This study compares cognitive and emotional responses to 360-degree vs. static (2D) videos in terms of visual attention, brand recognition, engagement of the prefrontal cortex, and emotions. Hypotheses are proposed based on the interactivity literature, cognitive overload, advertising response model and motivation, opportunity, and ability theoretical frameworks, and tested using neurophysiological tools: electroencephalography, eye-tracking, electrodermal activity, and facial coding. The results revealed that gaze view depends on ad content, visual attention paid being lower in 360-degree FMCG ads than in 2D (...) ads. Brand logo recognition is lower in 360-degree ads than in 2D video ads. Overall, 360-degree ads for durable products increase positive emotions, which carries the risk of non-exposure to some of the ad content. In testing four ads for durable goods and fast-moving consumer goods (FMCG) this research explains the mechanism through which 360-degree video ads outperform standard versions. (shrink)

La infamia constituye el modelo ideal de castigo actual, ya que marca el cuerpo real y simbólico de ciertos sujetos, sin ninguna mediación institucional: los individuos y los grupos sociales se arrogan el derecho a imputar, juzgar y castigar. De manera que existen instituciones formales y, además, ciertos colectivos informales que neutralizan, excluyen, matan y encierran real y simbólicamente, ejerciendo un poder para-judicial y para-penal. En palabras más precisas, hay una penalidad que no pasa necesariamente por el poder judicial ni (...) el proceso legal, sino por el tribunal social y psicológico efectuado por algunos agentes de control social informal. La realidad evidencia la absorción progresiva del proceso judicial en el juicio colectivo, sin ninguna garantía ni código distinto a la mirada, el murmullo social y el juicio instantáneo. La sociedad se transforma así en un tribunal permanente que odia, etiqueta y castiga, y cuya inmediatez, espontaneidad y anonimato reaviva la infamia de los viejos sistemas de la penalidad medieval, así como la devastadora marcación totalitaria. (shrink)

Una concepción algebraica de la realidad social es una idea que escandalizaría a muchos de mis colegas. ¿Qué tiene que ver el álgebra con una ideología política? ¿Qué dice una fórmula de la historia, disciplina multicausal y reacia a las reducciones lineales? ¿Qué podría decir, siquiera, de la antropología y su proceder? Nótese que ni siquiera me molesto en incluir a la filosofía. Defender una visión formal del quehacer filosófico es una misión aún más ingrata. La tarea en la que (...) se embarca el profesor Fonseca Martínez en su libro Belief and Sociey: Making Ranking Theory Useful for the Social World es, en ese preciso sentido, realmente una missio; funge como enviado de una tradición en gran medida foránea para la ciencia social – y mejor sería decir ciencias sociales – en América Latina. (shrink)

Chromosomes are not randomly packed and positioned into the nucleus but folded in higher‐order chromatin structures with defined functions. However, the genome of a fertilized embryo undergoes a dramatic epigenetic reprogramming characterized by extensive chromatin relaxation and the lack of a defined three‐dimensional structure. This reprogramming is followed by a slow genome refolding that gradually strengthens the chromatin architecture during preimplantation development. Interestingly, genome refolding during early development coincides with a progressive loss of developmental potential suggesting a link between chromatin (...) organization and cell plasticity. In agreement, loss of chromatin architecture upon depletion of the insulator transcription factor CTCF in embryonic stem cells led to the upregulation of the transcriptional program found in totipotent cells of the embryo, those with the highest developmental potential. This essay will discuss the impact of genome folding in controlling the expression of transcriptional programs involved in early development and their plastic‐associated features. (shrink)

Resumen: Este artículo pretende abordar aspectos esenciales del pensamiento de Henri Bergson en la dimensión de las prácticas políticas. Específicamente, esta indagación se centrará en un análisis del sentido de la democracia en Les Deux Sources de la morale et de la religion, en las escuetas, pero decisivas porciones de texto donde esta es abordada. Bajo este objetivo, se podrá extender una discusión de fondo, de carácter ontológico, en torno al rendimiento de una noción de Acontecimiento que pretende servir de (...) reflexión basal en torno al dominio de un concepto de lo político atribuible a este filósofo francés.: This article aims to address essential aspects of Henri Bergson’s thought in the dimension of political practices. Specifically, this inquiry will focus on an analysis of the meaning of democracy in Les Deux Sources de la morale et de la religion, in the succinct, but decisive portions of the text where it is focussed. Under this point, it will be possible to extend a substantive discussion, of an ontological nature, around the performance of a notion of Event that aims to serve as a basal reflection on the domain of a concept of the political attributable to this French philosopher. (shrink)

In the first part of the paper the authors analyze how the distinction between mandatory rules, principles in the strict sense and policies can be understood in structural terms and in terms of reason for action. In the second part, they attempt to clarify which kind of legal provisions embrace constitutional statements recognizing liberty rights are.

