Narrative representations can change our moral actions and thoughts, for better or for worse. In this article, I develop a theory of fictions' capacity for moral education and moral corruption that is fully sensitive to the diversity of fictions. Specifically, I argue that the way a fiction influences our moral actions and thoughts importantly depends on its genre. This theory promises new insights into practical ethical debates over pornography and media violence.

We ought to treat others’ moral views with respect, even when we disagree. But what does that mean? This paper articulates a moral obligation to make ourselves open to sincere moral persuasion by others. Doing so allows us to participate in valuable relationships of reciprocal respect for agency. Yet this proposal can sound tritely agreeable. To explore its full implications, the paper applies the general obligation to one of the most challenging topics of moral disagreement: (...) the morality of abortion. I consider and reject arguments that abortion decisions have special features exempting them from the obligation to be open to moral persuasion. Further, I argue that viewing fetal ultrasound images can accomplish morally persuasion. Accordingly, in at least some cases a woman seeking abortion has an obligation to view fetal ultrasound images as a means of being open to moral persuasion. However, this conclusion does not support recent laws compelling women seeking abortion to view ultrasound images; such laws are in fact incompatible with the respect for agency that underwrites the obligation to be open to persuasion. (shrink)

This study examines the grammar of moral persuasion that leads to moral outlook transformation, exploring Cora Diamond’s insights in the ‘difficulty of reality’ (2008) and Wittgenstein’s concept of aspect change. Using J. M. Coetzee’s The Lives of Animals, Diamond illustrates the gulf between the character’s experiences and the audience’s interpretive deflections, highlighting the limitations of rational arguments in moral persuasion. Drawing on Wittgenstein, Diamond argues that we should imaginatively consider what seems nonsense as sense and (...) understand the speaker’s intention to communicate. By comparing how reasons work in ethics to Wittgenstein’s methods, this study emphasizes both the difficulty educators face in persuading students to notice aspects they are blind to and the responsibility of educators to acknowledge seemingly nonsensical sentences uttered in children’s voices. It underscores the role of imaginative engagement and educators’ responsibility to share children’s sensitivities to our shared world in ethical and pedagogical approaches to moral persuasion. (shrink)

In attempting to influence the moral views of others, activists sometimes employ pictures as tools of moral persuasion. In such cases, a viewer is confronted with an actual instance of the practice whose morality is at issue and invited to draw a general moral conclusion in response. This paper explores some of the philosophical issues that arise in connection with the use of pictures as tools of moral persuasion, with special attention to the roles (...) of acquaintance and conversion in the moral domain. Against concerns that relying on pictures will tend to bias or distort one’s moral judgment, the paper offers a qualified defense of the use of pictures. It then considers some implications for (i) the characterization of wide reflective equilibrium, (ii) the concept of a moral expert, and (iii) our attitudes towards our moral convictions. (shrink)

The formulation of moral issues surrounding consumer advertising tends to focus on the capacity to persuade or inform, and how these capabilities may be used to distort or fulfill needs and desires. Discussion of these issues abstracts from widespread advertising and marketing practices, by assuming that all advertising is mass advertising, broadcast indiscriminately over the entire market population. This assumption directs attention away from important issues stemming from actual advertising strategies, which involve campaigns designed for and conveyed to particular (...) customer groups or segments within broader product market. Several cases are outlined to illustrate the class of practices considered to be important and usually ignored, and issues that they raise for moral appraisal are suggested. (shrink)

This study extended the scope of previous findings in human–computer interaction research within the computers are social actors paradigm by showing that online users attribute perceptions of moral qualities to Websites and, further, that differential perceptions of morality affected the extent of persuasion. In an experiment (N = 138) that manipulated four morality conditions (universalist, relativist, egotistic, control) across worldview, a measured independent variable, users were asked to evaluate a Web site designed to aid them in making ethical (...) decisions. Web sites offered four different types of ethical advice as participants contemplated cases involving ethical quandaries. Perceptions of the Web sites’ moral qualities varied depending on the type of advice given. Further, the Web sites’ perceived morality and participants’ worldview predicted credibility, persuasiveness, and attitudes toward the Web sites. (shrink)

