External reality is not moved by our personal dramas; even when our world is collapsing, the world continues its normal course, as if nothing had happened. Of course we know that the most poignant human suffering will not stop the sun from shining or the world from turning. Yet there are moments when the disharmony between objective reality and our own emotional state is painful and even surprising. It seems as if the world is provocatively uninterested in what is most (...) dear to us.The awareness of this rift is evoked in the first sentence of Borges’ well-known story translated into Dutch under the title De Aleph, "On the harrowing morning in February when Beatriz Viterbo died... I saw that the iron poster boards in the Plaza Constitución were being pasted over with some type of advertising for light cigarettes; this struck me, for I understood that the restless, enormous universe was already withdrawing from her, and that this was the first change in an endless series".What is the theoretical relevance of this experience, often roused by poetry and prose, but seldom discussed by philosophers? Is Borges referring to a purely subjective experience from which no conclusion can be drawn, or does he speak of an experience containing an important theoretical insight? Regardless, our ability to undergo this experience is evidently independent of our favourite philosophical concepts. Even someone who adheres to a theory that accepts a meaningful reality can experience this rift when he observes the sun shining triumphantly on a day of mourning. Similarly, someone having no metaphysical belief in a meaningful reality can remain immune to the type of rift Borges describes.Yet it cannot be denied that this rift experience is strengthened and legitimized by an important development in knowledge. The science has evoked a world view that strictly separates objective facts from subjective values. The reality presented by science, is not an inspired relationship or meaningful construction where humanity finds its place and from which it derives its dignity. Laws discovered by science say nothing of good or evil and contain no message on the meaning of life. Science is a source of trustworthy information not elevating, inspiring or comforting concepts. From a scientific viewpoint, knowledge of objective reality has nothing to do with insights people use to orient their lives.This separation of knowledge and wisdom contrasts sharply with a traditional view where knowledge of the most fundamental characteristics of reality also offers an insight in the meaning of human life. Nietzsche described this contrast as follows: while people have always tended to believe that what concerns them most also lies at the heart of reality, they must now realize that their moral, religious or aesthetic values merely form a superficial world of appearances; what elicits wonder or strong emotion is only a blossom on a reality that, in its deeper roots, is not at all beautiful or moving.The disenchantment brought on by science creates a breach or rift. Everything we experience as mysterious, enchanted or moving, appears also to exist as a reality coldly and neutrally described by science. Science demystified the rainbow that once appeared as a mysterious, divine phenomenon: what had always seemed wondrous can apparently be explained by the same natural laws that regulate the most banal or prosaic phenomena. (shrink)

