Balance and common sense are commonplace concepts used to bring an audience to a place of shared understanding. These commonplaces also function as decision-making heuristics. I argue in this paper that the commonplaces ?balance? and ?common sense? are problematic because they suggest decision-making strategies that strip associated information of complexity and value. Through an examination of theory and responses to interviews conducted in relation to an ongoing project on environmental rhetoric, I problematize these concepts and consider how awareness (...) of the interaction of these commonplaces and heuristics can benefit rhetors and agencies seeking environmental change. (shrink)

The growth of environmental ethics as an academic discipline has not been accompanied by any cultural movement toward sustainability. Indices of ecological degradation steadily increase, and many of the legislative gains made during the 1970s have been lost during the Reagan-Bush anti-environmental revolution. This situation gives rise to questions about the efficacy of ecophilosophical discourse. We argue (1) that these setbacks reflect, on the one hand, the skillful use of rhetorical tools by anti-environmental factions and, on the (...) other, the indifference (even hostility) of the ecophilosophical communitytoward rhetoric, (2) that since the linguistic turn in philosophy, no rigid line of demarcation can be maintained between rhetoric and philosophy, and (3) that rhetoric offers resources to the ecophilosophical community that increase its potential to effect change in society. (shrink)

(1994). Rhetoric of environmental policy: From critical practice to the social construction of theory. Social Epistemology: Vol. 8, Public Indifference to Population Issues, pp. 289-310.

In this study I describe and interpret the arguments that are used in the interviews with environmental managers in the production of acceptable environmental action in business. The interest especially focuses on stakeholder relations and environmental values produced in the argumentation. In the results of the study I indicate that different types of arguments are used to produce acceptability that, while they may be conflicting, all of them are arguable.

Diligent citizens must critically analyze arguments for science policy recommendations, such as cutting greenhouse gas emissions or growing genetically modified food crops. Science policy articles present arguments for and against such recommendations using scientific evidence and rhetorical devices. In this paper we present an in-depth analysis of argumentation and rhetorical devices in two journal articles on climate change issues. One objective was to gain a better understanding of use of rhetorical devices in this genre, as a prerequisite for designing and (...) building a rhetorically-annotated digital corpus of full-text science policy articles. The near term objective was to inform the design of pedagogical tools to help students analyze science policy arguments. (shrink)

This essay develops an ecofeminist, environmental justice perspective on the shortcomings of “choice” rhetoric in the politics of women’s reproductive self-determination, specifically around fertility-enhancing technologies. These new reproductive technologies (NRTs) medicalize and thus depoliticize the contemporary phenomenon of decreased fertility in first-world industrialized societies, personalizing and privatizing both the problem and the solution when the root of this phenomenon may be more usefully addressed as a problem of PCBs, POPs, and other toxic by-products of industrialized culture that are (...) degrading our personal and environmental health. The NRTs’ rhetoric of choice is implicitly antifeminist: it blames the victim by attributing rising infertility rates to middle-class women who delay childbearing while struggling to launch careers; it conceals information about adverse health effects and solicits egg donation and gestation services from women disadvantaged by economic status, nation, and age; and it offers no choice at all for the millions of female animals—chicks, cows, turkeys, pigs, and others—whose fertility is regularly manipulated and whose offspring are commodified as products for industrialized animal food production. An intersectional analysis shifts the discourse away from reproductive choice to a framework of ecological, feminist, and reproductive justice. (shrink)

The vision and mission statements of 24 environmental organisations were analysed under the premise that the language used in these statements reflects and influences the priorities of their operation. A dominant perspective, hinging on the concept of 'sustainable development', merged the profile of government agencies and non-governmental groups. The language reflected an utilitarian ethics: the environment was more generally portrayed as resources than as nature. Aesthetic remarks were exceptional, even among groups focusing on wildlife. Despite a broadly claimed link (...) between human welfare and habitat viability, environmental issues were not broadly referred to by humanitarian organisations, while conservation groups comply with societal priorities and needs. Organisational statements seem more concerned about political legitimation by audiences with specific expectations than about articulating purposes with internal structural consequences or goals that advocate change or reflect organisational uniqueness. (shrink)

This article explores how older adults negotiate and partially counter normative expectations of “health citizenship” that stress individual responsibility for maintaining health and preventing health problems. Based on interviews with 55 participants in Canada and the U.K. about what healthy living means to them in their everyday lives, we examine how the dominant discourse of personal responsibility in participants’ responses is counterpointed by a more muted, yet significant, alternative critical perspective on the relative roles and responsibilities of government and citizens (...) in making healthy living possible. Drawing on Hauser’s (1999) concept of vernacular rhetoric along with recent theories of environmental citizenship, we analyze how participants exercise their civic-political judgment by using a logic of dissociation to argue that what government says about the importance of healthy living is incompatible with what government does to support citizens’ abilities to eat healthily and live actively. By deploying this technique of argumentation to address structural-political-economic dimensions of healthy living, participants enact, in modest ways, an alternative, critical-collective mode of health citizenship that complicates and, at least partially, disrupts neoliberal constructions of the individually responsible, “good” health citizen. (shrink)

