations, that, in turn, form opportunities for social dialogue between them. This dialogue influences the evolution of the structural organization of society, which is a prerequisite for the stability of society, decreasing its potential social destructiveness. (shrink)

PurposeThe purpose of the study is to identify current trends in library and information science education related to the user‐centred approach adopted by libraries and information professionals in response to the advent of the internet.Design/methodology/approachCourse descriptions of 30 LIS departments around the world were analyzed based on Wilson's map of information science that proposes five basic foundations fields: information content, information systems, people, organizations, and policy. The analysis focused on the user‐centred people field and on the interactions between this field (...) and the other four fields proposed by the model. Course descriptions found in the departments' web sites were analyzed using the content analysis method and eight categories were revealed in the analysis that represent the different interactions between the fields.FindingsFindings show that LIS departments have been successful in infusing the traditional information‐related curricula with a user‐centred approach but they have yet to develop areas of study that strengthen the students' social skills.Research limitations/implicationsThe data collection method limited the scope of the study. By restricting the data collection to course descriptions as advertised in the departments' web sites the study could only analyze the departments' intent and not their actual work in the field.Originality/valueThe study recommends the implementation of courses dealing with social or personal skills. (shrink)

Public Libraries (PLs) continue to contribute a great deal to user education in local communities. This paper analyzes the importance of PLs in driving community literacy through promotion of user education for the progressive improvement of the society. The paper stresses the relevance and value of PLs by reassessing the benefits they accrue by analyzing the impact of PLs on community and social education. As indigenous knowledge repositories, PLs play a significant role as community information service providers by (...) driving community literacy. The goal of this paper is to analyze the role played by PLs in driving community education and promoting information literacy in the society. PLs, being storehouses of knowledge, support user education by undertaking active part in community information services. The model helps in explaining and analyzing the efficiency of information search and retrieval process in PLs and how it affects user education and community literacy. The paper also discusses the relevance and value of PLs in this age of digital technology. The findings reinforce the claim that PLs are relevant even in this digital age, and they indeed support user education for the progressive improvement of the society. (shrink)

In his latest book, Jedediah Purdy takes up a question of deep and lasting importance: why is property ownership a value to society? His answer returns us to the foundations of American society and enables us to interpret the writings of the patron saint of liberal economics, Adam Smith, in a wholly new light. Unlike Milton Friedman and other free-market scholars, who consider property a key to efficient markets, Purdy draws upon Smith’s theories to argue that the virtues (...) of wealth are social rather than economic. In Purdy’s view, ownership does much more than shield one from government interference. Property shapes social life in ways that bring us closer to, or take us farther from, the ideal of a community of free and equal members. This view of property is neither libertarian nor communitarian but treats the community as the precondition of individual freedom. This view informed U.S. law in the early days of the republic, Purdy writes, and it is one that we need to restore today. Touching upon some of the most charged issues in American politics and law, including slavery, inheritance, international development, and climate change, _The Meaning of Property_ offers a compelling new view of property and freedom and enriches our understanding of democratic society. (shrink)

The article devoted to the analysis of advertising texts in terms of both diachrony and synchrony. Advertising texts relating to the texts of the mass media carry out several communicative and pragmatic functions in the modern society. Evolution of this type of text indicates that without advertising the successful activity of producers of goods and services in a market economy is unthinkable. On the extensive empirical material borrowed from the German press, various sub-types of advertising texts are established, a (...) number of both linguistic and non-linguistic means used in modern advertising for the realization of its purposes, including manipulative ones, are revealed. In order to achieve their goal, copywriters tend to appeal to a number of social values. Despite the fact that the main pragmatic purpose of advertising is updated with the help of morphological means, specific syntactic constructions, and lexical units, the non-verbal component plays a significant role in realizing the impact on recipients. Modern advertising occupies one of the leading places in the media, being the most mobile and dynamic texts. Since many linguistic and non-linguistic means are used in them for manipulative purposes, one can in some cases talk about so-called hidden advertising. The analysis showed that the main principle of constructing an advertising text is the tendency to the apparent simplicity of information delivery. However, in reality advertising is built on much more complex principles, which initially assume not to resort to an objective description of the product or service. It is established that the advertising texts are actively studied from the position of a number of modern scientific branches. They are not only medialinguistics and the sociology of mass communication, but also communicative linguistics, theories of discourse, psycho- and sociolinguistics. (shrink)

An important part of the world we live in is represented by symbols, and mediated images and mass media are the main sources of the symbolic material used in the process of shaping the postmodern self. The cultural industry and the communication technology are growing rapidly and they capture important areas located until recently under the tutelage of traditional social institutions such as the family or the church. If we think of the contemporary society in terms of the (...) weak theology proposed by John D. Caputo as a de-secularized space where the individual’s need for the sacred is strongly revealed, the crucial role played by the media in the construction of the contemporary world becomes obvious. Certainly, within this vast territory represented by the media culture, advertising is one of the most relevant areas for analysis of the manner in which symbolic structures are reintegrated in contemporary society. Therefore, our paper focuses on advertising as an important force that creates symbolic meanings in the contemporary culture. Along with the symbolic content of advertising, a significant part in augmenting its cultural force is attributed to the way it succeeds to contain religious dimensions in its mechanisms. (shrink)