This paper aims at identifying socio-cultural portrayal of women through representational, interactive and compositional meanings with a focus on gender stereotypes propagated by media advertisements in Pakistan. Media adverts as such are an instrumental tool for manipulating attitudes and behavior of large and diverse audience for example, a large body of data reveals that women are portrayed in media to stylize their physical attributes to tempt and persuade customers. Therefore, advertisements are instrumental in creating a certain mind-set by shaping an (...) ideologythrough highlighting the hegemonic representation of men and sexual objectification of women for creating an erotic fantasy. The data for the study comprises print media adverts which were randomly collected to have primarily advertised Pakistan TV morning shows, home products and cosmetics and have been selected on an assumption that they embody a socio-cultural perspective. The findings show that the selected advertsproject the world of male chauvinism where women are shown as the facilitating sexual objects. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:The Annual Meeting of the Society for Buddhist-Christian StudiesSandra Costen Kunz and Jonathan A. SeitzThe Society for Buddhist-Christian Studies (SBCS) is one of more than two dozen scholarly societies that have been formally recognized by the American Academy of Religion as Related Scholarly Organizations. The pattern for many years has been for the SBCS to hold its annual meeting in conjunction with the annual meeting of the AAR. On (...) the Friday before the AAR’s Annual Meeting begins, the Society’s board meets in the morning and early afternoon, followed by an AAR-advertised session late that afternoon. On Saturday, another paper session or panel is followed by the Society’s annual members’ meeting.A highlight of the 2012 SBCS annual meeting was the unanimous approval, first by the governing board and later by the membership in attendance, of a major revision of the society’s bylaws. This revision focused largely on updates necessitated by changes in the ways scholars communicate day-to-day and in scholarly publications, and in international banking practices, because of the expanding use of electronic media. This revision was well over a year in the making, with particularly generous input of time and thought by former board member Grace Burford and Treasurer Guy McCloskey, and with efficient guidance by President Terry Muck.Another highlight of this 2012 gathering was the announcement at the board meeting that the SBCS’s reapplication for formal status as a Related Scholarly Organization of the AAR was accepted for another five years. Among other privileges, this status makes it possible for us to communicate our calls for papers, session plans, and annual meeting schedule through AAR’s website and print publications.At the governing board meeting, Treasurer McCloskey noted an increase of more than 7 percent in paying members, but it was agreed that the society could carry [End Page 193] out its purposes more effectively if we were to welcome more new members. One especially notable new member is C. Denise Yarbrough (University of Rochester), who was unanimously approved at the members meeting as the Christian co-editor of this journal, along with Buddhist co-editor Wakoh Shannon Hickey (Notre Dame of Maryland University), who signed on in 2011.Rita Gross, who formerly co-edited the journal and was president of the Society, was elected to the board, replacing Amos Yong, whose term ended in 2012. We are extremely grateful for his leadership in many areas, including the Streng Book Award Committee. Abraham Vélez de Cea was unanimously approved to chair the Streng Book Award Committee, with Mary Jeanne Larabee continuing on the committee and David Gardiner being approved as the third member. Alice Keefe, in her vice presidential role as program chair, took note of the lively discussion about possible topics for next year’s panel sessions.The Friday afternoon seminar was titled “Contemplative Pedagogy: Pitfalls and Potentials.” Panelists included John D. Copenhaver (Shenandoah University), Kristine T. Utterback (University of Wyoming), Andrew O. Fort (Texas Christian University), and Judith Simmer-Brown (Naropa University). The respondent was William H. Green (Tougaloo College), and Wakoh Shannon Hickey (Notre Dame of Maryland University) presided. Versions of the four panelists’ papers are included in this volume of the journal, as well as additional papers on the topic by other authors.In lieu of its customary field trip, this year the SBCS encouraged participants to attend the new film Jesus & Buddha: Practicing across Traditions (Old Dog Documentaries, 2012), screened on Friday night before the AAR Annual Meeting. In the film, three leading figures in Buddhist-Christian dialogue were interviewed: Paul F. Knitter (Union Theological Seminary), Robert Kennedy, SJ (St. Peter’s College), and Chung Hyun Kyung (Union Theological Seminary). A discussion, over which Knitter presided, followed the film.The Saturday panel was “The Ethics of Wealth in a World of Economic Inequality: Buddhist and Christian Perspectives.” Panelists included Joerg Rieger (Southern Methodist University), Alan Jay Richard (Realistic Living, Inc.), and Carol S. Anderson (Kalamazoo College). The respondent was Mark Wood (Virginia Commonwealth University), and Alice A. Keefe (University of Wisconsin) presided. At the end of this session, before the member’s meeting, we enjoyed P. J. Johnston’s... (shrink)