This paper argues that the informative and persuasive dichotomy of advertising is an empty concept. All advertising messages perform only one function and that function is to persuade. It is pointed out that in a moral appraisal of an advertising message, a distinction between rational and irrational persuasion can be made. Rational persuasion is consistent with the autonomy of the consumer and hence moral. Some forms of irrational persuasion may have an adverse effect on consumer (...) autonomy and, therefore, should be viewed as immoral. (shrink)

This article discusses some core theorems of Aristotle's account of persuasion as it is set out in the Rhetoric. It is the declared ambition of Rhetoric I and II to develop a technê, or art, of rhetoric, and the central tool of this technê is, as it were, the introduction of three technical means of persuasion: êthos, pathos, and logos. Probably the best point to start with is two claims that Aristotle eventually makes in the course of his (...) work on rhetoric, the first of which consists in saying that proofs and arguments are central to persuasion. The second claim states that proofs and arguments, however central and important they may be, are not sufficient to persuade. The article examines the relation between these two claims in order to elucidate certain assumptions that Aristotle seems to make concerning the moral psychology of persuasion. (shrink)

Scholars are increasingly examining how formal leaders of organizations _change_ moral norms. The prominent accounts over-emphasize the role of rational persuasion. We focus, instead, on how formal leaders successfully break and thereby create moral norms. We draw on Dreyfus’s ontology of cultural paradigms and Williams’s moral luck to develop our framework for viewing leader-driven radical norm the change. We argue that formal leaders, embedded in their practices’ grounding, clarifying, and organizing norms, get captivated by anomalies and (...) respond to them by taking moral risks, which, if practically successful, create a new normative order. We illustrate the framework with Churchill’s actions in 1940 and Anita Roddick’s Body Shop. Last, we discuss normative orders, when ordinary leaders change norms, evil, and further research. (shrink)

Advertising can be regarded as having two separate functions, one of persuading and one of informing consumers. Against some who claim that persuasive advertising using irrational means is moral as long as the product or service it represents is good or useful, this paper argues that by denigrating human reason such advertising is always immoral. On the other hand, advertisements which present information in a straight-forward and truthful way are always moral no matter what they advertise; indeed, only (...) such advertisements are moral. (shrink)

When moral or religious teachings have public and political effects, analysis usually focuses on the message, but attention to the manner in which the teachings are communicated is equally important in understanding their power to influence the course of events. Oscar Romero's particular style of moral discourse was remarkably effective for three reasons: First, his moral reasoning resonated with Salvadoran identity. It was intelligible within those reigning assumptions about national history and territory that could actually move a (...) public to action. Second, his moral judgments were timely. Romero sought to discern what was possible for the Salvadoran public at a given moment. Third, Romero had integrity as a public figure. He lived in such a way that his life, and especially his death, became an exemplary embodiment of the larger religious narrative that both grounded his ethics and gave meaning to the nation. (shrink)

Political persuasion can express moral respect. In this article, however, I rely on two psychological assumptions to argue that political persuasion is generally prima facie disrespectful: (1) that we maintain our political beliefs largely for non-epistemic, personal reasons and (2) that our political beliefs are connected to our epistemic esteem. Given those assumptions, a persuader can either ignore the relevant personal reasons, explicitly address them, or implicitly address them. Ignoring those reasons, I argue, constitutes prima facie insensitivity. (...) Explicitly addressing them constitutes a form of prima facie incivility. Finally, implicitly addressing them covertly treats those personal reasons as psychological puppet strings, constituting prima facie objectionable manipulation. This prima facie insensitivity, incivility, and manipulation are each prima facie failures of respect, either for the persuadee’s rationality or for their agency. Political persuasion can sometimes be all-things-considered justified, but these moral hazards can produce reasonable guilt, resentment, and blowback. (shrink)