The article is devoted to the transformations of society in the era of globalization. The global world is seen as a consequence of the successful implementation of the world-historical the Project of Modernity. Its completion results in the loss of its intellectual authority and historical effective- ness. The principal quality of contemporary society became its globality. The paradoxical phenomenon of the world, that had ceased to be a reality, became an integrative shape of the global transformations. Visibility took (...) the privileged place here. The degradation of reality is analyzed in its main forms: dematerialization of reality; decline and destruction of human sensory experience; destruction of the alive contacts with living beings and the capacity to empathize with somebody; the loss of the space of the human existence space features of a stable, predictable, structured se- mantic order. The consequence of that is the destruction of the foundations of the communities and society as a whole, which is fixed by the notion of their «vagueness». The correlation to this social metamorphosis is a new anthropological format — the singularity, which provides for the theoretical abolition of identity as a way for defining a man. It means the loss of an individual’s predictability and its determination as a social character. The network is the way through which the singularities interact, and swarms are the natural form of their association. Swarm is a historically new, unstructured, but subordinated to common impulses union, which consists of points of activity of different intensity. The analysis of society is incomplete without taking into account its discursive-communicative nature. In the global world there is a decline in the discourses. The signs of that process are the lack of legitimacy in classical instances of the meaning (truth, good, beauty, etc.), the degeneration of thinking into mixing, changing criteria of significance (dominance of curiosity and impression), social degradation of the media. The main feature of these changes is the latest phenomenon of information power (the power of depersonalized information space and information technology — those modes of circulation and use of information that became a determining factor in human life in the globalized world). (shrink)

The specificity of misinformation about Covid-19 which was outspread in the media landscape of Ukrainian society was demonstrated in the article. The authors relying on the basics of postmodern theory within interdisciplinary discourse trace the means of forming misinformation and its influence on changing worldview landmarks of humanity. The authors underline that information in the postmodern conception of Jean Baudrillard is also capable to destroy its own content, communication and social ground. Misinformation about Covid-19 is «a stage setting (...) of communication» since it only creates insight into sense and is outspreaded with different channels with usage of photographic and video materials, emotional headlines and messages. Fake materials which have been outspreaded in online media and social networks are analyzed in the article. The authors found out that fake messages outspreaded in Ukrainian media refer to the following topic. It is stated that the quick expansion of misinformation was facilitated by the fact that the nationals of Ukraine took information without criticism, without fact-checking, since they moved to a new space of life of the individual and made «a stage setting of sense». (shrink)

Modern trends in social development are defined not only as an information society, but increasingly as a knowledge society. To understand its content and strategy of implementation, an important aspect is to understand the contradictions that are increasingly manifested and are of a general socioanthropological nature. In particular, this is the problem of the correlation between a knowledge society and objective scientific knowledge; this is the question of the correlation between the available knowledge and experience reflected (...) in the cultural tradition and the rapidly changing information flow; this is the question of the social role of education and the social status of an educated person, as well as the problem of human self-determination in the context of situational relations and a configurative society, etc.The widespread mythologeme of a knowledge society as a society of intellectuals supports a rather one-sided view of it. Therefore, understanding the paradoxical combination of elements of a knowledge society system, their contradictions, and complementarities, makes it possible to understand the risks and develop tools to avoid them. The research methodology. The study is based on an interdisciplinary and comprehensive analysis of contemporary socio-cultural processes in the context of the formation of a knowledge society and information pedagogy. Research results: The interpretation of modern society as a knowledge society raises a number of theoretical questions and discussions concerning the definition of knowledge (scientific/non-scientific, useful/unsuitable, etc.), and the definition of its social and anthropological characteristics and human status (educated person, informed person, professional person, successful person). The challenges of the processes of informatization of society lead to the formation of «e-didactics» and «information pedagogy» of a new educational paradigm, the effectiveness of which should resolve a number of contradictions. These include, in particular, the discrepancy between learning tools (openness and mobility) and reproductive learning models; between distance asynchronous learning and the classical stability of the structure and forms of organization of the educational process, etc. Discussions. The analysis of knowledge as the fundamental basis of the new social reality and changes in its historical status allows us to identify problematic issues of the worldview picture of the world that is formed in the conditions of intensive production of information and a certain devaluation of knowledge, actualization of innovations, and devaluation of cultural tradition. The knowledge society is often characterized as an education society. Although such a generalization is debatable, educational technologies of knowledge production and transmission are an important component of the development of a knowledge society and include the destruction of stereotypes and attitudes of the industrial society’s education paradigm. This explains why interdisciplinary discussions about the content and forms of organization of modern education are becoming increasingly acute. The problem of rethinking the established models of teacherstudent relations and the requirements for the subjects of the educational process is important among the many aspects of changes. A student is transformed from an object of pedagogical influence into a subject of the educational process, where a teacher plays the role of a mentor, a tutor, since knowledge must be «extracted» by a student because of his or her own intellectual efforts and cognitive search.The change in social role also includes a change in worldview, way of thinking, and value priorities. Conclusion. The analysis of the socio-cultural mechanisms and practices of the knowledge society reveals its ambivalence and risks, which are its inherent characteristics. Knowledge as the fundamental basis of the new social reality is defined not only as a tool for understanding the world but also as a factor of civilizational development that produces new forms of activity and relationships, new worldview orientations, and value priorities. The transformation of the phenomenon of knowledge and the rapidity of the information flow raises the question of the relevance of existing knowledge and experience to the needs of a given situation, thus actualizing the demand not for the depth of knowledge and understanding, but for the ability to combine and choose a practical (useful) option, to put together puzzles and mosaics, forming a clip thinking. Challenges of the processes of society informatization lead to the formation of “e-didactics”, information pedagogy as a tool for adaptation and a new educational paradigm, the effectiveness of which should resolve the identified contradictions.However, the transformation of modern educational practices involves not only rethinking their content, technologies, and teaching methods, changing the status relations of the subjects of the educational process, but also a general change in models of thinking and personal behavior, and a change in the human world. The correlation of the modes of human definition: educated, intellectual, erudite, and specialist becomes an important issue of the anthropological dimension of the knowledge society, where the problem of human self-determination is becoming more acute. (shrink)

