草莓蛋糕上的一層厚厚糖霜會讓人聯想起什麼？是粉白世界裡的鮮紅嬌客？火與冰的映照？又或僅止是表象般的「草莓上的一層糖霜」？每個人的想像皆有不同，也無分對錯，我們不必追問烘焙的創作動機或主題，畢竟切蛋糕的 人的感受才最重要。 英加登說「作品是藝術家與觀賞者的共同產品。」草莓蛋糕如此，文學、藝術品更是如此。然而，觀賞者是如何感受？又是受到何種因素影響？不僅只是由「感受是主觀的。」、「每個人的感覺不同。」等等浮泛說詞所構成，本 書由波蘭現象學家英加登、德國文學接受美學奠基者姚斯與伊塞爾所研討的的美學詮釋理論，解開「有些作品始終在不同時空受到尊崇，有些卻得等到作者逝世甚至隔了數百年才重新獲得世人青睞，而有些作品只能冰冷冷得放在 書櫃，直到永遠被遺忘？」這個看似簡單，實則艱難的謎題。.

In this paper, I am going to explore an alternative explanation of causation in Graham Priest’s modal meinongianism. Priest proposes an understanding of causation, which is either too confusing, or against the metaphysical core of modal meinongianism. In his proposals, causation is discussed in the context of defining purely fictional and abstract objects, by using a counterfactual approach. In this case, causation is understood as an existence-entailing relation. I will argue that such an account of causation proves ineffective. Instead, I (...) will give another interpretation for causation, which is based on Peter Menzies and Huw Price’s version of agency theory of causation. My interest in studying such a particular subject is to find an answer which is to be used in a further research. The end result of my work will be the fact that causation as agency can, at best, be useful in understanding intentional acts, but not suitable for explaining what it means for a particular object to causally interact with us. (shrink)

It is often thought that, although Spinoza develops a bold and distinctive conception of God (the unique substance, or Natura Naturans, in which all else inheres and which possesses infinitely many attributes, including extension), the arguments that he offers which purport to prove God’s existence contribute nothing new to natural theology. Rather, he is seen as just another participant in the seventeenth century revival of the ontological argument initiated by Descartes and taken up by Malebranche and Leibniz among others. That (...) this is the case is both puzzling and unfortunate. It is puzzling because although Spinoza does offer an ontological proof for the existence of God, he also offers three other non‐ontological proofs. It is unfortunate because these other non‐ontological proofs are both more convincing and more interesting than his ontological proof. In this paper, I offer reconstructions and assessments of all of Spinoza’s arguments and argue that Spinoza’s metaphysical rationalism and his commitment to something like a Principle of Sufficient Reason are the driving force behind Spinoza’s non‐ontological arguments. (shrink)

While previous research considering the emergence of strategic alliances has typically viewed their formation through a single theoretical lens, we suggest that multiple theoretical perspectives are needed to understand their complexity. This research conceptually integrates the resource-based view and institutional theory to assess variations in firm-level motivations to form strategic alliances. Applying these ideas to the context of complex environmental problems, we propose that strategic alliances typically are either competency- or legitimacy-oriented, and that four structural dimensions characterize both types of (...) alliances—organization learning, partner diversity, governance structure, and partner relations. We present research propositions that describe how alliances differ along these dimensions, and offer an important broader perspective on alliance formation that is applicable towards understanding their strategic and social outcomes. (shrink)

Any decision is made in some way or another. Which way? (Have I worked out enough alternatives to choose from? Which decision rule to apply?) That is a higher-order decision problem, to be dealt with in some way or other. Which way? That is an even higher-order decision problem. There seems to be a regress of decision problems toward higher and higher orders. But in daily life we stop moving to higher-order decision problems—stop the regress—at some finite point. The regress (...) problem of deciding how to decide is the problem of explaining what would make it rational to stop the regress. I will give a new solution in the present paper. The result suggests a new way of looking at standard Bayesian theory and the more recent theory of adaptive rationality. (shrink)

ABSTRACTWittgenstein’s remark that one cannot follow a rule only once has generated two puzzles: how can everyone accept it to be true? and why does Wittgenstein advance it? These two puzzles have tormented commentators for decades. In this paper I put forward a new interpretation and explain away the two puzzles. I shall show that Wittgenstein’s remark is plain truth and that his motivation behind making it is to dissolve the picture theory of meaning propounded in the Tractatus. This interpretation (...) also helps us to see that Wittgenstein’s other remark, that to follow a rule is a custom, is also a grammatical one. (shrink)