A large part of environmental politics is interested in protecting place authenticity against the ‘disenchanting’ effect produced by the advent of modernity. It adopts a rhetoric of nostalgia by regretting the loss of primeval relations between humans and nature, and endorses an essentialist, foundationalist and exclusivist definition of locality and the locals. In order to overcome the problematic political consequences of this (widely accepted) classic approach, the paper proposes to differently outline modernity, by adopting a heterogeneous geography standpoint (...) and postmodern hybrid networks theory. As a consequence, place is regarded in terms of heterogeneity, porosity and non-exclusivism; authenticity is reshaped in terms of throwntogetherness; and environmental politics is reconsidered in the structuration of a thing-oriented democracy. (shrink)

This paper examines the hypothesis that all public policies are based, at least in part, on rhetorical strategies. By analysing public policies implemented in the context of sustainable development, this article emphasises the need for and the challenges of providing legitimate foundations for the rhetorical means used to encourage change; it is these foundations that determine a given policy's efficacy. To do so, historical analyses are used, as well as socio-economic perspectives examined through textual analysis. The text concludes by showing (...) the importance of a common framework for action based on shared values at the regional level for legitimising the political use of rhetoric to change behaviours and attitudes. (shrink)

A Rhetoric of Ruins combines conceptual and theoretical frameworks to explore ghost towns, disaster sites, and environmental badlands as remnants of modernity. Methods of analysis include Jeremiadic, hauntological, psychogeographic, and heterotopian ways of reading U.S. and international sites.

Globalization is hailed by its advocates as a means of spreading cosmopolitan values, ideals of sustainability and better standards of living all around the world. Its critics, however, see globalization as a new form of colonialism imposed by rich countries and transnational corporations on the rest of the world, a process in which the rhetoric of sustainability and equality does not match the realities of exploitation and impoverishment of people and nature. This paper endorses neither view. Globalization is not (...) new, but it continually produces new challenges for conceptions of 'home' and 'belonging'. While some enthusiasts regard the 'liberal' and 'environmental' values of the West as the best remedy for what is wrong with the world, others argue that a resource for resisting the destructive effects of globalization may be found in the sense of identity and importance of place found in the traditional scientific and medical traditions of both India and China. Instead of trying to merge these two views in some grand synthesis, this paper argues that traditional conservative and modern liberal values should continually interact with each other to produce novel ideas in debates about home, place and belonging. (shrink)

Constitutional environmental rights provisions may be utilised to mitigate climate impacts either directly through climate litigation or indirectly through other types of environmental rights claims. Much of the focus in recent literature has been on climate litigation, so this article focuses on the climate mitigation prospects of the latter (i.e. non-climate cases). Examples from resource extraction, a major contributor to climate change, are used to demonstrate how this occurs through a discrete, case-by-case or project-by-project approach to address (...) class='Hi'>environmental harm from activities that contribute to climate change. The extent to which resource-producing nations have constitutionally entrenched environmental rights protection reveals new avenues for addressing climate change that may expand current understandings of the legal strategies that are available to public interest litigants. As this human rights-based approach gains momentum around the world, it has the potential to have a ‘snowball effect’ on a global scale that may complement other climate mitigation strategies. (shrink)

Many Western environmental activist groups and theorists have sounded the call for the Earth’s salvation from the “global environmental crisis.” What is lacking, however, is some reflection on the ramifications of framing the problem globally and on the justifications for particular solutions. This article examines the “ecomessiah” (saviors of the Earth) phenomenon to investigate the impacts of these types of programs. Specifically, we examine the “global environmental ethic” proposed by J. Baird Callicott. His program, presented as an (...) inclusive system that incorporates non-Western belief systems, trades heavily on Western science as an authority and a justification. We contend that his ethic, although well-intentioned, rests on assumptions and uses of science that subvert both non-Western ideologies and non-Western interests rather than revere them. Consequently, the inherent flaws undermine the feel-good one-world rhetoric that he espouses. (shrink)

This article studies argumentation for acceptability of corporate environmental actions in corporate environmental statements, with emphasis on stakeholder relations and environmental values. Stakeholder theory is commonly taken as the basis for corporate environmental management, and rhetoric typical of the stakeholder approach dominates the field. Although environmental issues are strongly charged with values, the dominant stakeholder approach does not stress the value dimension. The data of the study consists of environmental statements by Finnish forerunning (...) business corporations in the forefront of corporate environmental responsibility. The results of the study indicate that the statements argue for the acceptability of corporate environmental actions through three power-related rhetorical forms that are competing ways to produce acceptability in the data: dominance, subordination and equality, and joint action. Each rhetorical form describes a power-based relationship between stakeholders and the corporation and leans on a specific value type producing legitimacy for that rhetoric form. (shrink)

Although this book is about the newly emerging academic field of environmental communication, it is also about voice and practical activism.