In this paper we deal with some limitations of the Philosophy of Religion and the Philosophical Theology of Zubiri. In section 1 we discuss ten topics relevant to Phenomenology of Religion as explained in the course The Theologal Problem of Man (1971). They have to do with the intellectual access to God, the nature of faith, religion, the divine and the sacred, the personal and institutional dimensions of religion, the diversity of religions, their historicity, the superiority of theism and Christianity (...) as the supreme truth of religion. In section 2.1 we discuss the approach to the ‘problem of God’ in the Final Writing (1983) of Man and God. Starting from the ‘relatively absolute’ character of human being, Zubiri shows that he is ‘religated’ to the ‘power of the real’. The ‘enigmatic’ nature of this situation would ‘throw us’ towards its ground. In 2.2 we deal with the exposition that he made in the Rome Course (1973) of the ‘path of religation’, which intends to lead from the fact of religation to the reality of an ‘absolutely absolute’ ground of reality. Throughout these three sections we explain the multiple difficulties of historical, phenomenological, epistemological and metaphysical nature that we find in his argumentation. (shrink)

Resumen: En este trabajo estudiamos la génesis de la concepción de la percepción de Simone Weil. Apoyándonos en algunos textos clave de juventud de la autora, hacemos el seguimiento al manejo que le da la filósofa a la figura mitológica de Proteo y a las nociones de tiempo y espacio. Así, nuestra intención es evidenciar la aparición de los principales fundamentos teóricos que estructurarán la fenomenología weiliana de los años de madurez.2 En este sentido, intentamos demostrar en particular que si (...) bien el proceso perceptivo weiliano de los años de juventud está determinantemente influenciado por la fenomenología kantiana, aparece ya un aporte original en lo que atañe a la relación de la conciencia del sujeto y los datos espaciotemporales que se le revelan al aprehender el objeto.: In this work we study the genesis of Simone Weil's conception of perception. We discuss her use of the notions of time, space, and the mythological figure of Proteus, analyzing some of the author's key early texts. Our goal is to then make clear the appearance of the main important theoretical bases that organize Weil's phenomenology in her mature years. In this way, we try to demonstrate that although the perceptive process as conceived by the young Weil is strongly influenced by Kantian phenomenology, it already appears as an original contribution with regard to the relation between the consciousness of the subject and the spatiotemporal data revealed in the apprehension of the object. (shrink)

In this article, I use a number of remarks made by Eugene Wigner to defend the claim that the nature of the connection between symmetries and conservation laws is different in quantum and in classical mechanics. In particular, I provide a list of three differences that obtain between the Hilbert space formulation of quantum mechanics and the Lagrangian formulation of classical mechanics. I also show that these differences are due to the fact that conservation laws are not the only consequence (...) that symmetries have in quantum mechanics and to the fact that, in classical mechanics, the connection between symmetries and conservation laws does not always obtain. (shrink)

This article experiments with multimedia storytelling to re-vision difference outside biomedical and humanistic frames by generating new understandings of living dis/artfully with illness. We present and analyze seven short videos created by women and trans people living with illness as part of an arts-based research project that aimed to speak back to hegemonic concepts of disability that create barriers to healthcare.1 We call for a welcoming in of disability studies’ disruptive and re-imaginative orientations to bodily difference to unsettle medicine’s humanistic (...) accounts. In turn, we advance medical post-humanistic approaches that call on disability studies to re-embody its theories and approaches. (shrink)

The purpose of this study is to investigate the role of school principal trustworthiness components (i.e., ability, integrity, benevolence) in helping shape teacher trust and affective commitment within schools. Using data from 1,026 teachers in Spain and structural equation modeling (via EQS 6.3), this study establishes how a principal’s integrity and benevolence are key in determining, both directly and indirectly (via trust in the principal), teachers’ affective commitment to their school. It also reveals that the perceived ability of a principal (...) is not effective in generating trust or affective commitment to the school in teachers. As a contribution to the literature, these findings reveal that the ethical trustworthiness (benevolence, integrity) of principals is key in engendering trust and affective commitment to schools. Thus, to shape work environments that are high in trust and commitment, principals should focus on behaving in ways that make their integrity and benevolence manifest to their teachers. (shrink)