In lieu of an abstract, here is a brief excerpt of the content:The Annual Meeting of the Society for Buddhist-Christian Studies:San Francisco, California, USA, 19-22 November 2011Sandra Costen Kunz, SBCS SecretaryThe SBCS is one of thirty-two scholarly societies formally recognized by the American Academy of Religion as "Related Scholarly Organizations." The pattern for many years has been for the SBCS to hold its annual meeting in conjunction with the annual meeting of the AAR. On the Friday before the AAR's annual (...) meeting begins, the board meets in the morning and early afternoon, followed by an AAR-advertised session late that afternoon and then a field trip that evening. On Saturday, another paper session or panel is followed by the Society's annual members' meeting.Friday afternoon's 4:00-6:30 session, titled "Constructing Buddhist Identities in the West," was standing room only. The four papers presented at that panel are included in this volume.On Saturday morning, then SBCS president Miriam Levering presided at a well-attended session from 9:00 to 11:30. The topic was "Christian Readings of Buddhist Texts." Catherine Cornille (Boston College), editor of the Christian Commentaries on Non-Christian Sacred Texts series, gave the first presentation, titled "Reading the Religious Other." She discussed the origin and nature of the series and gave examples of the methodologies used in various volumes they had published. Francis X. Clooney (Harvard University) presented "Reading Inter-religiously as a Theologically Necessary Act." Insisting that "reading well has a lot of common factors whether or not a text is from one's own or another tradition," he noted that "saying you read both the same doesn't mean you put them on same doctrinal level.... We defer the apologetics not just to be polite, but because there are many other things to do first." Leo Lefebure (Georgetown University) spoke about "Reading the Dhammapada" in light of his work with Peter Feldmeier in writing The Path of Wisdom: A Christian Commentary on the Dhammapada, published within the Christian Commentaries on Non-Christian Sacred Texts series. The volume was the winner of this year's Frederick J. Streng Book Award, which was presented by Amos Yong (Regent University). Lefebure pointed out that biblical wisdom literature and the Dhammapada both insist [End Page 129] that how we view the world largely shapes our happiness or unhappiness, and that both describe "decidedly unskillful and skillful ways to live."Between the Saturday morning session and the members' meeting that followed, Karen Enriquez presented the graduate student award to Kyeongil Jung, a student of Paul Knitter's at Columbia University-Union Theological Seminary. He gave a brief synopsis of his award-winning paper, "A Buddhist-Christian Story of Peace and Justice," also included in this volume. [End Page 130]Copyright © 2012 University of Hawai'i Press... (shrink)

The official Afrikaans Bible translations, published in 1933/1953, 1983 and 2020, influenced Reformed theology, sociopolitical perceptions and the role of the church in society. These issues bled through in the translations via the hermeneutical scope of the different eras. This study focuses on the influence of the hermeneutic foundations of the translators on the content, style and linguistic choices in these translations. The differences between the translations are quite obvious to the reader and a reflection of the fact that different (...) translation strategies were followed. There were vastly different sociopolitical and religious contexts prevailing during the different translation projects. Not only did the sociohistorical setting in South Africa undergo dramatic changes, but internationally there were historic events, such as the two World Wars, the rise and fall of communism, globalisation and the rapid development of technology and the Internet. No official hermeneutic strategies were documented or self-reflectively employed by the translators of the Afrikaans Bibles and therefore this study will approach the hermeneutics of the translations from a descriptive point of view. Sociocultural and sociopolitical contexts together with developments in theological reflection will provide the background for understanding the prevailing hermeneutics of the translations.Contribution: A new Afrikaans Bible was released in 2020, and a need arose to put the Afrikaans translations in applicable hermeneutical contexts. This discussion provides insights into the hermeneutical backgrounds of the three official Afrikaans translations. This contributes to the knowledge base of Afrikaans Bible translations and provides new insights into the hermeneutics of these translations. (shrink)

Using in-depth interviews with women in the Puerto Rican community of Chicago, this article explores how migration emerged as a strategy for families across class backgrounds and how gender relations within the family mediate the migration of married working-class and middle-class Puerto Rican women. The women who followed their husbands to Chicago participated in another form of labor migration, since some wives joined their husbands in the paid economy and those who did not contributed with the reproductive work that supported (...) their husbands and families. This article also explores how Puerto Rican women confront the basic duality of reproductive and productive work. (shrink)

It is argued that persuasive advertising overrides the autonomy of consumers, in that it manipulates them without their knowledge and for no good reason. Such advertising causes desires in such a way that a necessary condition of autonomy — the possibility of decision — is removed. Four notions central to autonomous action are discussed — autonomous desire, rational desire and choice, free choice, and control or manipulation — following the strategy of Robert Arrington in a recent paper in this journal. (...) Replies are made to Arrington's arguments in favour of advertising. It is also claimed that the argument developed by Philip Nelson, which concludes that even if persuasive advertising does override autonomy, it is still in the interests of consumers to be subjected to it, is seriously mistaken. Finally, some caveats concerning informative advertising are presented. (shrink)

Concerns about advertising take one of two forms. Some people are worried that advertising threatens autonomous choice. Others are worried not about autonomy but about the values spread by advertising as a powerful institution. I suggest that this bifurcation stems from misunderstanding autonomy. When one turns from autonomous choice to autonomy of persons, or what is often glossed as self-rule, then one has reason to think that advertising poses a moral problem of a sort so far unrecognized. I diagnose this (...) problem using Charles Taylor''s work on "strong evaluation". This problem turns out to have political ramifications that have been only dimly recognized in business ethics circles. (shrink)