1970년대 들어 윌슨은 진화론을 통해 도덕을 남김없이 설명하겠다고 과감하게 주장한다. 이와 같은 주장이 구체적으로 무엇을 의미하는지의 문제와는 별개로 그의 주장은 수없이 많은 논쟁을 불러일으켰으며, 오늘날에도 새로운 논의들을 계속 재생산해 내고 있다. 이 글은 윌슨의 주장을 크게 (1)도덕에 내재되어 있는 실질적인 동기 파악, (2)도덕 판단이 갖는 진화적 특성에 대한 조명, (3)진화론을 통한 윤리학의 재구성으로 나누어 각각의 논의의 설득력을 검토하고 있다. 필자는 어떤 방식으로 윌슨의 주장을 해석하건 그의 주장이 대체로 설득력이 없다고 주장하고 있는데, (1)은 심리적 이기주의에 대한 비판과 다를 바 없는 비판을 (...) 받을 수밖에 없으며, 다소 사소하다는 측면에서, (2)는 모든 도덕 판단을 진화론으로 충분하게 설명하지 못한다는 측면에서, (3)은 진화에 의해 주어진 도덕 감정이 궁극적인 기준이 되어야 할 이유가 분명치 않으며, 도덕 판단에 이러한 감정만 포함되는 것이 아니기 때문에 메타 윤리학적인 논의에서 특정 입장을 지지하기 힘들다는 측면에서 비판을 가하고 있다. (shrink)

The aim is to describe which persuasive tool from the triad of Aristotle (Ethos, Pathos and Logos) is most commonly used in editorials to convey visions and ideas in the nursing journals of the last 5 years (2014–2019). A descriptive qualitative study, based on content analysis, was performed in 2020 and summarized according to the COnsolidated criteria for REporting Qualitative research principles. Two hundred and eighty‐five editorials were included in the study, all of which were published in the top‐five nursing (...) journals, specifically, the International Journal of Nursing Studies (5‐years Journal Impact Factor [5‐Y JIF] = 5.022), the Journal of Nursing Scholarship (=3.374), the Journal of Advanced Nursing (=3.010), the Worldviews on Evidence‐Based Nursing (2.990) and the Nursing Outlook (=2.867). Logos was the most widely used tool in 148 editorials (51.9%). Ethos was used in a quarter of them (n = 72, 25.3%) and the Pathos tool was used to a similar extent (n = 65, 22.8%). Logic is the most used tool for persuasion in nursing editorials; however, nurses who would capture the attention of the nursing community by writing an editorial should also consider the profiles of the potential readers, who might be attracted in different ways by logical‐objective, ethical–moral, or emotional discourses. (shrink)

This paper argues that product and advertisement are neither completely dependent nor completely independent. The advertisement of a bad product cannot be good. The advertisement of a good product is not necessarily good. In the case where consumer sovereignty cannot be assumed, the goodness of an advertisement depends solely on the goodness of the product. In the case where consumer sovereignty can be assumed, the goodness of an advertisement depends first on whether the product is good, and if so, whether (...) the advertisement preserves individual autonomy. (shrink)

Issues of genre and persuasion are central to ethical thought and practice. Until recently, there has been an asymmetry between religious ethics and moral philosophy in regard to these issues. Renewed attention to these issues in moral philosophy creates a new context for their consideration in religious ethics--one in which the relation of religious ethics and moral philosophy is less determinate than it has been in previous discussions. The four essays that comprise this Focus Section reflect (...) this new context while also making new contributions to perennial concerns of genre in ethical thought and practice. (shrink)

Recent moral philosophy emphasizes both the particularity of ethical contexts and the complexity of human character, but the usual abstract examples make it difficult to communicate to students the importance of this particularity and complexity. Extended study of a literary text in ethics classes can help overcome this obstacle and enrich our students’ understanding and practice of mature ethical reflection. Jane Austen’s Persuasion is an ideal text for this kind of effort. Persuasion augments the resources for ethical (...) reflection that students bring to our courses, provides a multitude of fecund examples to inspire discussion, and introduces philosophical points of its own. I explain specific ways to integrate this novel into courses and why some approaches work better than others, and I highlight themes for three different levels of study: reflection on particular virtues and vices, illustration of broader ethical issues, and discussion of virtues that the philosophical literature neglects. In each case, I discuss a particular example in detail: the question of whether or not pride can be a virtue, the varieties of friendship and their relation to virtue, and the virtue of proper persuadability. These examples suggest ways in which ethics teachers might explore the resources of other literary works towards similar ends. (shrink)