Este ensaio desenvolve um estudo, a partir da obra de G. Agamben, sobre a arqueologia do ofício e as implicações ético-políticas do modo de subjetivação do funcionário. O funcionário age a partir do dever de oficio, separando, nessa ação, a responsabilidade pessoal da eficiência da ação. Ao agir como funcionário não atua em nome próprio, mas age em nome de outro, para o qual se transfere toda responsabilidade ética da ação funcional. Eichmann apresenta-se como o modelo de funcionário que cumpriu (...) o dever de sua função, independentemente de suas convicções pessoais a respeito da catástrofe humana que provocou. (shrink)

ABSTRACT Metamorphosis is a term inherent to colonial reality in which ontological and identity paradigms and conceptions reveal a recurring question in African literature: Who am I? Based on this, this article aims to analyze the phenomenon of metamorphosis/transmutation as a characteristic of real-animist texts, which is an aesthetic consequence arising from the animistic conception of perceiving the world. We will discuss how the presence of the imaginary of traditional African religiosity translates into recurrent unusual episodes, such as transmutations, through (...) the works of African writers such as Nigerian Amos Tutuola, Angolan Décio Bettencourt, and Mozambican Mia Couto. Finally, we will observe that the presence of this phenomenon translates not only into a mythical imaginary but also into becoming-individual and becoming-nation in societies fragmented identity-wise by colonialism. (shrink)

La vorágine de avances técnicos que contemplaron los occidentales a finales del siglo XIX y principios del XX produjo una serie de consideraciones filosóficas alrededor del fenómeno de la técnica. Contemplar las posibilidades de la técnica suscitó toda una antropología filosófica que intentaba dar una explicación ontológica sobre nuestro dominio de la naturaleza. Ortega, desde una óptica fenomenológica, identifica uno de los problemas principales que han resultado de este desarrollo técnico, y no es otro que la creación de una segunda (...) naturaleza superpuesta a la original. (shrink)

La tesis que se propone en este artículo es que, si existe el perdón, este siempre implica el trabajo de la memoria. Para llevar a cabo este propósito y reflexionar sobre las posibilidades del perdón en la realidad colombiana, tomaremos como base los planteamientos del filósofo francés Paul Ricoeur de la memoria, el perdón, la identidad, el sí mismo y la narración. Con Ricoeur, podemos afirmar que en el testimonio de las víctimas se abre el horizonte de la relación entre (...) memoria y perdón, porque la reconstrucción de los hechos a través del relato abre una dialéctica entre lo que ha marcado la identidad y las variaciones y proyecciones de dicha identidad. Narrar, además, es una manera de recuperar el _ser capaz _que ha sido vulnerado a través de la falta. Para esto, sin embargo, el testimonio tiene unas condiciones mínimas: que la víctima pueda contar su historia, que haya alguien dispuesto a escuchar y que se pueda recuperar la verdad de los hechos a través de procesos de justicia y reparación. Estas condiciones mínimas nos permitirán analizar, según algunos testimonios de diferentes víctimas, hasta qué punto es factible hablar de perdón en el conflicto armado colombiano. Al final, concluimos que el perdón implica procesos de reparación y justicia, y que solo surge al margen de estos cuando la víctima decide resignificar su pasado doloroso por un ideal ético de felicidad que le permite privilegiar su realización ante la afrenta recibida. (shrink)

En este texto se analiza el papel de los derechos humanos en la fase actual de globalización, en cuanto herramientas de la libertad política. Su globalización, hasta ahora pervertida por una selección parcial e interesada de lo globalizable -ante todo, el sistema de libre mercado- es imprescindible para el funcionamiento democrático de la nueva organización mundial. Pero para que los derechos humanos sean útiles a tal menester, será necesario en primer lugar, reflexionar sobre los servicios que han prestado al desarrollo (...) y ahora a la globalización del capitalismo. En segundo lugar, es preciso adecuar el discurso de los derechos a las necesidades de quienes padecen los desequilibrios que origina la globalización y convertirlo realmente en un discurso emancipador. Una imprescindible contextualización de los contenidos y condiciones de ejercicio de los derechos -para lo que son imprescindibles derechos sociales y a lo que aún ayuda los Estados-nación- es el corolario de esta reflexión que finaliza con un ejemplo de contextualización del discurso de los derechos a través de los derechos de los consumidores. (shrink)