Unethical behavior is under-examined in the workplace. To date, few studies have attempted to explore the antecedents of an employee’s ethical decisions, particularly with respect to unethical behavior and its effects. To capture an employee’s psychological perception of unethical behavior in the workplace, this paper integrates organizational factors into the Theory of Reasoned Action. By conducting an empirical study in a Chinese firm, we found that codes of conduct and performance pressure have a significant influence on an employee’s attitude toward (...) and social beliefs about unethical behavior. We also demonstrated that employees’ unethical behaviors affect the firm performance of an entrepreneurial venture. The insights gleaned from the findings on this Chinese company have a number of important implications for both research and practice. (shrink)

Professional values are standards for action and provide a framework for evaluating behavior. This study examined changes in the professional values of nursing students between their entrance to and graduation from an undergraduate nursing program. A pre- and post-test design was employed. A convenience sample of 94 students from a university in Taiwan was surveyed. Data were collected from students during the sophomore and senior years. Total scores obtained for the revised Nurses Professional Values Scale during the senior year of (...) the nursing program were significantly higher than upon program entry. The ‘caring’ subscale was scored highest at both program entry and graduation, but the pre- and post-test scores were not significantly different from each other. The students scored significantly higher on the ‘professionalism’ and ‘activism’ subscales at post-test than they did at pre-test. Professional values changed in a positive direction between the beginning of the student nurses’ educational experience and their graduation. The results supported the premise that education had a positive effect on these students’ professional values but causality could not be assumed. (shrink)

Given the widespread acceptance of computational thinking in educational systems around the world, primary and higher education has begun thinking about how to cultivate students' CT competences. The artificial intelligence of things combines artificial intelligence and the Internet of things and involves integrating sensing technologies at the lowest level with relevant algorithms in order to solve real-world problems. Thus, it has now become a popular technological application for CT training. In this study, a novel AIoT learning with Augmented Reality technology (...) was proposed and explored the effect of CT skills. The students used AR applications to understand AIoT applications in practice, attempted the placement of different AR sensors in actual scenarios, and further generalized and designed algorithms. Based on the results of the experimental course, we explored the influence of prior knowledge and usage intention on students' CT competence training. The results show that proposed AIoT learning can increase students' learning intention and that they had a positive impact on problem solving and comprehension with AR technology, as well as application planning and design. (shrink)

It is often assumed that corporate social responsibility is a very promising way for corporations to improve their reputations, and a positive link between practicing CSR and corporate reputation is supported by empirical evidence. However, little is known about the mechanisms that underlie this relationship. In addition, the effects of not practicing CSR on corporate reputation have received little attention thus far. This paper contributes to the literature by analyzing the cause-and-effect relationships between practicing CSR and corporate reputation. To this (...) end, the paper draws on a psychological framework, in particular, on insights from expectancy violations theory and attribution theory. Building on the ideal-type distinction between CSR in terms of voluntary engagement for society and the prevention of irresponsible behavior, the paper develops four propositions that unveil some fundamental cause-and-effect relationships between practicing CSR, irresponsible behavior, and corporate reputation. In doing so, it also addresses the question under which conditions CSR leads to a buffering or backfiring effect on corporate reputation in the event of irresponsible behavior. (shrink)

In order to facilitate cooperation to solve problems within a nation-state, a new approach which conceptualizes citizenship in terms of shared fate has been promoted to potentially ameliorate the tensions identified between civic liberty and solidarity. Proponents of an emphasis on shared fate frame it not in terms of a particular shared national identity, but in terms of participation in the shared project of the nation-state. The approach of singular shared fate rightly emphasizes the urgency of finding a common ground (...) for people to cultivate obligations to others and achieve sincere cooperation in a society. Unfortunately, in some cases it leaves room for some people to undermine the common ground and its good intention, however, as the promotion of a view of singular shared fate risks producing a hegemonic singular nation building project and predesigning an agreement before a truly inclusive and just dialogue among relevant stakeholders proceeds. To make the good intentions of the notion of shared fate realizable, a modification is explored, in recasting the concept of singular “shared fate” to plural “shared fates”. Given the situation that people in societies have the plural shared fates de facto, the view of plural shared fates recognizes that people will reject any singular substantial nation building project that has a predesigned direction. In current, divided societies, acknowledging multiple fates at the beginning, rather than predesigning a singular fate, can better provide a platform for all stakeholders to discuss their obligations to others toward sincere cooperation through equal co-construction of what is shared and what is not shared. To enhance civic education in a multicultural society, we suggest that complementing the concept of singular “shared fate” with a recognition of the value of plural “shared fates” can provide a context for all people to work together towards a more inclusive and just future. (shrink)