Along with the times, newspapers have become one of the business commodities that can survive even though they are slowly starting to fall. So, to continue to maintain the life of a print media or newspaper business through consistent newspaper circulation, it is necessary to implement a particular strategy to defend against online media attacks. Focus in this research in general, this research focuses on knowing how the Bandung Express Networking Daily carries out the Integrated Marketing Communications (IMC) Strategy. In (...) particular, this research focuses on knowing the Integrated Marketing Communications (IMC) Strategy in maintaining the daily circulation of newspapers in Bandung Express Networking. The research question is: How does the Integrated Marketing Communications (IMC) strategy maintain the newspaper's daily circulation? What are the obstacles and implementation of the Integrated Marketing Communications (IMC) strategy carried out by the Bandung Express Networking Daily. The results in this study are Pasundan Express Privileges. Print media advertisements used by Bandung Express Networking include men inserting their names on the product packaging for the Pasundan Express newspaper. Sales promotions. Games, both in content without prizes on Instagram social media and games with prizes. Public Relations and Publicity. The talk show is a form of education and promoting the circulation of the Bandung Express Networking Newspaper, Personal Selling. The Bandung Express Networking journalist team. Here, the media team and the Bandung Express Networking journalists play the most role in personal selling. Direct marketing. Through the Bandung Express Networking website. Com is the official website of Bandung Express Networking, where news and information about newspaper circulation and orders for transactions can be made on this website. (shrink)

The advent of the digital era has transformed marketing practices and reshaped consumer behaviour. Social media is a type of communication media that allows interactive marketing and has gained popularity among marketers due to its advantages over traditional communication channels. Brands can utilize interactive marketing on social media to engage in marketing endeavours such as product launches, communicating with both existing & potential consumers, and expanding their business networks. Brands are doing interactive marketing on social media to (...) captivate the consumer's interest and attention. Social media has sparked a movement of menstrual activism that aims to normalize and destigmatize menstruation, emphasizing that it is a natural bodily process that should not be hidden or avoided in discussions. While social media encourages open dialogue between menstrual brands & consumers, the stigma surrounding menstruation in many societies prevents people from freely discussing it. Hence, this paper aims to understand the key drivers of interactive marketing for menstrual brands on social media platforms, including factors such as interactive content, gratifications, interactive videos, personalized content, and social media influencers. Also, this paper analyzes the role of interactive marketing in consumer purchases of menstrual products and examines the consumer reactions towards the interactive marketing approaches adopted by menstrual brands on their social media channels. This study uses a quantitative approach and the data are collected through questionnaires from female social media users. The hypotheses of this study are analyzed using two-way ANOVA. The findings highlight the significance of interactive marketing on social media platforms for menstrual brands, shedding light on the factors that contribute to the success of interactive marketing approaches on social media channels. The results also show that interactive marketing methods on social media increase the sales of menstrual products among consumers. While numerous studies have explored the relationship between interactive marketing and social media, there is a noticeable gap in the existing literature when it comes to the specific intersection of interactive marketing on social media platforms and menstrual brands. In terms of managerial impact, this study emphasizes the potential for menstrual brands to employ interactive marketing strategies on social media platforms as a means to encourage increased consumer purchasing behaviour. (shrink)

This thesis studies the enabling properties of ICT and their effects and potential for social change, and prepares the ground for a sustainability-oriented ethico-political assessment of this technology. It primarily builds on interdisciplinary scholarship to describe and explain the multifaceted co-evolution between the global deployment of ICTs and the emergence of the Information Society, understood as a socioeconomic restructuring of capitalism. Beyond the role of ICTs in this regime transition, the thesis delivers other philosophical insights about crucial aspects (...) of ICT development, applications and management. These include arguments about how we should conceptualize ICTs on the basis of their different roles in extending human communication and in performing or facilitating the remote control of humans and animals, machines and systems operations; about the entanglement between telecommunications, transport networks, urban development and work and organization; and about the relations between ICTs, culture and human values. Examples are offered to illustrate the potential that these empirical and philosophical lessons may hold for the construction of a framework for the ethico-political assessment of ICTs. (shrink)

The aim of the paper is to analyse whether and to what extent the network concept has become the Leitbild of an emerging new economy. The analysis is based on a company survey conducted in eight European territories. There is empirical evidence that only a minority of companies have applied the network concept as a dominant restructuring model, while various types of Fordism are still influencing companies' view on efficient techno-organisational forms. The regional analysis demonstrates that there is not only (...) one path into an informational economy. Some territories still stick to low-tech Fordism, while others apply a technology-based flexi-Fordism, in which ICT functions as a key mechanism to make Fordist structures more flexible. Only in a minority of territories is an informational network economy emerging in which ICT has the function of enabling and supporting communication and co-operation within decentralised organisational forms. (shrink)

This paper discusses the contents and roles of the bulletin Giat, a community-based periodical published in Jakarta by a Koto Gadang foundation to support development in Koto Gadang, West Sumatra. Giat played a role as a communication medium linking people from Koto Gadang who lived outside their home area to their original villages. In describing and analysing the bulletin, I explore its content and focus on its collecting of funds for the clean water pipeline project in Koto Gadang and on (...) its distribution of information, especially information about Minangkabau customary law, culture, literature, and the women’s movement. The bulletin also facilitated the sharing of family news among people from Koto Gadang in the village and the rantau. Giat became a medium for maintaining interpersonal connections and accommodated initiatives to develop the village. It is shown that, as a community-based publication, Giat played a role in developing village infrastructure as well as its social and cultural fields. (shrink)