If claims about which character traits are environmental virtues are to be more than rhetoric, there must be some basis or standard for evaluation. This naturalistic, teleological, pluralistic, and inclusive account of what makes a character trait an environmental virtue can be such a standard. It is naturalistic because it is consistent with and motivated by scientific naturalism. It is teleological becausecharacter traits are evaluated according to how well they promote certain ends. It is pluralistic because those (...) ends are both agent-relative and agent-independent. It is inclusive because it counts environmentally justified, environmentally responsive and environmentally productive virtues as environmental virtues. This theory of environmental virtue provides the basis for the development of a typology ofenvironmental virtue that includes virtues of sustainability, virtues of communion with nature, virtues of respect for nature, virtues of environmental activism, and virtues of environmental stewardship. (shrink)

The article examines the impact of environmental quality on shaping the development policy of Polish voivodeships. The main analytical tool used was the synthetic index of environmental quality, compiled by means of the Perkal method. It was constructed in order to organize Polish voivodeships in terms of environmental quality, which was determined in a comprehensive way on the basis of three thematic areas: advantages of the natural environment, the level of pollution of the environment as well as (...) active protective activities. The obtained values of synthetic measures were then compared to the level of economic growth of Polish regions. It was necessary in determining which voivodeships perceive the quality of the environment as the main factor enhancing their economic growth, and which treat it as a barrier to economic development. (shrink)

In recent years, photographs and visualisations of glacier retreat have become emblematic images of climate change and its ecological consequences. This paper presents glacier photography as a subtype of environmental photography. I argue that photographs and photographic projects that focus on glacial retreat are best conceived not only as strategies for proving climate change or as visual rhetoric for social transformation, but also as a practice that potentially plays an integral role in dealing and coping with human-induced (...) class='Hi'>environmental loss. To this end, I draw on praxeological accounts in theory of photography and philosophy of art as well as some exemplary photographic projects to develop a framework to analyse glacier photography. With the help of this praxeological framework, multiple orientations in glacier photography are identified: epistemic, aesthetic, emotional and evocative, social, ethical, and political orientations. All these photographic orientations, I argue, point in their own way to the process and consequences of glacial disappearance and loss. The framework presented innovatively brings together scholarship on climate change visualisation, imagery and art, the theory of photography, and philosophical aesthetics. (shrink)

This article examines environmental communication from within an enquiry perspective. It is argued that dissent is a vital part of any enquiry into environmental issues. Aspects of Charles S. Peirce's semiotic logic are introduced and discussed with reference to environmental communication and dissent. Environmental problems are shown to be at root disconnections between the sign use of humans and the sign use of an environment. Such disconnections arise when dissenting voices from an environment are ignored, misinterpreted, (...) or suppressed. It is concluded that a semiotic approach to environmental communication offers a valuable insight into how dissent functions to resolve environmental disconnections. (shrink)

This article examines how chemists contributed to the technological reorganization in France at the end of the eighteenth century and the beginning of the nineteenth century, how they justified using potentially harmful or polluting processes by stating that this would contribute to national prosperity, and how the idea of improvement helped to legally and rhetorically build a production regime that disqualified traditional precautionary attitudes to certain artisanal and industrial processes. This resulted in the establishment of a new environmental governance (...) regime devoted to the advancement of chemistry and of industrial production. While this shift was clearly perceptible from the 1770s with the first regulatory exceptions for strategic products, the 1810 decree, which was imagined, designed, and implemented by chemists, perpetuated chemistry’s role as an environmental regulator. (shrink)

Essentialists like J. Baird Callicott have argued that one cannot have an environmental ethic unless one adopts the nonanthropocentric principle, which holds that things other than humans can be morally considerable in their own right, typically because they are thought to be intrinsically valuable. Pragmatists like Bryan Norton reject this; they claim that environmental ethics has no core or essence, and hence that the nonanthropocentric principle is not essential to an environmental ethic. Norton advances as an alternative (...) the Convergence Hypothesis, which says that there are many different ways of justifying environmental principles and policies. In this paper I show that pragmatists and essentialists are arguing past one another because they fail to note two crucial points. First, they often propose different accounts of which principles constitute an environmental ethic and so they disagree about which principles must be justified. The nonanthropocentric principle may be required to justify the principles that Callicott believe to be constitutive of an environmental ethic, but it may be unnecessary to justify those principles that pragmatists think are constitutive. Second, essentialists and pragmatists often overlook the distinction to be made between the adequacy of a justification and its epistemic or rhetorical preferability. The nonanthropocentric principle may not be needed to provide an adequate justification of the constitutive principles and judgements, but a justification that contains the nonanthropocentric principle might nevertheless be epistemically preferable. (shrink)