Under the background of global cross-border mobile commerce integration, the importance of cross-border payment research is becoming increasingly prominent and urgent. The important value of this study is to empirically research the influence power of key elements in using two different mobile payment platforms in Korea. The extended unified theory of acceptance and use of technology has been widely applied in various studies because of its strong interpretive power. In Korea, there are a few empirical studies on Chinese users. Based (...) on a survey of 908 Chinese participants in Korea, this study is one application extending UTAUT2 by incorporating multi-group and multi-model constructs: UTAUT2, information system success model, and an initial trust model, considering a multi-group analysis with some mediating variables. By comparing the two different payment platforms’ characters, this manuscript provides a set of targeted measures to ensure Chinese WeChat Payment platform decision-makers create effective long-term strategic policies for cross-border m-payments in Korea, and eventually, benefit cross-border m-commerce and economic cooperation in Southeast Asia. (shrink)

This paper discusses the role of Multi-User Virtual Environments (MUVEs) in the development of epistemic learner identity. MUVEs might help educators create the types of tasks and intellectual open spaces helping students with learner identity development in the information age. MUVEs can create new possibilities for dissemination and sharing of critical information (e.g. nonhierarchical, non-linear), opening up spaces of (safe) rebellion against top-down, teacher directed educational processes, helping students become more autonomous thinkers, ready to question information, and search for multiple (...) sources in problem-solving. The experiment reported here follow two General Education classes for pre-service teachers (58 students) that integrated the MUVE Second Life as a major part of their curriculum. The experimental MUVE condition was compared to two classes (59 students) using the same curricula approach and the same instructor but without using a MUVE. Individual student blog posts (weekly assignments) were extracted for both groups (experimental, active control) from three different time points over the semester. The posts were coded for levels of complexity/uncertainty, critical perspective and source of information. It was expected that students in the experimental (MUVE integrated) group would show increases over the semester as compared to the active control group. Growth curve analyses suggests students in the experimental (MUVE-integrated) condition did indeed increase in modes of thinking that question authority through increased complexity/uncertainty and critical thinking in their assigned academic/intellectual tasks, suggesting possibilities for epistemological shifts. (shrink)

Urban streetscapes are outdoor areas in which the general public can appreciate green landscapes and engage in outdoor activities along the street. This study tested the extent to which the degree of awareness of urban street trees impacts attention restoration and perceived restorativeness. We manipulated the degree of awareness of street trees. Participants were placed into four groups and shown different images: (a) streetscapes with absolutely no trees; (b) streetscapes with flashes of trees in which participants had minimal awareness of (...) the content; (c) streetscapes with trees; and (d) streetscapes with trees to which participants were told to pay attention. We compared the performance of 138 individuals on measures of attention and their evaluations of perceived restorativeness. Two main findings emerged. First, streetscapes with trees improved the performance of participants on attentional tests even without their awareness of the trees. Second, participants who had raised awareness of street trees performed best on the attentional test and rated the streetscapes as being more restorative. These findings enhance our knowledge about the role of an individual's awareness of restorative elements and have implications for designers and individuals who are at risk of attentional fatigue. (shrink)

By inferences from fossil records and circumstantial evidences, it is now generally postulated that angiosperms have a much longer history than hitherto believed and that they have already existed probably in Jurassic time. Studies in vascular tissues and reproductive, structures have negated the possibility of originating angiosperms from various gymnosperm groups. Chronologically, this derivation will be also an impossibility.From a consideration of various aspects in the life history of angiosperms, a hypothesis is here presented postulating that protangiosperms originated in an (...) aquatic or subaquatic environment from an algal ancestry. The enclosure of ovules in the ovary is interpretated as a means of protection necessitated for the transmigration from an aquatic to an aerial habitat for the developing reproductive parts in the bud underwater. Trimery is suggested as a primitive condition, one that affords maximum efficiency in carrying out the purpose under the conditions.In the life history of angiosperms, the endosperm is of great significance in phylogeny. From morphological, physiological, cytological as well as genetical considerations, the endosperm should be regarded as of equal status with the gametophytic and sporophytic generations. There is no comparable structure in the gymnosperm groups and the ferns and “fern-allies”, while more or less similar conditions are present in the thallophytes. In the long life histories of many red algae, however, there is an especially notable resemblance to angiosperms, with certain details approaching the unique and characteristic features of the endosperms.Land plants are presumably all evolved from aquatic ancestors but instead of the usual concept of a monophyletic origin and lineal development of all vascular plants, a more plausible suggestion is the multiple and recurrent derivation of such plants from various algal ancestral groups. The angiosperms probably represent one of such major lines that originated more or less directly from a thallophytic ancestry. (shrink)