It Isn’t Done Taboo Among the British Islanders Archibald Lyall Originally published in 1930 "An admirably brisk attack on taboos." Observer "An amusingly provocative little essay." Bystander A witty and interesting contribution to the study of what may and may not be done in the British Isles. 90pp Stentor Or the Press of Today and Tomorrow David Ockham Originally published in 1927 "Vigorous and well-written, eminently readable." Yorkshire Post This volume analyzes the press of the early twentieth century, and what (...) actually constitutes news; to what degree public opinion is manipulated by the press, the rise of the tabloid press and the press of the future. 86pp. Nuntius, or Advertising and its Future Gilbert Russell Originally published in 1926 "Expresses the philosophy of advertising concisely and well." Observer This volume discusses the birth of modern advertising, the need for controls within the profession, the effectiveness of advertising and the economics of it. Contents include: Advertising Today: An Economic Necessity Advertising Today: A Social Service Advertising Tomorrow 90pp Cato Or the Future of Censorship William Seagle Originally published in 1930 "Packed with the most useful information and with the most interesting deductions and analysis." Time and Time "This brilliant and witty book" Times Literary Supplement This volume attacks the subject of censorship from numerous aspects. It surveys censorship in the past and analyzes the present-day situation. The author prophesizes a neo-Victorian campaign, which like its predecessors will inevitably fail. 90pp. (shrink)

In today''s business environment, the knowledge-based society, globalisation, and information and communication technologies (ICT) have increased the role of "intangible" values of assets and resources for all industries. As a result there is an increased role for knowledge intermediaries; one of these, advertising, plays an important role in affecting consumer choice and knowledge. Ethical issues which arise for traditional purveyors of intangibility – cultural industries such as art, music, or film, spread to advertising. Building on our perspective of the (...) measurement of intangibles we propose a new categorisation of types of goods or services, and a framework for identifying some future ethical challenges in today''s global knowledge based society. (shrink)

Social data mining has become an emerging area of research in information and communication technology fields. The scope of social data mining has expanded significantly in the recent years with the advance of telecommunication technologies and the rapidly increasing accessibility of computing resources and mobile devices. People increasingly engage in and rely on phone communications for both personal and business purposes. Hence, mobile phones become an indispensable part of life for many people. In this article, we perform (...) class='Hi'>social data mining on mobile social networking by presenting a simple but efficient method to define social closeness and social grouping, which are then used to identify social sizes and scaling ratio of close to “8”. We conclude that social mobile network is a subset of the face-to-face social network, and both groupings are not necessary the same, hence the scaling ratios are distinct. Mobile social data mining. (shrink)

Although the intrinsic physicality of human beings has not changed in millennia, the species has managed to profoundly reconstitute the physical and social world it inhabits. Although the word “profound” is insufficient to describe the vast changes our world has undergone, it is sufficiently neutral to encompass both the opportunities—and the challenges—that our age provides. It is a premise of my work that technology, particularly information and communication technology (ICT), offers spectacular opportunities for humankind to address its collective problems. (...) The problems themselves are equally spectacular that is war and militarism, poverty, environmental depletion and destruction, disease, etc., and lack of successful alleviation may prove catastrophic. Humankind’s problems will not be solved by elite fiat, by chance, or as a side-effect of the “free market.” To address these challenges effectively and appropriately, “civic intelligence” will be required. This paper is designed to explore the relation between community networks and the nascent concept of civic intelligence. Civic intelligence describes the capacity of society to consciously adapt to its environment and shape a future environment that is healthy, equitable, and sustainable. Although individuals contribute to civic intelligence, the concept describes a phenomenon that is collective and distributed. This paper argues that community networks were an important manifestation of civic intelligence in the early days of the Internet revolution. It further argues that a theory of civic intelligence can be used to account for the declining influence of traditional community networks and to provide useful prescriptions for renewed vitality and influence of community networks in the future. (shrink)