In ‘Rational Persuasion as Paternalism', George Tsai argues that providing another person with reasons or evidence can be a morally objectionable form of paternalism. I believe Tsai’s thesis is importantly correct, denying the widely accepted identification of rational persuasion with respectful treatment. In this comment, I disagree about what is centrally wrong with objectionable rational persuasion. Contrary to Tsai, objectionable rational persuasion is not wrong because it undermines the value of an agent’s life. It is wrong (...) because it is contrary to an agent’s will. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:BOOK REVIEWS 353 proportionalism that Finnis's theological argument exploits. In this regard, there is no moral theory, good or bad, which overreaches so far as proportionalism does. Princeton University Princeton, New Jersey ROBERT P. GEORGE Faithful Persuasion: In Aid of a Rhetoric of Christian Theology. By DAVID S. CUNNINGHAM. Notre Dame: University of Notre Dame Press, 1991. Pp. xvii + 312. $29.95 (cloth) ; $16.95 (paper). The (...) relation between words and the Word has always been of in· terest in Christian theology. Earlier in this century a school of writers approached " the Bible as literature " with a view to bringing Scripture into a more persuasive relation with literature at large, but their insistence on the rigorous exclusion of dogmatic elements from literary scrutiny impoverished their work. A later set of procedures and perspectives on rhetoric and language in their relation to reality was bet· ter able to allow the utterances of a text's speakers their own integrity, whether sacred or secular. In any case, a thematic interpretation of the founding texts of Christianity, influenced by Aristotle's Rhetoricwhere form is a means for persuasively communicating an idea-content -had long predominated in ecclesial usage, germane as it was to the didactic concerns of the Church. An alternative tradition, more indebted to Aristotle's Poetics, where form, content, and functions are treated as factors making for the indissoluble whole which is the literary work, has been less conspicuous-though its offer of initiation into the " world " of the sacred writers gives it great exegetical potential. The text's "word " should be encountered at the level of its own patterned imagery and wrought design. In the appreciation of the Gospels this has become in recent decades a commonplace. However, as the T. S. Eliot scholar Helen Gardner warned, one should not so react against the older approach as to treat the biblical text as the product of a disembodied imagination, rather than a human being writing a work that might make his readers "wise unto salvation." David S. Cunningham's Faithful Persuasion extends this discussion of the propriety or impropriety of a rhetorical approach to Scripture to the discourse of Christian theology as a whole. The intent is a laudable one but its execution vitiated, to my mind, by the excessive concessions to scepticism from which the author sets out. Because his theological epistemology, aware of the limitations of the propositions in which we assert the truths of faith, will grant those assertions no more than a 354 BOOK REVIEWS (continuously) revisable character, he falls back on an account of theology as rhetoric so as to make the best of a bad job. For persuasion is what we use when we know demonstration is hopeless. As a result, Professor Cunningham's study, which could most usefully have "placed" a variety of theologies of past, present, and, prospectively, future on the spectrum of (onto-) logic, poetic, and rhetoric, concludes instead that theology must regard itself as rhetorical or perish! This inevitably narrows the several services theologies of different kinds can perform for the Church. Imagine how biblical studies would be reduced were the exegete only to treat his text as paraenesis, and never as history or as a symbolic world. Nonetheless, on the way from its (as I find) unsatisfactory startingpoint and to its depressing conclusion, Faithful Persuasion has worthwhile points to make about a number of authors (of various periods) and topics, though it might have made them more persuasively (its author's key term) had the intended audience (middle-brow or academic?) been more clearly viewed in advance. AIDAN NICHOLS, O.P. Blackfriars Cambridge, England Church and Culture: German Catholic Theology, 1860-1914. By THOMAS FRANKLIN O'MEARA, O.P. Notre Dame/London: University of Notre Dame Press, 1991. Pp. x + 260. $35.95 (cloth). " In 1925, Baden's Kultusminister, a Protestant, began an address to the Gorresgesellschaft in Heidelberg by describing this era: ' Brave men like Hertling, Schell, Julius Bachem, and Carl Muth, shook the German Catholic world in order to lead it out of its fortress, to lead it again into the midst of the life and activity of the entire people, even when this seemed at... (shrink)