Feminist authors claim that many of the advertising messages are promoting stereotypical images of the genders. However, if in social sciences, gender stereotypes have been facilitated and enforced by religious ideologies, the connections between gender stereotypes in advertising and religious ideologies remain to be investigated. The purpose of this paper is to analyze these connections. Using the tools and methods of philosophy of communication, the paper attempts to emphasize a double discourse of advertising: an external one that derives from existing (...) religious ideologies, and an internal one that borrows the structure and elements of modern religiosity. If the first one is enforcing the gender stereotypes, the second one is more innovative and less related to stereotypical images of genders. When advertising is approached from the perspective of philosophy of communication, its most conspicuous aspect is its narrative dimension. One way in which narratives of advertising are constructed is in the form of myth. We can see that, in some circumstances, advertising has a function similar to myth, or includes structures of depth coming from the world of myth or of religion understood in a broader sense. The power of those elements is derived not from the realm of merchandise value, but from the one of traditional mentalities and cultural representations. In order to illustrate my research on the relation between gender, religion and advertising, I choose a sample of ads, that I analyze using the tools of philosophy of communication. Thus, my research has led me to a nuanced understanding of the relation between gender stereotypes and religion in advertising. (shrink)

Advertisers often have been accused of using techniques which manipulate and control the behavior of consumers and hence violate their autonomy. Some of these techniques are puffery, subliminal advertising, and indirect information transfer. After examining both criticisms and defenses of such practices, this paper presents an analysis of four of the concepts involved in the debate — the concepts of autonomous desire, rational desire, free choice, and control. Applying the results to the case of advertising, it is shown that advertising (...) cannot be found guilty of intrinsically or frequently violating the consumer's autonomy in any of the relevant senses of this notion. (shrink)

Pharmaceutical advertising is one of the most important kinds of advertising that can have a direct impact on the health of a consumer. Hence, this necessitates the fact that it is essential for advertisers of such products to take special care and additional responsibility when devising the promotional strategies of these products. In reality, it has been observed that pharmaceutical product advertisers often promoted their products to achieve their own goals at the potential risk of having an adverse effect on (...) the consumerÕs health. This type of advertising is most often seen in over-the-counter drug product advertisements, and not as often in the case of prescription drug advertisements, which is relatively new. This article analyzes various purposes of advertising pharmaceutical products and also the potential problems that arise from the way pharmaceutical products have quite frequently been promoted. (shrink)

Advertising, a form of publicity, can pass on a social message so that people understand their sobligation towards society. The purpose of this study was to look into how consumers responded to socially conscious advertisements. This study conceptualizes the antecedents of attitude towards commercial advertisements that incorporate the social message, including advertising creativity, informativeness, and emotional appeal; each one can influence consumers' behavior. This study also examined the relationship between (i) Attitude towards the ad with a social message and purchase (...) intention of the consumer and (ii) Purchase intention of the consumer and subjective well-being. The interrelationships in the proposed model were investigated using structural equation modeling (SEM). A quantitative survey of university students was conducted in order to gather the data, which was based on an experiment. A field survey of 395 students was conducted to test the hypotheses. The results of the empirical tests confirm that attitude towards the advertisement positively affects the purchase intention of the consumer and that advertising creativity and emotional appeal are the key predictors of attitude towards the advertisement that highlights a social issue. And, purchase intention positively influences the subjective well-being of the consumers. This paper contributes to the theory by giving new insight into the advertising literature. It also provides the necessary knowledge to marketers and advertisers on commercial advertisements incorporating a social message and the subjective well-being of consumers. (shrink)

Claims advertising is nothing but a metaphysical hypothesis about the moral nature of things: objects aren't purely physical or economical entities. Any object, regardless of its nature, can become a complex of possible happiness--not just an object of value, but a moral source of perfection for any one of us.