This article focuses on an advertisement campaign run in Danish national newspapers promoting Boeing’s combat aircraft F 18 Super Hornet. The campaign received extensive media attention due to its scale and unconventional methods. On the basis of pragmatic text analysis we describe three features in the advertisements: Genre problems, a controversial depiction of sender and recipient, and problems relating to argumentation. We conclude that the analyzed text is predominantly commercial in intent, although framed as information by a sender position that (...) is partly ambiguous in terms of identity, and the campaign’s main arguments are flawed, since decisive justification is not accessible. Based on the findings, the conclusion suggests that the campaign is best understood as a hybrid between public relations and public affairs. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Buddhist-Christian Studies 20 (2000) 265-267 [Access article in PDF] Book Review Community, Violence, and Peace: Aldo Leopold, Mohandas K. Gandhi, Martin Luther King Jr., and Gautama the Buddha in the Twenty-First Century Community, Violence, and Peace: Aldo Leopold, Mohandas K. Gandhi, Martin Luther King Jr., and Gautama the Buddha in the Twenty-First Century. By A. L. Herman. Albany: State University of New York Press, 1998. xi + 245 pp. (...) At first glance, this title might seem a bit over the edge: how could an author intelligently juxtapose such diverse thinkers as an ecological scientist, two advocates of human rights, and an ancient religious founder? For the most part, the author succeeds in demonstrating that the twenty-first century requires a definition of community that includes environmental, social, and spiritual concerns. In a format particularly [End Page 265] helpful for undergraduate teaching, he carefully rehearses at the end of each section three central questions: how does this thinker contribute to our understanding of community? Does his approach lead to the diminishment of violence? Does it facilitate peace?For the first quarter of the book, Herman explores various aspects of community. Drawing from Erich Fromm, Socrates, and Aldous Huxley, he demonstrates that out of enlightened self-interest, all people seek peace for themselves. He is careful to point out, however, that the Socratic virtues of wisdom, courage, self-control, and justice, which arise from within, are far superior to the uniformity of the World State as described in Huxley's Brave New World, which leaves nothing uncontrolled by the external authorities. Both lead to nonviolence and peace, but the World State can fall prey to what Fromm terms cultural insanity.Supplementing his discussion of Aldo Leopold with references to the work of Rachel Carson and J. Baird Callicott, Herman emphasizes that ideas of community peace must be informed by holistic structures of nature, particularly as articulated in Leopold's Sand County Almanac. However, he also warns that if the welfare of the biotic community takes precedence over all other concerns, then society could fall into a state of ecofascism.Herman's chapter on Mahatma Gandhi ably summarizes the life and works of this great political reformer, with particular focus on his formative years in South Africa. Influenced by John Ruskin and Leo Tolstoy, Gandhi developed the concept of the "Ashramic community," a means of collective, intentional living designed to effect social change. After describing the Phoenix Settlement (1904, Johannesburg), the Sabarmati Ashram (1915, Ahmedabad), and Sevagram Ashram (1933, Wardha), Herman presents a fifteen-page play script based on the Asian travel diaries of Professor George P. Conger, chair of philosophy at the University of Minnesota from 1937-1953. Conger spent two months at Gandhi's ashram in Wardha, India, in 1933, and in the play called "Salt," his students take up issues including the ill treatment of Jews in Germany, the definition of nonviolence, and emphasized, as does Gandhi, the necessity for self-transformation to achieve personal and community peace.Martin Luther King Jr. inspired by the example of Mahatma Gandhi, employed nonviolent techniques to bring about the many successes of the American Civil Rights Movement. Herman provides a brief biography of Martin Luther King Jr., quotes several of his pivotal sermons, and emphasizes the notion of beloved community as critical to King's thinking. He writes that "in King's interpretation of agape, it is your being loved that gives you value; and it is your selflessly loving others that gives them value and makes the beloved community possible" (p. 138). According to King, fear and racial discrimination prevent one from entering into the beloved community. By changing laws, and, more importantly, changing the hearts of individual people, a more peaceful community can be built.The least successful chapter of this book discusses Gautama Buddha and the "karmic community." Rather than focusing directly on Buddhist theories of Karma, Herman engages in a long discussion of the Bhagavad Gita, an important Hindu text, as a foil to explain Buddhist theories... (shrink)

The author analyses the problem of the communication from the epistemological point of view, noting that the interest to the theme is obviously determined by the enormous ambiguity and by the disciplinary vagueness of the communication's notion itself. It is argued that it is the philosophical conceptualization of the communication that allows in a certain sense to «save» philosophy itself. The author notes that the philosophical studies of communication as if return the relevance to the classical philosophical problems: to the (...) (communicative) sphere, (communicative) time, (social) causality, (collective) subject and object, filling them with the meaningful characteristics and testing their concepts by the experience of the functioning of real society and communication. He concludes that the epistemological content of the concept of communication is comes together with several aspects of human cognition. The first aspect has to do with the dimensions for defining the adequacy for determination of the statement made by the Other (i.e. the other participant), given that the content of the Other's consciousness is unavailable. The second aspect is related to the principle of a double purpose of any communication: on the one hand, integration and mutual understanding and, on the other, informational description of the subject of the message. The third aspect is that communication is based on the most important epistemological distinction between knowledge and ignorance, i.e. on the predominance of any information to one participant of the communication and of its uncertainty to the other participant, and that such a situation actually conditions the formation of communication systems, as well as of a wide variety of forms of sociality. The author also addresses the problem of whether contemporary media make communication at all possible since they decrease the impact that the secrecy of the Other's consciousness has on communication by triggering a communicative act. (shrink)

As the World Wide Web has grown in popularity, the propriety of linking to other web sites has achieved some prominence as an important moral and legal issue. Hyperlinks represent the essence of Web-based activity, since they facilitate navigation in a unique and efficient fashion. But the pervasive activity of linking has generated notable controversies. While most sites welcome and support incoming links, others block them or seek to license them in some way. Particularly problematic are so-called 'deep links,' which (...) bypass the home page along with the extensive advertising and promotional material that is usually found there. While some contend that a site's mere presence on the web is implicit permission for virtually any form of linking, others argue that at least in some circumstances deep linking is unfair and constitutes misappropriation of intellectual property.In this paper we will explore the issue of deep linking from a distinctly moral vantage point. While legal scholars have vigorously debated this issue, it has received little attention from moralists. But deep linking raises a plethora of complex property issues with subtle moral implications, and hence it deserves our careful scrutiny. The most fundamental question concerns the appropriate scope of property rights for a web site and how those rights can be properly balanced against the common good of free and open communications on the Web. It is our contention that there is no presumptive claim to the liberty of deep linking at will, since it may be disrespectful of property rights in certain situations. In order to defend this position we first make the case that a web site is a form of intellectual property, drawing support from the major theories that justify property ownership. Once we have established that a web site is really property, we consider the specific rights implied by such ownership. We conclude that on the basis of those rights, a prima facie case can be made that because of the potential for negative effects, users should not presume that deep linking is acceptable unless they first seek out the permission of the target web site.We also fully appreciate the dangers inherent in propertizing the web and the need to encourage the most flexible forms of linking. Therefore, we argue that any arbitrary or unnecessary restrictions against deep linking should be eschewed for the sake of the common good of open communications, flexibility, and maximum porosity in the Internet environment. While web site authors may indeed have a property right in their creative work they have a correlative obligation to promote the sharing and free flow of information when their specific ownership rights are not put in jeopardy by deep linking. (shrink)