Resumo: Chuang Tzu (《庄子》), como um cânone tradicional chinês, foi traduzido para o inglês por mais de 100 anos, desde 1881, conquistando com sucesso um nicho no reino da literatura mundial, que se tornou um evento cultural devastador na academia de sinologia ultramarina e literatura mundial. Segundo as estatísticas, o livro foi traduzido em 12 traduções completas, 50 traduções selecionadas e duas adaptações. No processo de metamorfose da “tradução completa - tradução profunda - retradução diversificada”, passou por quatro fases, nomeadamente (...) fases religiosas, literárias, filosóficas e reinterpretações diversificadas. Assim, na perspectiva da visão de Damrosch a respeito da literatura mundial, o artigo resume as características de diferentes estágios, com base em diferentes contextos espaço-temporais. À luz da forma tradutória, dos resultados tradutórios e do modo de leitura tradutória, especifica-se o caminho pelo qual Chuang Tzu entrou no campo da literatura mundial, para apreender o mecanismo operacional de promoção da literatura nacional à literatura mundial, que se dedica ao esclarecimento para o trabalho prático de tradução da introdução da literatura chinesa no exterior. Enquanto isso, revisando a história das traduções inglesas de Chuang Tzu, o artigo resume as deficiências das atuais atividades de tradução e pesquisa, com a tentativa de fornecer sugestões construtivas, bem como apontar a direção para o desenvolvimento futuro de estudos de Chuang Tzu no exterior. (shrink)

How is a scientific theory, especial a classical physical theory, tested? This problem has a long history. In this paper I’ll propose a theory of testing based on but differentiated from Giere’s studies on the structure of scientific theories. I will show, from both theoretical and historical perspectives, that a scientific theory can always be understood as one contains a classified model population, including both higher-level models and realizable models, and that scientists always test a theory through its realizable models. (...) To transmit the consequences of testing realizable models to a higher-level model is a very complicated mechanism. Therefore, it is unlikely that a whole theory could ever be completely confirmed or falsified, even if some of its realizable models havebeen conclusively confirmed or falsified. Finally, I’ll illustrate such a theory of testing can give an adequate account of the testing history of a scientific theory, for example, the Newtonian theory. This theory of testing is a rational reconstruction, in Lakatosian sense, of the process of scientific testing. (shrink)

Sharing and helping are important issues in ethical research. This study proposes a model based on flow theory by postulating key antecedents as the critical drivers of knowledge sharing and interemployee helping. Flow is the holistic sensation that employees feel when they act with total immersion and engagement, facilitating individuals' reciprocal activities such as knowledge sharing and interemployee helping. In the proposed model, knowledge sharing is influenced by flow experience directly and also indirectly via the mediation of interemployee helping. Accordingly, (...) the flow experience is influenced simultaneously by four exogenous factors related to individuals' perception about their work: work skills, self-fulfillment in challenges, perceived control, and vividness. This study contributes to the knowledge management literature by extending flow theory to the area of knowledge sharing and interemployee helping, by validating idiosyncratic antecedent drivers of the flow theory, and by performing a practical operationalization of the flow experience. This research also provides managerial implications for business leaders to boost their employees' ethical behavior in terms of sharing and helping. (shrink)

Imagination and other forms of mental simulation allow us to live beyond the current immediate environment. Imagination that involves an experience of self further enables one to incorporate or utilize the contents of episodic simulation in a way that is of importance to oneself. However, the simulated self can be found in a variety of forms. The present study provides some empirical data to explore the various ways in which the self could be represented in observer-perspective imagination as well as (...) the potential limits on such representations. In observer-perspective imagination, the point of view or perspective is dissociated from the location of one’s simulated body. We have found that while there are different ways to identify with oneself in an observer-perspective imagination, the identification is rarely dissociated from first-person perspective in imagination. Such variety and limits pave the way for understanding how we identify with ourselves in imagination. Our results suggest that the first-person perspective is a strong attractor for identification. The empirical studies and analysis in this paper demonstrate how observer-perspective episodic simulation serves as a special case for research on identification in mental simulation, and similar methods can be applied in the studies of memory and future thinking. (shrink)