The idea of inclusive collective decision-making is important in establishing democratic legitimacy, but it fails when citizens are excluded. Stated-preference methods of valuation, which are commonly used in economics, have been criticised because the principle of willingness to pay may exclude low-income earners who do not have the capacity to pay. Deliberative valuation has been advocated as a way to overcome this problem, but deliberation may also be exclusive. In this review, two deliberative valuation frameworks are compared. The first is (...) grounded on the idea of rational discourse that emphasises argument at the expense of other communicative strategies. It seeks to secure inclusion through procedural rules and prerequisites, but fails to address the underlying democratic limitation of argumentation. The second does not rely on the distinction between rational and rhetorical speech, and therefore admits alternative forms of communication. This approach recognises differences in the communicative capacities and practices of those who take part in deliberation, and so is better equipped to improve, though not to guarantee, inclusion. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Critical Issues in Future Environmental EthicsHolmes Rolston III (bio)1. Sustainable development vs. sustainable biosphere. The question is whether to prioritize development within environmental constraints, or whether to prioritize a sustainable biosphere and work out a suitable economy within that priority. Sustainable development, likely to remain the favored model, is also likely to prove an umbrella concept that requires little but superficial agreement, bringing a constant illusion of (...) [End Page 139] consensus and glossing over deeper problems with a rhetorically engaging word. Everybody co-opts the idea and justifies their desired developments. Sustainability will prove to be a "metafix" that will unite everybody including industrialists, subsistence farmers, fair-wage social workers, riverkeepers, wildlife lovers, economists, and politicians—all of whom wish to have their cake and eat it too.2. In tension with this, a "sustainable biosphere" model demands a baseline quality of environment, with the economy worked out "within" such quality of life in a quality environment (clean air, water, stable soils, attractive residential landscapes, forests, mountains, rivers, rural lands, parks, wildlands, wildlife, renewable resources). Development is desired, but even more, society must learn to live within the carrying capacity of its landscapes. The fundamental flaw in "sustainable development" is that it sees the Earth as a resource only.3. Global warming. Global warming is a threat of the greatest magnitude, involving an unprecedented convergence of complexities, natural and technological uncertainties, global and local interactions, and difficult scientific, ethical, political, and social choices. There are cross-cultural issues, intergenerational issues, distributional issues, concerns about merit, justice, benevolence, and about voluntary and involuntary risk. There is a long lag time from decades to hundreds of years. Surely but gradually, local "goods" cumulate into global "bads". There are opportunities for denial, procrastination, self-deception, hypocrisy, free-riding, cheating, and corruption. Individual and national self-interests are at odds with collective global interests. This is the "tragedy of the commons" now taken at the pitch.4. Biodiversity. Charismatic megafauna is likely to disappear, except in pockets. Conservation plans will increasingly need to incorporate local communities and governments in developing nations which are too unstable (if not corrupt) to insure long-range conservation. Fauna and flora generally are likely to become increasingly depauperate, due to development, pollution, ignorance, and disinterest outside of native-range industrial, medical, and agricultural resource benefits. The planet is likely to become less diverse, warmer, increasingly trashy, and weedy.5. Escalating populations, escalating consumption, maldistribution. [End Page 140] These are three main global problems (drivingfor instance, global warming and depauperate fauna and flora). Global capitalism has no intrinsic capacities to solve these problems. A major problem is that products and capital move freely across national boundaries, but labor cannot, resulting in exploitation of cheaper labor. In addition to the human misfortunes produced by this system, such exploited peoples will progressively degrade their environments. As a result, both rich and poor will jeopardize both sustainability and conservation.6. The "enough" problem. Humans have long been driven by desires to increase security and wealth. Humans have Pleistocene appetites for salt, sugar, fat, sex, and to maximize our short-term security for self and kin, and perhaps tribe. Without such concerns, people did not make it through winter. So humans always want more in order to make us more secure—more pay, bigger houses, better health, more preferences satisfied, more comfort, economic and national security. For all of human history, we have been pushing back limits.7. Especially in the West, we have lived with a deep-seated belief that life will get better, that one should hope for abundance, and work toward obtaining it. In the West we have built this into our concept of human rights—a right to self-development, to self-realization. But such an egalitarian ethic scales everybody up and drives an unsustainable world.8. Humans are not well equipped to deal with the sorts of global level problems we now face. The classical institutions—family, village, tribe, nation, agriculture, industry, law, and medicine—have shorter horizons. Humans have no evolutionary ability to deal with long-range problems on world scales. Many biologists think we are incapable of doing this at the ranges now demanded. A... (shrink)

A rich hermeneutic account of the way virtue is understood and developed. Despite its ancient roots, virtue ethics has only recently been fully appreciated as a resource for environmental philosophy. Other approaches dominated by utilitarian and duty-based appeals for sacrifice and restraint have had little success in changing behavior, even to the extent that ecological concerns have been embraced. Our actions often do not align with our beliefs. Fundamental to virtue ethics is an acknowledgment that neither good ethical rules (...) nor good intentions are effective absent the character required to bring them to fulfillment. Brian Treanor builds on recent work on virtue ethics in environmental philosophy, finding an important grounding in the narrative theory of philosophers like Paul Ricoeur and Richard Kearney. Character and ethical formation, Treanor argues, are intimately tied to our relationship with the narratives through which we view the human place in the natural world. By reframing environmental questions in terms of individual, social, and environmental narratives about flourishing, Emplotting Virtue offers a powerful vision of how we might remake our character so as to live more happily, more sustainably, and more virtuously in a diverse, beautiful, wondrous, and fragile world. (shrink)

Various 'nonmarket' economic valuation methods have been used to compute 'total' value of nonmarketed natural resources and related recreation. We first outline the history of these valuation techniques and use the Exxon Valdez disaster response and the valuation of whooping cranes, an endangered species, as examples of how these tools can constrain policy. We then explain how, by excluding non-economic social spheres, economic valuation techniques produce a terministic screen that deforms policy makers' vision of the ecological problems faced by society. (...) Using Luhmann's functionalist social theory, we demonstrate that when natural resource managers privilege economic motives, they trivialize other social functions such as education, politics, religion and law. This process presents a significant ethical dilemma for democracies by first naturalizing, then ethicizing, existing pattersns of domination. (shrink)