The article deals with the analysis of the problem of civil socialization of youth in Ukraine in conditions of postmodern information society. The authors analyze definitions and main characteristics of civil socialization, define the role of information and communication in the process of civil socialization of youth, outline mechanisms of civil socialization of youth in the information society, represent the results of the conducted survey dealing with the peculiarities of civil socialization of the youth of Ukraine in postmodern (...) information society. The conclusion has been made that the process of civil socialization of youth in conditions of postmodern information society involves the youth’s adoption of social norms regulating the relations of power, self-identification with certain political groups, integration and implementation of active patterns of political behavior. The result of civil socialization is the formation of civic-mindedness, which is a multilevel information and communication process that includes both the formation of the civil identity of an individual and the development of legal consciousness, political and civil culture. Therefore, civic-mindedness is tightly connected with the opportunities for the realization of rights and freedoms, the exercise of civil duties, and the formation of civil solidarity. (shrink)

The paper argues that the human-centred approach should be considered as an alternative to the techno-economic model of the EC information society. This alternative approach should be based on the principles of democratic participation of citizens and social cohesion. Using a community development based approach the paper introduces concepts of partnership, tripartite collaboration and universal participation. Having evaluated a human-centred approach to the information society this is then applied to the results of four case studies of Danish (...) and Swedish community teleservice centres (CTSCs), and the subsequent lessons drawn. (shrink)

In social cognition, knowledge-based validation of information is usually regarded as relying on strategic and resource-demanding processes. Research on language comprehension, in contrast, suggests that validation processes are involved in the construction of a referential representation of the communicated information. This view implies that individuals can use their knowledge to validate incoming information in a routine and efficient manner. Consistent with this idea, Experiments 1 and 2 demonstrated that individuals are able to reject false assertions efficiently when they have (...) validity-relevant beliefs. Validation processes were carried out routinely even when individuals were put under additional cognitive load during comprehension. Experiment 3 demonstrated that the rejection of false information occurs automatically and interferes with affirmative responses in a nonsemantic task. Experiment 4 also revealed complementary interference effects of true information with negative responses in a nonsemantic task. These results suggest the existence of fast and efficient validation processes that protect mental representations from being contaminated by false and inaccurate information. (shrink)