Digital media is getting smarter. Home electrical goods are getting smarter. This article explores how one aspect of content is beginning to reflect this—digital advertising. It is becoming increasingly important for advertisers to target consumers as individuals and in communities of interest rather than by demographic. This article explores the impact of smart systems and artificial intelligence (AI) on advertising and examines different approaches to creating intelligent and smart content and how behaviour is fast becoming the guiding principle for new (...) content forms. (shrink)

This article analyzes the four main criticisms against commercial manipulative advertising : the virtue ethics criticism, the utilitarian criticism, the autonomist criticism, and the Kantian criticism. After demonstrating the weaknesses of the virtue ethics criticism, the utilitarian criticism, and the autonomist criticism, I reconstruct the latter using Kant’s conception of autonomy. In doing so, I simultaneously expand the Kantian criticism: irrational advertising not only entails treating humanity merely as means, but it also threatens moral autonomy by encouraging heteronomy and sometimes (...) even a rebellion against the moral law. (shrink)

Who doesn't wish they hopped out of bed each feeling energized and ready to tackle whatever challenges lie ahead? In Morning Rituals, author Leslie Koren is here to help, with practices that will have readers kicking their day off right! This tidy volume offers dozens of invigorating, empowering exercises for the body and spirit: Set an intention for the day. Drink a glass of lemon water. Write morning pages. Do a set of push-ups, or a series of energizing (...) yoga poses. Pull a tarot card. Take a moment to be still, over a cup of tea or a book of poetry. Whatever rituals speak to you, do them with intention and do them regularly, and you'll find that your morning sets the tone for a brighter, calmer, more productive day. Each prompt includes straightforward instructions as well as ways to personalize and improvise the idea. This beautifully photographed book will make for a thoughtful, loving gift-perfect for Mom, a recent graduate, or someone in need of a pick-me-up, or as a way to treat yourself. (shrink)

Advertising spokespersons have been defending their industry against tobacco and alcohol advertising bans by claiming the bans will do no good. In mature categories, they say advertising does not attract new users, but merely causes people to switch brands. This article contends that such an argument is based on legal pragmatism and will eventually fail because the public does not believe it. It suggests an ethical defense based on the public's right to know.

The morning-after pill has been promoted as a solution to the growing teenage sexual health problem being witnessed in Scotland. The continuing increase in sexually transmitted infections (STIs), recorded in recent reports of the Scottish Centre for Infections and Environmental Health2, has come as a shock to members of the health profession across Scotland. Documenting a marked increase in teenage sexual activity, the report raises urgent questions about the impact of the “safe sex” message in our classrooms and the (...) Scottish Executive’s overall approach to teenage sexual health. One specific feature of this approach that has prompted concern from General Practitioners (GPs), parents and educators (and others) has been the official policy on the promotion of the morning-after pill as a method of contraception. When appropriately initiated within 72 hours of unprotected coitus, emergency contraception will prevent approximately 80% of pregnancies in teens and young women who are mid-cycle and, thus, at risk of pregnancy.3 But this policy has not been based on a clear and rigorous understanding of the properties, the function and the efficacy of the morning-after pill. Neither has there been adequate and in-depth research on the short and long-term safety implications of the morning-after pill. In light of proposals to increase the availability of the morning-after pill, the overall aim of this Briefing Paper is: 1. to provide specific answers to the questions raised above, based on research evidence; and 2. to provide an independent source of information on the most recent research on the morning-after pill and STIs, for parents, teachers, politicians, members of the health and legal professions and other interested parties. (shrink)

’For each case against advertising, there is a stronger offsetting argument.’Dr Hyman is Visiting Professor of Marketing at Limburg University, Holland, and guest editor of a forth coming special issue of The Journal of Advertising on advertising ethics. Dr Skipper is Instructor of Philosophy at Southwest Texas State University.