Sinophobia has become normalised and increasingly acceptable in Hong Kong in recent decades. Such Sinophobia intersects with aims of protecting what is local in the society, as seen in Hong Kong news media. This paper first explores the concept of Sinophobia. It then provides a background on Sinophobia in Hong Kong, explaining the tensions between the identities of Hong Kong/hongkongers and Mainland China/mainland Chinese. After elaborating on the role of media and the nature of local media in Hong Kong, this (...) paper examines Sinophobic, stereotypical and quasi-racist discourse in three major Hong Kong news sources. While respecting Hong Kong heritage is a valuable goal, the Sinophobia accompanying some such aims can be seen to fuel hatred among people. In this context, encouraging a more inclusive and reflective discourse is warranted to work against the pitfalls of Sinophobia as a particular form of xenophobia in Hong Kong. (shrink)

AimTo investigate the status of positive mental characters and humanistic care ability among Chinese nursing students, and confirm the association between positive mental characters and humanistic care ability.MethodsA cross-sectional survey was conducted. Nine hundred eighty-one Chinese nursing students were recruited from hospitals and community healthcare services in Changsha, Hunan, China. Three different self-reported questionnaires were applied: The Demographic Characteristics Questionnaire, Humanistic care ability of Nursing Undergraduates Assessment Scale and Positive Mental Characters Scale for Chinese College Students. Pearson correlation analysis and (...) multiple liner regression analysis were performed to analyze the association between positive mental character and humanistic care ability for Chinese nursing students.ResultsThe mean scores of nursing students' humanistic care ability and positive mental character were 125.94 ± 21.19, 233.18 ± 38.59, respectively. The Pearson correlation results showed that positive mental character was significantly associated with humanistic care ability. Multiple liner regression analysis indicated that positive mental characters, four dimensions of courage, humanity, justice and transcendence in positive mental character, care from classmates were found to be independent predictors of humanistic care ability.ConclusionPositive mental characters are important considerations in the development, implementation and evaluation of humanistic care ability interventions. (shrink)

With the development of modern information technology, the flipped classroom teaching mode came into being. It has gradually become one of the hotspots of contemporary educational circles and has been applied to various disciplines at the same time. The domestic research on the flipped classroom teaching mode is still in the exploratory stage. The application of flipped classroom teaching mode is still in the exploratory stage. It also has many problems, such as low class efficiency, poor teacher-student interaction, outdated teaching (...) modes, not student-centered, etc., which lead to poor students’ enthusiasm for learning. Therefore, the current English flipped classroom teaching mode still needs to be tested and revised in practice. Combined with emotion recognition technology, this paper analyzes speech emotion recognition, image emotion recognition, and audition emotion recognition technology and conducts a revision test for the current English flipped classroom teaching mode. It uses the SVM algorithm for one-to-one method and dimension discretization for emotion recognition, and finds that the recognition results after different dimension classification recognition are improved for each emotion. Among them, the recognition rate of different dimension classification recognition methods is 2.6% higher than that of one-to-one method. This shows that under the same conditions, the emotion recognition technology of different dimension classification recognition methods is higher. (shrink)

In traditional Chinese philosophy, silence occupies a pivotal position by not being merely treated as the absence of speech, but also as the transcendence of it. Silence in early Confuciani...

ABSTRACTConsulting Heidegger's other texts composed during 1936–1942, this article employs a principle of charity and constructs a consistent discourse about an inceptual negativity Heidegger articulates through a confrontation with Hegel in GA 68. Heidegger deliberately differentiates his use of denial that bears Being-historical significance from Hegel's Negation that allegedly aims at synthesis or elevation as a dialectical movement. Being unsatisfied with his approach that remains entangled with metaphysics in the Contributions, Heidegger attempts to transform the question of the Nothing from (...) a subsidiary question to Beyng to an abyssal question. One needs to go under toward the Nothing in its concealed, conjoined, and most intimate relation to Beyng. The movement of going under is fundamentally significant for transitions that could occur from out of the history of Beyng. Never being the fullness of essence, the Nothing places a limit on Beyng, constantly thwarts its unfolding, and maint... (shrink)