Almost everyone in the developed world wants the logging of tropical rain forests to stop. Like Antarctica, they are said to be much too important and much too valuable to be utilized just for development and are said to be part of a global heritage. However, it is not that simple. People in the developing world consider our criticisms to be ill-informed, patronizing, and self-serving. We are seen as having “dirty hands.” They hold that we neither have nor deserve moral (...) standing as critics until we change our trade policies, rhetoric, and extravagant lifestyles. (shrink)

This paper utilises rhetorical analysis to explore how persuasive appeals in company social/environmental reports shape understandings about corporate responsibility.

This article offers a critique of the central role afforded to the rights/sentience-based moral argument in the rhetorical strategy of the animal rights movement since the 1970s. Though important for articulating the movement’s philosophy and recruiting new activists, this argument has limited persuasive appeal, as suggested by the common failure of liberation movements to achieve their goals through moral advocacy. A two-prong approach addressing human health and environmental effects of animal agriculture is offered both as a supplemental strategy for (...) reaching audiences unaffected by the moral argument and as a critical means of strengthening that argument. (shrink)

Anthropocentrism has been claimed to be the root of the global environmental crisis. Based on a multidisciplinary (e.g. environmental philosophy, animal ethics, anthropology, law) and multilingual (English, Spanish, French, German, Japanese) literature review, this article proposes a conceptual analysis of ‘anthropocentrism’ and reconstructs the often implicit argument that links anthropocentrism to the environmental crisis. The variety of usages of the concept of ‘anthropocentrism’ described in this article reveals many underlying disagreements under the apparent unanimity of the calls (...) to reject anthropocentrism, both regarding what exactly is the root of the problem, and the nature of the possible solutions. It highlights the limitations of the argument of anthropocentrism as the scapegoat of the environmental crisis and identifies two main challenges faced by attempts to go beyond anthropocentrism: an epistemological challenge regarding knowledge and the place of sciences, and a metaethical challenge related to values and cultural pluralism. Beyond the issue of an anthropocentric point of view, the core of the problem might be an intertwinement of views and assumptions that work together to undermine attempts to protect the environment from the greed of some humans, such as the human-nature dichotomy, capitalism, consumerism, industrialism, etc. Finally, this article suggests that making the nuances and the presuppositions that underlie various versions of the anti-anthropocentric rhetoric explicit is necessary to foster constructive dialogue among different anti-anthropocentrism proponents, as well as with their detractors. (shrink)

Genomic research is an expanding and subversive field, leaking into various others, from environmental protection to food production to healthcare delivery, and in doing so, it is reshaping our relationship with them. The international community has issued various declaratory instruments aimed at the human genome and genomic research. These soft law instruments stress the special nature of genomics and our genetic heritage, and attempt to set limits on our activities with respect to same, as informed by the human rights (...) paradigm. This paper examines the primary thrust and, more importantly, the joint value position of the Universal Declaration on the Human Genome and Human Rights and the Universal Declaration on Bioethics and Human Rights, concluding that, though important legal instruments from the human rights paradigm, these instruments, or rather the values contained therein, must find a more influential hard law voice and a broader policy environment. (shrink)

To contribute more effectively to conservation reform, environmental ethics needs a motivational turn, referenced to the best scientific information about motivation. I address the pivotal questions What actually motivates people to conserve nature? and What ought to motivate people to conserve nature? by proposing a framework for understanding motivations and developing motivationally relevant criteria for environmental ethics. The need for an adequate philosophy of psychology for moral philosophy, identified by Elizabeth Anscombe 50 years ago, remains. Only from a (...) psychologically informed motivational framework for morality can ethicists understand and address the widespread rhetoric behaviors gap plaguing conservation. (shrink)

This paper examines the socio-economic and environmental implications of soy development in Santarém, Pará, located in the Brazilian Amazon. The settlement history of the region contributes directly to the way in which soy agriculture is currently proceeding in Santarém. Government policies and perspectives have been shaped by a history of agrarian colonization of Amazon forests, and the small farmers, or colonos, who are now being bought out by soy agribusiness are also rooted in this history. As a means of (...) ascertaining the current state and interaction of soy actors with the burgeoning soy-based economy in the area, field research was conducted on the role of primary and secondary forests for soy production. Research also included an analysis of valuation discourses – that is, how the differing soy actors (local government, agribusiness, conservation NGOs, and small farmers) assign value to types of forests and their different interpretations of what constitutes environmental degradation. The ways in which these different actors assign such values to forests and how they structure the definition of environmental degradation is a key factor in determining who “wins” and “loses” in the realm of Amazon development. Significant environmental and socio-economic implications of soy expansion, especially for the colonos, are not taken into account because the dominant rhetoric of Amazonian development ignores their contribution to social and ecological diversity. This omission keeps colono communities living at poverty level and even exacerbates colono poverty under the soy development project. The colonos and their representatives are responding by setting forth their own, competing valuations of primary and secondary forests that contrast sharply with state soy growing schemes and NGO plans for “sustainable soy.” These have their roots in local knowledge and best practices. (shrink)