Political persuasion can express moral respect. In this article, however, I rely on two psychological assumptions to argue that political persuasion is prima facie disrespectful: (1) that we maintain our political beliefs largely for non-epistemic, personal reasons and (2) that our political beliefs are connected to our epistemic esteem. Given those assumptions, a persuader can either ignore the relevant personal reasons, explicitly address them, or implicitly address them. Ignoring those reasons, I argue, constitutes prima facie insensitivity. Explicitly (...) addressing them constitutes a form of prima facie incivility. Finally, implicitly addressing them covertly treats those personal reasons as psychological puppet strings, constituting prima facie objectionable manipulation. This prima facie insensitivity, incivility, and manipulation are each prima facie failures of respect, either for the persuadee’s rationality or for their agency. Political persuasion can sometimes be all-things-considered justified, but these moral hazards can produce reasonable guilt, resentment, and blowback. (shrink)

The article calls for a departure from the common concept of autonomy in two significant ways: it argues for the supremacy of semantic understanding over procedure, and claims that clinicians are morally obliged to make a strong effort to persuade patients to accept medical advice. We interpret the value of autonomy as derived from the right persons have to respect, as agents who can argue, persuade and be persuaded in matters of utmost personal significance such as decisions about medical care. (...) Hence, autonomy should and could be respected only after such an attempt has been made. Understanding suffering to a significant degree is a prerequisite to sincere efforts of persuasion. It is claimed that a modified and pragmatic form of discourse is the necessary framework for understanding suffering and for compassionately interacting with the frail. (shrink)

Résumé Les lectures respectives que A.N. Whitehead et Éric Weil font de la réflexion morale kantienne semblent reposer sur des conceptions différentes de l’appel à la pratique. Il y a lieu de s’interroger sur le rapport entre loi physique et loi éthique chez Whitehead, de même que sur la morale et la politique qu’implique sa longue réflexion sur la persuasion dans Adventures of Ideas. L’interprétation qu’offre Éric Weil de Kant permet de penser autrement la persuasion démocratique.The ways in (...) which A.N. Whitehead and Éric Weil read Kant’s moral reflection seem to rest on differing conceptions of practical calls to action. We try here to reflect on the relation between physical and ethical law according to Whitehead, as well as on both the morals and politics implied in his thoughts on persuasion as exemplified in Adventures of Ideas. The interpretation of Kant by Éric Weil enables one to think democratic persuasion differently. (shrink)

In Unfit for the Future, Ingmar Persson and Julian Savulescu present a sophisticated argument in defense of the imperative of moral enhancement. They claim that without moral enhancement, the future of humanity is seriously compromised. The possibility of ultimate harm, caused by a dreadful terrorist attack or by a final unpreventable escalation of the present environmental crisis aggravated by the availability of cognitive enhancement, makes moral enhancement a top priority. It may be considered optimistic to think that (...) our present moral capabilities can be successfully improved by means of moral education, moral persuasion, and fear of punishment. So, without moral enhancement, drastic restrictions on human freedom would become the only alternative to prevent those dramatic potential outcomes. In this article, I will try to show that we still have reason to be less pessimistic and that Persson & Savulescu’s arguments are fortunately unconvincing. (shrink)

The author argues that the persuasive process is articulated within a dynamic linking beliefs and emotions. The different possible states of equilibrium balancing these two aspects define a persuasive process as more inherently rational or more inherently rhetorical. This latter, being marked by an immediate emotional participation, functions within a social context of the community type. It is dominated by an aesthetic form of communication, where epistemic belief proceeds out of a conformist adherence to the ethos of the group. Its (...) extreme form is represented by the discourse of propaganda. Linked to the epistemic structure of the rhetorical discourse there corresponds a moral structure of resentment and an authoritarian social structure. Although rational elements and emotional elements still coexist within concrete discourses, the possibility of distinguishing them in terms of autonomous functionalities represents the specific adjunct brought by philosophical reflection to the determination of the epistemic structure of persuasion. (shrink)