Information and communication technology is changing many aspects ofhuman endeavour and existence. This is beyond dispute for most. Whatare contested are the social and ethical implications of thesechanges. Possible sources of these disputes are the multiple ways inwhich one can conceptualize and interpret the informationtechnology/society interrelationship. Each of these ways ofconceptualization and interpretation enables one to see theinformation technology/society relationship differently and thereforeconstrue its social and ethical implications in a different manner. Atthe center of this technology/ (...) class='Hi'>society interrelationship we find manycomplex questions about the nature of the human, the technical,agency, autonomy, freedom and much more. This is indeed a vastintellectual landscape, which can obviously not be explored here inits fullness. This entry is about just one particular perspective onthis landscape. It is primarily concerned with the phenomenologicalapproach to interpreting information technology and its social andethical implications. It should be noted from the start that there isnot a unified phenomenological tradition or approach to informationtechnology in particular, or other phenomena more generally. Thephenomenological tradition consists of many different approaches thatshare certain characteristics but not all. We may however suggest, with Don Ihde,that they all accept that “phenomenology investigates theconditions of what makes things appear as such [as that which we takethem to be].” Differently stated, phenomenology suggests thatthere is a co-constitutive relationship between us and the phenomenawe encounter in our engagement with the world. In this sensephenomenologists would suggest that to understand thetechnology/society relationship we need to reveal how theyco-constitute each other—i.e. draw on each other for theirongoing meaning and sense. We will elaborate more precisely what thismeans in section 2 below. However, in order to understand the distinctiveness of thephenomenological approach other possible ways of interpreting thistechnology/society relationship will also be outlined brieflybelow., It can be said that information technology has become in a very realsense ubiquitous. Most everyday technologies such as elevators,automobiles, microwaves, watches, and so forth depend onmicroprocessors for their ongoing operation. Most organizations andinstitutions have become reliant on their information technologyinfrastructure to a lesser or greater degree. Indeed informationtechnology is seen by many as a cost-efficient way to solve amultitude of problems facing our complex contemporary society. One canalmost say that information technology has become construed as thedefault technology for solving a whole raft of technical and socialproblems such as health provision, security, governance, etc. Onecould also argue that it has become synonymous with society’sview of modernization and progress. For most it seems obvious thatinformation technology has made it possible for humans to continue toconstruct increasingly complex systems of coordination and socialordering—systems without which contemporary society would not beable to exist in its present form. To say the least, we, ascontemporary human beings, have our manner of being made possiblethrough a rather comprehensive entanglement with information andcommunication technology. Indeed, the economic, organizational andsocial benefit of information technology is not widely disputed. Thedispute is more often about the way information technology is changingor transforming the social domain, and in particular, the ethicaldomain. This dispute is largely centered around different ways ofconceptualizing and interpreting the nature of our entanglement withinformation technology. This debate is not merely an academic debateabout different and competing theoretical ‘models.’Rather, these different ways of conceptualizing it is central to ourunderstanding of how we go about managing our increasingly entangledrelationship with information technology. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Buddhist-Christian Studies 23 (2003) 3-19 [Access article in PDF] Some Reflections about Community and Survival Rita M. Gross University of Wisconsin-Eau Claire Many studies have indicated that at both ends of the life cycle human beings more readily survive and flourish if they experience significant contact with other humans, if they experience nurturing, love, and relationship. Having physical needs met, by itself, is not sufficient. Both infants and old (...) people, as well as people recovering from serious illness, are much more likely to survive if, in addition to having their physical needs met, they experience the emotional well-being brought about by sufficient companionship.Though the issue is less discussed, one wonders why things would be different in those phases of the life cycle in which one is seemingly more independent. How can adults flourish and thrive without sufficient companionship, love, and community? How do adults react to the absence of these important elements of life? I would suggest that relatively helpless infants, invalids, and aged people simply die, but adults have enough power and independence to react to their loneliness and frustration in ways that lash out at the social fabric that fails to love and nurture them sufficiently. In Buddhist psychology an organism's two most frequent reactions to stimulation are grasping at something or aggression toward it. I would suggest that unnurtured adults express their frustration with loneliness and lack of love precisely in those two ways. We have discussed these reactions in our previous sessions on war and on consumerism and its attendant environmental degradation.I agreed very reluctantly to write a paper for this session on community. I am reluctant for two reasons. First, I have already written on community, do not wish to repeat myself, and am not sure I have anything new to say. Thus, I end up with the option of being more personal in my reflections than I usually am. (I know some of you will think that could not be possible, because I always go too far on that score. My apologies.) Second, as a female academic and someone with no family who has been single most of my life, I know only too well the loneliness and frustration that come with living in a society with declining "social capital," to use the phrase so aptly employed by Robert Putnam in his book Bowling Alone. The topic is simply too painful for me, because I know intimately, by virtue of their absence in my life, the importance of companionship, friendship, and community. I appreciated all the [End Page 3] graphs and documentation in Putnam's book, but despite my many years of intense involvement in the Buddhist world, I already knew in my gut the main thesis of his book. Nevertheless, much of what I will write about in this paper is informed by Putnam's book, as well as by David Korten's The Post-Corporate World and bell hooks's All About Love, both of which I recommend as relevant reading materials as we prepare to discuss the topic of community.By contrast, for our first discussions of community in our 1987 meetings, I was eager to make a contribution. 1 I had discovered something, or so it seemed to me, that was both painful and important. In the early 1980s I began to realize that despite the energy and loyalty I brought to my Buddhist community, I was still lonely and was not experiencing the friendship, community, companionship, and support that seemed to me to be implied in the act of "going for refuge to the sangha. " Instead, people constantly told me that being alone was essential to Buddhist practice—a claim that I would contend has more to do withWestern notions of individualism and self-reliance than with Buddhism. Understandably, these values are especially strong among convert Buddhists, who had to defy convention and assert their individuality in the process of becoming Buddhists. Nevertheless, we were signing on to honor the refuge of sangha, not merely the refuges of Buddha and dharma, a point that is still underappreciated by many... (shrink)