This paper is intended to provide a critic perspective on the definition of places authenticity as proposed in the conventional environmental discourses. It suggests that, by following a very widespread view, modernity is con- sidered responsible for the loss of authenticity and the consequent disen- chantment of the world. However, environmental discourses claiming for the defence of places authenticity and adopting a rhetoric of nostalgia for a loss primeval relation between humans and nature are liable of some (...) critics. In particular, these refer to the essentialist definition of local places and cul- tures and to the relevance of the underlying power geometries. In order to inquire the possibility for a more positive gaze on modernity an alternative account of modernity is provided, by considering some suggestions from the hybrid geography. A different perspective on places as heterogeneous and porous is proposed together with further developments for the alternative environmental commitment. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:Pragmatic Environmentalism: Towards a Rhetoric of Eco-Justice by Shane J. RalstonPiers H.G. Stephens (bio)Pragmatic Environmentalism: Towards a Rhetoric of Eco-Justice Shane J. Ralston. Leicester, UK: Troubadour Publishing Ltd, 2013. Xxxv + 146 pages.But no word could protect the doctrine from critics so blind to the nature of the enquiry that, when Dr. Schiller speaks of ideas ‘working’ well, the only thing they think of is their (...) immediate workings in the physical environment, their enabling us to make money, or gain some similar ‘practical’ advantage. Ideas do work thus, of course, immediately or remotely; but they work indefinitely inside the mental world also.(James, 1978: 267)Thus wrote an exasperated William James in The Meaning of Truth in 1910, attempting to refute the persistent misunderstanding of classical American pragmatism as being some form of reductive and technocratic epistemological capitalism. A century on and the misunderstandings rather depressingly continue in new contexts, most notably environmental philosophy, and we must ask “Why?” I suspect that this question has several interconnected answers: the popular non-philosophical associations of the word “pragmatism”; the mistaken tendency to equate pragmatism with runaway subjectivism; poorly informed impressions of the pragmatist criteria of “success” [End Page 123] and “workability”; and the misguided common assumptions, popularized in early environmental ethics work, that pragmatist schemes have no room for noninstrumental values (Leiss 1972; Rolston 1989; Hargrove 1989). The last of these continues despite scholarly refutations (Weston 1992; Minteer 2001; McDonald 2004; Stephens 2009 and 2012), and it is possible that a deeper reason for this obdurate resistance to pragmatist persuasion may lie in the philosophical history of persuasiveness itself. For as Shane Ralston observes in this book’s introduction, there is an intimate relationship between pragmatism and rhetoric, one which clashed with emergent Platonic ideas of truth during the very birth pangs of Western philosophy and may thus have led both to “a philosophical prejudice that rhetorical persuasion is inferior to philosophical logic” (xiv) and a related awareness that “the democratic spirit of rhetoric and its moorings in commonsense, everyday experience make it especially compatible with pragmatism” (xiv). Thus the mistaken tendency to equate philosophical pragmatism with the crassly opportunistic or the crudely populist, and the persistent failure to register pragmatist philosophy’s subtleties may well both have their roots in antique rivalries—Plato’s contrast of truth to mere popular opinion and his related condemnation of the Sophist rhetoricians. Ralston’s response to this problem is first to sensibly orientate his pragmatism to the philosophically sophisticated end of the spectrum and then employ it to enrich contemporary theory of rhetoric. He then attempts to demonstrate the potential of the new pragmatic rhetoric in a series of studies of particular areas of environ-mentalist contestation.Ralston’s variety of pragmatism is one that tries to largely eschew the generic popular associations of the word, and he notes the sensible distinction between the classical or paleo-pragmatism of Peirce, James, and Dewey as against the contemporary neo-pragmatism of Rorty and others. Though Ralston claims to “combine elements of both classical pragmatism and neo-pragmatism to highlight how pragmatism improves discursive practice” (xvii), in practice the most significant influence on the work appears to be Dewey, and this paleo-pragmatist reviewer was pleased to see that Ralston tries to avoid the tendency to play up the managerialist aspects of pragmatism in favor of “philosophical pragmatism’s other rich resources” such as “its fallibilism, experimentalism, and meliorism” (xxv). The aim of connecting up these pragmatist resources to rhetoric is to show that “a deeply pragmatic rhetoric, once introduced into environmental communication, has the potential to transform the way environmental activists speak about their [End Page 124] methods and goals, moving them toward what I call a rhetoric of eco-justice” (xxx), a rhetoric which can displace the current focus on value theory because it “offers a superior route toward advancing an agenda that preserves the natural environment and promotes ecological justice” (xxxi).In attempting to demonstrate these declared goals, the main body of the book is organized into five chapters. In Chapter 1, Ralston outlines and distinguishes two environmental rhetorics: a rhetoric of control and a... (shrink)