Rationalists about the psychology of moral judgment argue that moral cognition has a rational foundation. Recent challenges to this account, based on findings in the empirical psychology of moral judgment, contend that moral thinking has no rational basis. In this book, Hanno Sauer argues that moral reasoning does play a role in moral judgment—but not, as is commonly supposed, because conscious reasoning produces moral judgments directly. Moral reasoning figures in the acquisition, formation, (...) maintenance, and reflective correction of moral intuitions. Sauer proposes that when we make moral judgments we draw on a stable repertoire of intuitions about what is morally acceptable, which we have acquired over the course of our moral education—episodes of rational reflection that have established patterns for automatic judgment foundation. Moral judgments are educated and rationally amenable moral intuitions. -/- Sauer engages extensively with the empirical evidence on the psychology of moral judgment and argues that it can be shown empirically that reasoning plays a crucial role in moral judgment. He offers detailed counterarguments to the anti-rationalist challenge (the claim that reason and reasoning play no significant part in morality and moral judgment) and the emotionist challenge (the argument for the emotional basis of moral judgment). Finally, he uses Joshua Greene's Dual Process model of moral cognition to test the empirical viability and normative persuasiveness of his account of educated intuitions. Sauer shows that moral judgments can be automatic, emotional, intuitive, and rational at the same time. (shrink)

Both in his preoccupation with practical ethics and in the positions that he took, Thomas of Chobham generally resembled other theologians who studied in Paris at the end of the twelfth and the beginning of the thirteenth century. On first consideration, however, his statements concerning married women appear quite eccentric. Thomas argued in his Manual for Confessors that women should employ persuasion, feminine enticements, and even deceit in their attempts to influence and correct the moral and economic behavior (...) of their husbands. (shrink)

This paper examines the attitudes toward political persuasion at work in the writings of Han Feizi (280-233 BCE). Particular attention is given to differentiating Han Feizi's thought from Western analogs under which it has suffered hermeneutically, especially comparisons with Plato's so-called "noble lie." After probing some of the psycho-social assumptions of ancient Greek versus Chinese political discourse, Han Feizi's own view is reconstructed, according to which practices of deception and secrecy are permissible under specific moral and political conditions. (...) It is argued that not only is the account which emerges a more charitable interpretation of Han Feizi, but also that it is independently attractive as a helpful and realistic lens through which to view contemporary anxieties concerning political discourse and transparency. (shrink)

This unique collection of essays has two main purposes. The first is to honour the pioneering work of Cora Diamond, one of the most important living moral philosophers and certainly the most important working in the tradition inspired by Ludwig Wittgenstein. The second is to develop and deepen a picture of moral philosophy by carrying out new work in what Diamond has called the realistic spirit. The contributors in this book advance a first-order moral attitude that pays (...) close attention to actual moral life and experience. Their essays, inspired by Diamond's work, take up pressing challenges in Anglo-American moral philosophy, including Diamond's defence of the concept 'human being' in ethics, her defence of literature as a source of moral thought that does not require external sanction from philosophy, her challenge to the standard 'fact/value' dichotomy, and her exploration of non-argumentative forms of legitimate moral persuasion. There are also essays that apply this framework to new issues such as the nature of love, the connections of ethics to theology, and the implications of Wittgenstein's thought for political philosophy. Finally, the book features a new paper by Diamond in which she contests deep-rooted philosophical assumptions about language that severely limit what philosophers see as the possibilities in ethics. Morality in a Realistic Spirit offers a tribute to a great moral philosopher in the best way possible--by taking up the living ideas in her work and taking them in original and interesting directions. (shrink)

Charles Stevenson introduced the term 'persuasive definition’ to describe a suspect form of moral argument 'which gives a new conceptual meaning to a familiar word without substantially changing its emotive meaning’. However, as Stevenson acknowledges, such a move can be employed legitimately. If persuasive definition is to be a useful notion, we shall need a criterion for identifying specifically illegitimate usage. I criticize a recent proposed criterion from Keith Burgess-Jackson and offer an alternative.