RESUMEN. “Justicia ambiental” es un binomio léxico complejo formado por un sustantivo (justicia) y un adjetivo (ambiental), lo cual no significa ni supone la prioridad o consecuente sumisión semántica de un té????????entescciado por un sustantivo (justicia) y un adjetivo (ambiental) que no supone la sumisiérmino sobre el otro, sino al contrario: la interacción e interdependencia de los componentes lingüísticos de la expresión refleja una predisposición del estado de ánimo e incluso una intención favorable u optimista hacia su aceptación incondicionada por (...) parte de todos, sin tener en cuenta la conveniencia de incidir en su contenido, equívoco o difuso en muchas ocasiones, bajo la necesaria observación de la evolución histórica del concepto desde un planteamiento político, social y jurídico. ABSTRACT. “Environmental justice” is a lexical binomial complex formed by a noun (justice) and a adjective (environmental), which neither means does not even suppose the priority or consistent semantic submission of a term to other one, but on the contrary: the interaction and interdependence of the linguistic components of the expression reflects a predisposition of the state of mind and even a favorable or optimistic intention towards his acceptance undetermined on the part of all, without bearing in mind the convenience of affecting in his content, pun or fuzzy in many occasions, under the necessary observation of the historical evolution of the concept from a political, social and juridical exposition. (shrink)

Neoliberal ideology and exclusionary policies based on racialized identities characterize the current contexts in North America and Western Europe. Nursing knowledge cannot be abstracted from social, political and historical contexts; the task of examining the influence of race and racial ideologies on disciplinary knowledge and inquiry therefore remains an important task. Contemporary analyses of the role and responsibility of the discipline in addressing race‐based health and social inequities as a focus of nursing inquiry remain underdeveloped. In this article, we examine (...) nursing's engagement with ideas about race and racism and explore the ways in which nursing knowledge and inquiry have been influenced by race‐based ideological discourses. Drawing on Henry and Tator's framework ofdemocratic racism, we consider how strategic discursive responses—the discourses of individualism, multiculturalism, colour‐blindness, political correctness and denial—have been deployed within nursing knowledge and inquiry to reinforce the belief in an essentially fair and just society while avoiding the need to acknowledge the persistence of racist discourses and ideologies. Greater theoretical, conceptual and methodological clarity regarding race, racialization and related concepts in nursing inquiry is needed to address health and social inequities. (shrink)

Research on children’s ability to attribute false mental states to others has focused exclusively on false beliefs. We developed a novel paradigm that focuses instead on another type of false mental state: false perceptions. From approximately 4 years of age, children begin to recognize that their perception of an illusory object can be at odds with its true properties. Our question was whether they also recognize that another individual viewing the object will similarly experience a false perception. We tested 33 (...) preschool children with a task in which distorting lenses caused a small object to appear large and a large object to appear small. To succeed, children needed to recognize that a naive agent would falsely perceive the relative size of the objects and to correctly anticipate the agent’s actions on that basis. Children performed significantly better than chance in our false perception test, and there was a developmental progression in performance from 4 to 5 years of age similar to that seen in standard false belief tests. Our findings demonstrate that preschool children are capable of understanding that other individuals will be perceptually misled by illusory objects and that these false perceptions will influence their actions in predictable ways. (shrink)

In this paper, I characterize a new kind of testimonial injustice, a phenomenon I call ‘testimonial void’, which involves a substantial extension of the limits of the original concept put...

El presente escrito tiene como objetivo analizar el viaje que realizan José Vasconcelos, Alfonso Taracena y Gabriel Botas en 1937 por Estados Unidos de América. Se estudian, desde distintas perspectivas, los pormenores de dicha travesía. Por un lado, se abordará el género relato de viaje en sí mismo, estudiado a través de la narración que Taracena nos presenta y sobre los lugares que visita; por el otro lado, el perfil de análisis diserta también sobre la importancia que tanto Vasconcelos como (...) la editorial Botas tuvieron en la vida cultural e intelectual mexicana de la primera mitad del siglo xx. Finalmente, hacemos un recuento de lo que significó la estrategia publicitaria planteada por Taracena (y nunca autorizada por Vasconcelos) en los procesos de difusión de la editorial Botas. (shrink)

ABSTRACT:Ethical research on consumption has focused mainly on the obligations, principles and values guiding consumers' actions and reasons for action. In doing so, it has concerned itself mostly with such bounded contexts as voluntary simplifiers, anti-consumption movements or so-called ‘ethical consumers,’ thereby fostering an artificial opposition between ethical and non-ethical consumption. This paper proposes virtue ethics as a more apt conceptual framework for the ethical analysis of consumption because it takes into account the developmental dynamic triggered by engagement in consumption (...) practices. We build on MacIntyre's goods-virtues-practices-institutions framework and Beabout's concept of a domain-relative practice and argue that when engaging in consumption activities, agents may pursue goods internal to practices, further their individual life narratives and contribute to the good of their communities, thus developing virtues that perfect themselves both as consumers and as ethical agents. (shrink)