Concern for global warming, climate change and pollution has grown in recent years, with countries across the world facing natural disasters on unprecedented scales. The communication of environmental protection is therefore a necessary area of enquiry, especially from a Conceptual Metaphor Theory perspective. The present article explores (1) how the themes of global warming, climate change, pollution and activism are conceptualized in a corpus of 51 noncommercial advertisements, (2) the interaction of metonymy with metaphor, (3) the distribution across verbal (...) and visual modes of metaphoric source and target domains, and (4) how value is evoked. Findings show that half of the corpus frames environmental themes through source domains such as weapons, predators and natural disasters. The other half triggers incongruous mappings, such as between concrete entities, and relies on metonymic processes of inference to access the main rhetorical message. Among the most frequent metonymies, CAUSE-EFFECT and CATEGORY FOR SALIENT PROPERTY highlight the negative effects of the represented phenomena. Multimodality usually occurs within source and/or target domains rather than across the metaphoric mapping. Most of the campaigns project mixed value, where a negative evaluation of a theme is accompanied by a positive message, inviting the audience to take action. (shrink)

In 1925 a debate erupted in the correspondence columns of the British Medical Journal concerning the effectiveness of eating raw pancreas as a treatment for diabetes. Enthusiasts were predominantly general practitioners , who claimed success for the therapy on the basis of their clinical impressions. Their detractors were laboratory‐oriented ‘biochemist‐physicians,’ who considered that their own experiments demonstrated that raw pancreas therapy was ineffective. The biochemist‐physicians consistently dismissed the GPs' observations as inadequately ‘controlled’. They did not define the meaning of ‘control’ (...) in this context, although it clearly did not have the term's present‐day meaning of a trial employing an untreated comparison group of patients. Rather, the physician‐biochemists' ‘properly controlled’ experiments involved careful regulation of their patients' diet and other environmental factors, and evaluation of the therapy's success through biochemical, rather than just clinical, criteria. However, my analysis suggests that these factors alone are inadequate to account for the biochemist‐physicians' dismissal of the GPs' work as ‘uncontrolled’. I suggest that the biochemist‐physicians were deliberately exploiting the powerful rhetorical connotations of the term ‘control’. Ultimately, they implied that only a trial which they themselves had conducted could be deemed ‘adequately controlled’. (shrink)

Opposing ecology to Catholicism, or vice versa, has no dogmatic, theological or philosophical foundations – it is a purely rhetorical and political maneuver. Catholicism is, and must be, deeply ecological – although this necessity has not always been properly displayed. This is clearly evidenced by both biblical testimonies confirming the value of every being and the reflection of Tradition within the theology of creation. Similarly, in this context, there are no grounds for invoking the “holy property right” to justify the (...) robbery and destruction of nature. Within the Catholic doctrine, property law is by no means holy, only conditional, and does not absolve us from treating property as a common good at the same time. Of course, this does not mean that Catholic teaching promotes in any way formal and legal restrictions on the right to property – such ideas have been repeatedly and decisively rejected by the Church. The limitation of the right of ownership is moral here – it is a postulate of justice and responsibility. At the same time, it is an expression of anthropological realism: we, all individual people, die, all families and nations expire and the earth, air and water remain. We are obliged to respect it. Opposing the good of the environment to the welfare of human communities makes no sense. Only extremely shallow and superficial reflection can build and invoke such oppositions. In general, this is not a reflection at all, but only an attempt to create ad hoc justifications for obtaining an easy income at the expense of the environment. With the current population of our planet, no one can perceive themselves or their immovable property as absolutely autonomous. We will be able to meet most of the most serious challenges related to environmental changes only when we understand our own responsibility for all living creatures along with their and our entire environment. (shrink)

This article posits that Andy Clark’s model of distributed cognition manifests socially through the agonism of human activity, and that rhetorical theory offers an understanding of human conflicts as productive and necessary elements of collective response to situation rather than as problems to be solved or noise to be eliminated. To support this assertion, the paper aligns Clark’s argument that cognition responds to situated environmental conditions with the classical concept of kairos, it associates Clark’s assertion that language structures behavior (...) with the long-held rhetorical stance that language is constitutive, and it examines the online encyclopedia Wikipedia as an enactment of what Clark and rhetorical theorists claim about productive agonism and the litigious nature of identity and cognition. (shrink)

Contemporary professional restaurant reviews have consequences beyond the dinner plate. They now face challenges from the democratizing efforts of blogs and crowd-sourced reviews. Thus an analysis seems appropriate for determining how they are written and what might be lost should they be replaced. Restaurant reviews are presumed to be a species of art and literary criticism and as such have evolved as a rhetorical genre. Through genre analysis we inductively construct the form of the professional restaurant review and then apply (...) it deductively to recent reviews to discover any substantive and stylistic differences that have arisen in the evolution of this genre of writing. We conclude with a critique of this genre that reveals ethical implications for the uses of metaphors in professional restaurant reviews. (shrink)

A key political-strategic question facing those aiming to foster environmental action is, When and how do environmental concerns resonate widely with citizens? This question invites reflection upon the rhetoric of “sacrifice,” especially as often deployed within wealthy consumer societies. This rhetoric has become a political sticking point that often entangles environmental discourse in a false dichotomy between sacrifice and self-interest and thereby constrains the political imaginary. By challenging this dichotomy we can draw attention to the (...) ubiquity of notions of sacrifice in everyday life, thereby defusing its ability to shut down ambitious proposals for action. We might use this insight to reorient talk about sacrifice in a manner that expands our imaginary and opens up broader possibilities for democratic change. (shrink)