Persuasive and humane, this classic of philosophy offers Schopenhauer's fullest examination of ethical themes, articulating a descriptive form of ethics that contradicts the rationally based prescriptive theories. Starting with his polemic against Kant's ethics of duty, Schopenhauer argues that compassion forms the basis of morality, and he outlines a perspective on ethics in which passion and desire correspond to different moral characters, behaviors, and worldviews. He further defines his metaphysics of morals, employing Kant’s transcendental idealism to illustrate both the (...) interconnectiveness of being and the affinity of his ethics to Eastern thought. (shrink)

Being open to persuasion can help show respect for an interlocutor. At the same time, open-mindedness about morally objectionable claims can carry moral as well as epistemic risks. Our aim in this paper is to specify when there might be duty to be open to persuasion. We distinguish two possible interpretations of openness. First, openness might refer to a kind of mental state, wherein one is willing to revise or abandon present beliefs. Second, it might refer to (...) a deliberative practice, according to which one is willing to engage with opposing reasons. We suggest these two interpretations are conceptually and empirically distinct. Once disambiguated, we suggest that different contexts may make different forms of openness appropriate as expressions of respect. (shrink)

The currently developing fields of Ambient Intelligence and Persuasive Technology bring about a convergence of information technology and cognitive science. Smart environments that are able to respond intelligently to what we do and that even aim to influence our behaviour challenge the basic frameworks we commonly use for understanding the relations and role divisions between human beings and technological artifacts. After discussing the promises and threats of these technologies, this article develops alternative conceptions of agency, freedom, and responsibility that make (...) it possible to better understand and assess the social roles of Ambient Intelligence and Persuasive Technology. The central claim of the article is that these new technologies urge us to blur the boundaries between humans and technologies also at the level of our conceptual and moral frameworks. (shrink)

While there is much evidence for the influence of automatic emotional responses on moral judgment, the roles of reflection and reasoning remain uncertain. In Experiment 1, we induced subjects to be more reflective by completing the Cognitive Reflection Test prior to responding to moral dilemmas. This manipulation increased utilitarian responding, as individuals who reflected more on the CRT made more utilitarian judgments. A follow-up study suggested that trait reflectiveness is also associated with increased utilitarian judgment. In Experiment 2, (...) subjects considered a scenario involving incest between consenting adult siblings, a scenario known for eliciting emotionally driven condemnation that resists reasoned persuasion. Here, we manipulated two factors related to moral reasoning: argument strength and deliberation time. These factors interacted in a manner consistent with moral reasoning: A strong argument defending the incestuous behavior was more persuasive than a weak argument, but only when increased deliberation time encouraged subjects to reflect. (shrink)

We aim to interrogate when the use of images in moral persuasion is legitimate. First, we put forward a number of accounts which purport to show that we can use tools other than logical argumentation to convince others, that such tools evoke affective responses and that these responses have authority in the moral domain. Second, we turn to Sarah McGrath’s account, which focuses on the use of imagery as a means to morally persuade. McGrath discusses 4 objections (...) to the use of imagery, and outlines responses that may be used to legitimate the use of imagery in moral arguments. Assuming that we accept her account and that the invocation of affect has authority in the moral domain, we, using McGrath’s responses, examine whether the use of foetal imagery in anti-abortion campaigns is a legitimate instance of this practice. (shrink)

The denial of moral absolutes rests, I think, on a seductive but fallacious argument, which I shall attempt both to expound and to refute here. Human beings are highly complex creatures living in a highly complex world. Every human being is different from every other, every interaction or relationship between or among human beings is unique. Hence also every occasion for moral choice is also unique, and all those action kinds - be theyadultery, murder, rape, theft, ortorture on (...) which moralists are accustomed to pass judgment include an enormous variety of differing transactions, which ideally ought to be evaluated one by one. Moreover, each proposed action has a variety of different aspects: intention, foreseen consequence, conventional meaning, and symbolic significance for example, which bear on moral choice in a wide variety of ways. Moral rules are therefore rules of thumb, open to exceptions whenever persuasive arguments for making them are provided. (shrink)

Persuasive design draws on our basic psychological makeup to build products that make our engagement with them habitual. It uses variable rewards, creates Fear of Missing Out, and leverages social approval to incrementally increase and maintain user engagement. Social media and networking platforms, video games, and slot machines are all examples of persuasive technologies. Recent attention has focused on the dangers of PD: It can deceptively prod users into forming habits that help the company’s bottom line but not the user’s (...) wellbeing. But PD is not inherently immoral. We can take advantage of our psychological biases to make beneficial changes in ways that enhance our agency rather than limit it. Knowing that a tool is persuasively designed is a consideration in favor of using it when we are trying to break bad habits, such as smoking. How are we to conceptually distinguish between ethical and unethical uses of PD? In this paper, I argue that unethical uses of PD betray or erode our trust. Annette Baier offers a moral test for trust: If gaining knowledge about what other parties do with our trust in them would lead us to stop trusting, then that trusting relationship is immoral. I apply this test to the case of PD. Using trust as a litmus test for ferreting out unethical PD has several advantages, one of which is that it reveals how the harm of unethical PD extends beyond the individual to her wider social network. I close the paper by investigating these cascading effects. (shrink)