Like all interventions in health care, direct-to-consumer advertising should be evaluated by comparing its risks to its benefits, in the context of the available or potentially available alternatives. The objective, of course, is to realize any unique benefits while minimizing the risks. On balance, the adverse effects of DTC advertising outweigh the still-undemonstrated benefits of the advertising.DTC advertising must be seen in the context of overall pharmaceutical company expenditures on advertising. In 2005, the industry spent $29.9 billion dollars on promotions, (...) of which a relatively small fraction, $4.2 billion, was spent on DTC advertising. The percentage spent on DTC advertising has been relatively constant this decade. Promotions to professionals and samples accounted for far larger percentages of total promotional spending in 2005. (shrink)

Political advertising is changing. This chapter considers some of the implications of this for the democratic process. I begin with recent reports of online political advertising. From this, two related concerns emerge. The first is that online political advertisements sometimes occur in the dark, and the second is that they can involve sending different messages to different groups. I consider these issues in turn. This involves an extended discussion of the importance of publicity and discussion in democracy, and a comparison (...) between dog whistles and dark advertisements. Through this, I look to outline some of the ways in which online political advertisements can undermine the democratic process. (shrink)

Review of Delia Cristina Balaban, Advertising. From Strategic Planning to Media Implementation, (Iaşi: Polirom, 2009).

Morning Hours is the first English translation of Morgenstunden by Moses Mendelssohn, the foremost Jewish thinker of the German Enlightenment. Published six months before Mendelssohn's death on January 4, 1786, Morning Hours is the most sustained presentation of his mature epistemological and metaphysical views, all elaborated in the service of presenting his son with proofs for the existence of God. But Morning Hours is much more than a theoretical treatise. It also plays a central role in the (...) drama of the Pantheismusstreit, Mendelssohn's "dispute" with F. H. Jacobi over the nature and scope of Lessing's attitude toward Spinoza and "pantheism". In Morning Hours Mendelssohn attempts to set the record straight regarding his beloved Lessing in this connection, not least by demonstrating the absence of any practical difference between theism and a "purified pantheism". (shrink)

Direct-to-consumer pharmaceutical advertising is pervasive in the United States. Beyond its effect on consumer behavior, DTCPA changes the relationship between individuals and physicians. The author provides a brief history of pharmaceutical advertising in the United States. The author then analyzes the current commonly used marketing techniques of pharmaceutical companies and argues that pharmaceutical companies are “irrational authorities” in Erich Fromm’s sense of the term since they seek to exploit persons. Using concepts from various philosophers from the Continental tradition, with a (...) particular emphasis on the work of Michel Foucault, the author analyzes the power relations involved in DTCPA and ultimately argues that DTCPA subtly undermines the contemporary paradigm of patient autonomy while simultaneously depending upon it by treating health consumers as “dividuals,” that is, as porous entities to be manipulated. (shrink)

The partner choice approach to understanding the evolution of cooperation builds on approaches that focus on partner control by considering processes that occur prior to pair or group formation. Proponents of the partner choice approach rightly note that competition to be chosen as a partner can help solve the puzzle of cooperation. I aim to build on the partner choice approach by considering the role of signalling in partner choice. Partnership formation often requires reliable information. Signalling is thus important in (...) the context of partner choice. However, the issue of signal reliability has been understudied in the partner choice literature. The issue deserves attention because – despite what proponents of the partner choice approach sometimes claim – that approach does face a cheater problem, which we might call the problem of false advertising in biological markets. Both theoretical and empirical work is needed to address this problem. I will draw on signalling theory to provide a theoretical framework within which to organise the scattered discussions of the false advertising problem extant in the partner choice literature. I will end by discussing some empirical work on cooperation, partner choice, and punishment among humans. (shrink)

Benefits to females of short-term mating have recently been identified, and it has been suggested that women have evolved adaptations for this strategy. One piece of evidence supporting such a female adaptation would be that women find the experience of a one-night stand as affectively positive as men. Individuals (N = 1,743) who had experienced a one-night stand were asked to rate aspects of their “morning after” feelings (six positive and six negative). Women were significantly more negative and less (...) positive than men. Although women did not especially view these relationships as a prelude to long-term relationships, they felt greater regret than men about having been “used.” Extra-pair copulations were rated more negatively, but not less positively, than singles’ experiences. There was no interaction between gender and mated status on positivity or negativity. Although, in terms of subsequent affective response, women do not seem well adapted to casual sexual encounters, it may be important to distinguish impelling sexual motivation preceding intercourse from later evaluations of the event. Menstrual cycle changes may also be important in altering the strength and target of sexual motivation. (shrink)