Global warming and climate change pose a significant threat to the livelihoods of future generations. Although there is a consensus among qualified climate scientists who believe that scientific evidence supports anthropogenic climate change theories, this has not translated into public understanding or trust in these theories. In this essay, I trace policy debates in the United States during the 1970s and 1980s concerning the link between CFC pollution and ozone depletion. Based on a rich tradition of counterpublic scholarship and empirical (...) success of ozone scientists, I argue that a rhetorical defense of global warming science in the form of counterpublic intellectualism may help environmental advocates overcome public disbelief in ACC theories. (shrink)

The penetration process of structures traditionally assigned to civil law into administrative law, especially administrative law aiming environmental protection, has been more noticeable through recent years. This process resulted in deepening the absence of a clear separation of private law norms from public law norms. It led to the existence of so-called quasi civil solutions, which can be found for example in the Act on prevention from damages in environment and its repair. Their specificity consists in the fact that (...) they cannot be regarded as civil law structures due to the differences between them and the civil law structures. This legal status sets new challenges for legal theorists as well as practition- ers. They concentrate on interpretation of administrative law provisions which were penetrated by civil law structures, taking into account differences between interpretation of administrative and civil law provisions. We should not reject specific character of the civil law provisions’ interpretation and interpret these provisions only by taking into account specificity of administrative law inter- pretation. Civil law institutions are characterized by a larger field for action, which is left for parties or performers, in comparison to the institutions of ad- ministrative law. This specificity of civil law structures should be considered as its advantage that should not be removed in the activities of public authorities. (shrink)

Argumentation schemes have played a key role in our research projects on computational models of natural argument over the last decade. The catalogue of schemes in Walton, Reed and Macagno’s 2008 book, Argumentation Schemes, served as our starting point for analysis of the naturally occurring arguments in written text, i.e., text in different genres having different types of author, audience, and subject domain (genetics, international relations, environmental science policy, AI ethics), for different argument goals, and for different possible future (...) applications. We would often first attempt to analyze the arguments in our corpora in terms of those schemes, then adapt schemes as needed for the goals of the project, and in some cases implement them for use in computational models. Among computational researchers, the main interest in argumentation schemes has been for use in argument mining by applying machine learning methods to existing argument corpora. In contrast, a primary goal of our research has been to learn more about written arguments themselves in various contemporary fields. Our approach has been to manually analyze semantics, discourse structure, argumentation, and rhetoric in texts. Another goal has been to create sharable digital corpora containing the results of our studies. Our approach has been to define argument schemes for use by human corpus annotators or for use in logic programs for argument mining. The third goal is to design useful computer applications based upon our studies, such as argument diagramming systems that provide argument schemes as building blocks. This paper describes each of the various projects: the methods, the argument schemes that were identified, and how they were used. Then a synthesis of the results is given with a discussion of open issues. (shrink)

Discussion of the worldwide corporate development of biotechnologies is sometimes diverted through the introduction of images of heroic medical intervention, exemplified by the statement, I would do anything to save my daughter. Such heroic images seem to justify virtually any deployment of resources and nearly any health or environmental risk. But it is instructive for future public discussions to examine the use of such images, and to note that those advocating a prominent role for biotechnologies in an expanding global (...) economy welcome such diversionary patterns. Our responsibility to do our own thinking is beset by conditions that may lead us astray. In a time burdened by profound worry—crushing inequalities among the world's peoples, an ecological crisis, and threat of nuclear war—it is tempting to avert our eyes when we are faced with grave new dangers. Moreover, in our increasingly visual culture, images have come to function as a facsimile of and substitute for real thinking. If we are to have significant discussions about the potential of biotechnology, we must not only be wary of promises of economic growth but must also be mindful of sources of diversion and the appeals of image-thinking. We should strive to become more critical of our own ways of thinking, thus opening the discussion to a fuller consideration of what needs to be saved. (shrink)

Margaret Kohn has argued that fin-de-siècle French Solidarists such as Alfred Fouillée developed a “third way” between capitalism and socialism which still provides a powerful justification for “welfare state” institutions and public-goods provision. But how does Solidarism respond to the demands for environmental justice, and against environmental racism, which have emerged in the past 50 years, mostly in Women of Color-led social movements. Distinguishing three elements of environmental justice, and also pinpointing the logic of expendability at the (...) core of environmental racism, the current article shows that Solidarism has more resources than liberal egalitarianism to challenge environmental injustice, but that, in the white supremacist state, environmental racism in particular poses an especially difficult challenge. After discussing the Solidarists’ divergent responses to feminism and Social Darwinism, the paper shows that, provided Solidarists are also in solidarity with social movements of the oppressed, their doctrine can aid the struggle for equal status. (shrink)

Equity is a foundational concept for the new World Health Organization (WHO) Pandemic Treaty. WHO Member States are currently negotiating to turn this undefined concept into tangible outcomes by borrowing a policy mechanism from international environmental law: “access and benefit-sharing” (ABS).