– The purpose of this paper is to present a brief history of the information society and a research framework addressing the challenges of ensuring that information and communication technologies are applied in ways that are enabling and responsive to the varied contexts in which people live their lives., – Examination of why insights arising from research that is critical of the mainstream vision of the information society are rarely influential in debates on ICT policies, of the outstanding (...) research questions around the promotion of investment in ICTs in support of sustainable development goals, and of the components of an alternative research framework that could be pursued by those concerned with social and technological innovation., – The analysis of policy discussion in this area indicates that there may now be an opportunity to re‐enter some of these debates, particularly those in which it is clear that there are many important issues that are reappearing on the ICT policy agenda. Some of the most difficult issues are highlighted including the need to give greater attention to measures supporting more differentiated information or knowledge societies., – The paper demonstrates that there are signs of learning and an awareness of unequal power relationships among stakeholders in ICT policy debates that may contribute to a shift in priorities towards a more context sensitive research framework that would be of value to those who are preoccupied by efforts to improve the material conditions of people's lives. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:Business Managers in Ancient Rome: A Social and Economic Study of Institores, 200 B.C.–A.D. 250Nicholas K. RauhJean-Jacques Aubert. Business Managers in Ancient Rome: A Social and Economic Study of Institores, 200 B.C.–A.D. 250. Leiden, New York, and Köln: E. J. Brill, 1994. xvi + 520 pp. Cloth, Gld. 220, $125.75 (US). (Columbia Studies in the Classical Tradition, Volume XXI.)Aubert’s declared purpose in this study is to (...) examine the world of Roman business managers (institores)—their social background and status, their role as managers within business enterprises, and their ensuing relations with workers, entrepreneurs, suppliers, and customers. He pursues these themes through five chapters. Chapter 1, “Business Agents and Business Managers,” explores developments in the use and meaning of the term institor through the legal, literary, papyrological, and epigraphical source materials of Republican and Imperial Rome. Chapter 2, “Indirect Agency in Roman Law,” examines the evolution of the Roman laws of indirect agency (particularly the actiones adiecticiae qualitatis) from their inception through the classical jurists to show how Roman law was adjusted to accommodate the needs of the business community. Chapter 3, “Managers of Agricultural Estates,” traces the roots of the Roman system of indirect agency to the management of agricultural estates and to the exploitation of natural resources such as clay, quarries, and manufacturing activities on the Roman farmstead. Chapter 4, “Production and Distribution of Clay Artifacts,” examines the manager’s role in the organization of various types of workshops producing clay artifacts—bricks and tiles, amphoras, terra sigillata, and terracotta lamps—and the subsequent marketing of this production. Chapter 5, “Direct Management and Public Administration: Four Case Studies,” investigates how the vilicus-based system of management became adapted to four areas of [End Page 501] the economy and administration of the Roman empire—imperial tax collection (vectigalia), recreational facilities (including baths, libraries, theaters, amphitheaters, and circuses), the imperial communications system (roads, post, and transport services), and the imperial mint. This cursory outline of A.’s intentions serves to demonstrate the breadth and importance of the task he assumes. In my opinion he handles this with a tremendous degree of authority and even-handedness.A.’s overarching theses are 1) that indirect agency emerged through the increasing absentee management of Roman farm operations and the delegation of Roman estate management to the agent known as the vilicus, 2) that regardless of the type of industry, most managerial operations exploited the practical efficiency and accountability of this vilicus-based system, and 3) that overall developments in Roman business management progressed from a more restrictive reliance on agents directly subservient to the entrepreneur (generally young slaves or family members under the direct potestas of the proprietor) to a more liberal reliance on managers enjoying looser personal connections—freedmen, servi alieni, and freeborn nonrelatives whose services were ensured by the terms of consensual contracts. One of the main points of the first chapter, for example, is the limited quantity of information there is available for institores and the generally derogatory tone it bears. We learn later on that institores were, in fact, relatively few in number and ill-liked precisely because they were so independent (175), and that far more business managers are recorded as vilici precisely because entrepreneurs could more firmly control them.A. argues that due to its extreme formalism rooted in the archaic period, Roman law lacked the concept of direct agency, and that the praetor responded to the needs of businesspeople by creating a legal system based on existing structures of Roman society (slavery and family) with advantages similar to those direct agency could otherwise have offered. With respect to the vilicus-based managerial system this was achieved through the legal fiction of the peculium, “the juristic existence of fictitious assets pertaining de facto to the dependent, but belonging de iure to the principal” (65). Terms of employment and guarantees of liability were inherently trickier for nondependent business agents and evolved during the second and first centuries b.c. through increased reliance on formulary procedure, and particularly through the development of consensual agreements. In this regard A. stresses the importance of the emergence of the... (shrink)

_Relevance_. Organizations' social responsibility in the market is manifested through the quality of the services they provide, consumer information, care for their health, safety and the integration of environmental requirements into the activities of the organizations. Employees are one of the key stakeholders, and their approach is one way of exposing the organization's CSR issues. From the point of view of organizations' economic responsibility, it is important to strive for competitiveness of goods and services, efficient management and economical use (...) of resources (Carden and Boyd, 2011, etc.). Ethical social sphere emphasizes honest cooperation with stakeholders, taking into account public expectations and customer information. Pedersen (2010), Homburg et al. (2013), Segal (2011) discuss topical issues of social responsibility that define an organization's relationship with its stakeholders in pursuit of organizational customer loyalty and trust and socio-economic justice in the community. In the field of environment protection, the integration of environmental protection legislation into the activities of the company, reduction of pollution, improvement of operational activities, continuous monitoring, anticipation and implementation of necessary changes is important (Delmas et al. 2013, Claydon (2009), Valdes-Vasquez (2011), Fleming (2017), Allen (2016), Shin (2015), etc. A survey of CSR in the market was conducted in small and medium-sized enterprises. 175 respondents participated in the research. _R__esearch aim_. Assess the social responsibility of organizations towards consumers, the environment and the community in terms of employees. _Research methods_. Analysis of scientific literature, questionnaire survey. _Research results and conclusions_. Responsibility in the market for the quality of services provided was assessed on the basis of the following statements: at my workplace there is paid great attention to quality of service (production), effort is made to deliver on our promises to our customers, quality of services declared within the organization does not differ from reality, product quality control system exists in the workplace, consumer complaints are being investigated and the findings improve quality, and not only the legislation is used in customer relations, but generally accepted morals are rated only moderately. Responsibility in the market according to consumer information, caring about their health and safety has been assessed by employees to what extent these statements correspond to the reality: organizations provide detailed product information; I enjoy the services and products of my organization; my organization is concerned with the health of consumers when providing services, products; there has been no evidence that the services (products) provided by my workplace have been detrimental to the welfare of consumers and my organization does not manipulate consumer confidence. From the employees' point of view, the investigated organizations have a higher than average level of responsibility. The lack of responsibility is reflected in the fact that employees disagree that organizations do not manipulate consumer confidence. Promoting environmental protection is important in terms of market responsibility. Responsibility in the market is defined by these statements: the organization uses technologies that comply with organic standards; organizes environmental initiatives; uses only tools and technologies that reduce the negative impact on the environment; the organization takes care of the ecologic education of its employees, the organization takes care of all waste to be recycled, the waste is sorted, and green ideas are encouraged financially in the workplace. Having assessed the respondents' attitudes towards meeting environmental requirements, it could be indicated that the surveyed organizations have a medium level of responsibility, while employees indicate that organizations do not financially promote green ideas or contribute to the organization of environmental initiatives. Based on the results obtained there was ascertained higher than average level of social responsibility of organizations in the market, therefore, in the case under review, the activities of organizations in the context of applying social responsibility principles should be improved according to all categories defining social responsibility in the market. __. (shrink)