This paper examines the ethical, epistemological, and political implications of persuasive AI technologies. Recent research suggests that AI is roughly as persuasive as humans in many contexts. Should this concern us? I argue that, while some worries about persuasive AI may be overblown, we should be worried for a mix of ethical, epistemological and political reasons. Most centrally, we should be worried because persuasive AI may lead to a small number of powerful actors dominating what I call the “marketplace of (...) arguments”—the set of arguments that are the materials we use to discuss important moral, political and societal issues. (shrink)

As the quality movement in health care now enters its fourth decade, the language of quality is ubiquitous. Practitioners, organizations, and government agencies alike vociferously testify their commitments to quality and accept numerous forms of governance aimed at improving quality of care. Remarkably, the powerful phrase ‘‘quality of care’’ is rarely defined in the health care literature. Instead it operates as an accepted and assumed goal worth pursuing. The status of evidence-based medicine, for instance, hinges on its ability to improve (...) quality of care, and efforts are made by both proponents and detractors to unpack the contents and outcomes of evidence-based practice while the contents of ‘‘quality of care’’ are presumed to be understood. Because the goals of medicine are far from obvious, this paper investigates the neglected term, ‘‘quality of care,’’ in an effort to understand what it is that health care practices are so uncritically assumed to be striving for. Finding lack of consensus on the terminology in the quality literature, I propose that the term operates rhetorically by way of persuasive appeal (and lack of descriptive meaning). Unsatisfied that ‘‘quality of care’’ operates as a mere buzzword in morally contentious debates over resource allocation and duties of care, I implore health care communities to go beyond mere commitments to quality and, instead, to focus attention on the difficult task of specifying what counts as quality care within an economically constrained health care system. (shrink)

Lucia Rafanelli's analysis of reform intervention is both timely and philosophically powerful. This paper asks two questions about the limits, and proper implications, of her methodology – both of which have to do with the notion of modesty, understood as a moral virtue. The first asks whether or not principled illiberal regimes have a moral right, on her account, to reform intervention against the liberalism of liberal democratic states. The second asks about the extent to which persuasive and (...) discursive modes of reform intervention are rightly understood as respectful, when such intervention begins with an unshakeable moral commitment held by the intervenor and used as justification for the intervention itself. (shrink)

Recently, whether or not moral enhancement is permissible has been a hot issue in a new academic field of neuroethics. Several scholars have proposed moral enhancement as a reliable solution to the serious moral evils that humans face. They believe that we should pursue and employ biomedical means to morally enhance human beings. They suggest that there are in principle no philosophical or moral objections to the use of biomedical means of moral enhancement and that (...) the current moral predicament of humankind is so serious that it is imperative that scientific research explore every possibility of developing effective means of moral enhancement, as a complement of traditional means. The purpose of this article was to analyze the errors of such a suggestion in a critical manner. In a viewpoint of ethics, moral enhancement commits three important errors such as compulsion, reductionism, and methodological individualism. In a viewpoint of pedagogy, it is not based on the logic of education but that of simple designing. Furthermore, moral enhancement does deny the right to negotiate children's moral identities. Therefore, it is not persuasive that moral enhancement for all the people should be done in obligatory or compulsory ways. (shrink)

This paper deals with the major concepts of Scanlon’s moral contractualism. It is possible to describe moral contractualism as the ability to identify priorities and moral reasons in deliberative action, that no one could reasonably reject. These capabilities require us to take into account the interests of others in our moral judgments. The result is that Scanlon overthrow the philosophy of Hobbes: morality is not originated from politics; on the contrary, politics is a function of morality. (...) His answer to the dilemma of Prichard is particularly persuasive, though the proof of the falsity of the skeptical position can only be dialectic and persuasive is its intellectualistic position on relations between reasons and desires, too. (shrink)