This study investigates the persuasive advertising and informative advertising effects of CSR initiatives on corporate reputation and brand equity based on the evidence from the life insurance industry in Taiwan. The study finds, first, policyholders’ perceptions concerning the CSR initiatives of life insurance companies have positive effects on customer satisfaction, corporate reputation, and brand equity. Second, the advertising effects of the CSR initiatives on corporate reputation are only informative. Third, the impacts of CSR initiatives on brand equity include informative advertising (...) and persuasive advertising effects. This study contributes the literature by explicit defining the advertising effects of CSR initiatives. Following the first step made by McWilliams et al. (Journal of Management Studies 43(1):1–18, 2006 ), the hypotheses of this study crystallize their conceptual framework. The obtained results in this research first identify the informative advertising effects and persuasive advertising effects of CSR initiatives. (shrink)

Native advertising has recently become a prominent buzzword for advertisers and publishers alike. It describes advertising formats which closely adapt their form and style to the editorial environment they appear in, intending to hide the commercial character of these ads. In two experimental studies, we test how advertising disclosures in native ads on news websites affect recipients’ attitudes towards a promoted brand in a short and long-term perspective. In addition, we explore persuasion through certain content features (i. e., message sidedness (...) and use of exemplars) and how they affect disclosure effects. Results show that disclosures increase perceived persuasive intent but do not necessarily decrease brand attitudes. However, disclosure effects do not persist over time and remain unaffected by content features. (shrink)

An important part of the world we live in is represented by symbols, and mediated images and mass media are the main sources of the symbolic material used in the process of shaping the postmodern self. The cultural industry and the communication technology are growing rapidly and they capture important areas located until recently under the tutelage of traditional social institutions such as the family or the church. If we think of the contemporary society in terms of the weak theology (...) proposed by John D. Caputo as a de-secularized space where the individual’s need for the sacred is strongly revealed, the crucial role played by the media in the construction of the contemporary world becomes obvious. Certainly, within this vast territory represented by the media culture, advertising is one of the most relevant areas for analysis of the manner in which symbolic structures are reintegrated in contemporary society. Therefore, our paper focuses on advertising as an important force that creates symbolic meanings in the contemporary culture. Along with the symbolic content of advertising, a significant part in augmenting its cultural force is attributed to the way it succeeds to contain religious dimensions in its mechanisms. (shrink)

Little research has focused on college students'' attitudes toward advertising''s ethical, economic, and social consequences over the last two decades. Exploring and tracking the attitudes of college students toward advertising is important, however, for several reasons. College students represent an important segment of consumers for many marketers, negative attitudes toward advertising on the part of college students could lead to their support for restrictive regulation in the future, and there are potentially negative consequences concerning the effects of advertising that college (...) students uniquely share with other youth markets. The results of this study – a differentiated replication of an earlier study of college students in the late 1970s – indicate the salience of various beliefs that help determine attitudes toward advertising and provide a useful benchmark for future studies. The implications of the study''s findings for advertising practice and future regulation are discussed. (shrink)

Political advertising has long been a target for criticism regarding unethical behaviour. This study looks at the attitudes of Australian advertising agency executives and politicians towards ethical issues relating to political advertising. A sample of 101 advertising agency executives and 46 federal politicians were compared and some attitudinal differences were found, which could be areas of tension in the agency-client relationship.

In most countries, the alcohol industry enjoys considerable freedom to market its products. Where government regulation is proposed or enacted, the alcohol industry has often deployed legal arguments and used legal forums to challenge regulation. Governments considering marketing regulation must be cognizant of relevant legal constraints and be prepared to defend their policies against industry legal challenges.

Artificial intelligence has dramatically changed the way organizations communicate, understand, and interact with their potential consumers. In the context of this trend, the ethical considerations of advertising when applying AI should be the core question for marketers. This paper discusses six dominant algorithmic purchase decision pathways that align with ethical philosophies for online customers when buying a product/goods. The six ethical positions include: ethical egoism, deontology, relativist, utilitarianism, virtue ethics, and ethics of care. Furthermore, this paper launches an “intelligent advertising” (...) AI theme by examining its present and future as well as identifying the key phases of intelligent advertising. Several research questions are offered to guide future research on intelligent advertising to benefit ethical AI decision-making. Finally, several areas that can be widely applied to ethical intelligent advertising are suggested for future research. (shrink)

Getting everything you want out of life isn't about doing more. It's about becoming more. Hal Elrod and The Miracle Morning have helped millions of people become the person they need to be to create the life they've always wanted. Now, it's your turn.