The universal mantra, “The customer is our king,” has led to considerable focus on the servant-anthropomorphized brand. However, does your “king” want to be served as a “king”? This research aims to examine how anthropomorphic brand role, self-construals and consumer responses to brands interact. In this study, four sequential experiments show that consumers with an interdependent self-construal are likely to respond more favorably toward anthropomorphic brands playing superior ‘master’ roles than toward those playing subordinate ‘servant’ roles. Here we distinguish between (...) two types of superior role (master and mentor) based on behavior and communications. We also explore the underlying psychological mechanism of followership, as demonstrated through blind followership of someone in a master role and rational followership of someone in a mentor role. Additionally, when a third-party (recipient) is involved in the relationship between a consumer and a brand, the giver–recipient relationship moderates the relationship between an anthropomorphised brand role and self-construals. (shrink)

Social theories are heavily context-embedded, and their creation is naturally interwoven with particular contexts. Once they are disseminated within a new societal landscape, adjustments and adaptation should be made. This paper investigates the entangled contexts of the social quality theory and its applicability to Asian societies. rough a comparative analysis of the key questions that this theory purports to answer, as well as its proposed answers and solutions, the study evaluates the purpose, features and functions of the theory. Moreover, in (...) relation to four sorts of 'conditional factors', this article also proposes extending social quality studies into four approaches that should lead the studies beyond the level of description into new forms of theory. The article also explores the theory's power to explain the Asian social quality systems and their implications for global social development. (shrink)

In this article, I address the intricacies of Heidegger's existential notion of Mitsein, and expound a different way of understanding the relevant issue in light of a reinterpretation of Zhuangzi's fish story. I show that Heidegger's account of Mitsein is ultimately situated within the limit of Dasein's structural components. What is more problematic is his conception of the connection between Dasein and others as disengaged. Then I explicate a Zhuangzian idea of what I call Mitzutun, literally meaning doing something with. (...) I argue that the “with” of the Zhuangzian Mitzutun is lived out by human beings and non-human beings in the variegated forms of life. (shrink)

This research aims at exploring the underlying mechanisms how consumers respond to statistical and narrative health claims when they evaluate food products. Moreover, personality traits and product-related information are also incorporated to discuss their effects on the relationship between message types and consumers’ food product evaluation. The results indicate that statistical health claims are more persuasive than narrative health claims. In addition, the results show that individuals’ health knowledge, NFC moderate the relationship between message types and product evaluation. It argues (...) that individuals with limited health knowledge evaluate food product more favorably when statistical health claims are used, while individuals with more health knowledge evaluate food product more favorably when narrative health claims are used. Moreover, it reveals that individuals with high NFC evaluate food product more favorably when statistical health claims are used, while individuals with low NFC evaluate food product more favorably when narrative health claims are used. (shrink)

Based on attribution theory, this research defines pseudo-transformational leadership to be driven by the interaction between transformational leadership and the subordinates’ perception of their supervisor’s manipulative intention. We investigate the effects of pseudo-transformational leadership on contextual performance through organizational identification. The results of hierarchical linear modeling using a sample of 214 subordinates reporting to 66 supervisors show that when subordinates perceive that their supervisor has a high level of manipulative intention, the impact of group-level transformational leadership on the subordinates will (...) be reduced. More specifically, when subordinates perceive the manipulative intention of transformational leadership, they are less likely to identify with the organization, which ultimately limits their willingness to demonstrate contextual performance activities. The implications of these findings for theory as well as managerial practice are discussed. (shrink)

Given that citizenship challenges the basis and workings of the basic institutions market, state, and civil society, organizational citizenship behaviors (OCBs) become an important moral tenet found in some codes of ethical principles. This study explores service-oriented OCBs and their determinants. Three dimensions of service-oriented OCBs (loyalty, service delivery, and participation) are hypothetically influenced by distributive justice, procedural justice, personal cooperativeness, and the need for social approval through the mediation of organizational commitment. The three dimensions of OCBs are hypothetically influenced (...) by personal cooperativeness, need for social approval, task interdependence, and outcome interdependence through the mediation of social network ties. The model is tested using data from contact employees at several financial holding companies in Taiwan. Test results reveal that the relationships between need for social approval and organizational commitment and those between task interdependence and social network ties are insignificant, whereas all other paths are significant. This study also provides managerial implications and limitations. (shrink)