Child advertising is routinely accused of being inherently unfair. This is normally based on the claim that younger children do not understand advertising’s selling intent, a claim that is well supported by the available evidence. But the argumentation that gets us from this claim to inherent unfairness has been largely ignored. This article addresses this gap in the literature by considering two accounts of fairness as candidates for understanding child advertising: the process-exclusive account and the inclusive account. The article argues (...) for the rejection of the process-exclusive account on the basis that it ends up condemning acceptable, non-commercial persuasion. The article then examines the candidates for the negative outcome of child advertising that is required for unfairness on the inclusive account. It concludes that the evidence for each being inherent to child advertising is currently insufficient to support the conclusion that child advertising is inherently unfair. (shrink)

Libertarian philosophy asserts that only the initiation of physical force against persons or property, or the threat thereof, is inherently illegitimate. A corollary to this assertion is that all forms of speech, including fraudulent advertising, are not invasive and therefore should be considered legitimate. On the other hand, fraudulent advertising can be viewed as implicit theft under the theory of contract: if a seller accepts money knowing that his product does not have some of its advertised characteristics, he acquires the (...) property title to the customer’s money without voluntary consent, which is theft. The balance between these two logical extensions of property rights—the right of free speech and the right of contract—lies somewhere in the area of communication philosophy, and can be explained through understanding the role of communication in human interactions. Advertising is a form of communication that may convey important information about the conditions of the proposed contract. These conditions are expressed in particular words that may have different meanings in different circumstances. Therefore to determine whether a particular example or “misinterpretation” is mere sophistry or a type of fraud, the judicial system has to approach each issue on a case-by-case basis. The border between legal and illegal should be determined by precedents and by expectations based on commonly accepted definitions of terms—what people commonly understand by the words and other forms of communication they use. (shrink)

This article examines whether the likelihood and amount of firm charitable giving in response to catastrophic events are related to firm advertising intensity, and whether industry competition level moderates this relationship. Using data on Chinese firms’ philanthropic response to the 2008 Sichuan earthquake, we find that firm advertising intensity is positively associated with both the probability and the amount of corporate giving. The results also indicate that this positive advertising intensity-philanthropic giving relationship is stronger in competitive industries, and firms in (...) competitive industries are more likely to donate. This study thus provides evidence suggesting that even in the wake of catastrophic events, corporate philanthropic giving is strategic. (shrink)

There are persons with disabilities in each society. Theinclusion of PWDs by society, as supported by the United Nation’s sustainabledevelopment goals, could be encouraged by advertising. Advertising’sinfluence on one’s worldview is obvious with cultivation theory espousing thephenomenon that prolonged viewing of television could fashion audiences’worldview by making them believe that the images projected are accuratedepictions of reality. PWDs not only nurture compassion within us but provideus with a wealth of opportunities by coming up with inventions that improvetheir quality of life. (...) These inventions could empower PWDs by giving themgreater independence. The global brand, Apple, through its technologicaldevices, gives PWDs jobs, a platform for expression and dignity. Apple hascreated a series of video advertisements that depict its embrace of inclusionthrough its technological innovations. The study examines selected Apple’svideo advertisements using critical discourse analysis. The outcomeof the study is a framework for brands to use as a guide when incorporatingadvertising images on the inclusion of PWDs. (shrink)

In the climate of concern about high medical costs, the relationship between the trade and professional aspects of medical practice is receiving close scrutiny. In the United Kingdom there is talk of increasing privatisation of health services, and in the United States the Federal Trade Commission (FTC) has attempted to define medicine as a trade for the purposes of commercial regulation. The Supreme Court recently upheld the FTC charge that the American Medical Association (AMA) has been in restraint of trade (...) because of ethical strictures against advertising. The concept of profession, as it has been analyzed in sociological, legal, philosophical, and historical perspectives, reveals the importance of an ethic of service as well as technical expertise as defining characteristics of professions. It is suggested that the medical profession should pay more attention to its service ideal at this time when doctors are widely perceived to be technically preoccupied. (shrink)